Increase Conversions with Great Closing Techniques

The most expensive deal in baseball history was finalized this February in a casino.

The Phillies pursued outfielder Bryce Harper for months, introducing him to some of Philadelphia’s finest, sweet talking him in the high-backed gold leather booths of the ARIA resort in Las Vegas, and ultimately offering him the most expensive deal in baseball history ($330 million over 13 years).

At age 26, Harper signed the longest contract in baseball history. In a casino that radiates the fragrance of mid-century Hollywood, the showmanship of the atmosphere embodied the glamour of the agreement. It was an epic conversion.

Just Sign on the Dotted Line

Sale-closing conversations can be nerve-wracking and nuanced.

No matter how impressed people seem during your presentation, there’s no telling whether they will postpone or look elsewhere. After wooing your customer, it’s time to take the plunge and ask for a commitment.

Here are a few keys to make this step easier.

Identify the Decision Maker

To close a deal, be sure you’re actually talking to the person in the driver’s seat.

In some cases, supervisors send scouts in to assess the options, but they do not have decision-making authority. In this case, be sure to customize your pitch to the decision maker or do whatever you can to arrange a meeting or phone call with this individual.

Offer a Solution

Sales can seem pushy if they center around your product or package.

When working with a prospect, do your best to provide a holistic solution that meets their business needs. If a consulting relationship would be better than a particular product, consider how you can flex options or offer a better fit.

Solutions-focused conversations include re-stating customer concerns, asking clarifying questions, overcoming stated objections, or possibly returning later with more information.

Be genuine and assure clients that you care about their business (and not just the sale).

Attach a Deadline

No decision is, in itself, a decision.

It’s human nature to shy away from commitment, and your job is to help people overcome this inertia. Offer incentives to commit: a discount, a free add-on, or a trial subscription to start.

Incentives give your prospects a reason to make the decision NOW, giving them confidence that they have the upper hand in negotiation.

Ask for Next Steps

After any customer call or completed action item, ask your prospect how they would like to proceed.

If they are uncertain, make suggestions or ask pointed, closing questions.

Here are some options to get you started:

  • Why don’t you give us a try?
  • Ready to move forward?
  • Why don’t I send over the proposal now?
  • It seems like this is a good fit for your company. What do you think?
  • If we throw in ____, will you sign the contract today?
  • If we could find a way to deal with _____, would you sign the contract by ________?
  • You’re interested in X and Y options, right? If we get started today, you’ll be up and running by ___.
  • Unless you have any other questions, I think we’re ready to move forward!
  • When should we begin your _________?
  • What are your next steps?
  • Why don’t I leave you with ____ and follow up ______?

Being a courageous, tactful closer is one of the most important techniques you can master.

Use incentives, closing questions, and solutions-based options to move your prospects to action. Superior networking tools will only strengthen your ask, so visit with us today about printed pieces that can help you seal the deal!

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Four Strategies for Crafting Unforgettable Content

Do you want to bring your brand story to life and make your marketing messages more memorable?

Andi Bell, the World Memory Champion of 2002, appears to have memory superpowers.

He can memorize the order of several decks of cards and recall them on the spot. How does he do it? Bell uses a location-based memory strategy, like this:

Bell picks a route through London and walks it repeatedly until it is fixed in his mind. As he walks, he associates cards of the deck with a character (like a bear or a pineapple), then connects each character and card with a site along his route: the bear becomes the House of Parliament, the pineapple becomes Buckingham Palace, etc. In this way, the deck transforms from a string of facts to a story to share. Each deck has roles that come to life mentally as Bell “walks the plot” of his route in London.

Make Your Words More Memorable

While you may not have memory superpowers, we all recognize the power of retention and its impact on marketing.

When you share memorable content, it shapes people’s perceptions and positively disposes them toward business with your company.

Do you want to bring your brand story to life and make your marketing messages more memorable?

This is harder than it used to be. In a recent study, Microsoft found our average attention span has decreased from 12 seconds (in 2000) to about eight seconds today, with viewers exposed to up to 5,000 ads daily.

