The Magic of Dialogue

Who doesn’t love a great conversation? There’s something compelling about swapping stories, sharing hurts, and multiplying joys as we connect together each day. Companies are finding the catalyst to true connection often comes through listening.

Marketing and editorial strategists Michelle Horowitz and Kendall Meade believed so strongly in conversation that they launched an entire online platform called InTELLects to grow real-life interactions that promote conversation, creativity, and community:

“I’m energized by making connections and asking people deeper questions,” says Michelle. “It’s how I learn, and it’s how I grow.”

TheMagicofDialogue

InTELLects features notable leaders, thinkers, and change agents, building a community of mentors and offering users the chance to ask questions – any questions – to grow the collective conversation. The co-founders believe authentic discussions pave pathways to clarity, grow existing communities, and instigate this new universal truth: “ask, and you shall succeed.” InTELLects is promoting a paradigm shift that’s moving companies away from “shoving a sales pitch” and toward authentic customer engagement.

The Critical Surfing “Slow Down

In today’s complex ecosystem, marketers are realizing that consumer engagement (or return on EXPERIENCE) is a long-term, holistic measure of a customer’s encounter with a brand. Engagement includes any action a customer takes to connect with a company: downloading an app, participating in a forum, or referring products to friends. Engagement brings significantly greater return than website traffic, as researchers report that attention span in “surfing” is typically less than nine seconds per page.

How can we slow people down? Horowitz says asking questions is a wonderful place to start.

“True engagement stems from building a place where people can honestly learn, share, and engage,” she said. InTELLects believes that real conversations transcend the noise and forge emotional connections.

Through digital channels, today’s entrepreneurs have powerful tools to create highly personalized relationships. While community forums have been around for ages, expanding social networks like LinkedIn Groups and Google+ Communities offer a chance to connect with customers and ask questions that can build emotional connections that last. Recent data shows that 68 percent of audiences spent more than 15 percent of their time reading the comments section of a story – revealing the allure of dialogue to build powerful community connection.

Growing the Conversation

As you seek to build your own “conversational opportunities,” here are a few questions to consider:

  1. What does your target audience connect with?
  2. What questions do they have about your product?
  3. What is their favorite feature of your business?
  4. Where can you proactively predict what they want to stay ahead of the design curve?
  5. What educational or training gaps could your company offer on their behalf?
  6. What are some practical questions you could pose to gain insights in these areas?

Need ideas to get you started? Grab your team and brainstorm how you might:

  • Host a contest
  • Promote customer achievements on your own social media page
  • Allow your VIP customers to co-create content
  • Host webinars or events
  • Make someone your “brand ambassador” for the month
  • Allow users to have fun, like the Reddit community did in its season-long Fat Tire experience

As technology barrels ahead, one of our own goals is to keep people at the forefront. Whether it’s online forums, beautifully handcrafted printing, or just the face-to-face interactions we have with you every day, we believe nothing trumps relationships. We enjoy hearing about your own questions and ideas, and we look forward to serving you this year. Let’s keep talking!

 

 


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Yard signs, banners, posters and other “Signage” can get your message out to thousands of potential voters (and customers) in West Palm Beach

Generic yard sign - 2018 campaign

Campaign season 2018 is here and in full swing. At Print It Plus we have everything you need to help you design and produce top quality political campaign signs (or any other type of banner, poster or sign that you need) to help promote your campaign or company as elegantly as possible.

One of the best ways to establish your name and that consistent brand and message that conveys what you are trying captures the attention of as many potential voters (or customers) as possible is to display your message big and bold in high traffic areas. Oversized banners, yard signs, A-Frame signs, H-Stake signs, Flags and posters can draw eyes and attention to your campaign. These signs should be an integral part of your campaign or company messaging as you are trying to stand out from all of the other competition.

