Seven Sizzling Summer Promotions

Businesses need promotional items to help reach out to potential customers and clients – it’s just a fact.

Promotional products allow people to see your brand and remember you, drawing a whopping 500% more referrals from customers who are satisfied with the gift. Like a business card with a bang, clever promotional products build goodwill, name recognition, and expanded brand exposure.

But, sometimes the biggest barrier to distributing great products is finding the right idea.

Looking for affordable and effective items to catch the attention of your prospects? Here are seven promo products to bring heat to your marketing mix this summer:

1. Zip-Front Drawstring Bags

Want your brand to travel with people as they go?

High-quality, colorful, customized drawstring bags will get your message circulating! Sturdy but lightweight, these comfortable, machine washable bags are great for goodie bags, thank you gifts, and life on the go.

Zipper pouches make the bags more convenient, accessible, and fun. Add coupons or gift incentives to bring more traffic your way.

2. Clip & Go Hand Sanitizers

Try a squeaky-clean message on promotional hand sanitizer!

Travel-size hand sanitizers can be stashed in totes, diaper bags, backpacks, and purses for a little germ-fighting squirt before meals, after handling animals, or when spending time in public.

Hand sanitizer promotional products are effective message-bearers for restaurants, doctors’ offices and health clinics, independent contractors, and more.

3. Customized Lip Balms

From flavorful scents to serious sun protection, promotional lip balm is affordable, enjoyable, and always in style.

Perfect for health professionals, dental promotions, and all of your trade show needs, customized balms can give their lips some serious love.

4. Water Bottles & Tumblers

Promotional water bottles are a smart giveaway item that boosts your branding efforts at racing events, school activities, corporate outings, trade shows, or anywhere thirsty patrons travel.

Choose shapes, sizes, or lid styles from any variety of materials, including stainless steel tumblers, water bags with attachable carabiners, vacuum insulated copper travelers, and so much more.

5. Absorbent Snap Cooling Tool

Lightweight and refreshing, cooling towels bring a consistent cooling effect that lasts for hours.

Wet it, wring it, and snap to activate. Great for the gym, in the field, or on the go, this high-performance product will stand the test of time.

6. Pocket Notebooks

Want to keep your name at their fingertips?

Handy mini-pocket notebooks are sure to stick around. Try eco-friendly custom recycled notebooks, custom debossed mini journals, or jotter pads with attached pens. Make your product useful and your name will be a companion and stays close at hand.

7. Stadium Cushions

Want to switch it up and get more than just your logo noticed?

Stadium cushions offer a soft place to land for customers who will love you immensely when enjoying this gift. From traditional cushions to amusing shapes, stadium cushions make your logo pop against a minimalist background. From law firms and insurance agencies to VIP customer or employee picnic giveaways, this giveaway will be their grab-and-go for outdoor concerts and sporting events of every kind.

Want to know more? We’re here to simplify your shopping experience and bring your brand to life! Give us a call today to learn more.

You can use these ideas, but you can add any printing to your summer promo! And we in PrintItPlus can help you with printing.

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A Beginner’s Guide to Successful Coupon Campaigns

Want to get more people to pull the trigger on a purchase?

Give them a push with perfectly placed coupons! Coupons have a built-in visual appeal and an innate call to action. A coupon with a limited time offer adds a sense of urgency in a customer’s mind for two reasons:

1. If they plan to buy something, they want the best possible price.

2. If they don’t buy now, it might be out of stock (or full price again) later.

Why should you use coupons? Many reasons!

Coupon offers can make the difference between someone who’s browsing and a purchasing customer.

Coupon offers are also a major incentive to drive traffic to your website. Besides stimulating sales of existing stock, coupons also generate cross sales between products and can energize your brand.

Building a successful coupon campaign may take some trial and error. Here are several action steps get you started:

Start Small

The first step in coupon marketing is to track the performance of every campaign you launch.

If you run a small business, start by choosing one product and run 3-4 coupon specials from time to time. Feature the same product but vary the discount types, values, duration, and distribution methods. Experiment to see what works best for your business. From here you can carefully track and implement promotions that are consistent with your budget and are strategically aligned with your marketing strategy.

Set Goals

Set goals with your coupons.

Do you want to entice first-time buyers, increase purchase volumes, or get more traffic in stores? Without a clear strategy, you can’t measure your effectiveness or tailor your promotions.

