Plug In to the Power of Personal Reflection

Sometimes life is like a treadmill.

Power of mind concept.

Occasionally you’re on a calm jog and the belt speed never outpaces your strides. Sometimes, you push yourself to the limit but find the challenge ideal. But in certain seasons, the treadmill is moving too fast to handle. You long to step back from the grind, but this seems like an impossible luxury.

It’s ok to press pause. It’s actually GREAT to press pause. Often in our battle for success, we never stop to address broken systems in our home, health, or careers. Simple adjustments might bring substantially better output, but we rarely prioritize personal maintenance. The decision is yours: will you make time to reflect and adjust or continue relentlessly until life dumps you in a heap?

Take Time to Press Pause.

Once you’ve slowed down (yes, really slowed down!) what should you do?

Perhaps you should begin with a simple pleasure (a walk, coffee treat, or nap?) to allow your mind to unwind. Then consider an intentional approach to reflection.

Psychologist Robert Taibbi (author of “Boot Camp Therapy: Action Oriented Brief Approaches to Anxiety, Anger andDepression”) suggests you begin by defining a problem area as concretely as possible. Avoid being vague or grouping several problems under one umbrella (i.e. “this house is a disaster!”). Instead, identify specific areas of struggle (“this coat closet is overcrowded”) and decide on a personal plan of action.

Don’t be overwhelmed by what you CAN’T do, instead focus on manageable steps that will move you forward (“lower coat hooks would be better”). Begin with a positive spirit and an intentional ownership of the solution. Make a plan, ask for help, or take action as soon as possible. As you make even tiny strides, you will be empowered to continue.

Find Tools for Growth.

Sometimes a perspective shift requires greater insight than we have on our own.

Consider some coaching, mentorship, or tools like workbooks or discussion groups. Clinical psychologist and professor Jordan Peterson has been fascinated by the therapeutic effects of writing for decades. Experiments dating back for decades show that writing can reduce depression, increase productivity, and even cut down on doctor visits.

Peterson and his team have recently rolled out several tools for self-reflection, including virtues and faults analysis, past and future writing exercises, or a full “self-authoring” suite that allows people to locate and resolve problem areas so they can better dream and achieve in the future. “The act of writing is more powerful than people think,” Peterson says. The decisive results of Peterson’s research prompted NPR to dub his reflection tool the “writing assignment that changes lives.”

Make a Plan.

They say if you fail to plan, you plan to fail.

What part of your week do you devote to reflecting on your goals or challenges? Do you take mini-retreats to refocus? What if you set this as a top priority and allowed your reflection time to dictate your schedule priorities in a given week, month, or year?

Look for natural cues in your seasonal schedule (i.e. Daylight Savings changes, pre-scheduled auto maintenance, your half birthday) and seek to align some intentional reflection with these cues. Add smaller goals (like a monthly “plan of action”) to put wheels on your long-term vision. Find a friend or mentor to keep you accountable or schedule regular check-ins (alone or with others) to get yourself back on track after a derailment.

Just as professional performance reviews are a priority, how much more essential is self-review? Make regular deposits into your own well-being and soon your bank account will grow!

 

 

 

 


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Keys for Change: Small Businesses Making a Big Impact

The winter of 2013 was a hard one for Georgette Carter.

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As a single mom raising two young boys while she cared for a father with dementia, money was very tight. Then, she totaled her car and found her resources – and her hope – were nearly gone. That is, until a 1996 blue Ford Contour arrived from the Connor Brother Collisions “Recycled Rides” program.

Conner Brothers of Richmond, VA, overhauls donated cars and awards them to people who have been nominated by community members. Carter said her heart was rehabilitated almost more than the car she received:

“It turned my life around. I can get to my job on time, and I don’t have to maneuver to get my child out of daycare. I’ll never take that for granted again.”

Getting Others Involved

Small businesses like Conner Brothers are creating innovative giving models that not only impact people but strengthen the business and the character of the companies themselves.

Kevin Conner said his company donated its first car and was looking to extend the “Recycled Rides” program to three other locations, but they had some pushback in the process. Some objected to giving away freebies when they were working so hard to earn a living themselves. But Conner says this mentality changed when employees got physically involved because compassion comes from being part of an experience instead of merely giving a donation:

“I got them involved in actually giving the cars away, handing over the keys,” Conner says. “Now the guys at the shop call me and ask, ‘When is our next car?’ It would be easy to give money or a service here or there, but it’s the teamwork behind the program that creates an amazing atmosphere for a successful company.”

