5 Keys to a Simple Design Update

5 Keys to a Simple Design Update

The United States Open Tennis Championships is a professional tennis tournament that takes place in New York City around Labor Day each summer.

The US Open draws fans from around the world to watch players like Roger Federer, Rafael Nadal, and Serena Williams compete. The 2019 US Open set an all-time attendance record with 737,872 fans coming to the National Tennis Center, with the largest stadium (Arthur Ashe) selling out 23 of 24 sessions.

In 2018, the United States Tennis Association announced it was introducing a new logo for the tournament. This featured a speeding tennis ball with an updated font while dispensing with several elements of the old logo. The previous icon (a flaming ball with a red swoosh) was a dated image that presented challenges in digital media and failed to represent the US Open as a premium sporting brand.

By keeping elements of the original logo, the USTA was able to redesign in a way that captured the excitement and movement of their world-class event. The entire Tennis Center (including grounds, merchandise, and courts) received a surge of energy as the logo came to life at the tournament.

How to Overcome Frumpy Designs

Are your designs starting to fade with age?

After many years in business, your branding may not feel as contemporary as it should. Your 1990’s neon-colored bubble letters could certainly use a fresh take, or maybe your mascot (or your photos) look like they need plastic surgery. Some companies may require a total design overhaul, while others need to freshen up a logo, a catalog, or point of purchase display.

No matter the scope of your project, here are five steps to guide you through graphic re-designs:

1. Start with the focal point

Decide what it is you want viewers to see first.

Unless you have a very symmetrical, consistent design, be sure your focal point leaps out by providing strong contrasts in font size, color, typeface, etc.

2. Organize information into logical groupings

If items are related to each other, group them into closer proximity (like a title with a subtitle or an address with a phone number).

The most important groupings should be the focal point of the page. Create generous visual space between the focal point groupings and less prominent pairings.

3. Build and maintain strong alignments

If you see a strong edge (such as a photograph or vertical line), strengthen this edge by aligning it with other texts or objects within the design.

4. Create repetition

Brainstorm ways that specific colors, symbols, or fonts can be repeated in a design.

In multi-page pieces (like a brochure), create connection through the repetition of bold typeface, spatial arrangements, or unique bullet or list icons. In a simple logo, repetition can be used by highlighting key letters or adding shadows or overlaid shapes for depth.

5. Use bold contrasts

Contrast is everything because the eye is irresistibly attracted to distinct differences.

For example: if all your elements are bold and flashy, nothing will stand out. Contrast a logo with a graphic, a bold typeface with a script font, a dark sidebar with a white text box, or a rigid graphic with a free-flowing tagline.

A Visual Identity That Better Carries Your Brand

When announcing its logo update, the USTA said the new design “better captures and expresses the dynamism of the US Open,” with a visual identity that will confidently carry the tournament forward in years to come.

What about your image? By refreshing your look in five simple steps, you can transform your look from one that drags to one that excites!

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The Ultimate Sizing and Concept Guide for Your Next Flyer or Brochure

The Ultimate Sizing and Concept Guide for Your Next Flyer or Brochure

Want to generate interest or keep the conversation going with your most promising leads?

Brochures and flyers are two of the easiest ways to generate the momentum you need. But what appears to be a straightforward design can sometimes be more complicated. After all, isn’t a flyer the same thing as a brochure? Is there a substantial price difference? And when would it be best to distribute a brochure instead of a flyer?

From folds to sizing, to finishes, finding the right promotional piece can be a little trickier than it first appears. Here are a few design basics to shape a print piece that does exactly what you need.

Flyers

A flyer is usually a single, unfolded print piece used to draw attention.

Flyers can quickly convey small bursts of information and are great for highlighting sales, new locations, upcoming events, or coupons. Because they are easy to print, flyers can contain very targeted, time-bound information, or messages that are specific to a particular audience, neighborhood, etc.

