7 Banner Options to Raise Your Bottom Line

As a small business owner, you need ways to grab attention and look your best, and business signage is your foremost advertising tool.

For high-traffic areas custom printed vinyl banners are an excellent investment. In terms of cost, a vinyl banner is one of the most inexpensive, most high-impact marketing tools.

Vinyl banners are also versatile, great for large exteriors, point-of-sale kiosks, welcome centers, or interior displays.

Studies show that good signage directly boosts a business’ profits. Pole banners can add up to 15.6% to your bottom line and larger storefront signage may boost sales by up to 7.7%.

Banner Inspiration

Need some inspiration to get your creative juices flowing? Here are several types of banners that can give you a killer first impression.

Ceiling Banners

Get your customers looking up by taking advantage of your unused ceiling space!

Use ceiling banners for event signage, special events, product features, or welcome messages. Suspended banners or circular hanging signs are eye-catching, easy to install, and extremely impressive.

Personalized Retractable Banners

Great for special events or pop-up displays, roll-up retractable banners include accompanying stand and carrying case for mobility.

Economical retractable banners are sleek, lightweight, and easy to transport.

Seasonal Business Banners

A fresh look conveys momentum and energy.

Print seasonal business banners to spice up any seasonal promotion, window display, or an exterior signpost.

Feather Flags

Want to get the job done with a contemporary edge?

Feather or teardrop flags are especially effective when you have limited space or want to enhance your exterior advertising.

The average storefront sign is seen 50-60 times per month by anyone living within five miles of your location. This could be responsible for as much as 85% of your monthly walk-in sales!

For street and sidewalk advertising, festivals, trade shows, and more, feather flags or waving swooper flags will catch attention and make your message shine.

Text or Graphic Only Banners

Sometimes, the simplest designs are the most effective, especially when you want to send a straightforward message that can be understood at a glance.

Try monochromatic backgrounds, all caps letters, or sharp contrasts between the images and elements in your banner.

Welcome Banners

Whether it’s a grand opening, a sidewalk greeting, or a hallway banner, welcome banners are an appealing option to add a professional, hospitable touch.

Bright colors and branded designs are ideal for putting your best foot forward.

Sale Banners

When surveyed, 50% of in-store shoppers named “on-premise signage” as the reason for their visit or purchase.

People are always hunting for a deal, so shout it loud with banners that can’t be overlooked.

Want to stretch your budget? Print generic banners (think “20% Off,” “Free Shipping,” “Featured Item,” or “New Collection Clearance”) so you can use them repeatedly.

Banners can attract attention, create brand association, and set the tone for your business. Capitalize on this simple marketing tool and accelerate your sales today!

We can made creative banners and other creative materials for you!

You can ask a quote, design or order your printing online!


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Expert Advice for Classy Custom Labels

Custom printed labelsIn today’s visually-oriented market, brand persona is everything.

Strong, simple visuals go a long way toward giving you a rock-solid image to stand tall above competitors and to capture customer attention.

While companies work hard to shape outbound marketing, they can easily overlook options for the packaging and presentation of their products. Even simple tweaks can go a long way in making your brand shine!

Custom printed labels can offer a durable, stunning accent to your product or printing. But there are many variables when it comes to printing labels. From the right materials to laminate finishing, it’s hard to know where to begin.

Here are a few tricks we’ve learned over the years to help you craft labels to heighten brand appeal.

Less is More.

When it comes to labels, it’s important for your message to connect immediately.

When a label has complex fonts or busy designs, it can be difficult for readers to engage with your product. Keep your designs, images, and borders clean and simple for maximum user experience. If you post nutrition facts, make them as concise and reader-friendly as possible. Non-standard shapes or labels that match your package size are a great way to bring precision and flair.

Color is King.

Want to stop them in their tracks?

Colors command attention and make your message sing.

Try splashes of color against neutral backgrounds, or complementary colors that bring depth and warmth. If your label intends to communicate flavors, seek to pair colors that carry these natural associates (like greens for lime or orange for citrus).

