Get Proactive With These Summer Marketing Ideas for Outdoor Events

Get Proactive With These Summer Marketing Ideas for Outdoor Events

Family Relaxing At Outdoor Summer Event

With school ending and summer starting, adults and children alike will be spending as much time as possible outdoors at home and community events. In most locations, summer weekends are chock full of local and regional events that attract a wide array of people. Some events attract local residents of a community or region, while larger events can bring tourists into an area for a few hours, day or an entire weekend.

Summertime creates both opportunities and challenges for marketing to clients. While you may have more opportunities to provide products and materials for events, getting customers to walk in your front door is more difficult. Customers who like to participate in summer activities spend as much time as possible out of doors including taking vacations, days off and leaving early. So how do you take advantage of summertime doings instead of having them take advantage of you?

Opportunities

Let’s start with the opportunities. Since people are out and about during summer at farmer’s markets, fairs and concerts, you may run into clients in one or more of these casual setting simply by participating in them yourself. You should always be ready to hand out marketing materials everywhere you go, especially if most of your clients are local. Fill a pouch or tote with apropos marketing handouts for people you meet when out. Handouts should be family-friendly and summer appropriate such as:

  • Water bottles
  • Water toys
  • Lip Balm
  • Sunscreen
  • Visors
  • Hats

If you give out marketing items that people actually will use in the summer, they will love getting them which puts your contact information in front of them for at least that day. Parents will also love anything that you hand out to occupy their children’s time such as foam fingers or other toys.

Beat the Heat

If handing out materials isn’t appropriate for an event, another idea is setting up a mister tent to help people beat the heat. In fact, handheld fans, water bottles (with water in them), squirt guns and other products that help people cool off will always be appreciated by prospects. Just be sure that your logo and contact information is big and bold. Misters are so delightful during hot summer events that they are very popular with all ages. To engage prospects, hand them small towels with your logo and information to dry off after they get wet.

Keeping Drinks Cool

For food events, cup or can holders that insulate are a fantastic handout. Arrange with food vendors to give them to every customer that gets a drink. Or create event promotional materials such as cups that have a coupon imprinted on them. The ultimate goal is to invite people into your brick-and-mortar business or visit your website, so a coupon offer for a free or discounted service is ideal for giveaways.

Challenges

The biggest challenge for marketers during summertime is to drive customers indoors to your business. People are inclined to spend time outside during warm weather. Additionally, customers may be out of the office for a significant number of days and can’t be reached. Therefore, it is important to think outside the box creatively to find prospects and offer them an incentive that will overcome their reluctance to come in. Every locale has one or more special events unique to that area. Go out of your office to where you will find crowds of people and offer them something that they can’t wait to use.

 


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Target Local Consumers with Event Sponsorship

Corporate sponsorship is one of the most effective marketing channels, but most businesses haven’t tried it.

What is event sponsorship and why should you consider it? From a 5K road race to a good old-fashioned neighborhood picnic, companies that get outside their walls can make a huge splash in the community.

Won’t You Be My Neighbor?

Businesses that rely on local support understand that their company will grow primarily through the support of its neighbors.

How do you engage your neighbors?

By being a good neighbor! Put a face on your business by sponsoring a baseball league, hosting community events on your lawn, or by mobilizing your city to benefit a beloved charity.

Community development events show you are invested in your region and you enjoy its people. Here are some fun examples of how firms have made this a reality:

  • Budweiser helps sponsor the annual “duck” tape festival in Avon, Ohio. With music, brews, fashion shows, and family-friendly movies, the three-day event draws more than 60,000 people from around the world to see taped parade floats and a playful tapestry of taped costume creations.
  • McDonald’s and Pizza Hut sponsor “the Chicken Show” in Wayne, Nebraska, which features a “national cluck-off” and the world’s largest chicken dance celebration.
  • In 2016 Pretty Pampers Beauty Essex hosted a charity event that offered affordable and luxurious experiences while raising money for The Cystic Fibrosis Trust. Local spas teamed up to provide steeply discounted services like massages and facials so donors could relax and unwind. Between sessions, guests could shop boutique vendor stalls featuring local clothing, jewelry, cosmetics, and home decor.

Hosting or sponsoring an event can help your business demonstrate its commitment to community involvement, philanthropy, and family fun. Of those local businesses who get involved in a community event, 80% said they were satisfied with the results and many reaped tangible benefits like features in local newspapers, tags in citywide blogs, promotional newsletter highlights, and social media selfies!