Audiences are bombarded by content, so yours needs to be memorable! Here are four principles to keep your communication as “sticky” as possible:

1. Follow the Rule of Seven

Sales are more than transactions; they involve a journey of decision.

People can’t buy from you if they don’t know you exist, and they won’t buy from you if they don’t trust you. Typically, people need to see your message at least seven times before they consider your offer. Don’t expect people to respond immediately. Offer different methods to replicate your story to increase the odds that they’ll respond.

2. Use Powerful Headlines

Advertising guru David Oglivy estimated that, because four out of five people only read the headlines, when you write a good headline, “you have spent eighty cents out of your dollar.”

Since we encounter volumes of content each day, we can’t possibly read it all. Great headlines come in many forms. Some are short, others are newsworthy, and many feature a strong product benefit. The best headlines are specific. Which of the following impacts you more?

“How to Improve Production Yields This Season”

OR:

“This Little Mistake Cost One Farmer $3,000 a year”

3. Be Funny

The most memorable messages make you laugh.

When Clutch Media interviewed consumers to find what kind of ads they prefer, people overwhelmingly chose ads that made them want to eat or laugh!

Humor is key to making content memorable, especially when messages are specifically tailored to your audience. Data showed that 53 percent of consumers are likely to remember content that is humorous!

4. Use Detailed, Personalized Stories

Which is more memorable: A stroke response fact sheet or a heart-wrenching brochure about a woman who dismissed her husband’s fatal symptoms when he said he was “just tired?”

Stories share messages in solid, emotionally moving, unforgettable ways. The more people connect with a story, the more they’ll remember it, so use stories that are specific, personal, and relatable to the clients you want to reach.

Package It With Perfection

In the end, HOW you share is just as important as WHAT you share.

Looking to package your content with noteworthy style? From stunning sell sheets to dynamic postcards and brochures, we’ll bring superior craftsmanship that is guaranteed to add impact!

Use you creative writing, we will make a creative visualization for you In PrintItPlus!

Give us a call or e-mail us, ask a quote, design or order your printing online!


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Use Powerful Visualizations to Make Your Message Clear

Use Powerful Visualizations to Make Your Message Clear

Communication is the key to human connection.

But adequately sharing information can be more difficult than you may think. George Bernard Shaw said the single biggest challenge in communication is the illusion that it has taken place!

Experts estimate that 65 percent of people are visual learners, so one of the easiest ways to communicate with people is with pictures. A well-structured chart, graph, or data visualization can do wonders for sharing your insights with customers, team members, or your superiors. And with easily accessible tools you can use illustrations to:

  • Get your message across quickly
  • Make complex data accessible to many
  • Make your report or presentation more visually appealing
  • Create a more memorable, lasting impression

Whether you’re reporting the household budget or spicing up slides for a presentation, stretch yourself to try one of these options this month.

Vertical Bar Charts

This is a simple option for comparing data grouped by distinct categories. Vertical bar charts are better when sharing 10 groups of data or less.

Horizontal Bar Charts

Typically, horizontal bar charts are effective when you have more than 10 groups of data or if you have long category labels to share.

This format makes labels easier to read because they are displayed in the proper orientation. Vertical and bar charts are excellent for comparing any sort of numeric value, including group sizes, inventories, ratings, and survey responses.

Pie Charts

Pie charts are fun to look at and helpful for understanding parts of a whole.

Remember to order the pieces of your pie according to size and to ensure the total of your pieces adds up to 100%.

Line Chart

Line charts are used to show data relative to a continuous variable: calendar months, years, budget allocations, etc.

Plotting data variables on line graphs makes it easier for readers to identify useful trends or to evaluate comparable products or challenges.

Bullet Chart

Bullet charts are typically used to display performance data relative to a goal.

A bullet graph reveals progress toward a goal, compares this to another measure, and provides context in the form of a rating or performance.

Flow Charts

Following the proper process is something that can make or break an organization or its employees.