Your sign must be of high quality: a poorly-made sign can take as much away from your message:

  1. The materials used: our vinyl banners are made basically from the following long-lasting material: 13-ounce vinyl and the highest quality ink. At Print It Plus we use state-of-the-art equipment combined with the highest quality materials to produce a beautiful, professional banner that will also last against the elements.
  2. Design: find someone to help you to design and produce your banner or sign. Even if you already have the perfect design in mind, you may need an experienced designer to help turn your vision into the top-quality sign you want for your business. We have specialized in designing all sorts of banners, signs, print, marketing and advertising materials for almost 30 years. Our many design awards speak to our expertise.
  3. Guarantee: Ask for how long the printer will guarantee their finished product. We offer a (1-year guarantee) to replace your banner or sign at NO CHARGE if it fades or gets torn. Just another way you can trust you are receiving the highest quality product your money can buy.

Political Campaign/Yard Signs:

Every campaign needs the added exposure of yard signs. Spread the word about your election where everyone will see.

Sizes:

12 x 18

18 x 24

24 x 36

Display Options:

  • H Stakes Standard
  • H Stakes Deluxe
  • A Frames Plastic
  • A Frames Metal

Business Signs:

If you are a service business, a yard sign could be displayed to show your company is or was working on a project. “Another Quality Project by XYZ Company.”

Large banners, posters and other signage allow you to convey a strong, consistent, indelible idea to potentially many people. And it is much more permanent than a commercial of any type, even those in a magazine or newspaper.

If you are not incorporating signs, banners and posters into the marketing of your political campaign or business, then you are missing out on critical opportunities. Now is a great time to work with our professionals at Print It Plus to create a sign, banner or poster highlighting your political campaign this election year.

In addition to our custom design on signs, posters, banners and all printed materials we also offer direct mail campaigns, vehicle decorations, and car and truck wraps, marketing collateral, variable data printing, promotional products, and websites.  We are proud to be in our 30th year of servicing the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton with free pick-up and delivery throughout the county.

To talk with our account team or to place an order, contact us today by calling us at (561) 790-0884. You can also visit our website at HTTP://WWW.PRINTITPLUS.COM or email us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES this campaign season, throughout 2019 and far beyond!

Why Establishing Your Brand as an Authority is a Top Goal

With every piece of marketing collateral you create, you’re essentially trying to accomplish two key goals. Yes, you’re always trying to inform members of your audience about the products or services that you offer – or the ones that you’re about to launch. But at the same time, you need to do something much more powerful. Something that, if executed correctly, can help guarantee that yours is a brand with the ability to stand the test of time.

WhyEstablishingYourBrandAsAnAuthorityIsaTopGoal

You need to establish your brand as an authority – not just in the context of what you have to offer, but within the larger sense of the industry that you’re operating in. If this isn’t already one of your top goals, it should be for a number of essential reasons.

The Power of Brand Authority

To better understand the importance of brand authority, consider the following two statistics. According to one study, 45% of your brand’s image (meaning what people think and feel when they encounter it) can ultimately be attributed to both what you say and how you say it. More importantly, the same study revealed that 54% of people don’t trust brands at all.

The most critical thing to understand about this is that brand authority is not something that you can give yourself. The majority of people who don’t trust brands don’t do so because the brands told them not to – it’s because those brands failed to live up to their promises one too many times. It’s because they didn’t have anything to offer beyond a sales pitch. It’s because those brands weren’t able to connect with their audience in an emotional, raw, and ultimately genuine way.

Because those brands failed to understand that brand authority really has to do with your larger reputation – it’s that kernel of trust that you don’t give yourself, but that others give to you.

It’s also not something that you’re going to be able to build in a day. It’s less the product of one major move and more about a series of smaller ones. It’s something that grows slowly, every time you choose to partner with a charity on community outreach or make your presence known at some type of local event. It’s something that grows inside your audience every time they see a piece of collateral that isn’t just a product spec sheet, but that offers true insight and information in a way that helps them even if they don’t make a sale.

When built properly over time, it’s also something that makes it easier than ever to not only keep the customers you already have satisfied but to bring new ones into the fold as well. This will invariably translate into a sense of “when the time comes and I do choose to make a purchase with this particular brand, I can rest easy knowing that it is money well spent.”

