Target Local Consumers with Event Sponsorship

Corporate sponsorship is one of the most effective marketing channels, but most businesses haven’t tried it.

What is event sponsorship and why should you consider it? From a 5K road race to a good old-fashioned neighborhood picnic, companies that get outside their walls can make a huge splash in the community.

Won’t You Be My Neighbor?

Businesses that rely on local support understand that their company will grow primarily through the support of its neighbors.

How do you engage your neighbors?

By being a good neighbor! Put a face on your business by sponsoring a baseball league, hosting community events on your lawn, or by mobilizing your city to benefit a beloved charity.

Community development events show you are invested in your region and you enjoy its people. Here are some fun examples of how firms have made this a reality:

  • Budweiser helps sponsor the annual “duck” tape festival in Avon, Ohio. With music, brews, fashion shows, and family-friendly movies, the three-day event draws more than 60,000 people from around the world to see taped parade floats and a playful tapestry of taped costume creations.
  • McDonald’s and Pizza Hut sponsor “the Chicken Show” in Wayne, Nebraska, which features a “national cluck-off” and the world’s largest chicken dance celebration.
  • In 2016 Pretty Pampers Beauty Essex hosted a charity event that offered affordable and luxurious experiences while raising money for The Cystic Fibrosis Trust. Local spas teamed up to provide steeply discounted services like massages and facials so donors could relax and unwind. Between sessions, guests could shop boutique vendor stalls featuring local clothing, jewelry, cosmetics, and home decor.

Hosting or sponsoring an event can help your business demonstrate its commitment to community involvement, philanthropy, and family fun. Of those local businesses who get involved in a community event, 80% said they were satisfied with the results and many reaped tangible benefits like features in local newspapers, tags in citywide blogs, promotional newsletter highlights, and social media selfies!

Events spread your name in print through T-shirts, prizes, water bottles, and giant displays, and photos of real people in action. This prompts word-of-mouth marketing that simply can’t be captured elsewhere. In 2016-2017, companies who used local events saw sales increase by an average of 14 percent.

Use Corporate Events to Spread the Love

How can your business get started in spreading some cheer?

Sponsor a charity event or contest, host a sales or promo booth at a community festival, promote an on-site event, or allow your customers to nominate recipients of a “give-back” incentive you sponsor for your city. Sponsorship doesn’t always have to be monetary: you can also look for ways to volunteer branded items, free service from your company, or concessions donations for a city-wide festival.

Want to multiply your marketing dollars and make a lasting impact? A micro-market event focus can bring better results and spread the love. When companies support issues they care about, they gain greater trust and loyalty from patrons. And that investment is sure to yield great returns!

 


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Craft First-Class Flyers with 5 Quick Tricks

Rock Night Party Poster. Flyer. Vintage Styled Vector Illustration.

Craft First-Class Flyers with 5 Quick Trick

Want to grab attention for your event, promotion, or group?

Flyers are a low-cost form of mass communication that can be personally delivered, distributed through mail, posted in public places, or sent via e-mail. Flyers are fun to create and provide a great place to experiment with unusual images or layouts. As you explore the possibilities, here are five areas to sharpen your design:

1. Magnetic Focal Point

When you begin your design, clearly identify the theme of your message.

Look for an image or headline that best communicates this, and build your entire design around it. Every flyer should have one thing on the page that is huge, dominant, or captivating. If you catch their eye with this focal point, they are more likely to read the rest of your text.

2. Logical Design Flow

After the focal point, your flyer design should have a sensible layout that intentionally leads the reader through the page.

Strong subheads should allow viewers to quickly scan the flyer. If the skim layers don’t interest them, people won’t read the copy. Designs should include engaging color and graphic contrast. If everything is large, nothing can really grab a reader’s attention. Sequence a logical flow: left to right, top to bottom, or using visual cues like numbers, arrows, or a “map” of dashed lines.

3. Strategic Repetition

Whether your headline uses a playful typeface, script style, or an ordinary font with unusual colors, consider bringing a little of that font into the body of the text for repetition.

This may mean using one letter or one word in that typeface or highlighting key words or phrases in each section of the design to make them pop. A strong contrast of typefaces will add interest to your flyer, but intentional design repetition will bring a sense of integrity and solidarity to your piece.