As you design label colors, your goal is to help users find or associate with your product more easily. If you already have a branded color scheme, use this as your prominent theme. Colors help customers recognize your product and feel secure when they purchase in the future.

Fonts Rule.

Nothing says sleek like a perfectly sketched font.

Work to find the right balance of clean and clever. If a font is too generic, it will be easily missed. If it’s too wild, it may be hard to read or seem silly. Stick to a font you’ve branded your company with, or use two fonts (max) to keep your label coherent and easy to read.

Experiment with font pairings: consider a headline that’s bold and condensed with a copy that’s light or vertically stretched. Or try an all-caps serif with an italicized sans serif to compliment. Test your font pairings on volunteers or gather feedback from artistic friends before finalizing a design.

Consistency Counts.

Labels help you build a personality.

What message will you send? What ideas do you hope to convey?

Keep your labels consistent with your brand identity, looking for distinct features you can highlight or graphics that illustrate your story. 19 Crimes Wines uses an interactive “Living Labels” app to allow each wine to unveil a mystery. Fieldwork Brewing uses blown up oceanside photos for its Island Time Sour Ales. Fit Buns High Protein Bread comes in a box that makes the pastries look like a ripped dude’s abdominal “6-pack.” The label also conveniently features a free fitness center coupon inside. Also, remember to keep your contact information accessible so customers can visit your website or contact you with feedback.

Let’s face it: in the marketplace, beauty is often skin deep.

Your label is a representation of the things you’ve worked hard to build, so go the distance to make your brand stick. Need ideas to get you started? From hangtags to custom adhesives, we’re your one-stop shop for creative label options!

PrintItPlus has makes different labels for you! We can produce labels in hundreds of various shapes and sizes that adhere to almost any surface. Surfaces such as paper, plastic, glass, wood, metal, bumpers, even refrigerated items are easy to produce. We can even custom die cut your label in a shape that matches your brand.

Give us a call or e-mail us, ask a quote, design or order your printing online!


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11420 Okeechobee Boulevard, Royal Palm Beach, FL

 

What the Amazon Effect Means for Your Small Business

How small businesses can adapt to Amazon’s influence?

When Josh Silverman took over Etsy (an e-commerce website focused on handmade and vintage items), he faced immense pressure to revive the company financially.

He didn’t disappoint. While shedding jobs and increasing holiday promotions, Etsy swung from a $29.9 million loss (in 2016) to an $81.8 million net income in 2017.

Managing this feat in the face of Amazon’s competition was impressive. Amazon notched $51 billion in net sales in the first quarter of 2018, recently confirming it has exceeded 100 million Prime members globally. In contrast, Etsy has 1.9 active sellers and 33.4 million active buyers.

Amazon is everywhere: delivering groceries, storing music, and putting items at your doorstep in two days or less. Amazon has been so present that it has become a verb: as in, “I Amazoned it.” While Amazon brings smiles to many, it brings tremors to some small businesses. Many are outraged at the demise of mom-and-pop shops, and even large-scale retailers have taken hits.

What It Means For Small Business?

The Amazon effect is a catchphrase used to describe how Amazon has influenced our interactions with other businesses.

Because so many people are Amazon subscribers, this platform has raised expectations for shopping experiences. As writer Corey Pemberton notes,

“Because the vast majority of us use Amazon regularly, we’re well aware of a new kind of customer experience. We used to drive to the shopping mall, painstakingly search for items, and wait in long lines with little complaint. But now that we’ve experienced the joy of picking out things in our pajamas and clicking to have them shipped straight to us, the alternative seems substantially less desirable.”

Subsequently, expectations of all businesses have increased.

HOW YOUR BUSINESS CAN ADAPT

Here are four ways small businesses can adapt in the wake of Amazon’s influence.

1. Work to develop distinct, personalized products.

Part of what makes your business irreplaceable is the individual products only you can produce.

While resellers can undercut some sales, a small business with a unique, quality product can’t easily be replicated.