For example: when appealing to new customers, an open return policy can prompt more people to buy. When upselling current clients, offering companion discounts (like buy one, get one 50% off) can be especially tempting.

Highlight Cross Promotions

Almost every business has a niche, and coupons can help you expand influence in your corner of the market.

For example, camping outfitters that specialize in lightweight tents have customers who need compression sacks to carry them and portable camp chairs to accessorize. Having a coupon combo on all three items may entice shoppers to purchase more than one type of product.

Place Coupons Where Customers Will Find Them

How will you tempt shoppers to purchase: through direct mail, in your newsletter, or with an on-site purchase incentive?

Here are a few strategies for getting coupons in their hands:

  • Offer a $15 onsite coupon if a customer buys at least three products.
    Mail a $5 gift card that can be used if a customer purchases two items this month (spending a minimum of $50).
  • Offer an additional 20% off if a customer buys anything from the same product category within the next two weeks.
  • When a customer purchases an item for the first time, offer a 25% off coupon for those who leave a review or give their personal information. 43% of consumers will exchange their personal data with companies to save money through personalized promotions, discounts, or deals!

Spread the Love

Coupons can help almost every business type and size if you are intentional and consistent.

Coupons are highly visible and shareable, creating urgency and brand awareness. Best of all, everyone loves a deal, so a smart offer can go a long way in creating satisfied customers!

Remember, people buy with their eyes, so your promotion needs to catch attention. Need ideas? Our design specialists can help you generate a coupon that screams “use me!”

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Find Language to Express Your Ideal Design

Design involves a special kind of communication.

First, creators must have an idea or concept in mind. Second, they need to articulate their ideas in ways graphic designers can bring to life on a page. This requires a common language, and sometimes graphic designers are known for having a vocabulary all their own.

If you’re working on a design concept, knowing the right terminology will help you communicate to produce the results you envision.

Here are some design adjectives that can help you articulate the concepts you’d like to see in your next print project:

Cool vs. Warm

On the color wheel, warm colors range from yellow to red-purple.

Those colors that are reminiscent of fire or the sun are called warm colors. These hues are reds, oranges, yellows, and pinks. Warm colors communicate energy, playfulness, happiness, sociability, and optimism.

Cool colors include blue, greens, and purple. These colors typically stand for sky, space, water, and nature, and communicate a calming or relaxing tone. Cool colors imply dependability, trust, growth, beauty, confidence, and power.

Minimalist vs. Maximalist

Minimalism is a style or technique that is characterized by cleanness, simplicity, and expressing the most essential ideas.

Minimalist designs use a small number of colors, simple lines, flat designs, or plenty of negative space.

Maximalist or baroque designs are lavish, highly decorative, or triumphant (think ornate wedding invitations). Minimalist designs are sparse and clean, while maximalist designs are exotic or busy.

Feminine vs. Masculine

Feminine designs are usually characterized by details such as soft color palettes, florals, and cursive writing. They may employ fluid, flowing fonts, pastel colors, facial close-ups or silhouettes, or feminine associations such as love, curves, fashion, or beauty.

Masculine designs are typically more rugged, monochromatic, or modern (think IKEA kitchen layouts). They may feature gritty images, thick fonts, hard edges, and darker color schemes.

Playful vs. Professional

Playful design styles are fun, giving an informal (rather than rigid) vibe.

Playful tones may be colorful, fantastical, non-realistic, or cartoon/caricature focused. Often these concepts focus around animals, mascots, illustrations, and impish font pairings.

Professional designs are usually characterized by muted colors and minimal details that represent conservative ideas. Formal tones are communicated with straight, classic font types, simple shapes or objects, minimalist and geometric use of line art, and cool colors (think college diplomas).

Abstract vs. Literal

Abstract designs shape images that are unhindered by what these objects might actually look in real life.

Abstract designs (like this Starbucks water bottle) are imaginative and varied, including ambiguous shapes, contemporary color palettes, curves and splatters, geometric patterns, or blurred images. Abstract art utilizes pure colors, shapes, and forms to express meaning (without getting bogged down in the storylines carried by objects and scenery). Abstract art can touch the emotions in a raw and powerfully direct way.

Literal designs are just the opposite, with concrete, objective ideas. Literal designs use sharp images, bold and simple fonts, and clearly defined limits.