4. Cohesive Alignment

Choose one alignment for the entire flyer.

Don’t center the headline then set the body copy flush left. Don’t center everything on the page but also squish extra elements in the bottom corners. Be confident in your layouts: try all flush left or flush right. Your design should feel brave and bold!

5. Appropriate Content

What should you include in a flyer?

While brochures or foldable flyers come in a variety of formats, a basic rule of thumb is this: the “where” determines the “what.” The delivery of your publication has everything to do with its content. If your piece arrives in the mail to someone on your mailing list, you can include much more on it. If it is to been seen on a display board as people stroll by, your main feature must be readable at a glance.

Flyers are fun to create because they allow you to abandon restraint.

Your flyer will often go head-to-head with dozens of competing pages, so grab their attention and really go wild. Anything out of the ordinary will make people stop and look, and that is 90 percent of your goal.

 


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Tips to Become a More Decisive Leader

 

Each January, people set New Year’s resolutions, embrace a visionary attitude for the year, or dream about possibilities for the future.

Some people thrive due to this natural “reset,” but others ignore it altogether. And some people just feel stuck. They wrestle with questions like these:

  •    “I’d like to write a book, but where would I start?”
  •    “I want to be more organized, but what is the best scheduling system?”
  •    “I want to quit my job, but what would I do next?”

Do you feel stuck as a leader?

Twenty years from now, you won’t remember how many loads of laundry you did or which Netflix series you binge-watched in 2019. What will matter is the relationships you cherished and the challenges you overcame. You’ll feel pride when you look back at goals you achieved or significant contributions you made. And this begins with action!

Your habits compound over time to shape your identity and to impact others. But this starts with an action-oriented, decisive mindset.

Here are several catalysts to help you become a more decisive leader.

The worst decision is no decision.

Many times, people postpone decisions for fear of failing or making a poor choice.

But most failure stems from inaction, not from mistakes we make in the process. Though some decisions matter more than others, often the decision not to act is the most costly choice of all. Don’t worry about doing the wrong thing or obsess over details. Make up your mind to be an action-oriented person and to learn from both your success and your missteps.

Action trumps the “perfect” plan.

It’s easier to steer a car that is moving than one that is parked.

Often, we over-prepare or over-think things, which is really just a form of procrastination. Taking action may mean prioritizing undesirable tasks above all others, or refusing to do things you enjoy until you solve a stalled problem. Momentum is powerful, so pick one area to begin and get started!

Narrow the field.

Sometimes the hardest part of a decision is the plethora of options before you.

It takes time to evaluate the pros and cons of every choice, so pare down choices (or have your team do this for you) until you have only a handful of options to consider. It’s easier to select one choice from two options than it is to select two options from 200!

Set deadlines.

When you struggle with passivity in a certain area, don’t keep kicking this pain point down the road.

Instead, give yourself a time frame to research options and set a deadline for making a choice. Putting “deliberation dates” on the calendar transforms possibilities into realities.

Delegate more.

As you start a new season, challenge yourself to stop doing just one thing, and to empower just one person.

Step back to evaluate your schedule or ask someone to help you do this. What is sucking unnecessary time or energy? Could you purge this or share more of your load with your team?

Delegate authority to a trusted staff member and empower leaders around you by training and trusting them. And don’t micromanage people, even if their style is different than your own. This discourages others because it suggests you don’t trust them or you desire control more than you want growth!

Failure to make a decision or take quick action can sometimes hurt your business more than miscalculations along the way. Improve your decision-making capabilities and make this your most productive year yet!

 

 

 

 

 


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Etiquette Training for a New Generation

Johnny Oleksinski of the New York Post has a bone to pick with millennials and their bad manners. Consider one technology-related example:

“Last week I watched in horror as a 20-something girl carefully snapped a photo of a basket of onions,” said Oleksinski. “But we weren’t at a serene farm or the Marché d’Aligre in Paris — we were crammed into the Columbus Circle Whole Foods. Thousands of customers were streaming through the aisle trying to grab some garlic for their dinners, and Little Miss Annie Leibovitz was blocking traffic to get some artsy snaps of nightshades. Will she print out these photos? Nope. A pile of white spheres under fluorescent light is even too dull for Instagram. Next time, Annie, take a breath and think about where you are . . . Pay for your brie wrap and vamoose.”