Flow charts are used typically in medical, educational, or manufacturing fields to bring quality control and to ensure procedures are uniformly followed.

Pictographs

Here images and symbols are used to illustrate data.

For example, a basic pictograph might use a frowny face to signify sick days and a happy face to symbolize healthy days. Because images hold more emotional power than raw data, pictograms are often used to present medical data. An illustration that shades five out of 20 people has a much more significant impact in sharing a 20-percent death rate.

Sharpen Your Image!

When finalizing your data visualization, here are ways to bring your best to the table:

Less is More.

When creating illustrations, consider which gridlines, borders, or numbers can be removed to make the essential parts speak for themselves.

Let White Space Shout.

Minimalist designs like this Congressional gender chart can highlight areas where a gross imbalance exists.

Interpret Data for Readers.

Viewers can understand data more easily when you offer compelling titles and well-placed labels.

Use a Call to Action. 

To move your readers, encourage them to take action and make changes.

A great example of this comes from Sebastian Soto, who built a single-color pictograph about the decline of Zambian malaria. Using quotes from key research and health ministry directors on the poster, he closed the graphic with this phrase: “Let’s Collaborate. againstmalaria.com.”

If you need help creating visualizations for your next print project, give us a call today!

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Expert Advice for Classy Custom Labels

Custom printed labelsIn today’s visually-oriented market, brand persona is everything.

Strong, simple visuals go a long way toward giving you a rock-solid image to stand tall above competitors and to capture customer attention.

While companies work hard to shape outbound marketing, they can easily overlook options for the packaging and presentation of their products. Even simple tweaks can go a long way in making your brand shine!

Custom printed labels can offer a durable, stunning accent to your product or printing. But there are many variables when it comes to printing labels. From the right materials to laminate finishing, it’s hard to know where to begin.

Here are a few tricks we’ve learned over the years to help you craft labels to heighten brand appeal.

Less is More.

When it comes to labels, it’s important for your message to connect immediately.

When a label has complex fonts or busy designs, it can be difficult for readers to engage with your product. Keep your designs, images, and borders clean and simple for maximum user experience. If you post nutrition facts, make them as concise and reader-friendly as possible. Non-standard shapes or labels that match your package size are a great way to bring precision and flair.

Color is King.

Want to stop them in their tracks?

Colors command attention and make your message sing.

Try splashes of color against neutral backgrounds, or complementary colors that bring depth and warmth. If your label intends to communicate flavors, seek to pair colors that carry these natural associates (like greens for lime or orange for citrus).

As you design label colors, your goal is to help users find or associate with your product more easily. If you already have a branded color scheme, use this as your prominent theme. Colors help customers recognize your product and feel secure when they purchase in the future.

Fonts Rule.

Nothing says sleek like a perfectly sketched font.

Work to find the right balance of clean and clever. If a font is too generic, it will be easily missed. If it’s too wild, it may be hard to read or seem silly. Stick to a font you’ve branded your company with, or use two fonts (max) to keep your label coherent and easy to read.

Experiment with font pairings: consider a headline that’s bold and condensed with a copy that’s light or vertically stretched. Or try an all-caps serif with an italicized sans serif to compliment. Test your font pairings on volunteers or gather feedback from artistic friends before finalizing a design.

Consistency Counts.

Labels help you build a personality.

What message will you send? What ideas do you hope to convey?

Keep your labels consistent with your brand identity, looking for distinct features you can highlight or graphics that illustrate your story. 19 Crimes Wines uses an interactive “Living Labels” app to allow each wine to unveil a mystery. Fieldwork Brewing uses blown up oceanside photos for its Island Time Sour Ales. Fit Buns High Protein Bread comes in a box that makes the pastries look like a ripped dude’s abdominal “6-pack.” The label also conveniently features a free fitness center coupon inside. Also, remember to keep your contact information accessible so customers can visit your website or contact you with feedback.

Let’s face it: in the marketplace, beauty is often skin deep.