Events spread your name in print through T-shirts, prizes, water bottles, and giant displays, and photos of real people in action. This prompts word-of-mouth marketing that simply can’t be captured elsewhere. In 2016-2017, companies who used local events saw sales increase by an average of 14 percent.

Use Corporate Events to Spread the Love

How can your business get started in spreading some cheer?

Sponsor a charity event or contest, host a sales or promo booth at a community festival, promote an on-site event, or allow your customers to nominate recipients of a “give-back” incentive you sponsor for your city. Sponsorship doesn’t always have to be monetary: you can also look for ways to volunteer branded items, free service from your company, or concessions donations for a city-wide festival.

Want to multiply your marketing dollars and make a lasting impact? A micro-market event focus can bring better results and spread the love. When companies support issues they care about, they gain greater trust and loyalty from patrons. And that investment is sure to yield great returns!

 


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Craft First-Class Flyers with 5 Quick Tricks

Rock Night Party Poster. Flyer. Vintage Styled Vector Illustration.

Craft First-Class Flyers with 5 Quick Trick

Want to grab attention for your event, promotion, or group?

Flyers are a low-cost form of mass communication that can be personally delivered, distributed through mail, posted in public places, or sent via e-mail. Flyers are fun to create and provide a great place to experiment with unusual images or layouts. As you explore the possibilities, here are five areas to sharpen your design:

1. Magnetic Focal Point

When you begin your design, clearly identify the theme of your message.

Look for an image or headline that best communicates this, and build your entire design around it. Every flyer should have one thing on the page that is huge, dominant, or captivating. If you catch their eye with this focal point, they are more likely to read the rest of your text.

2. Logical Design Flow

After the focal point, your flyer design should have a sensible layout that intentionally leads the reader through the page.

Strong subheads should allow viewers to quickly scan the flyer. If the skim layers don’t interest them, people won’t read the copy. Designs should include engaging color and graphic contrast. If everything is large, nothing can really grab a reader’s attention. Sequence a logical flow: left to right, top to bottom, or using visual cues like numbers, arrows, or a “map” of dashed lines.

3. Strategic Repetition

Whether your headline uses a playful typeface, script style, or an ordinary font with unusual colors, consider bringing a little of that font into the body of the text for repetition.

This may mean using one letter or one word in that typeface or highlighting key words or phrases in each section of the design to make them pop. A strong contrast of typefaces will add interest to your flyer, but intentional design repetition will bring a sense of integrity and solidarity to your piece.

4. Cohesive Alignment

Choose one alignment for the entire flyer.

Don’t center the headline then set the body copy flush left. Don’t center everything on the page but also squish extra elements in the bottom corners. Be confident in your layouts: try all flush left or flush right. Your design should feel brave and bold!

5. Appropriate Content

What should you include in a flyer?

While brochures or foldable flyers come in a variety of formats, a basic rule of thumb is this: the “where” determines the “what.” The delivery of your publication has everything to do with its content. If your piece arrives in the mail to someone on your mailing list, you can include much more on it. If it is to been seen on a display board as people stroll by, your main feature must be readable at a glance.

Flyers are fun to create because they allow you to abandon restraint.

Your flyer will often go head-to-head with dozens of competing pages, so grab their attention and really go wild. Anything out of the ordinary will make people stop and look, and that is 90 percent of your goal.

 


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Tips to Become a More Decisive Leader

 

Each January, people set New Year’s resolutions, embrace a visionary attitude for the year, or dream about possibilities for the future.

Some people thrive due to this natural “reset,” but others ignore it altogether. And some people just feel stuck. They wrestle with questions like these:

  •    “I’d like to write a book, but where would I start?”
  •    “I want to be more organized, but what is the best scheduling system?”
  •    “I want to quit my job, but what would I do next?”

Do you feel stuck as a leader?

Twenty years from now, you won’t remember how many loads of laundry you did or which Netflix series you binge-watched in 2019. What will matter is the relationships you cherished and the challenges you overcame. You’ll feel pride when you look back at goals you achieved or significant contributions you made. And this begins with action!

Your habits compound over time to shape your identity and to impact others. But this starts with an action-oriented, decisive mindset.

Here are several catalysts to help you become a more decisive leader.

The worst decision is no decision.

Many times, people postpone decisions for fear of failing or making a poor choice.

But most failure stems from inaction, not from mistakes we make in the process. Though some decisions matter more than others, often the decision not to act is the most costly choice of all. Don’t worry about doing the wrong thing or obsess over details. Make up your mind to be an action-oriented person and to learn from both your success and your missteps.