Etiquette is Part of Your Brand

Oleksinski isn’t alone. Modern professionals are finding a suffocating relationship with technology has left them oblivious to social basics their elders took for granted.

Presentation, both personal and professional, is a key to showing who you are. And etiquette training of all kinds is making a resurgence for millennials.

“Etiquette is so much a part of your brand,” said Rachel Isgar, a Phoenix-based etiquette coach and author. “Just a few improvements can help your career.”

People respond to people, and poor manners may mean a hindered partnership, a missed promotion, or a collapsed deal. Companies like Beaumont Etiquette, which runs a marquee “finishing program” in the Plaza Hotel of Manhattan, have recognized a unique need for social training in the modern generation.

For $125, a participant can take part in a two-hour group session that teaches courtesy gestures, personal hygiene, and a range of soft skills conducive to successful socializing.

“Even if it was not something you were taught as a child, anyone can learn to have good etiquette, and it’s up to you to teach yourself,” founder Myka Meiers said. “I think, sadly, people become very self-involved . . . and forget about others. What I wish these people could learn is that by spending just a little time each day making someone else happy and spreading kindness, even the smallest gesture, their lives could be so much more fulfilled.”

Meiers says honoring others includes everything from table manners to Twitter posts. Just as we once taught people to “think before you speak,” how much more crucial should it be to “think before you post?”

“If you don’t want your grandmother or your boss to read it, don’t post it,” Meiers said. “Once it’s on the web, it’s out there for good.”

Want to curb your own bad behavior? Consider ten smartphone tips for starters:

  1. Never ignore those you’re with to make a call or text.
  2. Apologize to your guest if you need to respond to an important message.
  3. Never leave your ringer on in quiet places.
  4. Never use offensive language while using your phone in public.
  5. Don’t post work-related complaints on social media.
  6. Don’t photograph everything.
  7. Never post on social media while you’re under the influence.
  8. Don’t place your phone on the table during meetings.
  9. Don’t text people about work outside of normal office hours.
  10. Don’t dehumanize cashiers by using your phone while someone serves you.

Daniel Post-Senning, co-author of the 19th edition of “Emily Post’s Etiquette: Manners for Today,” says ultimately good manners are about putting others first, whether that’s online or at a dinner party. While social customs change, manners are timeless:

“Manners are really reflections of core principles,” Daniel says. “Consideration, respect and honesty.”

 

 

 

 


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Gain the Mouth-Watering, Competitive Advantage

In 2011, Matt Salzberg was a restless associate at a Silicon Valley investment firm. He and his friend Ilia Papas wanted to create a business and were intrigued by food.

“We both loved food,” Salzberg said. “We liked trying new ingredients, new recipes, new techniques, but we found it really inaccessible to cook at home. It was expensive, time-consuming and difficult to find recipes that we trusted.”

The duo tried a few ideas before landing on the one that became Blue Apron: give people an easy way to make dinner using chef-recommended recipes and the fresh, precisely measured ingredients they’d need. With 20 friends beta-testing the product, Salzberg immediately realized they had a winner. Beyond rave reviews and contagious social media sharing, they had undeniable momentum:

“Pretty much from day one we’ve had steady exponential customer growth. I think the moment we did our first week of deliveries we sort of knew that we had a business that we thought would be really successful.”

By August 2012 the team was shipping recipes to early testers, and three years later Blue Apron was delivering millions of meals to monthly subscribers, the company valued at a whopping $2 billion!

Find Your Competitive Advantage

Initially, some scoffed at the thought of paying restaurant prices for something you labored to cook at home.

But they overlooked Blue Apron’s unique advantage: appealing to “foodies” who loved high-end meals but relished the opportunity to cook them. Blue Apron found a niche in the market that catapulted them to exponential growth and national exposure.

Competitive advantage is that “special something” that draws customers and keeps them coming back.