2. Partner with e-commerce platforms.

A recent Insureon insurance company poll of 2,400 business owners showed 68 percent of businesses surveyed said that online retailers had a positive impact on their business:

“[Online retailers] have forced small businesses to embrace e-commerce as a critical route to reach their consumers and revenue source,” said Jeff Somers, president of Insureon.

Businesses that don’t sell online will struggle to stay relevant in the modern age, but e-commerce doesn’t just mean partnering with Amazon. Typically, a small business’s website is the most common place to sell.

3. Feature customer ratings and reviews.

When buying online, people need extra input to tip toward commitment.

When you’re looking to buy, who do you trust more: a long-time neighbor or a sophisticated salesperson? Obviously, humans are biased toward “ordinary people.” One of Amazon’s best features in their abundance of ratings and reviews. Capitalize on this yourself and allow the words of others to convince your prospects.

4. Become a destination.

Amazon is convenient, so make your business an experience, not just an errand. Change your product mix regularly and make it enjoyable for people to physically “discover.” Add entertainment with lessons, parties, samples, or anything to engage families. Tell your story and give people pride in doing business with you.

An Enhanced Customer Experience

Amazon isn’t killing small business, but it is changing the way we buy and sell.

Payoneer e-commerce manager Iain McNicoll says Amazon has given entrepreneurs a chance to create customer experiences they might have otherwise been overlooked:

“People see Amazon as crushing small business,” McNicoll said. “Really, I think it opens up a door for small business, allowing them to now reach new customers that they wouldn’t have been able to reach in the past.”

PrintItPlus always can help you with different advertising solutions and branding!

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Print It Plus recommendations – the summer is a perfect time to use promotional products to market your business

When you think of using promotional products to help market your business, most often you think of using them for tradeshows, conventions and in and around the holiday season/New Years. In fact, the summertime is also a great time to design a marketing campaign using promotional products. Did you know that over 82% of people (82.6%, to be exact, according to a recent study) who receive a promotional product, remember that company’s name?

There are so many items that are used during the summer that can enhance the exposure and message of your company. Now is a great time to contact our knowledgeable, well-trained staff at Print It Plus. Over our 30 years in business here in Palm Beach County, we have helped thousands of clients to find the best tchotchke to convey their message.

Desktop set

Finding the perfect product, like this handsome desktop business set above, will keep your company “Top of Mind” in your prospective or current customer’s purchasing process.

Here are just a few of your vast array of options:

Promotional products that are perfect for the summer:

  • Useful traveling gear for summer vacations: beach towels, insulated travel mugs, golf items, umbrellas, fishing shirts, bags, bath towels, caps and hats and key tags
  • Also: Bags, cups, t-shirts, polo shirts and other sports-related items
  • Household and gardening items: colanders, flower seeds

Insulated travel mug

In addition, summertime and the fall is a big trade show, convention and Expo time. Now is a great time to get your tchotchkes for those trade shows and conventions including:

  • Awards and recognition pieces;
  • Banners and posters
  • Mints and candy
  • Badges and lanyards
  • Key tags
  • Pens
  • Mugs
  • Squeeze balls
  • Also: other desktop items including mouse pads, clocks, business card holders, staplers, pens, highlighters, band-aid dispensers,

And so much more!

Desktop items

Contact one of our promotional product specialists at 561-790-0884, or search easily with our powerful search engine. You can change your search criteria to select items by product type, price range, color, and much more. Click here to be re-directed to our powerful promotional product search engine.

At Print It Plus We also offer printing, mailing, direct mail campaigns and Every Door Direct Mail; vehicle wraps, decals and lettering; marketing collateral, variable data printing, website design and production; and secure web form services and state of Florida-certified Rx pads for medical offices.

It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton. Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you in CREATING INFINITE POSSIBILITIES this 2018 summer season and every season!