Vintage vs. Modern

Vintage or retro (short for “retrospective”) is a style derived from trends of the recent past.

These designs incorporate rustic, nostalgic elements, including visual clues such as old letterpress, hand-drawn typefaces, ornate ribbons, sepia-filtered photos.

Modern designs are just the opposite, often changing in style. In 2019, modern graphic design trends include 3D design and typography, duotones and gradients, warm or moody color palettes for photos, and asymmetrical layouts.

One of the easiest ways to have a better client-designer working relationship is to align your project’s design style. Use this guide to get you started as a handy reference to communicate your ideas from start to print!

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Effortless: Three Tips to Boost the “Cool” Factor of Your Designs

Fashionable. Admirable. Timeless.

If you were to define cool, what words would you use?

Cool is just . . . cool.

In some sense, even describing what makes something cool can diminish its appeal. But in print and design, nothing is more appealing than cool.

What Makes a Brand Cool?

How do you add this edge to set your products apart?

To find out, marketing scholars Caleb Warren and Margaret C. Campbell carried out six experiments comparing consumer products, coolness ratings, and participant reactions.

In their research, Warren and Campbell discovered a relationship between the qualities of coolness and autonomy, finding designs perceived as cool were those that radiated autonomy in a socially acceptable way. Cool things tend to go a step beyond “stylish” things, so cool designs often push the boundaries of style. Think normative styles like jeans – but add excessive grunge rips. Or ordinary 1950s T-shirts – but add packs of cigarettes rolled into the sleeve.

Coolness is not an inherent quality, but rather a social construct. If coolness comes from stretching limits, one of the keys to cool designs is knowing your niche and understanding what customers perceive to be unconventional. As Warren & Campbell conclude: “objects and people are cool only to the extent that others consider them cool.”

Bringing Coolness to Life

Looking to push the boundaries in a way that’s meaningful to your customers? Here are three ways to set your designs apart:

1. Define the Gap in Your Market.

Look beyond your design to the people you are designing for.

What brands, social values, or fashion cues motivate them? Look at products your customers typically buy and find the “gap” between current designs and those that are too intense or extreme.

To design in the gap, add a bold twist to the colors, fonts, or ideas that might typically interest them. Wrapping paper company Gift Couture saw a gap in the market for wrapping paper “sets,” so they created a series of themed papers that coordinated together, like the Cheeseburger set (bun, meat, lettuce, and tomato wrapping papers) the steak set (raw meat and cutting board style designs), and the pizza set (pizza paper with a coordinating pizza box).

2. Bring Magic to the Mundane.

Cool people or concepts have a flow, grace, or character all their own.

Cool things often appear effortless (though they rarely are), so how do you add this sense of simplicity to your work?

Seek authenticity that focuses more on a core concept or idea than on the perfected final outcome. For a photographer, this might mean focusing on the moment, not the shot. For an advertiser, this might mean expressing character irrespective of the norms, beliefs, or expectations of others. For a designer, this might mean using minimalist designs, stark angles, or unfiltered photos one might generally reject.

3. Re-purpose the Old.

Sometimes the best designs are a twist on history.

Awaken inspiration for what WILL be cool by looking to what HAS been cool! From refinished wood to vintage art deco backdrops, sometimes the coolest things to come around are those that have been around.

Designs nodding to the past evoke nostalgia and spark a profound emotional response. And cool designs don’t just reproduce old styles; they recreate them in arresting new ways.

Find the Sweet Spot

Cool designs understand their consumers’ tastes and hit the sweet spot between the ordinary and the unconventional.

From the unique to the unexpected, when you appear effortless, incorporate the past, and design one step beyond the norm, it will give you an edge an set your products apart.

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Grow Adaptability in the Midst of Change

Change is the law of life. And those who look only to the past or the present are certain to miss the future.” (John F. Kennedy)

When the going gets tough, the tough get going. Change is inevitable, and the more we resist it, the tougher life becomes. The world changes dramatically each day, so adaptability is a necessary life skill and a critical leadership imperative. In his book Emotional First Aid: Healing Rejection, Guilt, Failure, and Other Everyday Hurts, Dr. Guy Winch describes how even the youngest among us illustrate adaptability:

Three toddlers are given a difficult task to do. Each handles the challenge in his or her own unique way: one cries and gives up immediately, one tries the same strategy over and over, and one tries different methods until he finds one that eventually works. Clearly, the third toddler has a higher level of adaptability. His resilience gives him both the strength to persevere and the wisdom to overcome. But this raises one question: is adaptability something you’re born with, or can you learn it? Even young children show that grit is not necessarily an inborn trait.