The car giveaways have become such a cornerstone for Conner Brothers that the program helps define the type of employees the company wants.

“Giving back is a huge part of our company,” Conner says. “I challenge the guys every day to give back in some way, to give customers more than they expect. People remember that.”

Giving That “Changes” Lives

Another giving strategy comes from literal pocket change, as givers round up or down for charity.

For example, the ridesharing company Lyft recently launched an initiative allowing customers to round up their fare to the nearest dollar for military appreciation and human rights campaigns. More than 40,000 passengers donated over $100,000 in the first two months!

Grocery stores, mass merchandisers, and retailers have also invited customers to donate change to worthy causes. As technology and digital platforms make such giving easier, small businesses have challenged staff members to round down their net pay to the nearest dollar (or tenth dollar) and give the difference to charity. While painless or even unnoticed, these small donations add up to a collective impact with heartfelt results.

Whether your employees give financially, volunteer together, or embrace a community partnership project, innovative giving helps your business to:

  • Stand out from competitors or set itself apart in the community
  • Make matching donations alongside employee giving to multiply impact
  • Use positive feedback from supported causes to provide content for print and digital marketing
  • Increase team unity as employees give toward a common cause

While generosity begins in the heart, often innovative giving strategies begin with small business. Join us for part two of this series to gain more inspiration for a culture of charity that will strengthen your business.

 

 

 


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Printed Gifts Are Perfect Any Time of Year

Providing your customers with a small memento of your business is one of the best ways to keep your brand top-of-mind.

Checking documents

However, many business owners struggle with ideas about what they can use as gifts that are cost-effective, memorable, and useful to their clients. There are plenty of options on the market today in terms of promotional products, but a thoughtful printed gift may be the ideal option for your business.

Here are some of the ways that businesses are making themselves memorable in print!

The Gift of Humor

Knock knock. Who’s there? Etch. Etch who? Bless you, friend.

There are few things that will put a smile on someone’s face more quickly than a corny knock-knock joke. You know they are terrible, but you still have to smile! Your customers will feel the same way, so why not gift them with a little light and laughter in their life? A small printed joke book is the perfect way to let your customers know you’re thinking about them. Humor has been shown to build trust and inspire creative thinking — what better gifts could you provide to your best customers?

Giving Notes

Many organizations are clear and consistent with their message of helping others, so why not extend this concept?

A simple printed postcard or notecard showing your clients that you contributed to a specific charity on their behalf is a terrific way of showing your commitment to giving back to the community and the world. Prefer to have a more lasting memory for your customers? Printed magnets or labels will also help you share the message of generosity.

Office Supplies

Who “borrowed” my notepad this time?!?

Offices throughout the country hear this cry on a regular basis, so why not take away some of this pain? Printed pop-up notes or notepads are an inexpensive gift that will be appreciated for weeks — or even months. Plus, you can add your brand in a way that not only are you sharing your message with the individual sending the note, but the recipient will also have a positive association with your brand, too. Instead of doing a simple blank note, why not print inspirational statements on them or create bold “Thank You” messages on the notepad? Your customers will love being able to share them with friends at work.

Desktop Prints

Motivational posters or prints are always a welcome gift, as they help clients stay encouraged even when they’re going through a rough patch.

A simple mini-print is ideal for this situation, and you can even upgrade to a small matted display for your best customers. Help customers see how much they mean to you by sharing a heartfelt note that brings together your brand promise and shows how far above and beyond you are willing to go to provide top-notch service.

These are only a few of the ways you can share the appreciation that you feel for your clients on a daily basis. How do you show appreciation for your clients?

 

 

 

 


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Productivity Tools That Will Give You Back Your Sanity.

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Whether you’re working from home or the office, distractions happen, and they can be a productivity killer. Nearly everyone has an example of weeks that you look back on and wonder “What happened? I know I was busy . . ” while still feeling as though you’ve accomplished nothing. With deadlines crashing down on your head and the constant demands of family and work, it’s important to be as productive as possible to maintain your sanity. These productivity tools are vetted by experts to help bring balance back to your life — while still getting things done.