The No Tears Guide to Letting Someone Go

ThinkstockPhotos-825175586-1

Having to terminate an employee is never fun. Even if you’ve had to execute this task hundreds of times over the course of your career, it never gets easier. Everyone understands how devastating and humiliating it can be to lose a job and, as a leader, you must find a way to handle the dismissal in the best way possible.

Come Prepared

Nothing is worse than a manager who is wishy-washy. Go over the employee’s track record ahead of time to confirm the employee’s performance merits dismissal. Ideally, you would have met with the employee previously and given them the proper warnings and a chance to rise to your expectations (think: three-strike policy). Regardless, the employee is going to want a clear answer to why he or she is being let go, and you need to provide a compelling reason.

Before the meeting, get all your ducks in a row regarding termination policies. Be prepared to settle the questions whirling in your employee’s mind: When will he get his last paycheck? Is she entitled to a severance package? What’s the timeframe for clearing out his desk? Before you draw up a termination contract, double check policies to ensure accuracy.

Set the Scene

It should go without saying, but terminating someone in a public setting is the ultimate faux pas. You’re not making an example of someone; you’re making the rest of your team dislike you. Find a private room in the office and shut the door. Silence the phones and computers. The time of day you call the meeting doesn’t matter. Honestly, there’s no “best” time to dismiss an employee. Ideally, get it done as soon as possible since delaying the inevitable makes an already hard situation worse. Once you start the meeting, cut to the chase. Small talk isn’t going to soften the blow. Aim for a considerate tone, but avoid sounding emotional during the conversation.

The Right Way Versus the Wrong Way

There are two ways most termination conversations can go. If a manager does it the wrong way, you’re likely to have the employee react in one of two ways: tears or yelling. Take the following two scenarios:

Wrong Way

Sylvia is called into a meeting where she has to sit and wait for fifteen minutes while you finish a personal phone call. You try the direct approach and tell her she’s dismissed effective immediately. You don’t give her much feedback on her performance and direct her to HR about her final paycheck and insurance benefits. You usher her out of your office in less than ten minutes.

What went wrong here? Sylvia is likely to feel humiliated over the abrupt dismissal. She is confused over what went wrong and will have no idea how to plan out her next move.

Right Way

You have had consistent contact with Sylvia prior to the meeting about her performance. You’ve offered guidance on how to help her succeed in her role. After multiple attempts at trying to resolve the situation, you and Sylvia both realize the position and company isn’t the right fit for her. When you call her into a meeting to let her go, she’s not surprised. You give her all of the details about her termination and ask for her to sign a termination contract after she takes the time to look it over.

In this scenario, you have let Sylvia go compassionately and professionally. She can use this experience to excel in her future endeavors. Your reputation as a fair and considerate manager stays well intact.

Inform the Masses

Avoid causing a workplace-wide panic by being transparent with the rest of your staff. You don’t have to give your team all the details about the dismissal but offer reassurance that the termination wasn’t the first in a string of firings.

Firing an employee is hands down the hardest part of being in a leadership position. At the end of the day, reassure yourself that the termination is necessary to avoid ultimately hurting the company.

 


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Print It Plus Celebrates 30-year Anniversary in Palm Beach County!

30 year Logo

We are proud to announce that 2018 marks its 30th year in business in Palm Beach County! Founded in 1988 by David and Kimberly Leland, Print It Plus has come a long way in 30 years – while never losing sight of our mission to bring high-quality, locally-based products and services to the Palm Beach County business community.

“Honestly, our 30 years in business here in Royal Palm Beach has been an amazing experience,” Kimberly said in a recent interview. “Not only is this a wonderful community, but we have really enjoyed working with individuals and businesses in helping to better this community. Helping local businesses grow and become successful has been very rewarding for us personally as well as professionally.”

We officially opened the doors to Print It Plus in October of 1988 in the same location where our business still resides today – 11420 Okeechobee Boulevard near the heart of the Village of Royal Palm Beach.