Your label is a representation of the things you’ve worked hard to build, so go the distance to make your brand stick. Need ideas to get you started? From hangtags to custom adhesives, we’re your one-stop shop for creative label options!

PrintItPlus has makes different labels for you! We can produce labels in hundreds of various shapes and sizes that adhere to almost any surface. Surfaces such as paper, plastic, glass, wood, metal, bumpers, even refrigerated items are easy to produce. We can even custom die cut your label in a shape that matches your brand.

Give us a call or e-mail us, ask a quote, design or order your printing online!


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Four Ways to Market Smarter in 2019

Four Ways to Market Smarter in 2019

Looking to energize your base or drum up new leads?

A new year is a great time to refresh your marketing matrix. Whether you’ve been in business for two months or for 20 years, creating awareness and interest is always a current challenge. Here are four areas to tweak as you build a competitive edge this year.

1. Know Your Audience.

Who are your ideal customers? What are their challenges or the goals you can help them achieve?

Revisit your buyer persona regularly and make sure you’re still clear on who you want to reach. These profiles can be used to segment your list and to personalize your latest pitch.

Knowing your audience also means examining whether you’re hitting your target. Are you sharing information that your prospects are actually hearing? Re-examine your media strategy and conduct regular database purging.

If you’ve been neglecting your database, your communication will be skewed as well. Successful marketing relies on data-driven decisions, so ensure your contacts are current.

2. Employ User-Centric Content.

In an increasingly individualized market, blanket sales pitches have lost momentum.

If you want to gain trust from your network, make it your goal to reach people in a more personal way.

How?

Position yourself as a giver, a helper, or an equipper in your print marketing. Use content that is insightful, entertaining, and easy for your prospects to apply.

3. Move From Keyboard to Camera.

Hubspot recently found 72% of people prefer video when they want to learn about a product or service.

With the dominance of YouTube and social media, the explosion of visual content is bound to continue. Our brain processes images 60 times faster than words, and humans are naturally drawn to narratives and stories.

Why not share more of your story through video?

Whether it’s quick bursts (think Snapchat, Instagram Stories, or Facebook Live) or a professionally edited piece for your website, video content will keep you connecting in ways that are real and relevant to this generation.

As you grow, look to connect your online and offline presence. One example: ask a leading question on your direct mailer and have them scan a QR code or use a personalized landing page (PURL).

4. Lighten Your Load Through Marketing Automation.

No matter how hard you try, you can’t do it all.

A great deal of effort can be saved through automation software, which expands your reach and boosts your efficiency.

Marketing automation allows you to identify warm leads and nurture prospects with highly personalized content that meets users at every stage of their customer journey. This can lighten your administrative load, provide an excellent return on your investment, and generate significant new revenue.

Automation software is especially effective in transforming traffic to leads and prospects to customers. Automated content is tailored to consumers based on how they interact with your company, growing their trust in you and making them much more likely to buy.

A recent Salesforce study found that 67% of marketing leaders use marketing automation of some kind, and this number is expected to grow significantly in years to come.

Keep in Shape

Your customers will change and evolve, and so will your business.

As people change, your job is to understand how your customers want to buy and to make it easy for them to do it!

Keep your marketing in high gear as you find new ways to streamline data, boost engagement, and improve the customer experience of each person you serve.

We are always have some bright creative ideas! Give us a call – (561)7900884!

PrintItPlus has so much design advertising for you!

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What the Amazon Effect Means for Your Small Business

How small businesses can adapt to Amazon’s influence?

When Josh Silverman took over Etsy (an e-commerce website focused on handmade and vintage items), he faced immense pressure to revive the company financially.

He didn’t disappoint. While shedding jobs and increasing holiday promotions, Etsy swung from a $29.9 million loss (in 2016) to an $81.8 million net income in 2017.

Managing this feat in the face of Amazon’s competition was impressive. Amazon notched $51 billion in net sales in the first quarter of 2018, recently confirming it has exceeded 100 million Prime members globally. In contrast, Etsy has 1.9 active sellers and 33.4 million active buyers.

