How Re-Purposed Malls Can Teach Entrepreneurs a Lesson

Have you been to a dying mall lately?

It can be pretty depressing. Empty storefronts litter the hallways like missing teeth in a hockey player’s mouth. Dim lighting seems to permeate each corner, and mall walkers bring more energy than any hint of retail activity. What was booming 30 years ago now feels like a bust.

With consumers shifting more of their shopping from physical to online spaces, young generations have a different perspective on what a buying experience should bring. This explains why some malls are dying, while others are thriving. What’s the difference?

In Maryland, one mall is renting space to a theater company while, in Michigan, one mall is now home to a cultural association that sponsors Chinese festivals. Some malls have transformed parts of their space to offer thriving art schools for walk-in shoppers. Others have created customer-centric experiences, like combining fashion consultants with on-site purchasing options.

Like most other sales venues, there is still a future for brick-and-mortar businesses. But this requires companies to sell strategically to young generations through methods that resonate.

What lessons can we learn from our friends in the mall?

Engaging, Experiential Shopping

There are numerous definitions of experiential purchasing.

Generally, this idea refers to stores where “extra” things happen in addition to selling, and where shoppers do more than just buying. As an entrepreneur, how can you offer people a chance to buy an experience or a memory rather than just an object or service? This may include massage chairs at the gym, in-store skills classes, or lifestyle opportunities (like art galleries in malls) that can be combined with a shopping experience.

Added Online Convenience

If you want people to visit your business, can you ease their journey by adding online convenience?

Like store pickups for pre-ordered groceries, merchants that simplify the purchasing experience will have more success. One business took orders for online samples then had three options ready and waiting when the customer came to preview them in the store.

Digital Campaigns with On-Site Flash Sales

One benefit of physical stores is strengthening emotional connections between consumers and brands.

While it is nice to order things online, sometimes swooping in to nab a deal brings a huge adrenaline rush (think Black Friday!). Can your business combine timely print or digital ads to promote 24-hour flash sales on the hottest items in your store? This creates the opportunity to lock in a client while potentially up-selling other products when people visit in person.

Lively, Professional Environments

People don’t just crave convenience; they crave connections.

When asked why people choose physical stores over online retailers, the number one response was a “need to see, touch, feel, and try out items.” How can you offer people better opportunities to interact directly with your products? When you do this, the physical shopping experience provides a tactile experience that simply can’t be matched online.

Your displays are a huge part of this. From oversized banners and full-panel window displays to music, lighting, and even scents, the environment you create must be better than ever. And with today’s print and digital technology, everything can be customized to immerse your clients in the most authentic brand experience possible!

The Definition of Success

While online shopping has re-written the rules of purchasing, buyers still crave experiences that can only be delivered in person. Remember, a successful space is one that people want to visit, so give people a reason to be there.

When they’re spending their time somewhere, they’re more likely to spend their money as well.

If you need printing materials: catalogs,  brochures or any other for your business – we will be happy to help you!

Give us a call, ask a quote, design or order your printing online!


Visit us, Like us! Follow us!

https://www.instagram.com/printitplus/

How Successful Entrepreneurs Overcome Self-Doubt Each Day

Diane von Furstenberg is a Belgian fashion designer who has built her namesake company into one of the most recognizable in the world.

Furstenberg has been listed as the world’s 68th most powerful, received an honorary doctorate, and been president of the Council of Fashion Designers of America for years.

Confidence should come easily to someone like this, wouldn’t you think?

But Furstenberg does not see herself this simply. She believes she’s a constant work in progress and says successful people (like herself) probably feel like losers at least once a week.

Furstenberg said she feels self-doubt continually. What does that look like in her life?

“Oh, just, you know. You feel like a loser, you wake up and you doubt. So my trick is, I look in the mirror and say, “If you doubt your power, then you give power to your doubts.”

Squash Doubt to Bring Your Best Work to Life

Can you relate to Furstenberg?

You’re not alone. Even successful business owners grapple with self-doubt. Sometimes this can be a good thing, keeping you humble and helping you soberly evaluate limitations.

But for the most part, self-doubt is a form of sabotage that keeps you from fulfilling your potential. Successful people aren’t immune to uncertainty, but they refuse to let it derail their goals. Want to overcome doubt and achieve what you’ve set out to accomplish?

Here are several ways to combat that accusing voice:

1. Stop and Reset

When inner doubts creep in, deal with them immediately.

Don’t let paranoia spin out of control or imagine worst-case scenarios. Talk back to that doubtful voice with phrases like these:

“No. Stop. I’m not listening to this.”

 “I know where this train of thought leads, and I’m not getting on!”

“I’ve been successful in the past, and I will be again.”