“Back when we started we were a two-person operation: I was out on the road during the day, while Kimberly waited on customers here at the shop,” David reminisced. “At night, I would run the printing presses while Kimberly did the typesetting. Our 3 kids would be doing the homework, eating their dinner or watching TV in the back. When they were old enough they would help us with some of the work.”

“As area residents, as well as local small business owners, Kim and I are extremely proud to be celebrating this milestone of 30 years,” said David. “We’re proud to say we’ve grown and evolved as technology has changed, and we look forward to serving this wonderful community well into the future.”

He continued, “We have gone through good times and bad, including one of the worst economic downturns of our lives (the Recession from 2008-2010) – and we survived because we have built such a foundation in this community of not only volunteering and supporting our community and it showed that it supported us during the hard times or we probably would not have survived like so many other businesses didn’t. It is nice that we are still getting the support from our local Village, and our local businesses”

We credit our team’s commitment to offering the highest quality and best customer service on a daily basis to continue building on our company’s winning formula. Today, Print It Plus employs local experts and has expanded its product and service offerings to include vehicle wraps, graphic design, branding, website, multi-media marketing, advertising, promotional products and of course, printing – most of which are produced onsite or sourced locally.

“We give tours of our operation, and people are always amazed to see what goes into creating great printed and branded products,” said Vice President Kimberly Leland. “It takes a combination of excellent customer service, designers, as well as, state-of-the-art equipment.”

Come in any time during business hours and we will be happy to work with you to create a winning marketing strategy, and/or take you on a guided tour of our facility. We specialize in turning your printing, branding, marketing and advertising ideas into profitable solutions for your company.

Print It Plus will help you grow your company by finding the best marketing and advertising products and services for your situation in Palm Beach County – from Royal Palm Beach to Boca Raton, West Palm Beach, Jupiter, Delray Beach, Boynton Beach, Palm Beach Gardens, Lake Worth, Loxahatchee and everywhere in between. We provide virtually any product or service imaginable to communicate with your clients, employees, stockholders, and vendors.  We are experts at corporate identity pieces, branding, marketing, printing and design. For more information about Print It Plus, contact Kimberly Leland at kim@printitplus.com, by calling (561) 790-0884, or go to our website at www.printitplus.com.

We wish all of you a happy and prosperous 2018!

Millennials Hate your Marketing — Here’s Why (and what you can do about it)


You’ve done it! You researched the young adult market, identified their buying power, and now that “just for millennials” campaign has launched and you’re waiting for the leads to roll in. But instead, nothing happens.

What’s behind the lack of attention and response from this coveted age group? Adults under the age of 30 make up about 1.4% of the U.S. population and pack about 1.3 trillion in buying power domestically. This massive market is made up of savvy consumers who are digital natives and who are very aware of marketing and advertising.

So, why aren’t they paying attention to your marketing? It could be one of these three reasons.

You Treat Them as an Afterthought

It’s a common misconception that millennials, particularly young ones, don’t have the money to buy things or that they waste their money on the wrong things, like avocado toast and pumpkin spice lattes. The problem with this approach is that brands who see these young adults in this way tend to promote the most heavily discounted or bottom of the line products using cost-conscious gimmicks.

Both entry-level products and marketing gimmicks drive millennials away. These savvy users what the newest, the latest and the best, and they can pay for it. Don’t assume your youngest targets can’t afford your best or most recent models. If they are truly captivated with your brand, they’ll find a way. Offer your best products and your most innovative lineup to this group and if they like what you have to share, they’ll keep coming back for more.

You Roll out a “Millennial” Product

You may call it that internally, but labeling your product as a millennial offering is a sure way to drive young adults away from it. Promote it that way on social media and you could get a lot of attention – in a negative way. That innate disapproval of marketing means that millennials are going to be suspicious of any product that announces itself as aimed at them (and could even mock it relentlessly online). You can target millennials with a campaign, approach, or product, but don’t overtly mention it in your materials to avoid a backlash.

