Increase Conversions with 3 Headline Hooks

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Do you ever wander through a library aisle you would typically avoid?

Perhaps you’re a fiction reader who ambles into the autobiography section. Surprisingly, a cover grabs your attention and you check out a book you’ve never heard of.

What was it that caused you to act? Just one short glimpse at the title.

That’s telling.

Fool-Proof Headline Formulas

Headlines matter. A lot.

Researchers estimate that in today’s content-saturated culture, only 8 out of 10 readers make it past the headline of most pieces. In 2016, an academic study of bit.ly links to BBC, CNN, Fox News, New York Times, and Huffington Post articles found that 59 percent of the links were never clicked.

And even if you do get readers past the front door, you still need to bring them to a point of purchase.

Which headlines best engage readers and maximize response? Here are three headline formulas to increase your conversions:

“The Best” List Headlines

Readers are selfish.

When they engage with content, they want something of value.

Think about it from your own perspective. What kind of “hacks” grab your attention? Weight loss? Easy savings? Life management tricks? Most people wish to avoid sifting through the information, so “best” headlines offer fast and easy value.

Best list headlines use a formula like this: The __ Best Ways to Get ______

The trick to this headline is to be concrete in your wording and to ensure corresponding content backs up your claim. Here are three examples:

  • The 20 Best Ways to Make Money on a Side Hustle
  • The 12 Best Ways to Make the Most of Your Commute
  • The 8 Best Ways to Give a Non-Threatening Sales Pitch

Threat-of-Loss Headlines

Fear of Missing Out (FOMO) is real. Just think of how tempting some phony clickbait ads can be!

FOMO headlines are a compelling motivator because they are a time-sensitive and prompt vulnerability in the reader. As an entrepreneur, ask yourself these questions when crafting a threat-of-loss headline:

— What damage or cost can my service help people avoid?

— How will acting today save them money or inconvenience?

— If they forget to respond, who might they disappoint?

FOMO headlines use this formula: You’ll Be _______ if You _____________

For example:

  • You’ll Kick Yourself if You Miss This Early Registration Discount
  • Your Wife Will Be Stranded if You Cut Corners on Seasonal Auto Maintenance
  • You’ll Lose $200 if You Delay Your Renewal

You can use threat-of-loss headlines for both serious and light-hearted topics, so have fun and be specific!

Curiosity Headlines

One of the best ways to grab readers is to engage curiosity to affect change.

People are painfully aware of their shortcomings, so arouse their need to educate themselves so they can avoid danger or uncertainty. Tell them how they’re wasting time, losing money, missing out on helpful technology, or unintentionally hurting someone.

Curiosity headlines use a formula like this: What You Don’t Know About _______ Can _______

For example:

  • Here’s What You Don’t Know About Electric Cars That Could Bust Your Budget
  • Here’s What You Don’t Know About SEO That Could Harm Your Business
  • Here’s How Grain-Free Dog Food Can Increase Canine Heart Disease

Write Powerful Headlines They Won’t Ignore

Dull headlines tell consumers your content will be just as lifeless.

Do you want to elevate your headlines from mediocre to marvelous? Use the threat of loss, curiosity, or sneak peeks at the “best” options to boost curiosity, grab readers, and move people to purchase.

If you decide to make a direct mail using this tip about powerful headlines we will help you to print it!

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EDDM – A cost-effective way to market your business to potential AND current customers in Palm Beach County

May 2018 EDDM mailer - front

Every Door Direct Mail (EDDM) is a service offered by the U.S. Postal Service which allows individuals and businesses to target postcard mailing pieces to specific neighborhoods. EDDM campaigns offer an opportunity for significant branding and sales success for your business IF you have a good plan for making it happen.

In order to spend those hard-earned dollars that you have allocated toward EDDM marketing successfully requires a plan. The key is to do your campaigns right, from the planning stage right through the client service after the mailers have all arrived at their destinations. You need to choose the knowledgeable, award-winning team at Print It Plus to work with you and your business from beginning to end.

At Print It Plus we have over 30 years of experience with successful direct mail marketing and EDDM campaigns. We will help you strategize, design and execute an EDDM campaign that brings you the best results possible.

May 2018 EDDM mailer - back

Here is just a partial list of all the benefits your business can enjoy from using Print It Plus to help you execute a successful EDDM campaign:

  1. No mailing list required
  2. No permit purchase required (this will save you up to $450 right off the top!)
  3. All the bundling and confusing US Postal Service paperwork is taken care of for you – by us!
  4. You control the delivery area you want to advertise to
  5. You will get better response with our design team showing you how to take your ideas and make them pop off the postcard to draw interest from your target audience.

 

EDDM has proven to be one of the most productively personal ways to reach your potential and existing clients. If you execute on a cohesive, focused campaign with a strong call to action that encourages businesses to build a relationship with you your chance at success goes up significantly.

In addition, there is measurable feedback on your direct mailing campaigns because your business can directly count how many responses you see to your mailing piece(s). The bottom line is that for companies who target the consumer marketplace Every Door Direct Mail can be a profitable way to grow their brand and market their business

EDDM marketing works great for:

Any type of Home Services business, restaurants, salons, banks, Realtors and Real Estate Brokers, auto parts stores, mechanics, electricians, plumbers, air conditioning companies, fencing companies, dry cleaners, pool stores, dentists, doctors, pharmacies, florists, grocery stores, specialty stores, consignment stores and many more!

And this month we have a SPECIAL OFFER on Full color, direct mail EDDM pieces:

9” x 6.125” for 23 cents each (plus 19 cents each for postage)

  • This is the most common “standard” size for an EDDM postcard

 

11” x 4.25” for 23 cents each (plus 19 cents each for postage)

 

11” x 6.125” for 28 cents each (plus 19 cents each for postage)

 

Come on in to our office (manufacturing plant) or invite us to your office and sit down with our experts from Print It Plus and we will share our knowledge and expertise with you to help you decide if an EDDM campaign, some other Direct Mail campaign, or another type of marketing and/or advertising campaign fits your business best.

For more information on us go to our website at HTTP://WWW.PRINTITPLUS.COM. For more information on Every Door Direct Mail click on this link that takes you directly to our webpage dedicated to EDDM at https://printitplus.com/printing/direct-mail/eddm-direct-mail. Or, call us directly at (561) 790-0884. Print It Plus, Creating Infinite Possibilities!