In the End

Ultimately, establishing your brand as an authority should be a top goal because it allows you to become more than just the products you sell or the services you provide. When your customers have a question, they come to you for the answer. When they want to learn more about a related topic, their first thought is to go to you for the education they seek. When you do launch a new product or service, they’re interested in what you have to offer because there is a level of trust that exists between you that they don’t have in other relationships.

This is why brand authority is so important – because it lets you become more than “just another company” and provides you with a level of authenticity that can take a standard audience and turn them into a loyal army of passionate advocates before you know it.

 


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Five Ways to Provide Mind-Blowing Customer Service

Did you know that surprising and delighting your customers is something that starts before they are truly aware of your business and brand? Each interaction throughout the customer lifecycle is an opportunity to provide mind-blowing customer service that people simply must share with their friends. Creating true advocates for your business should be your goal, and that only happens when customers are over-the-top excited about your product and service offerings. How do you inspire that type of loyalty in what can be a fickle audience? These tips will get you started down the path to lifelong devotion from your fans.

Guests getting key card in hotel

1. Treat Employees Like Gold

Your most important asset when it comes to ensuring long-term customer loyalty is closer than you may realize — your staff! When your employees are empowered to react quickly to negative situations and provide proactive support to ward off challenges, your customers will feel the difference. Employees who feel as though they’re simply showing up to punch a clock are lacking something, and that will show up in their interactions with customers. Employees who are regularly rewarded for going above and beyond expectations will continue that trend.

2. Foster a Culture of Possibilities

When you foster a culture of possibilities for your staff, they will be much more likely to take exceptional care of your customers. Why? Because employees take more ownership, and “your” customers become “their” customers . . . and friends. Good customer service is expected (and even demanded) by today’s customers. Going the next step to completely blowing your customers’ mind takes extra effort to provide unexpected benefits. This could mean providing free custom proofs to clients, adding in 10% overages “just because” or delivering earlier than expected. On time and on budget are expectations — you have to raise the bar to blow their minds.

3. Create an Easy Button

There will always be customers who are looking for the fastest and cheapest items. However, the customers you really want to cultivate are those who are willing to pay a premium for truly exceptional service and delivery times. The majority of people in America today have severely limited time, and when you’re able to show customers that you respect their needs and move quickly, they will be surprised and delighted. Optimize each process, remove unnecessary clicks from your website and apps and generally think through the user experience at every turn.

4. Focus on What’s Important

Customer-facing organizations are often looking for ways to reduce the amount of time required to interact with the public on each transaction. While this can result in efficiency for customers and staff alike, it can also cause a measure of frustration when poorly implemented. Forget the long list of meaningless metrics that don’t impact service levels or profitability. Look for measurements that directly impact customer satisfaction such as the number of calls required to resolve a return, for instance.

5. Stand Out from the Crowd

Are your competitors sending out postcards? Take their concept and go bigger: send a unique mailer that is truly attention-grabbing. There are rumors going around that “direct mail is dead”, but nothing could be further from the truth! As fewer competitors rely on print, customers are more likely to be engaged with the unique and interesting pieces that do hit their mailboxes. Have fun with your promotions and your customers will reward you richly.

The reality for businesses today is that customer retention is much less expensive than attempting to find and recruit new customers. Sure, you’re always on the lookout for new customers, but shouldn’t you also look for ways to create an over-the-top excellent service culture that keeps people returning for more?

 


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3 Opportunities for Better Customer Follow-up

Have you ever considered an online purchase but been put off by taxes or shipping costs? That’s what a Reddit user (Doug D.) experienced when he fell in love with a sweatshirt from Archrival Clothing. Doug, a UK resident, added the item to his cart, but was disappointed to find he couldn’t get Archrival’s alluringly low shipping prices since the company was based in the US.

 

Winning Follow-up

3OpportunitiesForBetterCustomerFollowUP
Game over? Not quite. Someone from Archrival took note of Doug’s abandoned “Shopping Cart” and realized the shipping prices were probably to blame.