You’re Not Social

If you’re dabbling in social media because you are supposed to, but not truly interacting, you’re likely driving away the very consumers you want to attract. Millennials are social media savvy and use channels regularly for entertainment, engagement, and social chatter. A steady stream of promotion is going to drive these coveted young adults away. Instead, pull back on the promotions and truly engage.

If you have an employee who already loves social media, this might be the right person to have monitor and post, even if they are not officially on your marketing team. Social media channels that speak to and “get” millennials can lead to huge brand success, while a mismatch in your messaging can cause millennials to see your brand as out of touch or irrelevant.

Harnessing the power of this massive demographic is well worth the effort, but the first step is ensuring that your current messaging isn’t driving your young adult targets away from your brand. Taking the time to learn how millennials spend money, what matters to them, and even why they love engagement so much can help you tailor your efforts to resonate with this coveted group.


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Boost Happiness Without Stress: How to Stop Multitasking

Have you ever felt as though you’re not as productive as you’d like to be, even when it seems as though you’re working all the time? Perhaps the problem is not the number of hours that you’re working, but instead, the focus that you’re bringing to each particular task. Studies have shown that multitasking can be incredibly bad for our brains, and is truly a way of doing more things incompetently instead of getting more done! If you’re always checking Facebook, waiting for your email inbox to ding like one of Pavlov’s dogs, or getting interrupted by physical visitors at your desk, you’re not going to be as effective and efficient as you’d like to be. The outcome? More stress — and that’s something we can all do without!

Your Brain on Multitasking

Did you know that your brain is incapable of multitasking? It’s true, and what your brain is doing when you think you’re ultra-productive is pinging back and forth between tasks at a high rate of speed. The problem is that things often get lost in translation or fall between the cracks of our mental map, making it tough to figure out where we were in a task we abandoned a few minutes before. This “epidemic of distraction” (as some researchers label multitasking) is incredibly prevalent in modern society and starts at a very young age. The cognitive overload that we suffer as a result of multitasking can cause headaches, poor sleep, a feeling of being overwhelmed, and even depression.

Dangers of Multitasking

It’s not too strong of a word to say that multitasking is dangerous to our brain because it is. This negative practice has been shown to decrease creativity and cognitive control, and lead to serious memory problems. The more you include multitasking in your daily work, the more likely you are to become distracted easily over a longer period. Think about it: if you’re training your brain to be looking for the next distraction constantly, then are you likely to be able to focus well on one task? Probably not. Even something as seemingly simple as glancing at your phone as you’re stepping off a curb can be dangerous to your health for a variety of reasons. If you’re fortunate enough to be out of the way of oncoming traffic, your gait may be affected by your distraction causing a serious fall on the unstable or uneven ground.

Practicing Mindfulness

One of the best ways to overcome a tendency to multitask is to create mental space for yourself to focus on one task at a time, also known as mindfulness. Try stopping yourself when you start to become distracted. Put away everything else on your desk or computer, close programs (don’t minimize them!), and create a space for yourself to think and to breathe.

Don’t let yourself fall into the trap of feeling like you need to work at double speed — and multitask — to get everything done. Instead, take a break and focus on getting the most out of each busy day. When you’re able to concentrate on one task at a time, you’ll find that you’re getting a lot more done and staying calmer in the long run.


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How to Inspire Those Around You Like the True Leader You Were Meant to Be


Even business professionals with the best of intentions often make the mistake of assuming that solid leadership is about one thing and one thing only: delegating responsibility. You’ve worked hard your whole life and you’ve ascended through the ranks – now is the time when people should start listening to what you have to say, right?

Yes, but not in the way you think.

You’re the Inspiration

In truth, employees shouldn’t be doing what you say just because you’re the one saying it. They should be following your guidance because they want to, they’re inspired to, and if given the opportunity, they’d be steering that proverbial ship in the same direction that you’ve chosen. To get there, though, you’re going to have to do more than just bark orders. You’re going to have to inspire. Here are a few key things to keep in mind when trying to inspire others.