1. Time Trackers

Even if you’re not a fan of tracking every task that comes across your desk, a time tracker can provide a valuable way to give yourself mental freedom from specific tasks. For instance, what if instead of tracking the time you’re doing something, you track the time when you’re not doing something — like checking email? Set a timer for three hours and (gasp!) close your email client completely. Turn your phone over on your desk, and turn off the ringer. For three hours, allow yourself to focus on something other than responding to others. You will be pleasantly surprised at how productive you’re able to be without the constant distractions caused by emails, text messages, and social media without feeling like you’ve been out of the loop for too long. Of course, you can always use time trackers in the traditional way, by setting estimates for time and tracking how long specific tasks will take. Either usage will help bring your productivity back into focus!

2. Take it to the Cloud

Cloud-based document and data storage platforms allow you to be productive regardless of your physical location — a critical need in today’s always-on business world. Google Drive, Dropbox, and Box are a few of the options that offer low-cost ways to sync your information between tablets, mobile phones, and laptops or desktops, so you’re never truly away from the office. More corporations are utilizing these cloud alternatives to traditional enterprise data storage due to the relatively inexpensive cost and ease of use for employees.

3. Expense Management

Mobile apps such as Expensify allow you to take a quick snap of receipts and classify them by project, something that is invaluable for today’s busy professional. Keeping track of receipts and ensuring that they get assigned to the right account is yet another of those small yet nagging tasks that can reduce your available mental space without a single return. Clear out the clutter mentally and physically when you use a digital expense management tool.

4. Email Productivity

Professional emails can be a hassle, from trying to remember to send something at just the right time to getting off the myriad of email lists that tend to stack up in your inbox. Tools such as Unroll.me will quickly unsubscribe you from a wide range of email lists in a few short seconds, while tools such as Boomerang allow you to schedule messages for delivery at a later date. This keeps your email from hiding at the bottom of an inbox that is stuffed full overnight.

Ultimately, these productivity tools will help you squeeze a few extra moments into your day by automating simple tasks such as unsubscribing from email lists and having the information at your fingertips when you need it. When you’re able to take these actions when you think of them, you’re clearing your mind for additional productivity — instead of having to maintain a mental database of open tasks to be completed. Take back your sanity by becoming more productive and regaining some of your focus!


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Cash Flow and Marketing: What You Need to Know

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Cash flow is important in the lifespan of any business, but one of the key things to understand is that it’s about more than just “money in versus money out.” It’s a valuable look into the bigger picture of what you’re doing, and by having a handle on this aspect of your finances, you can take advantage of business opportunities when they arise.

First, you need to understand how every element of your business relates to this cash flow concept, including marketing. To that point, marketing has a very specific relationship with cash flow that you’re going to need to be aware of moving forward.

Hone Your Budget

Yes, it’s true that marketing costs can often seem unpredictable. However, working hard to hone your marketing budget can make these unexpected situations easier to deal with.

To get started, sit down and think about your upcoming marketing efforts in relation to your other expected cash inflows and outflows. You can’t afford to throw just anything at the wall to see what sticks;  you have to be more precise than that. Create a realistic marketing budget (that includes room for experimentation if needed) that is proportional to the rest of your expected business expenses and revenue streams.

It’s All About That Return

What matters most? Return on investment. For this, focus on the metrics that provide you the context necessary to understand your marketing efforts.

Essentially, stop thinking about marketing ROI as just “how many sales did that last campaign bring in?” and don’t be afraid to break things down on a more granular level. Start looking at metrics like your customer acquisition cost. If one of your campaigns was aimed at increasing more traffic to your website, start breaking things down based on metrics like “time spent on site” and “conversion rate.”

It’s important to know how your marketing collateral is performing in terms of overall sales and revenues, but in terms of your cash flow you need to dive deeper than that. As long as you’re able to A) show that your marketing is giving you something in return, and B) you can identify exactly what that something is and when it occurs, you know where the value of every marketing dollar rests.

This, in turn, will give you the context necessary to understand marketing’s affect on cash flow and vice versa. When you know that “X action will pay off in Y way after Z amount of time,” you suddenly know the impact that every marketing decision you make actually has and when that impact is going to occur. This makes long-term cash flow projections not only easier to make but more accurate as well.


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5 Ways to Find the Strength to Try One More Time.

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Have you ever wondered what it takes to become an Olympic athlete, a NASA astronaut, or a leader in a major organization?

The one trait that all of these individuals likely possess is persistence: the ability to get back up, dust themselves off after a fall, and keep trying. No matter your talent, regardless of your genius and irrespective of your education, persistence is often the trait that sets people apart from their peers in terms of their level of success.

