Keeping your business top of mind for your customers requires creativity and constant reminders that your goods and services are available.
If you’ve exhausted your ideas, why not try something that’s worked great for pizza and fast food restaurants for years? Sheila M., a local car dealership office manager, decided to leverage printed magnets to drive interest in her business.
Focus on Community
Keeping the public’s interest when there are lots of other businesses attempting to gain attention as well is difficult, to say the least.
Local car dealerships are always looking for a tactic that will place them above the competition in the view of the public. When you show that you care about your audience, you will subconsciously encourage people who view your marketing and advertising to think about your brand in a positive light. As part of her job as office manager, Sheila received a lot of questions about car seats and found herself often helping new parents understand the specific requirements in her state.
Sheila’s Light Bulb Moment
When her sales manager asked Sheila for suggestions on what type of promotional product would be good to help promote their business, she immediately thought about the way so many customers asked her about car seat safety.
She would print off the car seat rules from the internet and send them home with families with young children, and she decided this was a great opportunity to expand that relationship into the community. Sheila visited her local print shop and worked with them to design a refrigerator magnet that included quick tips on car seat safety, such as the legal age for moving from rear-facing car seats to forward-facing car seats. Sheila also included the local number for the Sheriff’s department in case parents had any questions. Once she added her car dealership’s branding and contact information, she knew she had a winner!
Passing out these refrigerator magnets in the community had an immediate impact on sales.
Sheila and her sales manager decided to do a wider mailing within their zip code and a few surrounding areas once they realized that the magnets were incredibly well-received. The dealership received calls thanking them for caring about the community, and several new customers came in the first week mentioning the magnets.
When you are ready to promote your business in a way that will resonate with your key audiences, give us a call! We will work closely with you to define the ideal printed items that will support your business goals.
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