Easy Ideas to Boost Your Social Media Standing

Social media is an increasingly popular way for brands to connect with consumers. Almost 60% of Americans engage with brands on social media between 1 and 3 times daily.

But pinpointing the right strategy for your business can be a challenge. Need inspiration?

Here are three practical examples of entrepreneurs who are jumping off the screen to convert and keep customers through Facebook, Instagram, and Twitter.

Edge Body Boot Camp

Edge Body Boot Camp (EBBC) uses both Instagram and Facebook to create a vibrant, friendly social media presence.

EBBC uses social media to create a sense of community by incorporating members into their content. Using photos of individuals holding “I survived” chalkboards, personalized posts congratulate people for things like finishing their first workout, completing a 30-day fitness challenge, or achieving a specific goal over time (pounds lost, miles run, etc).

Takeaways: EBBC uses social media to create brand loyalty and inspire repeat customers. Since pictures on Facebook receive 53% more likes than an average post, this is especially effective for boosting engagement. Add hashtags to your photos and they can be used as clickable links on Facebook or you can link all public posts that have the same hashtag (like EBBC’s #isurvived).

Eileen Lanza Realty

Eileen Lanza is a top real estate investor and realtor in the Los Angeles area.

Lanza understands the importance of real-time updates via social media, and leans heavily on Twitter to keep a steady stream of information available to clients. 92% of all user interactions on Twitter are in the form of click links, which can be formatted as a hashtag or as a link to an external website. Lanza often includes both in her tweets: a hashtag at the beginning (i.e. “Just leased in #Larchmont – Spanish style Bungalow . . .” and a second link (which readers can follow for full listings or articles) with an image like this.

Takeaways: Location or event-based hashtags help attract relevant audiences and snag new leads. Images with external web links can grab the eyes and catalyze curiosity in readers.

See Jane Work

“See Jane Work” is a company that sells stylish office and supply solutions for women who want to be successful in organizing their homes, careers, and futures.

As platforms have grown more involved in sales and marketing, revenues for social media sales have expanded quickly as well. See Jane Work uses shoppable Instagram posts (denoted with a small white shopping icon in the corner) to tag products, lead viewers to their website, and to make purchases incredibly easy for users who see something they are dying to have!

Takeaways: Use shoppable posts to showcase products in a natural way through story themes that connect to your brand. “Jane” is a fictional character that embodies everything working women are today, and often shoppable posts show versions of Jane with her own trendy styles and products that are helping her kill it each day.

Keep Your Name Current

Social media can be liberating to individual users but overwhelming to entrepreneurs.

Use these tangible examples for inspiration or plan quarterly content curating sessions with your team to generate ideas and be proactive in your posting. Need help keep your name current and your message fresh? We can help!

Today it is very important to keep in touch with your customers through social networks. But if you need a print design or graphics, we in PrintItPlus are always happy to make it for you.

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Four Ways to Track Your Print Marketing

When you call someone on the phone, are you glad when they pick up? If you had to pay for each call, would you be especially glad when they picked up?

Marketing is essentially a call to your customers, a financial investment you make in hopes that people will “pick up.”

And print is one of the best mediums for engaging your audience.

Direct mail response rates for print are much higher than e-mail response rates (4.4% versus 0.12%). 60% of consumers said receiving and handling tangible objects leaves a lasting mental impression on them. And 57% of people say they feel more valued when they receive print marketing from brands.

When you place a call, are your customers picking up?

When you send advertising through print, you’ll have a better estimate if you are tracking responses. Every business using print marketing needs an effective testing system. Tracking your marketing will help you answer two questions:

  • Are your marketing dollars resulting in leads or conversions?
  • What specific parts of your marketing are responsible for prospect visits or sales revenue?

Four Ways to Track Your Print Marketing

Here are four ways to find out:

1. Unique Promo Codes

Promo codes are like hashtags, but better.

They are fun, expressive, and they bring tangible savings to your clients. Offer distinct coupon codes in print pieces you want to test, and be sure the call to action is strong and clear (e.g., “Get 25% off patio decor by presenting this card in stores or using the code ‘LOVE25PATIO’). If your customer uses the code, you’ll know they’ve responded.