Flexibility or Versatility?

In their book, “The Platinum Rule,” Tony Alessandra and Michael O’Connor describe adaptability in two components: flexibility and versatility.

Flexibility deals with attitude: can you roll with the punches? Will you stop forcing a round peg in a square hole and try something new? Versatility deals with ability: are you capable of change? Do you have a propensity to adapt? While versatility may be an inborn trait, each of us can pursue flexibility.

Shifting Mindsets

Neuroscience demonstrates that our brains are moldable – meaning the paths, or neural networks of our minds, can be re-formed through our choices.

In neuroplasticity, the pathways of our minds (which determine our thoughts, choices, and actions) can be formed or reformed. This moldable quality remains even into our elderly years, so when we determine to change our attitudes, we can actually reform our brains.

Adaptable people do more than just cope, they embrace change daily. Adaptable people ask the hardest questions, hone strategies for dealing with the unknown, and make intentional shifts to address challenges. This requires honesty and authenticity. Ask your team to point out blind spots or glaring inaccuracies in your business. Address and enact change regularly, and your old neural pathways will lose their potency.

Shifting Behaviors

Choices become behavior and behaviors become habits.

Some habits are great, but others create deep ruts that are hard to escape. To grow adaptability, force yourself to experiment with new choices: join activities, meet new people, and listen to podcasts you completely disagree with. Write a list of five hard things and then go do them. Have teammates teach you a new skill or allow younger people to lead meetings you would normally facilitate. Immerse yourself in new environments so you are more comfortable with change as a lifestyle. You’ll be surprised what you learn about yourself and others!

Shifting Destinations

Some of the greatest things in life were born from imagination.

Satisfying curiosity releases dopamine in your brain, so give yourself permission to dream, wonder, and wander. Dr. Todd Kashdan says “curious explorers” are people who see life an enjoyable quest to discover, learn, and grow. Curious explorers are people who:

  • Notice small details in the daily grind
  • Remain open to people without judging or reacting too quickly
  • Let novelty unfold while resisting the temptation to control the flow
  • Read books, build models, take classes, or start a hobby “just for fun”

Ready, set, grow! By shifting mindsets and behaviors, you can increase flexibility in a way that reforms both your habits and your brain.

Open you mind! Think different and we –  Print It Plus will do our best for creating your advertising solutions. Give us a call, ask a quote, design or order your printing online!


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Test Your Brand Messages to Maximize Impact

Donald Miller is an author, speaker, and CEO of StoryBrand, a company that helps businesses clarify their message.

StoryBrand helps hundreds of brands to eliminate confusion, connect with customers, and grow sales. Miller says many brands struggle to break through because they don’t test their brand messages before sharing:

“We have a mantra at StoryBrand: If you confuse, you lose,” said Miller. “The answer to confusion is always ‘no’. When people are so close to what they offer, they tend to be either really vague or they speak inside language. I’m amazed.

“I’ll actually say to somebody, ‘Do you think on a scale of 1-10 that your message is really clear, from 1-10 with ten being clear?’ They will say they are a 10. I will tell them to come up in front of the group [and] ask them to tell me what they offer. They will say, ‘Nutritional packages that allow equestrian products to flourish.’”

Clear as mud, right? Miller says professionals often fail to use simple phrases people can easily understand:

“Here’s the thing, test it at Starbucks. You’re standing in line . . . there are strangers all around. Say, ‘I’m so sorry to bother you, but I’m actually starting a business. Can I tell you what I offer and then ask you if you understand?’”

Does Your Message Resonate?

Companies allocate enormous resources to hone their message.

A brand message, communicated to your target audience, describes what you do, the value you bring, or how you’re different. Your brand message should resonate with the needs, wants, or luxuries of your niche, sometimes with simple slogans like these:

 Eat Fresh.

     Designed for Driving Pleasure.

     Like a Good Neighbor, State Farm is There.

Strong brand messages are memorable, stir an emotional response, and distinguish a brand from its competitors. But when companies hone their identity, they sometimes miss a key element: relevance to their customers. What’s important to your company may not be the thing that matters to your customers. Consider these questions to clarify:

  • Why does my brand matter? Why does it matter to our customers?
  • What does our brand stand for? How will this affect our customers?
  • How are we different than competitors? Why does this matter to our customers?

