Here in West Palm Beach as well as everywhere else, your target audience is being bombarded by sales and marketing messages all the time. Some studies report that the average person is exposed to more than 3,500 advertising messages every single day! We are constantly developing strategies, both consciously and subconsciously, to filter out the hype and obnoxious noise of most of these messages so that we can get our work done and get through our own day with a measure of sanity.
This constant barrage of marketing and sales pitches has caused salespeople to have to change, too. Traditional sales methods, like door-to-door sales, that once worked well have been losing traction and are not effective anymore. But you still need to sell — and you need to get your message across to your potential customers. How can you do that without alienating them at the same time?
The best way to do that in this day and age is to educate and help your prospects instead of simply selling them. Educating your audience with relevant and useful information that will help them make a more informed buying decision allows you to establish yourself and your company as an expert who provides value before ever asking for a sale.
Establishing trust in this manner brings respect. Trust and respect open the way for your prospects to listen. Listening gives you access to valuable time your prospects reserve for those they believe will not waste it with hype and useless pitches.
To decide what kind of information your prospects find useful, you need to put yourself in their shoes. Developing a buyer persona on your most ideal prospects lets you get insight into the information, ideas, and advice that could make a positive difference in their lives and actually help in their decision-making process.
Helping our prospects and current clients to make the best decisions on how to best utilize their marketing dollars is what we do best here at Print-It Plus. Our 25 years in the print and marketing business here in Palm Beach County in both up and down economies gives us the knowledge and expertise you need to help you make the right decisions for how best to spend your money, and get the most Return On Investment for each dollar.
For more information go to http://www.printitplus.com.