2. QR Codes

How do you build bridges between digital and print advertising?

One easy technique is to include a QR code to drive traffic to your landing page. By adding these handy tools to your flyers, postcards, or brochures, you can track relevant info while storing data, location, and text. You can also experiment with social media hashtags to track success and increase online engagement.

3. Distinct Online Landing Pages

Online landing pages can be created specifically for promotion through your print ad (for example, see Uber’s landing page targeting new riders here).

While your website homepage typically offers an introduction to your business, a promotional landing page:

  • Is designed to receive traffic from specific sources
  • Prompts visitors to take one well-defined action
  • Stays focused on a single topic or offer
  • Omits or downplays site navigation options

Beyond narrow landing pages, you can also record general web traffic during a campaign to note whether a spike in visits may indicate a particular ad’s effectiveness.

4. Asking Customers

Want to know what’s on their mind? Ask them!

While you may not be able to connect with every customer, take time to ask new clients how they heard about your business. Speak with people face-to-face and you may gain insight into their motivations, frustrations, or preferred benefits.

Also consider adding a drop-down element to your website to ask how customers were introduced to your business (direct mail, word-of-mouth, social media, etc). Finally, including a unique “point of contact” email address or phone number (specific to the campaign) on your print materials to make response tracking easier.

Record and Recalibrate

From big business to small firms, every business using print should track and recalibrate based on results.

Print ads are more compelling when they use clear calls to action and high-quality pieces. Ready to set up a campaign with distinct tracking points? We’re happy to help if you have questions!

There are so many ways to improve your print marketing. And we, in PrintItPlus always happy to help you – create design, printing or direct mail.

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Keep Things Real with Four Animated Design Tricks

While you may not be able to launch a 3D billboard and party-train campaign, you can to stop traffic with 3D elements and hot design trends from 2019.

Here are four animated styles with practical examples to try in your next printed piece.

Three-Dimensional Designs

3D works seem to be everywhere right now: entire compositions that have so much depth, you can’t help but reach out and touch them.

Examples include 3D typography (that works with any kind of font rendering), metallic 3D pipes pulsing with neon electricity, or effervescent 3D poster compositions that jump off the page and make it impossible to look elsewhere.

Asymmetrical Layouts

While rigid designs have been standard for several years, layouts that break free from the predictable grid are now soaring in popularity.

Asymmetrical balance results from using unequal visual weight on each side of your page. For example, one side might contain a dominant element, which is balanced by lesser focal points or light elements on the other.

Asymmetrical balance is more dynamic and interesting. It evokes feelings of modernism, movement, vitality, and curiosity as viewers pause to peruse the design. Box elements within a page, stepped or tabbed layering, or the powerful use of negative space are all strategies for creating products that feel more customized and alive.

Open Compositions

Ready to throw off decaying designs of the past?

For years, illustrators have put frames around design elements, encasing them in boxes, frames, and in strict order. Today, viewers crave open, airy designs which seem to offer only part of the whole picture.

Allow your layouts to embrace white space with elements that feel loosely connected or even chaotic. Play with composition to make each part look like it’s continuing off the page to infinity. This allows viewers to engage with your image, using their imagination to wonder what else is out there.

Duotones and Gradients

In the 90s, gradients were a popular way to add color and depth to designs.

They came back in a big way in 2018, enhancing flat designs, adding color overlays to photos, and adding texture to backgrounds of all kinds. Gradients, or “color transitions,” are a gradual blending from one color to two or three others, blending similar colors (like different shades of blue) or completing contrasting colors (like purple and red). Gradients can be bold or subtle, modern or rustic, the focal point or the background. They can be used in logos, packaging, business cards, or photo overlays.

Find your favorite color schemes and go to town, because the energy of these stunning color transitions can elevate the vivacity of any design.

It’s an exciting time for design, especially when technology continues to allow us to push the limits. Have fun experimenting with us and make 2019 a year to look your best in print!

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A Beginner’s Guide to Successful Coupon Campaigns

Want to get more people to pull the trigger on a purchase?