Standard flyer sizes typically fall into these categories:

  • Letter size: 8.5” x 11” or A4: 8.3” x 11.7”
  • A5: 8.3” x 5.8”
  • A6: 5.8” x 4.1”
  • DL (dimension lengthwise): 8.3” x 3.9” or one-third of A4

Because flyers are meant to grab attention, they should be colorful, easy to read, and contain a clear call to action. Whether you distribute them on car windows or through the mail, flyers an effective tool for at-a-glance marketing. Need inspiration? Here are 100 stellar flyer examples to get you started!

Brochures

The main difference between a flyer and brochure is this: a fold.

While brochures can also be straightforward and simple, brochures use strategic content panels to guide the reader through the piece. Brochure layouts are limitless (and lots of fun, too!), but here are several commonly used fold types:

  • Tri-fold
  • Half-fold
  • Gatefold
  • Double gatefold
  • Parallel fold
  • Z-fold
  • Accordion fold
  • Roll fold

Because the paper quality and content of brochures are typically richer, brochures are best used for dates and details that don’t expire quickly.

Brochures can be distributed to qualified leads, to showcase products on the floor, and to help customers make purchasing decisions. Because brochures give a more comprehensive scale of information, they are seen as trustworthy, credible, and worth reading. They are also (typically) more expensive.

Where Do I Begin?

When designing a flyer, brochure, or even a sell sheet, remember that the product’s purpose should determine the size or format you select.

Ask yourself,

“Do I want to share multiple images or one basic message?”

Or:

“Where does this print piece strategically fit in terms of my sales funnel?”

Starting with the size and content in focus will lead you to the best size, shape, and material for your next work of art!

Want to chat more? We’re happy to share samples, give estimates, or take the lead with our full-service graphic design specialists. Give us a call to talk options!

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4 Modern Design Resources for Your Bag of Tricks

4 Modern Design Resources for Your Bag of Tricks

Looking for a few hacks to sharpen your designs?

By adding a few extra resources, the force of your talent can expand exponentially! And with new design tools being released regularly, the possibilities are limitless.

Everyone needs a few handy helps in their bag of trips. Check out these four modern design resources and up your game today!

Quick Design

Want to learn design?

Quick Design is a platform that lists free design courses available online. From 3D and animation to things like cryptocurrency and “ethical hacking,” you can select free courses for design based on your skill as either a beginner or an expert. Step-by-step practical resources are available to a wide range of 3D, CAD software, and other industry-oriented specialists.

As an additional benefit, you can follow other designers of your interest, which can help in networking or creative brainstorming.

unDraw

For quality illustrations that you can embed in your design on a moment’s notice, check out unDraw.

unDraw is an MIT licensed collection of quality open license images that can be dropped directly into your favorite design tool. These thoughtful, elegant, and functional SVG images can be downloaded and customized in three easy steps:

  • Browse or search to find illustrations you want to use for your design
  • Change the color to match your palette or through your asset colors later
  • Download the image to your clipboard and paste it wherever you want

unDraw images can be used for free in commercial or personal projects without worries, so drop some into your print pieces, mobile apps, or whatever you can create!

UI Sources

Inspiration regarding design “flow” can be hard to find.

Enter UI Sources.

Launched in 2018, UI Sources is a curated repository of motion design. To date, UI Sources catalogs around 500 interactions from apps that bring inspiration and strategic navigation options in everything from augmented reality, chatbots, in-app purchasing, and more.

UI Sources can help you with your own projects, giving you tools to analyze product flows and features and to get real design inspiration for your apps, web designs, or even big-picture schematic print designs. This resource is extensive and can be used by designers, developers, product packaging specialists, and entrepreneurs of all kinds.

Absurd Illustrations

What to play around a bit?

In a digital era, sometimes, we need to interact with something more human to make us appreciate both the beauty and the imperfection of something made by hand. Absurd.design is a project that comes with a set of downloadable, surrealist illustrations for articles, landing pages, marketing materials, and more.

High-quality images are available in a variety of formats. From here, you can craft a truly distinctive message with an illustration that’s available only to you.

Improve Your Workflow

Each designer has their own personal list of “aha” tools.

Check out these four goodies and share the love with your colleagues too. You’ll enjoy using them to increase efficiency and to dazzle your best clients!

We are always in trend, we will be happy to create sharp and modern design for you!

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