This  resourceful employee immediately e-mailed Doug, offering several alternatives to ship the order for less, including a FedEx International Economy option, Delayed First Class Overseas Mail (on the company’s dime), or European purchasing options.

Doug’s reaction? Rave online reviews for the company itself:

“Wow. My mind is blown. This is potentially the best customer service I have ever experienced. You definitely deserve a purchase just for this e-mail.” Doug and his girlfriend bought several items, ordering more than originally intended, all due to proactive customer care.

Leaky Buckets Bring Lost Opportunities

Business is all about relationships, and good relationships are built on great communication. In today’s wired world, we communicate constantly, yet connections are frequently missed. Author Dan Kennedy describes these botched follow-ups as the “hole” in our buckets. If business is the bucket where we pour energy, ideas, and money, the “holes” are wasted time, money, or failed follow up. This may include failing to track contact information, not rescuing lost customers, or belated follow-up with prospects.

What impact does correspondence have? According to Harvard Business Review, the most frequent customer complaint is poor follow-up. Fifty-six percent complain that they need to re-explain their issue when calling back. Sixty-two percent need to repeatedly contact the company to get issues resolved. As a result, 65% are likely to speak poorly about the company and 48% go on to tell 10 or more people about their bad experience. Poor communication can influence not only your customer but spill over into the public as well.

Show Them the Love!

Sometimes we fail to communicate because we are forgetful, have full schedules, or we fear looking pushy. But consistent follow-up builds sturdy bridges, and any step toward better communication will bear long-term fruit. Consider these opportunities for better follow up:

  1. Always acknowledge a message from a customer: with gratitude, with further questions, or with a confirmation of the request
  2. Give a brief status update of the issue at hand
  3. Respond via the customer’s preferred method of communication (e-mail, website, phone call). If uncertain, reciprocate with the method the customer initiated with

Use stronger written follow-up communication to:

  • Make a calendar request or recap a meeting
  • Ensure your last message was received or inquire about further questions or concerns
  • Express gratitude for an introduction or appreciation for their business
  • Congratulate clients on a recent accomplishment
  • Wish customers luck on an upcoming project or personal endeavor
  • Solicit feedback on a future project or decision
  • Send helpful information or resources (pertinent to your previous conversations)
  • Make people personally aware of upcoming incentives or promotions

To make good intentions a reality, consider adding correspondence goals to your schedule (placing reminders in your phone or calendar or sending unique printed thank you notes on a bi-annual basis) and chart a new course of consistency to ensure your relationships receive the optimal care they deserve.

 

 

 


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Stay in the Game

Finding the Off Switch

Do you ever lay awake at night feeling restless about work? Do you take projects home each evening or over the weekend? When the day is over, is it difficult for you to quiet your racing thoughts?

You work hard. And you enjoy it. But in this mobile generation, devices meant to create freedom have tethered us to the desk as we toe the line between productivity and workaholism. A study of 3,000 UK workers showed that 69 percent regularly work outside their office hours, and the average worker fails to use six days of paid leave each year. In the midst of an overwork epidemic, are you preserving your own well-being?

Digging Your Own Grave

While our parents said “hard work never killed anyone,” research says otherwise. Men who are unable to mentally relax after work nearly triple their risk of heart disease and psychologist Mark Cropley, studying health and stress at the University of Surrey, says an inability to detach brings disastrous consequences:

“Inadequate psychological recovery, or poor disengagement from work, is associated with a range of health problems including cardiovascular disease, fatigue, negative mood and sleep disturbance,” Cropley said.

What is the difference between an industrious person and a workaholic? Experts say the industrious can push past typical office hours but remain emotionally present for others, enjoying fulfilling relationships and intentionally scheduling time for things they love. Hard workers experience short bursts of stress for a deadline but follow this with a purposeful schedule reduction (like comp days or shortened office hours) to restore depleted energy.

