As a multi-faceted printing company that also offers marketing, advertising, direct mail and website design services, many of our clients at Print It Plus are local and regional businesses. But we also have plenty of consumer clients who walk through our doors on a daily basis. Therefore we have an ample amount of experience with both types of clients throughout our almost 30 years in business.
An important question that our business clients often ask us is: “What are the differences between marketing our products and services to other businesses versus marketing them to consumers?”
Although there are plenty of similarities, there are certainly some key differences that you must recognize depending upon who your target audience is and what type or types of marketing and advertising media you plan to use to expose your brand to them
Here are a number of the key differences between business to business (B-to-B) and business to consumer (B-to-C) marketing:
- Business to Business clients want to be educated on your products and services, while consumers are more concerned with being happy and having their needs met.
- When marketing B to B, you can use “industry jargon” that your potential clients will understand and can catch their attention. On the other hand when marketing to consumers you have to keep the language focused on their needs/projects.
- Business clients seek knowledge and more efficiency (driven by logic), while consumer clients are more likely looking for deals and emotional satisfaction.
- Business clients also tend to like more explanation in their marketing materials, while consumer clients like more eye-catching, less wordy material – particularly for lower-priced, commodity-type products and services.
- Business clients tend to want the sales and marketing team of the vendor to be at their beck and call, while consumers tend to care more about the product or service itself and less about the sales and marketing team behind it.
- Business to business marketing people tend to have to deal with a much larger group of people to get approval for purchases, whereas business to consumer sales is usually to one person, or two people at most if an influencer is involved.
- Business to business purchasers most often want to build a close relationship with a vendor and its products and/or services, whereas the average consumer is not as focused on building a relationship with the vendor.
- The business to business buying cycle is usually much longer than the business to consumer sales cycle, therefore requiring more attention to detail and more time taken with building the relationship with the client. A business to business buying cycle can take months, even years, whereas a business to consumer sale can be over in seconds or just a few minutes.
- SOCIAL MEDIA: social media content for business to business-focused marketing tends to require more involved, in-depth posts that consistently show the vendor is willing to cater to its clients. The business to consumer social marketer is much more focused on posts that highlight its products and services usefulness, conveying that message in a much more basic and obvious manner.
It is important to note that there are plenty of similarities between B2B and B2C marketing. The differences listed here are essential for professionals who work on either (or both) sides to understand to be as successful as possible. At the end of the day, no matter whether you sell business to business or business to consumer at your company, all marketing is P2P — person to person — despite the external differences.
To read the entire article: http://blog.hubspot.com/agency/differences-b2c-b2b-marketing
At Print It Plus we offer you a large variety of advertising and marketing services that we tailor to your needs, and your target audience. We work with you to help you build your brand and maximize brand awareness to give you the best Return on Investment (ROI) possible on your marketing efforts. In addition we are an award winning printer of both commercial and consumer print jobs with almost all of our work done in house in West Palm Beach, Royal Palm Beach, Wellington, Loxahatchee, Palm Beach Gardens and throughout the Palm Beach Gardens area.
Creating marketing and advertising campaigns with our clients is just another of the many high quality printing, mail, direct mail, marketing, advertising and website building services we offer at Print It Plus. Contact us at (561) 790-0884 or through our website at HTTP://WWW.PRINTITPLUS.COM to learn more about how we can help YOU to CREATE INFINITE POSSIBILITIES!