Action trumps the “perfect” plan.

It’s easier to steer a car that is moving than one that is parked.

Often, we over-prepare or over-think things, which is really just a form of procrastination. Taking action may mean prioritizing undesirable tasks above all others, or refusing to do things you enjoy until you solve a stalled problem. Momentum is powerful, so pick one area to begin and get started!

Narrow the field.

Sometimes the hardest part of a decision is the plethora of options before you.

It takes time to evaluate the pros and cons of every choice, so pare down choices (or have your team do this for you) until you have only a handful of options to consider. It’s easier to select one choice from two options than it is to select two options from 200!

Set deadlines.

When you struggle with passivity in a certain area, don’t keep kicking this pain point down the road.

Instead, give yourself a time frame to research options and set a deadline for making a choice. Putting “deliberation dates” on the calendar transforms possibilities into realities.

Delegate more.

As you start a new season, challenge yourself to stop doing just one thing, and to empower just one person.

Step back to evaluate your schedule or ask someone to help you do this. What is sucking unnecessary time or energy? Could you purge this or share more of your load with your team?

Delegate authority to a trusted staff member and empower leaders around you by training and trusting them. And don’t micromanage people, even if their style is different than your own. This discourages others because it suggests you don’t trust them or you desire control more than you want growth!

Failure to make a decision or take quick action can sometimes hurt your business more than miscalculations along the way. Improve your decision-making capabilities and make this your most productive year yet!

 

 

 

 

 


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Etiquette Training for a New Generation

Johnny Oleksinski of the New York Post has a bone to pick with millennials and their bad manners. Consider one technology-related example:

“Last week I watched in horror as a 20-something girl carefully snapped a photo of a basket of onions,” said Oleksinski. “But we weren’t at a serene farm or the Marché d’Aligre in Paris — we were crammed into the Columbus Circle Whole Foods. Thousands of customers were streaming through the aisle trying to grab some garlic for their dinners, and Little Miss Annie Leibovitz was blocking traffic to get some artsy snaps of nightshades. Will she print out these photos? Nope. A pile of white spheres under fluorescent light is even too dull for Instagram. Next time, Annie, take a breath and think about where you are . . . Pay for your brie wrap and vamoose.”

Etiquette is Part of Your Brand

Oleksinski isn’t alone. Modern professionals are finding a suffocating relationship with technology has left them oblivious to social basics their elders took for granted.

Presentation, both personal and professional, is a key to showing who you are. And etiquette training of all kinds is making a resurgence for millennials.

“Etiquette is so much a part of your brand,” said Rachel Isgar, a Phoenix-based etiquette coach and author. “Just a few improvements can help your career.”

People respond to people, and poor manners may mean a hindered partnership, a missed promotion, or a collapsed deal. Companies like Beaumont Etiquette, which runs a marquee “finishing program” in the Plaza Hotel of Manhattan, have recognized a unique need for social training in the modern generation.

For $125, a participant can take part in a two-hour group session that teaches courtesy gestures, personal hygiene, and a range of soft skills conducive to successful socializing.

“Even if it was not something you were taught as a child, anyone can learn to have good etiquette, and it’s up to you to teach yourself,” founder Myka Meiers said. “I think, sadly, people become very self-involved . . . and forget about others. What I wish these people could learn is that by spending just a little time each day making someone else happy and spreading kindness, even the smallest gesture, their lives could be so much more fulfilled.”

Meiers says honoring others includes everything from table manners to Twitter posts. Just as we once taught people to “think before you speak,” how much more crucial should it be to “think before you post?”

“If you don’t want your grandmother or your boss to read it, don’t post it,” Meiers said. “Once it’s on the web, it’s out there for good.”

Want to curb your own bad behavior? Consider ten smartphone tips for starters:

  1. Never ignore those you’re with to make a call or text.
  2. Apologize to your guest if you need to respond to an important message.
  3. Never leave your ringer on in quiet places.
  4. Never use offensive language while using your phone in public.
  5. Don’t post work-related complaints on social media.
  6. Don’t photograph everything.
  7. Never post on social media while you’re under the influence.
  8. Don’t place your phone on the table during meetings.
  9. Don’t text people about work outside of normal office hours.
  10. Don’t dehumanize cashiers by using your phone while someone serves you.

Daniel Post-Senning, co-author of the 19th edition of “Emily Post’s Etiquette: Manners for Today,” says ultimately good manners are about putting others first, whether that’s online or at a dinner party. While social customs change, manners are timeless:

“Manners are really reflections of core principles,” Daniel says. “Consideration, respect and honesty.”