Give them a push with perfectly placed coupons! Coupons have a built-in visual appeal and an innate call to action. A coupon with a limited time offer adds a sense of urgency in a customer’s mind for two reasons:

1. If they plan to buy something, they want the best possible price.

2. If they don’t buy now, it might be out of stock (or full price again) later.

Why should you use coupons? Many reasons!

Coupon offers can make the difference between someone who’s browsing and a purchasing customer.

Coupon offers are also a major incentive to drive traffic to your website. Besides stimulating sales of existing stock, coupons also generate cross sales between products and can energize your brand.

Building a successful coupon campaign may take some trial and error. Here are several action steps get you started:

Start Small

The first step in coupon marketing is to track the performance of every campaign you launch.

If you run a small business, start by choosing one product and run 3-4 coupon specials from time to time. Feature the same product but vary the discount types, values, duration, and distribution methods. Experiment to see what works best for your business. From here you can carefully track and implement promotions that are consistent with your budget and are strategically aligned with your marketing strategy.

Set Goals

Set goals with your coupons.

Do you want to entice first-time buyers, increase purchase volumes, or get more traffic in stores? Without a clear strategy, you can’t measure your effectiveness or tailor your promotions.

For example: when appealing to new customers, an open return policy can prompt more people to buy. When upselling current clients, offering companion discounts (like buy one, get one 50% off) can be especially tempting.

Highlight Cross Promotions

Almost every business has a niche, and coupons can help you expand influence in your corner of the market.

For example, camping outfitters that specialize in lightweight tents have customers who need compression sacks to carry them and portable camp chairs to accessorize. Having a coupon combo on all three items may entice shoppers to purchase more than one type of product.

Place Coupons Where Customers Will Find Them

How will you tempt shoppers to purchase: through direct mail, in your newsletter, or with an on-site purchase incentive?

Here are a few strategies for getting coupons in their hands:

  • Offer a $15 onsite coupon if a customer buys at least three products.
    Mail a $5 gift card that can be used if a customer purchases two items this month (spending a minimum of $50).
  • Offer an additional 20% off if a customer buys anything from the same product category within the next two weeks.
  • When a customer purchases an item for the first time, offer a 25% off coupon for those who leave a review or give their personal information. 43% of consumers will exchange their personal data with companies to save money through personalized promotions, discounts, or deals!

Spread the Love

Coupons can help almost every business type and size if you are intentional and consistent.

Coupons are highly visible and shareable, creating urgency and brand awareness. Best of all, everyone loves a deal, so a smart offer can go a long way in creating satisfied customers!

Remember, people buy with their eyes, so your promotion needs to catch attention. Need ideas? Our design specialists can help you generate a coupon that screams “use me!”

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Find Language to Express Your Ideal Design

Design involves a special kind of communication.

First, creators must have an idea or concept in mind. Second, they need to articulate their ideas in ways graphic designers can bring to life on a page. This requires a common language, and sometimes graphic designers are known for having a vocabulary all their own.

If you’re working on a design concept, knowing the right terminology will help you communicate to produce the results you envision.

Here are some design adjectives that can help you articulate the concepts you’d like to see in your next print project:

Cool vs. Warm

On the color wheel, warm colors range from yellow to red-purple.

Those colors that are reminiscent of fire or the sun are called warm colors. These hues are reds, oranges, yellows, and pinks. Warm colors communicate energy, playfulness, happiness, sociability, and optimism.

Cool colors include blue, greens, and purple. These colors typically stand for sky, space, water, and nature, and communicate a calming or relaxing tone. Cool colors imply dependability, trust, growth, beauty, confidence, and power.

Minimalist vs. Maximalist

Minimalism is a style or technique that is characterized by cleanness, simplicity, and expressing the most essential ideas.

Minimalist designs use a small number of colors, simple lines, flat designs, or plenty of negative space.

Maximalist or baroque designs are lavish, highly decorative, or triumphant (think ornate wedding invitations). Minimalist designs are sparse and clean, while maximalist designs are exotic or busy.