When you don’t speak to customers on their terms, you are probably falling short. Be clear on what your customers care about and how you can address their situation. Use language that is authentic and messages that align with your clients’ desires or purchasing plans.

Also, consider testing brand messages before publicizing them. This doesn’t have to be complicated. Start by simply reading your copy out loud to yourself. Does it sound conversational and real? Then test it out on others. Poll your friends and family, create anonymous surveys for staff and clients, run focus groups with target audience members, or do a website trial with a third-party testing tool. As you move forward, consider logging the impact of:

   Product descriptions

   E-mail subject lines

   Print ads, graphics, or layout options

   Call to action statements

   Packaging colors or logo designs

   Slogans/taglines

   Online landing pages

   Advertising campaign concepts

   Time or location an ad is presented

While testing takes work, business leaders agree it is worth the effort: 72% of advertising professionals said it’s important to test an ad before it’s launched, and 85% of product-focused managers said testing is vital to their success at work. Testing content can sharpen your focus, make your message more relevant, and boost the response to your marketing pieces.

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Savvy Tips for the Best Stock Photo Selection

Image is everything.

Statistically speaking, compelling images average 94 percent more views, are three times more likely to be shared online, and significantly increase your likelihood of capturing new leads. Professional photos are a fantastic way to boost the impact of your brochure, booklet, or mailing. But if you’re planning to use a stock image, here’s some interesting info to consider.

A few years ago, the Marketing Experiments tested the performance of stock versus custom photos. They found that, when swapping a generic stock image of a woman with a photo of the ACTUAL founder (and a caption naming him), they saw a 35% increase in conversions. Later, the Nielsen Norman Group eye-tracking studies found that, when photos of “real” people were compared with stock photos, the stock photos were largely ignored. The conclusion? When it comes to design perception, humans seem to have a sixth sense for authenticity.

Unfortunately, most small businesses don’t have time to arrange for custom photos, and stock photos are the most convenient and cost-effective option.

How can you make stock photos more personal or effective in your publications? With the right eye and a few helpful tips, you can select stock photos that look more natural, professional and unique.

1. Use all your senses to evaluate photos.

What has a more powerful impact on you – a steaming plate of stir fry or a generic picture of a grocery aisle?

Texture and sensory cues in photos can whet appetites, evoke emotions, or awaken desire in your clients. When designing an event flyer or business brochure, look for photos with strong visual cues: a cuddly bathrobe, a sun-drenched field, a sinful piece of chocolate, or a brilliant vase of fresh flowers, for example. Sidestep photos that seem generic, dated, or bland to the senses.

2. Avoid clichés.

Since the eye tends to ignore stock photos, search for images that are more personal and specific in focus. Some of the most over-used symbolic clichés include piggy banks (savings), plain light bulbs (ideas), crossroads (decisions), high fives (teamwork), or handshakes (business partnerships). Instead choose photos that show real action, stark color contrasts, facial close-ups, stunning landscapes, playful pets, or generational diversity.

3. Add extra search filters.

When searching for images, enter multiple keywords to narrow your focus.

The more personal your photo is, the more effective it will be, so make search tags as specific as possible. This can include anything from image orientation and aspect ratio to the number or people pictured and the activity they’re involved in. When setting search filters, try geographical landscapes, types of food, sports activities, board game names, alphabet letters, times of day, emotions, temperatures, and more. Long-tailed searches with multiple keywords can help you find images that scream authenticity.

4. Finish well.

Always choose the highest resolution available on the stock photos you purchase.

This will give you many options for zooming in or altering an image. Sometimes a single image can be cropped in unique ways to give you multiple photos while maintaining a cohesive theme for your layout. Resolutions higher than 300 PPI are essential for professional printings, though large-scale printings may vary. If you have questions on a specific question, just give us a call!

Images work best when they don’t look like stock photos, so work hard to avoid clichés, to arouse the senses, and to personalize your selections. Keep it creative and keep it real, and your designs are sure to stick!

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Small Business Twitter Tips for 2019

If you’re a small business owner, you know time is limited.

Usually, your task list far outweighs your capacity for meeting your goals. When identifying social media objectives, you have to be clear on the what, why, and where you will engage.