 

 

 

 


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Gain the Mouth-Watering, Competitive Advantage

In 2011, Matt Salzberg was a restless associate at a Silicon Valley investment firm. He and his friend Ilia Papas wanted to create a business and were intrigued by food.

“We both loved food,” Salzberg said. “We liked trying new ingredients, new recipes, new techniques, but we found it really inaccessible to cook at home. It was expensive, time-consuming and difficult to find recipes that we trusted.”

The duo tried a few ideas before landing on the one that became Blue Apron: give people an easy way to make dinner using chef-recommended recipes and the fresh, precisely measured ingredients they’d need. With 20 friends beta-testing the product, Salzberg immediately realized they had a winner. Beyond rave reviews and contagious social media sharing, they had undeniable momentum:

“Pretty much from day one we’ve had steady exponential customer growth. I think the moment we did our first week of deliveries we sort of knew that we had a business that we thought would be really successful.”

By August 2012 the team was shipping recipes to early testers, and three years later Blue Apron was delivering millions of meals to monthly subscribers, the company valued at a whopping $2 billion!

Find Your Competitive Advantage

Initially, some scoffed at the thought of paying restaurant prices for something you labored to cook at home.

But they overlooked Blue Apron’s unique advantage: appealing to “foodies” who loved high-end meals but relished the opportunity to cook them. Blue Apron found a niche in the market that catapulted them to exponential growth and national exposure.

Competitive advantage is that “special something” that draws customers and keeps them coming back.

Why do you buy a Ford versus Chevy? Why do you spend $80 on a certain brand of jeans? The answer lies in the competitive advantage, the unique set of features a product has that makes it superior in the eyes of a target audience.

Competitive advantages include niche strategies (like Blue Apron), cost advantages, and product or service differentiation. Consider these examples:

Cost Competitive Advantage

Companies can grab an edge when they control costs and efficiency in ways that create maximum value for consumers.

Walmart uses this advantage by providing a large selection combined with low prices through its retail size and strength. Some companies draw from years of experience, overseas production, or streamlined workflows to minimize expense.

As you brainstorm cost advantages for your customers, consider how you can improve productivity from your team, if your technology or equipment is cost-efficient or needs upgrading, or where you can give customers a cost break via delivery options, locked-in service rates, or freebies that come as a bonus for specific orders.

Product Differentiation

Another way to gain a competitive advantage is through product differentiation.

As you distinguish yourself in the marketplace, focus on the value you offer through your unique products. What makes your toothbrush one of a kind? How is your technology superior to other market options? How does your farmer’s market produce outclass the bounty of your competitors?

People love getting the best product for their penny, so work hard to highlight your advantage and shout it loud through print and digital pieces that spotlight your strengths.

Service Differentiation

While cost or product advantages can quickly disappear (or be duplicated), every company can offer one-of-a-kind service advantages.

Whether its bundled subscriptions, outstanding customer care, or unrivaled warranties, build a benefit that is exclusively yours. Consider bonus delivery features, apps that are user-friendly and easy to learn, terms that are simple and risk-free, or energizing ambiance (like funky décor or stellar store atmospheres). Make customers so spoiled they’d never consider your competitors!

 

 


 

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Keys for Change: Small Businesses Making a Big Impact (Part 2)

Connor’s Collision Center of Richmond, Virginia, was looking for a way to build a charitable culture in their business, so they launched the “Recycled Rides” program and began donating rehabbed vehicles to individuals nominated by the community.

In part 1 of this series, we explored the story of one changed life (Georgette Carter) and the way businesses are strengthened through innovative corporate giving.

What about your business?

Maybe you can’t rehab cars, but every company can give back in some way! That starts with a desire to grow in generosity and a plan to carry that out. Unfortunately, some business owners pull back from giving because they find themselves strained by the number of needs or a plethora of last-minute requests. To grow in giving, they need a narrowed support focus to help them move ahead.

Identify Brand-Extending Areas of Support

Smaller companies may find it helpful to develop target giving priorities that relate to their mission or their brand.

These funding priorities can be publicized through an application process which sifts out casual candidates and allows employees managing requests to process them in a scheduled, thoughtful manner. As you narrow your giving focus (i.e. schools, sustainable community solutions), key in on priorities that are close at heart and well-suited for both your brand and your community.