Feminine vs. Masculine

Feminine designs are usually characterized by details such as soft color palettes, florals, and cursive writing. They may employ fluid, flowing fonts, pastel colors, facial close-ups or silhouettes, or feminine associations such as love, curves, fashion, or beauty.

Masculine designs are typically more rugged, monochromatic, or modern (think IKEA kitchen layouts). They may feature gritty images, thick fonts, hard edges, and darker color schemes.

Playful vs. Professional

Playful design styles are fun, giving an informal (rather than rigid) vibe.

Playful tones may be colorful, fantastical, non-realistic, or cartoon/caricature focused. Often these concepts focus around animals, mascots, illustrations, and impish font pairings.

Professional designs are usually characterized by muted colors and minimal details that represent conservative ideas. Formal tones are communicated with straight, classic font types, simple shapes or objects, minimalist and geometric use of line art, and cool colors (think college diplomas).

Abstract vs. Literal

Abstract designs shape images that are unhindered by what these objects might actually look in real life.

Abstract designs (like this Starbucks water bottle) are imaginative and varied, including ambiguous shapes, contemporary color palettes, curves and splatters, geometric patterns, or blurred images. Abstract art utilizes pure colors, shapes, and forms to express meaning (without getting bogged down in the storylines carried by objects and scenery). Abstract art can touch the emotions in a raw and powerfully direct way.

Literal designs are just the opposite, with concrete, objective ideas. Literal designs use sharp images, bold and simple fonts, and clearly defined limits.

Vintage vs. Modern

Vintage or retro (short for “retrospective”) is a style derived from trends of the recent past.

These designs incorporate rustic, nostalgic elements, including visual clues such as old letterpress, hand-drawn typefaces, ornate ribbons, sepia-filtered photos.

Modern designs are just the opposite, often changing in style. In 2019, modern graphic design trends include 3D design and typography, duotones and gradients, warm or moody color palettes for photos, and asymmetrical layouts.

One of the easiest ways to have a better client-designer working relationship is to align your project’s design style. Use this guide to get you started as a handy reference to communicate your ideas from start to print!

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Increase Conversions with Great Closing Techniques

The most expensive deal in baseball history was finalized this February in a casino.

The Phillies pursued outfielder Bryce Harper for months, introducing him to some of Philadelphia’s finest, sweet talking him in the high-backed gold leather booths of the ARIA resort in Las Vegas, and ultimately offering him the most expensive deal in baseball history ($330 million over 13 years).

At age 26, Harper signed the longest contract in baseball history. In a casino that radiates the fragrance of mid-century Hollywood, the showmanship of the atmosphere embodied the glamour of the agreement. It was an epic conversion.

Just Sign on the Dotted Line

Sale-closing conversations can be nerve-wracking and nuanced.

No matter how impressed people seem during your presentation, there’s no telling whether they will postpone or look elsewhere. After wooing your customer, it’s time to take the plunge and ask for a commitment.

Here are a few keys to make this step easier.

Identify the Decision Maker

To close a deal, be sure you’re actually talking to the person in the driver’s seat.

In some cases, supervisors send scouts in to assess the options, but they do not have decision-making authority. In this case, be sure to customize your pitch to the decision maker or do whatever you can to arrange a meeting or phone call with this individual.

Offer a Solution

Sales can seem pushy if they center around your product or package.

When working with a prospect, do your best to provide a holistic solution that meets their business needs. If a consulting relationship would be better than a particular product, consider how you can flex options or offer a better fit.

Solutions-focused conversations include re-stating customer concerns, asking clarifying questions, overcoming stated objections, or possibly returning later with more information.

Be genuine and assure clients that you care about their business (and not just the sale).

Attach a Deadline

No decision is, in itself, a decision.

It’s human nature to shy away from commitment, and your job is to help people overcome this inertia. Offer incentives to commit: a discount, a free add-on, or a trial subscription to start.

Incentives give your prospects a reason to make the decision NOW, giving them confidence that they have the upper hand in negotiation.

Ask for Next Steps

After any customer call or completed action item, ask your prospect how they would like to proceed.