Why do you buy a Ford versus Chevy? Why do you spend $80 on a certain brand of jeans? The answer lies in the competitive advantage, the unique set of features a product has that makes it superior in the eyes of a target audience.

Competitive advantages include niche strategies (like Blue Apron), cost advantages, and product or service differentiation. Consider these examples:

Cost Competitive Advantage

Companies can grab an edge when they control costs and efficiency in ways that create maximum value for consumers.

Walmart uses this advantage by providing a large selection combined with low prices through its retail size and strength. Some companies draw from years of experience, overseas production, or streamlined workflows to minimize expense.

As you brainstorm cost advantages for your customers, consider how you can improve productivity from your team, if your technology or equipment is cost-efficient or needs upgrading, or where you can give customers a cost break via delivery options, locked-in service rates, or freebies that come as a bonus for specific orders.

Product Differentiation

Another way to gain a competitive advantage is through product differentiation.

As you distinguish yourself in the marketplace, focus on the value you offer through your unique products. What makes your toothbrush one of a kind? How is your technology superior to other market options? How does your farmer’s market produce outclass the bounty of your competitors?

People love getting the best product for their penny, so work hard to highlight your advantage and shout it loud through print and digital pieces that spotlight your strengths.

Service Differentiation

While cost or product advantages can quickly disappear (or be duplicated), every company can offer one-of-a-kind service advantages.

Whether its bundled subscriptions, outstanding customer care, or unrivaled warranties, build a benefit that is exclusively yours. Consider bonus delivery features, apps that are user-friendly and easy to learn, terms that are simple and risk-free, or energizing ambiance (like funky décor or stellar store atmospheres). Make customers so spoiled they’d never consider your competitors!

 

 


 

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Start Mouth-Watering Conversations Through Word-of-Mouth Marketing

Word Of Mouth Marketing

Karen Weber-Mendham was a part-time librarian and mother of three when she turned her family’s propensity for garlic cheesy bread into a cool million.

This northern Wisconsin family often ordered cheesy bread while waiting on pizza. Weber-Mendham said the kids’ appetizer passion was so strong “they would arm-wrestle each other for a piece!”

Cheesy fever inspired the family to enter the 2013 Lay’s potato chip competition, “Do Us a Flavor,” challenging customers to create a new chip flavor to hit store shelves that year. Lays was swamped with 3.8 million submissions as the contest winner was given the better of two options: $1 million or 1% of the flavor’s net sales over a year. Beyond fame and fortune, Weber-Mendham was given the opportunity to ring the bell at the New York Stock Exchange and was flown to Los Angeles for the big reveal with Lay’s endorsement celebrity Eva Longoria.

“Eva was so genuine and happy for me when I won,” Weber-Mendham said. And yes, “She’s as beautiful in person as she looks on TV.”

Catalysts for a Great Conversation

What was Lays up to in this fun-loving campaign?

Were they desperate for creative ideas? Hungry for the inspiration only average citizens could bring? Or did they strike gold by tapping into a conversation with everyday Americans?

Word-of-mouth promotion has been identified as the most valuable form of marketing, tagged “the original social media.” According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising, and trusted referrals are most likely to drive sales for your company. But in an American Marketing Association survey, 64% of marketing executives say that, though they believe word of mouth is the most effective form of marketing, only 6% have mastered it.

As you seek to generate good gossip about your company, here are three action points to keep in mind:

Engage

Make a commitment to listen.

What would that truly look like in your context? Allow your customers’ space to be heard and to contribute to the company as a whole. Engage with clients through e-mail surveys, online question and answer boards, social media service options, or by highlighting customer success in your printed newsletters. When customers are heard, they feel connected and valued.

Encourage  

Allow people reasons or avenues to talk to each other or to talk about you.

Like a common chalkboard with a fun question in your favorite coffee shop, invite clients into the conversation and give them tools to chat. Encourage people to talk about your services and products with you and with others by creating helpful, shareable content, including icons to your favorite apps that will make it easy for your fans to spread your name around!

Equip

Give your fan base tools to become brand advocates.

Let them know their opinions are important and look for fun ways to spread the word. To create buzz around the Ford Fiesta, Ford gave away a number of cars and asked ambassador “influencers” to test drive and share their experiences.