Greg O’Neill, co-owner of four Pastoral Artisan Cheese, Bread & Wine shops in Chicago, said this strategic giving shift was key for their company:

“Small businesses get inundated [with requests] and it’s really hard to say no. We’re a bulls-eye for anyone and everyone looking for donation, sponsorship, philanthropy and giving of any kind. A lot of businesses say yes, yes, yes and give until it hurts.”

O’Neill’s team implemented an application process, identified sustainable agriculture and feeding programs as a funding priority, and scheduled key deadlines for recipients. As a result, the number of requests declined and the number of meaningful partnerships increased.

“We tend to do fewer one-off donations now,” O’Neill says, “and instead we create more relationships.”

If your company chooses to donate to causes outside key funding priorities, there are additional strategies to make your contribution stretch farther than the gift itself:

  • Offer coupons for high-dollar products or services that don’t cost much to your company
  • Consider in-kind gifts and allow employees to use workday hours to participate
  • Rather than just giving cash, reach out to your best sales rep. Buy a case of one good item from them and donate it to the event or cause
  • Host a yearly contest where your community or employees can submit nominations for someone needing a hand. Document the results and include them in your newsletter or company Christmas card to spread the holiday cheer!

As you seek to give strategically, here are four questions to consider:

  1. What brand extending areas will you support?
  2. How can you publicize your giving priorities in a way that structures the giving process and streamlines requests?
  3. How can you affirm employees who go the extra mile to give beyond the walls of your office?
  4. How can your compassion be print-recognized (i.e. banners or photo murals) to make it a more mutually beneficial partnership?

Your charitable efforts may be humble, but they are unique to you and they make a tangible difference in your community. While generosity begins in the heart, often innovative community support begins with your business!

 

 

 

 


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Why Aesop Would Have Been More Successful Than Bill Gates Today

An ancient Greek storyteller and fabulist, Aesop is thought to have been a slave who eventually acquired his freedom by reciting clever moral fables involving animals with human characteristics.

Tortoise and Hare Story Alternative Version

Insightful and astonishingly original even today, Aesop’s fables continue to delight and educate us with their startling observations of human failings and strengths.

We all know who Bill Gates is–only one of the wealthiest people in the world and founder of Microsoft.

Although Gates is the epitome of the successful businessman, Aesop would have given him a run for his money, so to speak. Aesop’s keen intuitiveness into the human psyche would have made him the ultimate inspirational and motivational manager or employee. In fact, Gates may have chosen to work for Aesop instead of running his own business!

Check out these three fables from Aesop and how you can apply their moral teachings to your own business:

The Donkey and the Mule

The owner of both a mule and a donkey loaded them with supplies before making a long and arduous journey. When they reached the hilly country, the donkey begged for help by asking the mule to take some of his load. The mule said no. “I’m carrying too much now as it is. You’ll just have to deal with it.”

Within days, the donkey stumbled from weariness and died. The owner had no choice but to put the donkey’s load on the mule’s back. Now the mule had to carry double the load he was once carrying.

What was Aesop trying to say with this fable?

When you help others, you are helping yourself.

In a real-world setting, this fable is about teamwork. Although we all have encountered problems when trying to accomplish projects as a team, trying to do something by yourself means you are stuck with only your skill sets, your ideas, and your extremely subjective perception of how satisfactory the project really is. Ultimately, refusing to help others limits your ability to help yourself.

The Cat and the Mice

An extended family of mice needed to develop a good plan to protect themselves from a devious cat. One of the younger mice spoke up and said: “I think we should tie a bell around the cat’s neck. That way, we’ll know when our enemy, the cat, is coming for us.”

An older, wiser mouse asked: “That is a great idea, but who is going to undertake the dangerous task of belling the cat?”

The mice fell silent, realizing this plan would not work.

Moral of this Aesop fable:

Successful ideas are ideas that can be fully implemented.

While it’s great to throw around ideas, only realistic, sound, and sustainable ideas are the ones that provide satisfaction, a sense of accomplishment, and financial benefits. The next time you are involved in a strategy meeting, remember the importance of challenging everybody, but keep in mind Aesop’s catalyst for true achievements: can anybody bell the cat?

The Lion and the Oxen

A lion took to prowling a field where several oxen were grazing. The lion tried to attack the oxen many times but they always positioned themselves in a way that protected their vulnerable bodies. They met the lion with their horns instead of their tails. Eventually, the oxen started fighting with each other and went to separate areas of the field. Without the protection of their fellow oxen, each ox died a horrible death as the lion attacked them one by one.