As Steven Pressfield says in Do The Work! Overcome Resistance And Get Out Of Your Own Way,

“The enemy is our chattering brain, which, if we give it so much as a nanosecond, will start producing excuses, alibis, transparent self-justifications, and a million reasons why we can’t/shouldn’t/won’t do what we know we need to do.”

2. Deal with Anxiety Triggers

One way to squash doubt is to deal with it straight on.

What personal deficits or situations trigger your insecurity? If it’s a lack of skill, seek specific training. If it’s uncertainty about a decision, get counsel from other experts in your field. If it’s fear of the unknown, find coaches or mentors to walk you through this stage of uncertainty.

3. Avoid Comparisons

If you compare yourself to others, you will usually lose.

In today’s connected generation, usually your perspective of others is only the highlight reel, and certainly not the struggle or discipline it took to build success. Instead of comparing yourself to others, compare yourself to YOU. Look at how far you’ve come, the progress you’ve made toward current goals, or how you’ve overcome obstacles in spite of hardship.

4. Don’t Depend on Validation

While the input of others can be helpful, confident leaders trust their own instincts.

We all like a pat on the back, but in seeking continual validation, you erode vision and weaken faith in yourself. When tackling a big project, get input initially, then trust your gut and make decisions that feel right to you.

Move Forward With Confidence

Having confidence in yourself is the best way to sharpen your unique voice.

Say no to accusation, confront anxiety triggers, and avoid putting too much weight in others’ opinions. Overpower doubt so you can maximize your potential.

Give us a call, ask a quote, design or order your printing online!


Visit us, Like us! Follow us!

https://www.instagram.com/printitplus/

Build a Lasting Legacy Through Thought Leadership in Your Industry

Looking to increase your strategic visibility, gain exposure for your ideas, and change the world in meaningful ways?

Everyone is following someone. Maybe it’s time to engage others, so they follow you!

Facebook GROWs with Print

What does thought leadership look like from an industry perspective? Here’s one example:

In 2018, Facebook launched a thought leadership campaign (GROW) to help leaders grow businesses and networks while challenging the status quo. To communicate complex ideas, the social media empire developed a quarterly print magazine and marketing program aimed at business owners in the United Kingdom and Northern Europe. GROW is sent directly to marketing clients and distributed at select airports and train business lounges to reach top professionals:

“We know that business leaders have limited time for long reads at work, so we’ve also created a physical version with journeys in mind,” said Leila Woodington, Facebook’s head of business marketing in northern Europe.

Facebook’s goal is to position itself as a dominant thought leader among corporate executives or government leaders to grow marketing influence. Facebook understands that combining hard-hitting print with a steady drip of digital content is an especially effective strategy.

People Influencing People

The term “thought leader” is more than a buzzword; it’s a dynamic reality.

People influence people, and thought leaders are those that others respect and follow. Do you want to shape trends, spark movements, or voice unique ideas? Informed individuals can add tremendous value to their field of expertise!

Your ability to shape perspectives will grow as you show yourself to be relatable, engaging, and consistent in three specific ways:

1. Building Connections

Build your engagement quality by cultivating regular contact with close friends and family, with current and former colleagues, or with analysts, writers, or industry leaders.

Engage and follow others through face-to-face networking, regional training opportunities, social media, or online discussion groups. Gain traction as you contribute, follow, share, or add your own commentary to material relevant to your industry. And – as often as you can – share your picture with printed pieces or online content. Matching a face with your voice makes you more memorable, credible, and real.

2. Growing Your Name and Niche

Thought leaders are people who fully immerse themselves in the needs and concerns of their audience. ­­

To stand out from the crowd, concentrate on a niche market or seek to communicate with a specialized group of people. Write, speak, share, and comment on the things most relevant to this area. Think of yourself as a translator (explaining the concerns at hand and interpreting their meaning) or a tour guide (predicting trends, forecasting effects, or helping people interpret what they see). Here you’ll maximize impact, giving people “Aha” moments, or making them think, “Wow, I never thought of it like that!”

Grow your influence by writing articles for publications, requesting to share on panels or policy boards, publishing via social media and printed newsletters, or inquiring about opportunities to speak at events.

Once you establish credibility, you’ll naturally become part of bigger and better opportunities.

3. Educating and Empowering Others

Leaders who inspire loyalty are those who empower others.

Thought leaders don’t just impress people by how “smart” they are – they teach others to produce fruitful results as well. Your focus may be building educational tools, helping people with decision making, or establishing yourself as a one-stop resource with scalable models that bring answers people need.

As you grow your influence, you will advance your career, access new industry opportunities, and create top-of-mind awareness for your business.

Give us a call, ask a quote, design or order your printing online!


Visit us, Like us! Follow us!

https://www.instagram.com/printitplus/