During “Do Us a Flavor,” Lays received over 1.4 million Facebook and Twitter votes, one of its biggest marketing campaigns ever. While you may not give away a car, give away tools to get your fans advocating: ask clients to pass coupons to five of their friends, to give you an online review, or be part of a fun selfie or Snapchat contest to boost your reputation.

Get the conversation started and pave the way for new growth!

 

 

 


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How Typeface Affects Your Brand Expression

How Typeface Affects Your Brand Expression

Flavors have tangible effects on your body and your mood.

When you eat spicy food, your heart rate increases or your face may sweat. When you taste your favorite ice cream, reality seems to fade to slow motion as you prolong each morsel of delight. Is food really that powerful, or is there something more at play? More than likely, the foods you eat conjure whole streams of past experiences in your mind. The context or culture an individual brings to their experience will significantly affect their interpretation.

The same is true in design.

Whether it’s colors, photo filters, or layouts, every choice plays into a viewer’s experience with your brand. Often, we overlook typeface as an important design attribute but font is hugely expressive and making the right choice is critical. In fact, in 1923, when Poffenberger & Franken conducted research into how readers perceive different typefaces, people responded quite uniformly to typeface and product pairings and used similar adjectives about the fonts they observed. Fonts can give a sense of timeless style, of purity and simplicity, or a friendly human touch. The contrast of the strokes, how a letter is finished, or its proportionality can determine whether a design seems warm and friendly or cold and mechanical. Let’s examine a few fonts and the effect they have on viewers.

Serif or Sans Serif

Serifs originated from Roman Imperial carved inscriptions and this deep-rooted history brings an inescapable association with academic, thoughtful communication.

The internal density of serif fonts creates a straightforward, highly-efficient text row, but sans-serif fonts have a reputation for being more casual, informal and friendly. Although serif fonts dominate the world of print, the boom in screen-based technology has made the more legible sans serif a popular choice, especially for brands that are seeking a rational, industrial, or no-nonsense quality to their message.

Script Fonts

Script fonts are those that mimic cursive handwriting.

Formal scripts embody the ornate flair of old-school calligraphy, while casual scripts have a more home-spun friendly feel. Formal scripts are ideal for invitations, book covers, wall art, or anything with a vintage theme. Casual scripts can be modified to fit anything from logos, posters, pamphlets, or anything with an intimate, informal vibe.

Handwritten Fonts

Handwritten fonts have evolved over the last ten years, and embody the name they possess with scrawling, looped, or free-flow characters that people use when they put pen to paper.

These fonts are ideals for cards, book covers, posters, freebies and swag, or logo design as they bring an imaginative touch that sets your products apart.

Mix and Match

Can you pair different kinds of fonts in a project?

Of course!

Like all facets of design, contrast is key. A handwritten bold logo paired with a scripted tagline can make your welcome sign sing. Or an all-caps serif with an italicized sans serif may bring a subtle sophistication. Even if you use the same font through an entire piece, making a headline bold and condensed but the copy light with greater vertical space (or “leading”) can make a smart statement. Just remember to proof samples before you get too deep into a project. Some fonts look great in headlines but terrible on screen. Others are fun to read but fatigue the eye quickly. Test your font choices and pairings on a few willing volunteers or gather feedback from a design consultant.

While there are thousands of fonts, the right combination is essential to set the tone for your brand. If you want to brainstorm with our creative team, give us a call today!

 

 


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The Power of Store Ambiance and Sensory Cues

Unmistakable Ambiance

As viewers enter the Richard Mille watch boutique in Paris, their senses are inundated with beauty. Large glass panels are etched with details of the emblematic RM tourbillon, giving viewers the sensation that they might be entering the heart of the watch itself. Extreme elegance buoys buyers through the store, with black leather chairs, Macassar ebony, and brushed steel accents. The impact is palpable.

As a primary showcase of the watches, these interior design elements are vital. The Paris boutique offers a theatrical look with a touch of femininity. “I wanted to go against the traditional macho design, with its dark materials, cold metals, and dark atmosphere,” said Mélanie Treton-Monceyron, the watchmaker’s creative director. “I thought we needed to open the shops, give light and add lighter colors.”