Try this one on your own. How could you apply the moral of this story to your own business?

 

 

 

 


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Magnets Remind Customers You Care

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Keeping your business top of mind for your customers requires creativity and constant reminders that your goods and services are available.

If you’ve exhausted your ideas, why not try something that’s worked great for pizza and fast food restaurants for years? Sheila M., a local car dealership office manager, decided to leverage printed magnets to drive interest in her business.

Focus on Community

Keeping the public’s interest when there are lots of other businesses attempting to gain attention as well is difficult, to say the least.

Local car dealerships are always looking for a tactic that will place them above the competition in the view of the public. When you show that you care about your audience, you will subconsciously encourage people who view your marketing and advertising to think about your brand in a positive light. As part of her job as office manager, Sheila received a lot of questions about car seats and found herself often helping new parents understand the specific requirements in her state.

Sheila’s Light Bulb Moment

When her sales manager asked Sheila for suggestions on what type of promotional product would be good to help promote their business, she immediately thought about the way so many customers asked her about car seat safety.

She would print off the car seat rules from the internet and send them home with families with young children, and she decided this was a great opportunity to expand that relationship into the community. Sheila visited her local print shop and worked with them to design a refrigerator magnet that included quick tips on car seat safety, such as the legal age for moving from rear-facing car seats to forward-facing car seats. Sheila also included the local number for the Sheriff’s department in case parents had any questions. Once she added her car dealership’s branding and contact information, she knew she had a winner!

Immediate Results

Passing out these refrigerator magnets in the community had an immediate impact on sales.

Sheila and her sales manager decided to do a wider mailing within their zip code and a few surrounding areas once they realized that the magnets were incredibly well-received. The dealership received calls thanking them for caring about the community, and several new customers came in the first week mentioning the magnets.

When you are ready to promote your business in a way that will resonate with your key audiences, give us a call! We will work closely with you to define the ideal printed items that will support your business goals.

 

 


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Pure Happiness: How to Reduce the Impact of Negative People in Your Life

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It is practically impossible to completely cut negative people from your life, but there are some steps that you can take to help mitigate the damage that they can do.

When you’re constantly surrounded by individuals who would rather see a glass half empty, it can begin to take a toll on even the most optimistic of souls. Over time, this wearing down of your positive exterior can grow and spread — until you find that you’re the one who has a negativity problem!

Fortunately, there are ways that you can reduce the impact that gloomy people have over your life and simply choose happiness.

Identifying Negative People

Some negative people exude a black cloud, while others may be a bit more subtle in their darkness.

The first step towards culling negativity from your life is by identifying those individuals who are causing your life to be less-than-happy. Stay on the lookout for people with these traits:

  • Constant worrying and fretting, often for no reason
  • Enjoy secrecy or spreading rumors
  • Always seem to be stuck in neutral — no steps forward, nothing outside their comfort zone
  • Even the most exciting projects receive a “Blah” reaction
  • Every positive statement contains a “but”, turning it right into a negative

Protect Your Time

Have you noticed that some people like to wander from place to place in an office or workplace setting, spreading gloom and doom wherever they go?

They truly seem to enjoy bringing others down to their level of bad attitude. Don’t be afraid to block your calendars for 15 or even 5 minutes to recharge and meditate after an interaction with one of these individuals. It will help you reset your mood from down in the dumps to feeling like there’s a more positive future on the horizon.

Focus on Your Goals

When you have a laser focus on accomplishing your goals, no one can stand in your way!

Isolate yourself from toxic relationships and find a way to work with people who nourish you mentally by challenging your thoughts in a way that helps you take leaps forward in cognition — not those who make you want to hide in a corner and nurse your wounds. Few supervisors will notice that you’re changing the subject if you take them towards a topic that is close to their heart, especially if you choose one that’s going exceptionally well.

Choose to Behave Productively

While you may be stuck in the rut of listening to negativity simply out of a need to be polite, keep in mind that you have a choice.

When someone starts going down that same old road towards negativity, gently let them know that you are focusing on the positive aspects. You appreciate their viewpoint, but you don’t feel it is productive. This can be a bit dicey if the individual sharing the negative elements in their life is your superior, but find a way to wrap the conversation back to a positive — and productive — bent.

Don’t allow these energy vampires to suck the happiness from your life. Combat the negativity by staying relentlessly positive, and always finding a way to compliment others and help them see the brighter side of every situation. When you make these decisions, you are automatically reducing the impact of negativity in your life, and opening up a whole new avenue for happiness.

 

 

 

 

 


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