StayInTheGame

Workaholics struggle to find this off switch. The troubling feelings or facts accompanying their lifestyle stress fails to curb their unrealistic performance ideals. Workaholics are obsessed with work and the adrenaline rush it brings; often they walk fast, talk fast, eat fast, and struggle to delegate for fear others will not do “as good a job.” While appearing externally healthy, their internal overdrive brings physical distress: panic attacks, claustrophobia, depression, decreased immune function, sleep disturbances, or an inability to enjoy life’s pleasures. Workaholics have an increased risk for metabolic syndrome, a higher need for recovery, and struggle with cynicism and emotional fatigue; when your biological systems keep working around elevated set points, you have a greater risk of cardiovascular disease (CVD), diabetes, and even death.

Worried you may be digging an early grave? Here are a few checks to flag your workaholic tendencies:

  • Your work eats into meal times
  • You are often first to arrive and last to leave
  • You are always on your phone or computer
  • You appear relationally distracted and find little time for leisure activities
  • You experience anxiety or irritation when interrupted or kept from work
  • You feel guilty when you’re not working and find it difficult to relax at night

Quality Trumps Quantity

Beyond improved health, accounting firm Ernst & Young found that for every additional 10 hours of time off taken, employees’ annual performance ratings improved by eight percent. How can you make productive changes if you are stretched too thin?

  • Reflect on reasons for compulsive work
  • Ask for help from your team and intentionally delegate
  • Set clear rules for how many hours you will work each day, quitting several hours before bed
  • Replace workaholic tendencies with positive habits: cultivating hobbies, building a skill you don’t use at work, and pro-actively scheduling time with friends
  • Resolve to save 25 percent of your energy to bring home at night. Put a fence around weekends to avoid temptation

Self-care keeps you on top of your game and ensures you STAY in the game. And that’s a win for us all!

 

 


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The Dignity of Work

Down But Not Out

Albert Serur was just a young man when he passed out cold in his client’s office. Only four months into his job, a previously undiagnosed heart condition might have sidelined him permanently. But Serur didn’t go down without a fight. Rather than recovering from emergency surgery at home, he hired a driver so he could sleep in the car between sales calls.

“Adversity helps you deal with who you are,” he says. “If you can start preparing for things proactively both personally and professionally, you’re going to be ready, and you’re going to be a better leader.”

TheDignityofWork

Will-Set” that Trumps a Skill Set

At 28, Serur is the youngest state director at American Income Life and chief executive of its Wilmington subsidiary. Serur Agencies brings weekly employee training sessions that focus less on technical abilities and more on workplace camaraderie, helping people develop a “will-set” with emotional tools to handle challenging situations. These offerings are a timely response to a felt need; in a recent Society of Human Resource Management report, “respectful treatment” was a top priority of the workers, even above pay.

“I’ve seen many people who have more God-given talent than I have, but if they have one difficult relationship issue, they just fold,” says Serur.

Valuing the “Dignity of Work

Workforce prioritization was how Starbucks recently explained the “fairly flat” performance of its stock. While a recent reduction of corporate-tax rates made the company hundreds of millions of dollars, Starbucks chose to re-invest this money in its workforce rather than funneling profits back to shareholders. Priorities included closing gender pay equity gaps worldwide, offering stock grants of $2,000 for managers and $500 for employees, expanded paid parental leave, and even access to critical illness insurance for parents of employees. Executive chairman Howard Schultz says people are an enduring priority:

“We’re trying to make long-term decisions,” Schultz said. “We’re trying to value the dignity of work. We’re trying to do everything we possibly can to demonstrate to the world … that the better way is not a zero-sum game where you leave your people behind.”

Microsoft has also seen a shift toward creating workplace wins. Several of Microsoft’s former employees have returned to the company after CEO Satya Nadella took over. These “boomerangs” say workplace culture has changed significantly under Nadella’s emphasis on “One Microsoft,” a collaborative environment that hasn’t existed in the past. Nadella has shifted reviews toward solidarity and teamwork, where employees are rewarded not just for their own work but how well they’re able to make use of others’ contributions. Boomerangs say this step away from the “smartest person in the room,” intimidation tactic has brought a more conversational, empowering environment. Microsoft has emphasized patience before perfection, incentives for developing others, and teaching staff to diffuse tension after disagreeable meetings.