Treton-Monceyron says she’s stirred by functional spaces like hotels, airports, and factories, rather than drawing inspiration from typical retail designs. The space itself is her muse: “I was a choreographer and dancer before,” she said, “so I look at a shop from a stage design vantage point and move inside the space — using my own body to sense the space left and right and position everything from the watch displays to sofas to walls.”

Increased Personalization Through Sensory Impact

As today’s merchants seek to grow online sales, businesses are also showcasing more personalized experiences in their stores.

The ambiance is imperative: 1 in 5 consumers said they choose to shop in person because of an enjoyable atmosphere. From convenience stores to car showrooms, merchants hope to connect their product with its people through environmental elements that generate sales. Sensory impact plays a principal role:

“Advertisers are increasingly aware of the influence sensory cues can play,” said Ryan Elder, associate professor of marketing at Bringham Young University. “Our research dives into which specific sensory experiences will be most effective in an advertisement, and why.” Data found that people caught in sensory experiences (like taste or touch) were more likely to buy at an earlier time, and suggested consumer behavior can be influenced by both actual and imagined sensory experiences like sounds and smells. Even online reviews that articulated these features were ranked higher in terms of how useful they were to others.

Drive Sales for Ambivalent Customers

With 37% of U.S. consumers saying that being in the “right mood” spurs impulse purchases, here are some elements that can drive sales for ambivalent customers:

Music and Scent: What are the first things people hear or smell when they enter your establishment? Does the “first impression” profile you display match the brand message you want to project? Like songs or smells adjusted to the holidays or festive events, details create emotional connections with clients, giving brick-and-mortar shops an advantage e-tailers simply can’t match.

Décor: From colorful artwork to oversized custom posters, match your décor with your target patrons. Build an ambiance that will encourage customers to linger. And don’t underestimate an uncluttered, tidy environment: a 1997 study showed customer satisfaction was greater in “pleasant” (versus disorganized) furniture stores. Customers in pleasant stores spontaneously spent more money on articles they simply “liked.”

Spacial Layouts: What does your store blueprint or interior signage communicate? Are you looking for a consistent, orderly flow or a casual, flexible feel? For Richard Mille, directional (yet conversational) spaces were key. Trenton-Monceyron says she designs open spaces to admire and dialogue because the brand believes watch shops are about more than just sales:

“They are like the salon of conversation of Marguerite de Navarre during the 16th century; a place where you can come just for visit, discuss and exchange a point of view.”

 

 


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Keys for Change: Small Businesses Making a Big Impact (Part 2)

Connor’s Collision Center of Richmond, Virginia, was looking for a way to build a charitable culture in their business, so they launched the “Recycled Rides” program and began donating rehabbed vehicles to individuals nominated by the community.

In part 1 of this series, we explored the story of one changed life (Georgette Carter) and the way businesses are strengthened through innovative corporate giving.

What about your business?

Maybe you can’t rehab cars, but every company can give back in some way! That starts with a desire to grow in generosity and a plan to carry that out. Unfortunately, some business owners pull back from giving because they find themselves strained by the number of needs or a plethora of last-minute requests. To grow in giving, they need a narrowed support focus to help them move ahead.

Identify Brand-Extending Areas of Support

Smaller companies may find it helpful to develop target giving priorities that relate to their mission or their brand.

These funding priorities can be publicized through an application process which sifts out casual candidates and allows employees managing requests to process them in a scheduled, thoughtful manner. As you narrow your giving focus (i.e. schools, sustainable community solutions), key in on priorities that are close at heart and well-suited for both your brand and your community.

Greg O’Neill, co-owner of four Pastoral Artisan Cheese, Bread & Wine shops in Chicago, said this strategic giving shift was key for their company:

“Small businesses get inundated [with requests] and it’s really hard to say no. We’re a bulls-eye for anyone and everyone looking for donation, sponsorship, philanthropy and giving of any kind. A lot of businesses say yes, yes, yes and give until it hurts.”