How Can Twitter be a Valuable Resource for You?

Stats show that Twitter is still an effective way to connect with a broad range of customers.

Forty-seven percent of people who follow a brand on Twitter are more likely to visit that company’s website, and 75% of companies with an online presence are now using Twitter for marketing. Twitter’s own study found that Twitter users, compared to the general online population, were more likely to discover or try new things and were more receptive of change. Twitter can help you reach broader audiences and engage with a generation that values interaction and experience.

As you evaluate your Twitter marketing in 2019, be clear about your goals. Do you want to increase brand awareness? Offer customer support or increase online sales? Also, evaluate what kind of Twitter voice you want to have. Some Twitter accounts exist to respond to customer complaints while others seek a playful or promotional tone. Find a persona and stick with it to build trust and continuity with readers.

Twitter Metrics That Matter

Next, take a peek at these performance metrics as you consider how to engage:

Post Native Media

Twitter favors posts that are uploaded to its own platform more than sharing from another platform, so it’s always better to upload something directly.

Uploaded photos and videos will receive a larger preview treatment than external links.

Use Video Frequently

Video Tweets are six times more likely to be Retweeted than photos and three times more likely to be Retweeted than GIFs.

Studies found that regardless of length, in-feed video ads were effective in introducing products, creating buzz, or communicating a brand message.

Get Eyes on You

Want people to Tweet more about your brand or product?

Add a branded generic business hashtag to your bio and share it in all your print and digital marketing. Pin upcoming events to the top of your page, tag other businesses or customers when you post, or consider giving people discounts when they make a reservation or win a special trivia challenge through your feed.

Play With Words

Part of Twitter’s appeal is that it’s short and sweet.

Marketing hashtags are a punchy way to launch a campaign or to connect all other Tweets about your company or product (classics include #TweetFromTheSeat by Charmin or the #WantAnR8” driving surprise days by Audi).

Hashtags give your Tweets context and give conversations longevity and momentum. Hashtags aren’t case sensitive, but adding capital letters can make them easier to read, like “GoForGold” versus “goforgold.” Short, distinct hashtags are more likely to get used. During recruitment season, colleges on Twitter may use the hashtag “#NSD2019” instead of this, “#NationalSigningDay2019.”

Refresh and Repeat

Many users are on Twitter for quick bursts of time so even daily posts can be missed.

Don’t be afraid to resource your material and Retweet the same material several times. You can change photos, captions, or the featured media but attach the same content several times over the course of your marketing schedule.

As you grow on Twitter, be sure to listen! Twitter offers a great platform to hear what customers are saying, to keep a pulse on industry opinion, or to network with other businesses. Some of these people may end up being your most valued customers or your next project partner!

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Four Design Keys Every Novice Can Master

Ever feel stuck in a rut when it comes to your print or graphics capabilities? “It’s impossible,” you say. “I just don’t have an eye for design.”

There’s hope for even you!

In today’s generation, incredible graphics, fonts, and digital capabilities are literally at our fingertips. And while design may not come naturally to you, everyone can make their projects look better. Whether you’re creating newsletters, small advertisements, or presentations, here are four concepts that are fundamental to every well-designed print project.

1) Proximity

The main purpose of proximity is to organize.

When you begin your layout, remember that items relating to each other should be grouped close together. This reduces clutter and gives your reader a clear sense of structure.

When you’re thinking about proximity, organize your elements as groupings that form one visual unit rather than scattering around several separate pieces. Physical closeness implies a relationship, so items not related to each other should be spaced apart, while elements you want to connect should be grouped.

Don’t be afraid of white space! Sprawling elements throughout a page to avoid white space will make a piece more visually challenging for your viewer to comprehend.

What to Avoid: Too many separate elements on a page, grouping unrelated items in proximity, sticking things in the corners or the middle to avoid empty space.

2) Contrast

Contrast is one of the best ways to add visual interest in your page.

Contrast excites the atmosphere, draws the eye, and clarifies communication. Contrast is nothing if not bold, so one goal of contrast is to avoid elements on the page that are merely similar. If fonts, colors, or outline borders are not the same, then make them extremely different: white on black, 24-point font above 12-point font, or neon shapes near pastel text boxes.

What to Avoid: Being wimpy, using similar typefaces, highlighting a non-focal element, creating unnecessary chaos on a page.