Amazon is everywhere: delivering groceries, storing music, and putting items at your doorstep in two days or less. Amazon has been so present that it has become a verb: as in, “I Amazoned it.” While Amazon brings smiles to many, it brings tremors to some small businesses. Many are outraged at the demise of mom-and-pop shops, and even large-scale retailers have taken hits.

What It Means For Small Business?

The Amazon effect is a catchphrase used to describe how Amazon has influenced our interactions with other businesses.

Because so many people are Amazon subscribers, this platform has raised expectations for shopping experiences. As writer Corey Pemberton notes,

“Because the vast majority of us use Amazon regularly, we’re well aware of a new kind of customer experience. We used to drive to the shopping mall, painstakingly search for items, and wait in long lines with little complaint. But now that we’ve experienced the joy of picking out things in our pajamas and clicking to have them shipped straight to us, the alternative seems substantially less desirable.”

Subsequently, expectations of all businesses have increased.

HOW YOUR BUSINESS CAN ADAPT

Here are four ways small businesses can adapt in the wake of Amazon’s influence.

1. Work to develop distinct, personalized products.

Part of what makes your business irreplaceable is the individual products only you can produce.

While resellers can undercut some sales, a small business with a unique, quality product can’t easily be replicated.

2. Partner with e-commerce platforms.

A recent Insureon insurance company poll of 2,400 business owners showed 68 percent of businesses surveyed said that online retailers had a positive impact on their business:

“[Online retailers] have forced small businesses to embrace e-commerce as a critical route to reach their consumers and revenue source,” said Jeff Somers, president of Insureon.

Businesses that don’t sell online will struggle to stay relevant in the modern age, but e-commerce doesn’t just mean partnering with Amazon. Typically, a small business’s website is the most common place to sell.

3. Feature customer ratings and reviews.

When buying online, people need extra input to tip toward commitment.

When you’re looking to buy, who do you trust more: a long-time neighbor or a sophisticated salesperson? Obviously, humans are biased toward “ordinary people.” One of Amazon’s best features in their abundance of ratings and reviews. Capitalize on this yourself and allow the words of others to convince your prospects.

4. Become a destination.

Amazon is convenient, so make your business an experience, not just an errand. Change your product mix regularly and make it enjoyable for people to physically “discover.” Add entertainment with lessons, parties, samples, or anything to engage families. Tell your story and give people pride in doing business with you.

An Enhanced Customer Experience

Amazon isn’t killing small business, but it is changing the way we buy and sell.

Payoneer e-commerce manager Iain McNicoll says Amazon has given entrepreneurs a chance to create customer experiences they might have otherwise been overlooked:

“People see Amazon as crushing small business,” McNicoll said. “Really, I think it opens up a door for small business, allowing them to now reach new customers that they wouldn’t have been able to reach in the past.”

PrintItPlus always can help you with different advertising solutions and branding!

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Printed Reminders Keep Sales on Track

Calendar Concept with a red pin

Remembering to go to the doctor or dentist’s office was much simpler back in the day when nearly everyone had a printed calendar. You would go home after a visit and immediately add your next visit to your calendar. The complexities of life today means that it can be tough to keep track of everything, even if you’re putting follow-up visits in your smartphone. The cost of a missed office visit can really add up over time, causing professionals to lose thousands of dollars per year. The tiny cost of creating a simple printed reminder that can be saved to your patients’ fridge provides an extra touch point for busy individuals.

Improved Experiences

Improving the experience of patients in today’s competitive environment may mean the difference between a growing and robust practice and one that dwindles away over the years. One physician’s office saw the benefits firsthand when Dr. Marcus L. decided to implement small printed reminders for his patients. As a family health practitioner, Dr. Marcus would often require follow-up visits with patients after their blood work was returned to review their results. Many patients would forget about this check-point, costing his staff time and money due to blank spots in their schedules with no billable time.