O’Neill’s team implemented an application process, identified sustainable agriculture and feeding programs as a funding priority, and scheduled key deadlines for recipients. As a result, the number of requests declined and the number of meaningful partnerships increased.

“We tend to do fewer one-off donations now,” O’Neill says, “and instead we create more relationships.”

If your company chooses to donate to causes outside key funding priorities, there are additional strategies to make your contribution stretch farther than the gift itself:

  • Offer coupons for high-dollar products or services that don’t cost much to your company
  • Consider in-kind gifts and allow employees to use workday hours to participate
  • Rather than just giving cash, reach out to your best sales rep. Buy a case of one good item from them and donate it to the event or cause
  • Host a yearly contest where your community or employees can submit nominations for someone needing a hand. Document the results and include them in your newsletter or company Christmas card to spread the holiday cheer!

As you seek to give strategically, here are four questions to consider:

  1. What brand extending areas will you support?
  2. How can you publicize your giving priorities in a way that structures the giving process and streamlines requests?
  3. How can you affirm employees who go the extra mile to give beyond the walls of your office?
  4. How can your compassion be print-recognized (i.e. banners or photo murals) to make it a more mutually beneficial partnership?

Your charitable efforts may be humble, but they are unique to you and they make a tangible difference in your community. While generosity begins in the heart, often innovative community support begins with your business!

 

 

 

 


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Why Aesop Would Have Been More Successful Than Bill Gates Today

An ancient Greek storyteller and fabulist, Aesop is thought to have been a slave who eventually acquired his freedom by reciting clever moral fables involving animals with human characteristics.

Tortoise and Hare Story Alternative Version

Insightful and astonishingly original even today, Aesop’s fables continue to delight and educate us with their startling observations of human failings and strengths.

We all know who Bill Gates is–only one of the wealthiest people in the world and founder of Microsoft.

Although Gates is the epitome of the successful businessman, Aesop would have given him a run for his money, so to speak. Aesop’s keen intuitiveness into the human psyche would have made him the ultimate inspirational and motivational manager or employee. In fact, Gates may have chosen to work for Aesop instead of running his own business!

Check out these three fables from Aesop and how you can apply their moral teachings to your own business:

The Donkey and the Mule

The owner of both a mule and a donkey loaded them with supplies before making a long and arduous journey. When they reached the hilly country, the donkey begged for help by asking the mule to take some of his load. The mule said no. “I’m carrying too much now as it is. You’ll just have to deal with it.”

Within days, the donkey stumbled from weariness and died. The owner had no choice but to put the donkey’s load on the mule’s back. Now the mule had to carry double the load he was once carrying.

What was Aesop trying to say with this fable?

When you help others, you are helping yourself.

In a real-world setting, this fable is about teamwork. Although we all have encountered problems when trying to accomplish projects as a team, trying to do something by yourself means you are stuck with only your skill sets, your ideas, and your extremely subjective perception of how satisfactory the project really is. Ultimately, refusing to help others limits your ability to help yourself.

The Cat and the Mice

An extended family of mice needed to develop a good plan to protect themselves from a devious cat. One of the younger mice spoke up and said: “I think we should tie a bell around the cat’s neck. That way, we’ll know when our enemy, the cat, is coming for us.”

An older, wiser mouse asked: “That is a great idea, but who is going to undertake the dangerous task of belling the cat?”

The mice fell silent, realizing this plan would not work.

Moral of this Aesop fable:

Successful ideas are ideas that can be fully implemented.

While it’s great to throw around ideas, only realistic, sound, and sustainable ideas are the ones that provide satisfaction, a sense of accomplishment, and financial benefits. The next time you are involved in a strategy meeting, remember the importance of challenging everybody, but keep in mind Aesop’s catalyst for true achievements: can anybody bell the cat?

The Lion and the Oxen

A lion took to prowling a field where several oxen were grazing. The lion tried to attack the oxen many times but they always positioned themselves in a way that protected their vulnerable bodies. They met the lion with their horns instead of their tails. Eventually, the oxen started fighting with each other and went to separate areas of the field. Without the protection of their fellow oxen, each ox died a horrible death as the lion attacked them one by one.

Try this one on your own. How could you apply the moral of this story to your own business?

 

 

 

 


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