Leaders Who Inspire Support Their Employees in More Ways Than One

One of the most common traits among leaders who inspire their workforce is that they tend to support their employees, both personally and professionally. After all, everyone wants to have meaning in their lives and wants to be encouraged to follow their passions.

To help support this, you need to create an environment where learning is encouraged and where everyone feels like you have your own personal interest in their success. You need to be a leader that fosters development – someone who looks for and utilizes every opportunity for a person to take a positive step forward. Doing this won’t just inspire pride in one’s work, it’ll go a long way towards inspiring loyalty, too.

Inspirational Leaders Set the Tone

Another essential trait that you’ll need to focus on to both inspire those around you and to become the true leader you were meant to be is to lead by example. This goes far beyond just “treat others how you want to be treated.” You need to show that you’re willing to do what you want others to do, too. Never ask someone to do something that you would never be willing to do yourself. Don’t be afraid to get in there and get your hands dirty, so to speak. If you want your team to put in long hours and work hard on that next big project, you have to put your money where your mouth is and show that you’re ready and willing to do the same.

Inspirational Leaders Value Trust Above All Else

A truly inspirational leader knows that human beings are exactly that – human. The road to success isn’t going to be an easy one and if you aren’t willing to trust the employees around you, they will soon recede into their comfort zone. They’ll quickly start to feel like the risk of stepping outside that box isn’t worth it and that the environment they’re spending so much time in just doesn’t support them in doing so anyway.

By trusting your employees (and being willing to accept that not every challenge is a simple one to overcome), you’re creating a situation where people are more willing to take on challenges and risk any failures that come their way. You need to show people that even if something goes wrong, you believe in them and that you have their back. You need to make them believe that even when they have a setback, you’ll still be by their side, urging them to move forward. Rest assured, at that point, they will.


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Why Patience is One of the Most Important Qualities a Leader Can Have


The chasm between a leader and a great leader is a deep one. It is one that is often filled with qualities like clarity, decisiveness, courage, passion, and a healthy amount of humility given the circumstances.

But one of the major qualities that is essential to leadership that people don’t talk about nearly enough is patience. When patience is practiced wisely, it can have a dramatic effect on your entire organization from the top down.

The Ripple Effect of Patience

In general, patience is more important than just being willing to wait for results. Yes, all people are different and employees need to be given room to move at their own pace for the sake of quality. But, the true benefit of patience runs much deeper.

First and foremost, patience shows respect in a way that also encourages productivity at the same time. If you’re the type of leader who delegates responsibility but then spends hours each day telling people to “hurry up” or to “get things moving,” ultimately all you’re really doing is creating frustration or fear in an environment where you can afford neither.

Being willing to wait for someone to work at their own pace shows an employee that you value their overall contribution to the larger organization. You didn’t just choose any person for this job; you chose the right person for the right job. Sometimes, that takes a little more time than you’d like, but that is perfectly fine. Patience is also an important acknowledgment that every person progresses at a different pace. If you’re up in arms every time someone takes a little more time to complete a task, what you’re doing is communicating that they’re not as good as someone else when given the same responsibility.

Patience Also Says a Lot About You, Too

Being patient with others isn’t just about your employees – it also speaks volumes about you. When you’re constantly working from a place of “I needed this yesterday,” all you’re doing is artificially inflating the stakes of the business you’re trying to run. You’re not making considerate decisions; you’re making ones fueled by little more than raw emotion and a ticking clock.

Patience shows that you’re the type of leader willing to stop and let things breathe for a moment. It shows that you’re willing to listen and consider all variables before making a thoughtful judgment about what to do next. It shows that you’re not the type of person to make snap decisions that you’ll later regret and that your employees shouldn’t be willing to settle for that, either.

These are just a few of the many reasons why patience is one of the most important qualities a leader can have. It’s also important to remember that you need to be patient with yourself. Patience is a virtue, yes, but it’s also something of a discipline. You’ll need to acknowledge the importance of patience and the role it plays in your business so that you can grow into the type of leader who no longer has to make an effort to be patient with others. Instead, it will become an afterthought.


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