Boosting Revenue

Dr. Marcus was already working with a local print shop on some flyers for an upcoming health fair, and his account manager heard his woes and recommended a short-term test of some printed reminders. Dr. Marcus agreed and printed up a 3 month supply of the small reminders for his staff to pass out to patients. What he discovered after that test period was quite surprising! His staff helped track the number of empty slots. He discovered that there were 25% fewer empty slots on his schedule due to the reminders!

Printed reminders help keep patients and staff on track with follow-up visits for doctors and dentists — and could benefit many other professional offices as well! Think hairdressers, aestheticians . . . the list is endless!

 

 


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Change Your Scenery, Change Your Outlook

On the sixth floor of a Boston office building, a sprawling Art Deco lounge gives way to a row of small, glass-walled offices. While the offices seem identical, the residents are not. As you stroll down the hall, you’ll encounter data scientists developing smart-home technology, tech rooms packed with drones and virtual reality headsets, a venture capital start-up, or even employees of Amazon, General Electric, or Liberty Mutual insurance. What do they have in common? A desire to change scenery and synergy through shared office space.

Company coworkers working in office and sharing new ideas

Company coworkers working in office and sharing new ideas

“Moving out of the corporate office empowered us to think and work differently,” said Adam L’Italien, Liberty Mutual’s director of innovation.

While Liberty wasn’t short on space, three years ago the company moved its Boston-based innovation center to a rent-by-the-month office space called “WeWork.” WeWork is one player in a co-working explosion in Boston. Since the start of 2017, co-working operators have leased 1.3 million square feet of office space for collaborative bullpens that attract smart young workers. Collaborative spaces offer employees the flexibility to work remotely, ease in moving around the city (versus locking into a longer lease), and the creative energy co-working can bring. Ann Smarty of Entreprenuer says this:

“Co-working allows you the opportunity to network and collaborate with a wide range of bright minds. Proximity gives you the chance to ‘pick the brains’ of professionals in your own line of work as well as those in related fields. Working across the desk from someone with a completely different skill set can help you discover a new source of ideas . . . (and) you might find your brain is starting to work in different ways, too! Taking the risk to invite others to work alongside you breathes new life into the creation process and shows in the finished product.”

Relationships: Our Most Valuable Resource

Whether it’s networking or collaborating, we know that together we can achieve things we never would alone. Business is constantly changing, and collaboration can shape insightful new perspectives. So where does meaningful networking fall in your list of professional priorities?

A recent LinkedIn study revealed that 70 percent of people in 2016 were hired at a company where they had a previous connection. But while 80 percent of professionals consider networking to be important to career success, 38 percent said they find it hard to stay in touch with their network.

What is one natural, rewarding way to overcome this obstacle? Doing business locally.

While it can be difficult to plug into regular networks or co-working opportunities, connected local communities are a great avenue for inspiration, feedback, and opened doors in the future. And vibrant local business relationships are a refreshing antidote to the isolation of the daily grind!

The Best Business is Born From Relationships

They say your “net worth” is only as good as your “network”. Local business partnerships foster a thriving business community that empowers us to grow in our goals, to collaborate on custom solutions, and to connect with important relationships and resources. It is our privilege to serve you, building a trusted partnership so that your print experience is better every time.

As you print here at home, we guarantee timely, best quality work from a printer who personally knows your product preferences, your past print specs, and the tailor services you’ve come to enjoy. As a bonus, staying networked with local businesses is thought-provoking, energy-boosting, and empowering! We enjoy our clients and look forward to great conversations with you this year. Thank you for your business.


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Print It Plus recommendations – the summer is a perfect time to use promotional products to market your business

When you think of using promotional products to help market your business, most often you think of using them for tradeshows, conventions and in and around the holiday season/New Years. In fact, the summertime is also a great time to design a marketing campaign using promotional products. Did you know that over 82% of people (82.6%, to be exact, according to a recent study) who receive a promotional product, remember that company’s name?