If they are uncertain, make suggestions or ask pointed, closing questions.

Here are some options to get you started:

  • Why don’t you give us a try?
  • Ready to move forward?
  • Why don’t I send over the proposal now?
  • It seems like this is a good fit for your company. What do you think?
  • If we throw in ____, will you sign the contract today?
  • If we could find a way to deal with _____, would you sign the contract by ________?
  • You’re interested in X and Y options, right? If we get started today, you’ll be up and running by ___.
  • Unless you have any other questions, I think we’re ready to move forward!
  • When should we begin your _________?
  • What are your next steps?
  • Why don’t I leave you with ____ and follow up ______?

Being a courageous, tactful closer is one of the most important techniques you can master.

Use incentives, closing questions, and solutions-based options to move your prospects to action. Superior networking tools will only strengthen your ask, so visit with us today about printed pieces that can help you seal the deal!

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Small Business Twitter Tips for 2019

If you’re a small business owner, you know time is limited.

Usually, your task list far outweighs your capacity for meeting your goals. When identifying social media objectives, you have to be clear on the what, why, and where you will engage.

How Can Twitter be a Valuable Resource for You?

Stats show that Twitter is still an effective way to connect with a broad range of customers.

Forty-seven percent of people who follow a brand on Twitter are more likely to visit that company’s website, and 75% of companies with an online presence are now using Twitter for marketing. Twitter’s own study found that Twitter users, compared to the general online population, were more likely to discover or try new things and were more receptive of change. Twitter can help you reach broader audiences and engage with a generation that values interaction and experience.

As you evaluate your Twitter marketing in 2019, be clear about your goals. Do you want to increase brand awareness? Offer customer support or increase online sales? Also, evaluate what kind of Twitter voice you want to have. Some Twitter accounts exist to respond to customer complaints while others seek a playful or promotional tone. Find a persona and stick with it to build trust and continuity with readers.

Twitter Metrics That Matter

Next, take a peek at these performance metrics as you consider how to engage:

Post Native Media

Twitter favors posts that are uploaded to its own platform more than sharing from another platform, so it’s always better to upload something directly.

Uploaded photos and videos will receive a larger preview treatment than external links.

Use Video Frequently

Video Tweets are six times more likely to be Retweeted than photos and three times more likely to be Retweeted than GIFs.

Studies found that regardless of length, in-feed video ads were effective in introducing products, creating buzz, or communicating a brand message.

Get Eyes on You

Want people to Tweet more about your brand or product?

Add a branded generic business hashtag to your bio and share it in all your print and digital marketing. Pin upcoming events to the top of your page, tag other businesses or customers when you post, or consider giving people discounts when they make a reservation or win a special trivia challenge through your feed.

Play With Words

Part of Twitter’s appeal is that it’s short and sweet.

Marketing hashtags are a punchy way to launch a campaign or to connect all other Tweets about your company or product (classics include #TweetFromTheSeat by Charmin or the #WantAnR8” driving surprise days by Audi).

Hashtags give your Tweets context and give conversations longevity and momentum. Hashtags aren’t case sensitive, but adding capital letters can make them easier to read, like “GoForGold” versus “goforgold.” Short, distinct hashtags are more likely to get used. During recruitment season, colleges on Twitter may use the hashtag “#NSD2019” instead of this, “#NationalSigningDay2019.”

Refresh and Repeat

Many users are on Twitter for quick bursts of time so even daily posts can be missed.

Don’t be afraid to resource your material and Retweet the same material several times. You can change photos, captions, or the featured media but attach the same content several times over the course of your marketing schedule.

As you grow on Twitter, be sure to listen! Twitter offers a great platform to hear what customers are saying, to keep a pulse on industry opinion, or to network with other businesses. Some of these people may end up being your most valued customers or your next project partner!

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Use Powerful Visualizations to Make Your Message Clear

Use Powerful Visualizations to Make Your Message Clear

Communication is the key to human connection.

But adequately sharing information can be more difficult than you may think. George Bernard Shaw said the single biggest challenge in communication is the illusion that it has taken place!