Bonds that Last

Some companies use humor to grow unity. The Improv Asylum comedy troupe teaches communications skills at organizations like Google and Intel. This troupe’s mantra is that one person must always accept the premise given and then expand on the idea. “The sink is going to start spraying pink paint, you say?” “Well, yes, AND . . . lucky for us, we’re hosting the abstract art seminar this weekend!”

As it turns out, this is also a great workplace communication technique:

(The phrase) “‘Yes, but’ is prevalent in the corporate culture, and that shuts ideas down,” says Bob Melley, director of corporate training at the Boston theater company. “‘Yes, and’ encourages everyone on the team to offer ideas. It creates a bond and establishes trust.”

 

 

 

 


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How Has the Internet Changed Lead Generation?

There is no denying that technology has greatly revolutionized lead generation, especially in regard to the internet. Gone are the days of having to cold call prospects and knock on their doors. Sure, these tactics still work, but business owners are continually finding ways for lead generation to be more cost-efficient and effective. For now, let’s take a quick look at how the internet has changed lead generation and the many reasons you need to be taking advantage of technology to expand your customer base.

HoHasTheInternetChangedLeadgeneration

Artificial Intelligence Technology Enhances Lead Generation

Thanks to advancements in artificial intelligence technology, you can engage with leads online like never before. In fact, you don’t even have to be the one engaging with them. An AI software program can do the engaging for you. Take, for example, if your website offers a chat feature. Before connecting the customer with an actual representative, artificial intelligence software can engage them in a natural-sounding conversation to determine which department the customer needs to be directed to.

Targeting Leads Has Become Incredibly Simple

When you distribute content, whether through direct mail print marketing or online, you need to have a specific target audience in mind. This target audience, of course, needs to represent people who are likely to be interested in the product/service you are selling. Thanks to the internet, it is now easier than ever to target leads.

It’s All About the Analytics

If you aren’t using analytics to track website visitors, you need to be. An easy-to-use tracking platform that is excellent for determining which pages on your site are performing the best is Google Analytics. There is a good chance the service provider that is hosting your site also provides some type of analytics to take advantage of. Regardless of the tracking tools you use, though, analyzing data on page performance can help you pinpoint which pages need to be further optimized and which ones need to be left alone. This enables you to improve time management because you can focus your attention on the pages that need improvement rather than wasting time on the ones that are already attracting quality leads.

Automated Email Sequencing

You want your emails to be as personable as possible to improve the odds of turning a cold lead into a warm lead, but you can’t accomplish this through a single email. Instead, you need to create an email sequence that is automated; this will engage your leads in a systemized manner and it allows you to warm them up to an offer.

The Takeaway

Your existing customers deserve your attention, but at the same time, you need to be focusing some of your operations on lead generation. Thanks to advancements in technology and the internet, it is now easier than ever to generate leads in a timely and cost-efficient manner. By deploying the four tips outlined above, you’ll be well on your way to capturing leads and improving customer satisfaction at the same time.

 

 

 

 


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Print Marketing Is About Selling Value, Not Services.

There’s a common misconception that far too many marketers have that needs to be put to rest once and for all.

A Satisfied Customer Is The Best Business Strategy of All

A lot of people still seem to think that if you’re really going to carve out a stronger competitive advantage for yourself in an increasingly crowded marketplace, you need to make your services appear objectively better than everyone else’s. You need to talk about how your products are better, stronger, faster, longer-lasting, more cost-efficient, etc. All this to steal as much attention away from your competition as you can.

In truth, that is a myth. You shouldn’t be selling services at all. You should be selling the value that those services provide. In other words, the thesis at the heart of your print marketing campaign shouldn’t be “here’s what I can do that nobody else can,” but rather “here’s what I can do for you.” Mastering this approach requires you to keep a few key things in mind.