There are so many items that are used during the summer that can enhance the exposure and message of your company. Now is a great time to contact our knowledgeable, well-trained staff at Print It Plus. Over our 30 years in business here in Palm Beach County, we have helped thousands of clients to find the best tchotchke to convey their message.

Desktop set

Finding the perfect product, like this handsome desktop business set above, will keep your company “Top of Mind” in your prospective or current customer’s purchasing process.

Here are just a few of your vast array of options:

Promotional products that are perfect for the summer:

  • Useful traveling gear for summer vacations: beach towels, insulated travel mugs, golf items, umbrellas, fishing shirts, bags, bath towels, caps and hats and key tags
  • Also: Bags, cups, t-shirts, polo shirts and other sports-related items
  • Household and gardening items: colanders, flower seeds

Insulated travel mug

In addition, summertime and the fall is a big trade show, convention and Expo time. Now is a great time to get your tchotchkes for those trade shows and conventions including:

  • Awards and recognition pieces;
  • Banners and posters
  • Mints and candy
  • Badges and lanyards
  • Key tags
  • Pens
  • Mugs
  • Squeeze balls
  • Also: other desktop items including mouse pads, clocks, business card holders, staplers, pens, highlighters, band-aid dispensers,

And so much more!

Desktop items

Contact one of our promotional product specialists at 561-790-0884, or search easily with our powerful search engine. You can change your search criteria to select items by product type, price range, color, and much more. Click here to be re-directed to our powerful promotional product search engine.

At Print It Plus We also offer printing, mailing, direct mail campaigns and Every Door Direct Mail; vehicle wraps, decals and lettering; marketing collateral, variable data printing, website design and production; and secure web form services and state of Florida-certified Rx pads for medical offices.

It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton. Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you in CREATING INFINITE POSSIBILITIES this 2018 summer season and every season!

Is Your Advertising Take You Up or Down?

ThinkstockPhotos-825180460.jpg

Marketing and advertising can be quite costly. However, marketing can attract customers and earn you money. So, you need to be asking yourself “is your advertising taking you up or down.

Let’s take a quick look at three of the best ways to make sure your marketing efforts are boosting your sales revenue instead of draining your budget for nothing.

1) Keep An Eye On Frequency Rates When Online

Advertising online can an effective way to reach a targeted audience. What you want to avoid, though, is blasting your ads multiple times to the same people. The more times the same consumer sees your ad, the more they will become annoyed by it. In fact, when the same person sees the same ad twice, the click-through-rate decreases by 8.91 percent. Seeing the same ad five times decreases the click-through-rate by 30 percent. And once they see the same ad nine times or more, the click-through-rate is cut in half. More important, the cost-per-click rate increases each time the ad is seen multiple times. This is why you need to check ad frequency  and mix up your marketing mix using other effective channels like print.

2) Switch Up the Background

Both your online and offline marketing campaigns can benefit from switching up ad background colors. Did you know that ads with the color blue tend to make consumers feel calm? Green brings about a sense of peace, while yellow ignites a feeling of happiness and optimism. With this in mind, you need to integrate these colors into your ads based on the feelings you are trying to invoke. For example, if you are advertising massage services, then you will, of course, want your background color to be blue or green to portray a sense of peace and calm. If you’re advertising a theme park or vacation services, then using yellow in your background to bring forth feelings of happiness and excitement will be effective.

3) Run Your Own Blog

One of the most effective and cost-efficient ways to market your business is by running your own blog. Your blog can touch on a variety of topics, including articles discussing products you sell, tips for your using products, how to get good deals on your products, and how your products can be used to make your life simpler. The important thing is to make sure you are providing content to your readers that has value.

Once readers see that you are genuinely trying to make their lives better, they will come back to read your future blog postings. More importantly, they will be enticed to share your postings with other consumers, which is an excellent way to attract and secure new customers. Even better is that running your own blog is very affordable. In fact, if you’re a decent writer, you can write your own blog postings for free. If you don’t write, you can always hire a content creator to create the content for you.

 

 


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