Experts estimate that 65 percent of people are visual learners, so one of the easiest ways to communicate with people is with pictures. A well-structured chart, graph, or data visualization can do wonders for sharing your insights with customers, team members, or your superiors. And with easily accessible tools you can use illustrations to:

  • Get your message across quickly
  • Make complex data accessible to many
  • Make your report or presentation more visually appealing
  • Create a more memorable, lasting impression

Whether you’re reporting the household budget or spicing up slides for a presentation, stretch yourself to try one of these options this month.

Vertical Bar Charts

This is a simple option for comparing data grouped by distinct categories. Vertical bar charts are better when sharing 10 groups of data or less.

Horizontal Bar Charts

Typically, horizontal bar charts are effective when you have more than 10 groups of data or if you have long category labels to share.

This format makes labels easier to read because they are displayed in the proper orientation. Vertical and bar charts are excellent for comparing any sort of numeric value, including group sizes, inventories, ratings, and survey responses.

Pie Charts

Pie charts are fun to look at and helpful for understanding parts of a whole.

Remember to order the pieces of your pie according to size and to ensure the total of your pieces adds up to 100%.

Line Chart

Line charts are used to show data relative to a continuous variable: calendar months, years, budget allocations, etc.

Plotting data variables on line graphs makes it easier for readers to identify useful trends or to evaluate comparable products or challenges.

Bullet Chart

Bullet charts are typically used to display performance data relative to a goal.

A bullet graph reveals progress toward a goal, compares this to another measure, and provides context in the form of a rating or performance.

Flow Charts

Following the proper process is something that can make or break an organization or its employees.

Flow charts are used typically in medical, educational, or manufacturing fields to bring quality control and to ensure procedures are uniformly followed.

Pictographs

Here images and symbols are used to illustrate data.

For example, a basic pictograph might use a frowny face to signify sick days and a happy face to symbolize healthy days. Because images hold more emotional power than raw data, pictograms are often used to present medical data. An illustration that shades five out of 20 people has a much more significant impact in sharing a 20-percent death rate.

Sharpen Your Image!

When finalizing your data visualization, here are ways to bring your best to the table:

Less is More.

When creating illustrations, consider which gridlines, borders, or numbers can be removed to make the essential parts speak for themselves.

Let White Space Shout.

Minimalist designs like this Congressional gender chart can highlight areas where a gross imbalance exists.

Interpret Data for Readers.

Viewers can understand data more easily when you offer compelling titles and well-placed labels.

Use a Call to Action. 

To move your readers, encourage them to take action and make changes.

A great example of this comes from Sebastian Soto, who built a single-color pictograph about the decline of Zambian malaria. Using quotes from key research and health ministry directors on the poster, he closed the graphic with this phrase: “Let’s Collaborate. againstmalaria.com.”

If you need help creating visualizations for your next print project, give us a call today!

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The Best Form of Marketing is YOU

The most authentic sales tool is one that’s always with you: yourself.If you could harness the most accessible, inexpensive form of marketing for your business, would you want it?

Everyone has it, but it’s easy to overlook.

The most authentic sales tool is one that’s always with you: yourself.

You are the face of your business. Marketing doesn’t sell, people sell! You are the vessel that carries your business brand to every prospect you meet. Are you making the most of own potential?

Being cheerful, confident, and courteous can go a long way toward making a stellar first impression.

Be Cheerful

People want to do business with people they enjoy, and a cheerful attitude can give you a winning edge in many situations.

Whether you are outgoing or more reserved, seek to be:

  • Positive: be optimistic and look on the bright side of life. Be a “green light” thinker and keep an open mind to new ideas.
  • Polite: whether you’re running errands or talking on the phone: be polite. You never know who’s listening.
  • Persistent: when things don’t succeed, don’t give up. Be intentional to build relationships or follow up on leads. Make the first move and don’t take rejection personally. As millionaire businessman Bo Bennett says, “A rejection is nothing more than a necessary step in the pursuit of success.”

Be Confident

When you look good, you feel good. And when you feel good, your confidence is high and you are more likely to perform well.