Succeeding at anything in life requires a great deal of effort over a period of time — very few people simply decide to be the best at their craft and are able to do it without a battle. How do these individuals find the strength to try one more time . . . repeatedly?

1. Be Prepared

Planning for success helps you think through all of the reasons why someone would disagree with your ideas, and also gives you the bulletproof mentality that you’re prepared for any question that comes your way. Think of all the reasons why something won’t be successful, and then consider arguments against that point. Become your own devil’s advocate, and it will be that much easier to find a positive response and an open door for your next request.

2. Be Adaptable

Being adaptable provides you with the mental agility to not hide in a corner when you’re kicked to the curb. As Larry Ellison, the founder of Oracle Corporation states:

“When you innovate, you’ve got to be prepared for people telling you that you are nuts.”  

You have to be willing to adapt your thinking and your processes and find a way to create change while not straying from your core ideas. You can’t listen to every naysayer, but you can look for the nuggets of wisdom that they share and use that information to your advantage the next time you try to move forward.

3. Be Confident

You may be surprised that confidence is not the first attribute we consider, but the reality is, you need to have a plan in place that you can trust and support before confidence will help you through to success. Confidence in yourself, your family, and your ideas — as well as a burning passion to make a change in the world — are what can help you continue on even when it feels as though there’s no path forward.

4. Do the Work

Unfortunately, there are few things in life that can replace hard work. Whether that hard work is from an athlete completing the same moves repeatedly for months or even years or a business leader who is told “No” more times than they can count, the ability to simply buckle down and execute on your vision is critical to long-term success.

5. Inspire Others

Perhaps one of the most rewarding things you will ever do with your life is to inspire others to be their best. Take the time throughout your life to inspire others. When you realize how many people you have impacted and how many are watching your success, it’s a lot easier to find the strength to try again in difficult times.

Finally, in the words of Thomas Edison: “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” Shouldn’t you give it one more shot?


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Custom Calendars are one of the best gifts to keep you in front of your customers this holiday season

Custom Calendars - November 2017

One of the hardest things to do as a vendor is to stay in front of your customers on a daily basis so that when the time comes for them to purchase the products or services you offer, they think of you first. You know that you do not want to come across as overbearing, or pushy: you can quickly turn a valued customer into a lost customer if you make them feel harassed or pressured.

And yet being at the top of their minds when they are ready to purchase is a key to growing your business. Throughout our three decades in business in Palm Beach County we have been asked “what are the most successful ways to stay in front of my customers during the year without turning them off?”

Customized calendars are one of the best, most valuable, least offensive and cost-effective ways to stay in front of your customers. Calendars can serve as an excellent marketing piece. A calendar can be seen by dozens, if not hundreds, of people during its life cycle, exposing your brand and business in a stunning, beautiful way. Calendars also allow you to effectively convey the holiday spirit all year round to the people you care about the most.

At Print It Plus we have found that printed calendars stand the test of time as one of the most effective ways to accomplish this feat.  Calendars link your photographic life to your everyday life. You can create a calendar with your own pictures, pictures from your customer or vendor, or some other group that you know will keep you top of mind with the most important people in your life.

In addition, a printed, custom calendar is often faster and more straight-forward to use than electronic devices. Is it easier trying to convince someone to download your app to their phone, or handing them a ready-made calendar that they can hang on the wall or put on their desk and reference it literally at their fingertips any time they want? For most people, a printed calendar is still a vitally important piece of their personal organization.

We can produce custom calendars with your images. Or you may want to have calendars that advertise your business from a huge selection of our pre-made designs. Either way, we have the following full-calendar printing services available to you:

  • High-quality full color, offset and short-run digital color and black & white printing
  • Multiple options of premium paper stocks available
  • Multiple sizes and binding options
  • Very fast turnaround times

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AND RIGHT NOW our custom Calendars for 2018 are available for you to purchase at a special price! Go to  https://printitplus.com/printing/calendar-specials to choose from one of wall or desk calendar options and receive incredible discount off our normal prices. And if you need more hands-on help, call us at (561) 790-0884 and we will get you connected with our award-winning design team to help you to design a beautiful calendar today.

At Print It Plus we can help you with all of your printed calendar and any other printing, advertising, direct mail, medical office and corporate gift ideas. We also do vehicle wraps for one vehicle or a whole fleet, and wide format banners and posters too. For 3 decades we have proudly served the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter, North Palm Beach, and Riviera Beach.

Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES this and every holiday season!