Everything Begins and Ends With Your Customer

The art of selling value instead of services is one of those situations where buyer personas come in handy.

When you begin to come up with a buyer persona for your ideal customer, you try to add as much information about that person as possible. But once your persona has been completed, you shouldn’t be asking yourself, “Okay, what do I need to tell this person in order to convince them to give me money?” Instead, you need to get answers to questions like:

  • What problem does this customer have and how do my services solve it for them?
  • In what ways will that person’s life be easier after their purchase than it was before?
  • What does that person want to accomplish, and how can I help make that happen?

Then, you work your way back to the products and services that you’re trying to sell, thinking about the problem and positioning yourself as the solution.

A Whole New Approach

This is one of those areas where specificity will carry you far. Think about the individual portions of your sales funnel and what someone needs to hear at each one to move from one end to the other. Use this “value-centric” approach not to convince someone that the time is right to make a purchase, but to give them the actionable information they need to arrive at that conclusion on their own.

In the end, there are probably a lot of other companies in your industry who do what you do – but nobody does it in quite the same way. That key thing that differentiates you from so many others is the value that only you can offer and what should be at the heart of all of your marketing messages.

 

 

 


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Everyone Is Looking to Save a Dollar: How Discounts can Improve Your Sales Revenue.

Everyone Is Looking to Save a Dollar:

How Discounts can Improve Your Sales Revenue

 

Many businesses look at offering discounts as a method for losing money. But, what they don’t realize is discounts actually generate revenue and improve their brand equity. Let’s take a closer look at how discounts increase sales and can put you a step ahead of your competitors.

Sale Banner Design_09

Improve Sales Revenue

First and foremost, discounts, whether they come in the form of online codes or paper coupons, will draw the attention of consumers to your business. They increase traffic and, most times, lead to a sale. Even better is that while customers are using their discounts codes on your website or in your store, they tend to look around at other products and services you have for sale, which can further boost your sales.

Spread Brand Awareness

By offering discounts, you are putting your company’s brand name into the minds of consumers. Even if consumers don’t come to your store to use a discount, your brand name will at least be implanted into their minds. Also, if they don’t take advantage of a discount, they may know someone who can and offer to let them use their discount code, which only expands your brand awareness even more.

Increase Social Media Fans and Followers

Everyone is out to save a dollar. When they come across companies that offer great discounts, they tend to look them up on social media and either hit the Like or Follow buttons. And if you’ve ever used social media, then you know that when one of your friends hits the Like or Follow button, it shows up in your newsfeed. When you offer discounts, you have the potential to greatly increase your social media fans and followers.

Build a Strong Reputation

Consumers really love purchasing products and services from companies that offer regular discounts, like military and senior citizen discounts. As you continue to offer these discounts on a regular basis, you will build a strong reputation for your company and showcase to the public that you are a socially responsible organization.

Clear Out Space for New Inventory

Have you ever wanted to bring in new products to sell but you didn’t have room because you had too much old inventory sitting around? One of the best ways to clear out this old inventory is by offering discounts. Having a weekend sale where you offer a 20% discount on the products you are trying to clear is an excellent way to:

  • Free up space
  • Increase sales
  • Spread brand awareness
  • Increase traffic to your store
  • Establish Loyal Customers

Your customers deserve a discount, especially if they do business with you on a frequent basis. This is why creating a loyalty reward program that offers returning customers a discount is essential to establishing long-term relationships with your existing customer base.

Meet Your Sales Goals

You know that to maintain a profit, you must meet your sales goals. Offering discounts may decrease profit margins for a bit, but they can most definitely help you meet sales goals to ensure you keep maintaining a profit. End of the season or end of the quarter discounts should be offered at least four times a year.

The Takeaway

Don’t be fooled into thinking that offering discounts are going to hurt revenue. It likely will do the exact opposite as well as bring several other advantages, like expanded brand awareness and the establishment of loyal customers.

 

 


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