3) Alignment

Alignment unifies a page and creates flow and personality.

Nothing should be placed on your page haphazardly. Every element you use should connect with other elements to create a clean, sophisticated look.  When items are aligned, the result is a stronger cohesive unit. Be conscious of where you place elements and align pieces in a page even when the two objects are physically far apart (like a top headline with the bottom footnote).

What to Avoid: Using multiple alignment styles (i.e. some center, others left) on one page or always defaulting to centered alignment.

4) Repetition

Repeating visual elements of design throughout a piece will bring consistency and strengthen the unity of your projects.

Repetition can be used with colors, fonts, bullets, graphics, borders, subheadings elements, or anything a reader will visually recognize. Repetition is a conscious effort to unify all parts of a design: elements repeating through various pages, colors displaying patterns, drop caps in lead paragraphs or sidebars in successive layouts.

What to Avoid: Making repetitive elements too subtle or infrequent, being haphazard rather than intentional, or repeating an element so often it breaks the flow or the document as a whole.

While design may not come naturally to you, everyone has room to grow. By using these four principles, your work will look more professional, unified, and interesting. And you will have more fun creating!

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Four Strategies for Crafting Unforgettable Content

Do you want to bring your brand story to life and make your marketing messages more memorable?

Andi Bell, the World Memory Champion of 2002, appears to have memory superpowers.

He can memorize the order of several decks of cards and recall them on the spot. How does he do it? Bell uses a location-based memory strategy, like this:

Bell picks a route through London and walks it repeatedly until it is fixed in his mind. As he walks, he associates cards of the deck with a character (like a bear or a pineapple), then connects each character and card with a site along his route: the bear becomes the House of Parliament, the pineapple becomes Buckingham Palace, etc. In this way, the deck transforms from a string of facts to a story to share. Each deck has roles that come to life mentally as Bell “walks the plot” of his route in London.

Make Your Words More Memorable

While you may not have memory superpowers, we all recognize the power of retention and its impact on marketing.

When you share memorable content, it shapes people’s perceptions and positively disposes them toward business with your company.

Do you want to bring your brand story to life and make your marketing messages more memorable?

This is harder than it used to be. In a recent study, Microsoft found our average attention span has decreased from 12 seconds (in 2000) to about eight seconds today, with viewers exposed to up to 5,000 ads daily.

Audiences are bombarded by content, so yours needs to be memorable! Here are four principles to keep your communication as “sticky” as possible:

1. Follow the Rule of Seven

Sales are more than transactions; they involve a journey of decision.

People can’t buy from you if they don’t know you exist, and they won’t buy from you if they don’t trust you. Typically, people need to see your message at least seven times before they consider your offer. Don’t expect people to respond immediately. Offer different methods to replicate your story to increase the odds that they’ll respond.

2. Use Powerful Headlines

Advertising guru David Oglivy estimated that, because four out of five people only read the headlines, when you write a good headline, “you have spent eighty cents out of your dollar.”

Since we encounter volumes of content each day, we can’t possibly read it all. Great headlines come in many forms. Some are short, others are newsworthy, and many feature a strong product benefit. The best headlines are specific. Which of the following impacts you more?

“How to Improve Production Yields This Season”

OR:

“This Little Mistake Cost One Farmer $3,000 a year”

3. Be Funny

The most memorable messages make you laugh.

When Clutch Media interviewed consumers to find what kind of ads they prefer, people overwhelmingly chose ads that made them want to eat or laugh!

Humor is key to making content memorable, especially when messages are specifically tailored to your audience. Data showed that 53 percent of consumers are likely to remember content that is humorous!

4. Use Detailed, Personalized Stories

Which is more memorable: A stroke response fact sheet or a heart-wrenching brochure about a woman who dismissed her husband’s fatal symptoms when he said he was “just tired?”

Stories share messages in solid, emotionally moving, unforgettable ways. The more people connect with a story, the more they’ll remember it, so use stories that are specific, personal, and relatable to the clients you want to reach.

Package It With Perfection

In the end, HOW you share is just as important as WHAT you share.

Looking to package your content with noteworthy style? From stunning sell sheets to dynamic postcards and brochures, we’ll bring superior craftsmanship that is guaranteed to add impact!

Use you creative writing, we will make a creative visualization for you In PrintItPlus!

Give us a call or e-mail us, ask a quote, design or order your printing online!


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