Your mindset has incredible power to shape your circumstances and help you achieve your goals, so start each day on your toes:

Take care of yourself: Brush your teeth, get regular haircuts, and keep your clothes and accessories in good condition.

Dress professionally: When you dress well, people will respect you. Put time and thought into your choices to communicate that you care about what you do.

Respect your culture: Every company has different expectations for appropriate dress. While you may have the freedom to choose, it’s best to lean on the simple, conservative side with accessories, necklines, or fit of your clothing.

Dress “Up”: If you are attending an important event or meeting, it’s always better to be overdressed than underdressed. A polished look lets people know you are serious and capable. If you feel overly formal when you arrive, you can always roll up your sleeves, ditch your blazer, or loosen your collar.

Be Courteous

Mark Twain said that action speaks louder than words, but not nearly as often.

People will judge you by your behavior, not by your good intentions! How consistently do your actions reveal a positive view of your character or business? Challenge yourself to:

1. Reach out to others. Be the first to say thank you, congratulate others, or start a conversation with someone who is standing alone. Be proactive, intentional, and kind. Do nice things at unexpected moments.

2. Live consistently. What are the mission and the brand values of your company? Do you represent these in both your professional and personal life? If your company exalts community investment, seek to volunteer and invest during your personal life as well.

3. Be prepared for anything. Rehearse your personal introduction and have conversational icebreakers ready for unexpected moments. Have a product testimonial in your back pocket. Keep breath mints, business cards, or a portable phone charger ready. Think of yourself as a friendly, roaming billboard. Everywhere you go you can sell yourself and market your business.

Finally, remember to smile: a friendly smile makes everyone more inclined to like – and do business – with you.

If you need help marketing yourself on paper, give us a call and we’ll make you look your best.


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Veterans Use the Internet to Expand Skill Set and Boost Income

Happy Veteran US Army
As a war veteran, Shane Thomason knows firsthand what it feels like to experience victory in battle. After being home for nearly ten years from the Iraqi War, Thomason now spends his time giving back to the community and expanding his occupational skill set via the internet. Owning more than 250 websites, including RandomVeteran.com, Thomason enjoys working from home and has found much success in being able to sell unique t-shirts and other novelty items online.

Thomason isn’t the only veteran taking advantage of the internet to boost his annual income. There are veterans located all across the globe who sell items and services online as a way to supplement their earnings, and for many of them, they simply do this for the same reason Thomason does — to pass the time and keep their minds occupied.

A former civil engineer for the US Navy, Zachary Scheel, says, “Veterans are comfortable operating in high-pressure environments that are changing rapidly, where they’re constantly forced to make decisions with incomplete information.” And while many common internet users may not think of the online world as being high-pressure, Thomason is sure to tell you different. From selling websites at exactly the right moment to creating content on a consistent basis, operating businesses and sites online is a full-time job that requires much attention, and more so, much intelligence.

There are many skills learned through the military and overseas that can be used in business. Six of the most valuable skills veterans can carry over from the battlefield are integrity, dependability, sharp decision-making, the initiative to go above and beyond, tenacity, and adaptability. The capability to take advantage of technology is also another skill that veterans are familiar with, making them all the more apt to find success. Whether it be learning new software or performing website coding, veterans often have a knack for training themselves.

Thomason wrote articles for his local newspaper, the Grayson County News Gazette, while serving in Iraq, which greatly improved his ability to write and has translated into an exceptional skill for being able to create web content, including home pages and product descriptions, which he uses to sell t-shirts and other items on RandomVeteran.com.

One of Thomason’s most valuable pieces of advice to other veterans who are considering using their skills for work is not to become a recluse. Thomason says, “helping the community by being actively involved is the primary way I am able to sustain peace in my life. Sure, working from home is great, but getting out in the community and working with the children and other veterans is what keeps me moving forward from one day to the next.” Thomason is the Commander of American Legion Post 81 and spends a great deal of time giving back to his community when he is not working.

Generating business is simple when veterans take advantage of the existing skill set that they acquired while serving in the military. Veterans can also find an abundance of resources available to them. From online training courses to website builders, many of these resources are available free of charge because they have served in the military.


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