Productivity Tools That Will Give You Back Your Sanity.

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Whether you’re working from home or the office, distractions happen, and they can be a productivity killer. Nearly everyone has an example of weeks that you look back on and wonder “What happened? I know I was busy . . ” while still feeling as though you’ve accomplished nothing. With deadlines crashing down on your head and the constant demands of family and work, it’s important to be as productive as possible to maintain your sanity. These productivity tools are vetted by experts to help bring balance back to your life — while still getting things done.

1. Time Trackers

Even if you’re not a fan of tracking every task that comes across your desk, a time tracker can provide a valuable way to give yourself mental freedom from specific tasks. For instance, what if instead of tracking the time you’re doing something, you track the time when you’re not doing something — like checking email? Set a timer for three hours and (gasp!) close your email client completely. Turn your phone over on your desk, and turn off the ringer. For three hours, allow yourself to focus on something other than responding to others. You will be pleasantly surprised at how productive you’re able to be without the constant distractions caused by emails, text messages, and social media without feeling like you’ve been out of the loop for too long. Of course, you can always use time trackers in the traditional way, by setting estimates for time and tracking how long specific tasks will take. Either usage will help bring your productivity back into focus!

2. Take it to the Cloud

Cloud-based document and data storage platforms allow you to be productive regardless of your physical location — a critical need in today’s always-on business world. Google Drive, Dropbox, and Box are a few of the options that offer low-cost ways to sync your information between tablets, mobile phones, and laptops or desktops, so you’re never truly away from the office. More corporations are utilizing these cloud alternatives to traditional enterprise data storage due to the relatively inexpensive cost and ease of use for employees.

3. Expense Management

Mobile apps such as Expensify allow you to take a quick snap of receipts and classify them by project, something that is invaluable for today’s busy professional. Keeping track of receipts and ensuring that they get assigned to the right account is yet another of those small yet nagging tasks that can reduce your available mental space without a single return. Clear out the clutter mentally and physically when you use a digital expense management tool.

4. Email Productivity

Professional emails can be a hassle, from trying to remember to send something at just the right time to getting off the myriad of email lists that tend to stack up in your inbox. Tools such as Unroll.me will quickly unsubscribe you from a wide range of email lists in a few short seconds, while tools such as Boomerang allow you to schedule messages for delivery at a later date. This keeps your email from hiding at the bottom of an inbox that is stuffed full overnight.

Ultimately, these productivity tools will help you squeeze a few extra moments into your day by automating simple tasks such as unsubscribing from email lists and having the information at your fingertips when you need it. When you’re able to take these actions when you think of them, you’re clearing your mind for additional productivity — instead of having to maintain a mental database of open tasks to be completed. Take back your sanity by becoming more productive and regaining some of your focus!


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Healthy Employees Are Productive Employees: Why to Incentivize Health at Work.

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Productivity really is the secret to everything in terms of your business’ success. Happier employees tend to be more productive, which is why it is essential that you focus on things like corporate culture and team-building exercises whenever the opportunity arises.

Many people don’t realize, however, that this is only one small part of a much larger story. It isn’t enough for your employees to be happy – healthy employees are also significantly more productive than those who are not, which is why if you’re not already making health and wellness top priorities within your organization now would be an excellent time to start.

Healthy Employees and Productivity: Facts and Figures

According to a series of studies that were recently conducted on the subject, healthy employees may be a whole lot more valuable than you’ve even realized:

  • On average, employees who eat healthy foods (or who at least make an effort to do so) tend to be about 25% more productive than those who do not.
  • Employees that exercise for at least a half hour each week are an impressive 15% more likely to have higher job performance than those who do not.
  • Healthy employees also take fewer sick days, which is not surprising. The true revelation, however, is just how far this benefit goes: absenteeism is a massive 27% lower in employees who A) eat healthy, and B) exercise regularly.
  • The most important statistic of all is the fact that overweight and generally unhealthy employees cost employers in the United States an astounding $73.1 billion collectively per year, part of which has to do with the fact that they tend to file twice the number of workers’ compensation claims than those who do not.

At this point, the answer to the question “how important are healthy employees?” becomes resoundingly clear: very, very important. But saying that you value your employee’s health is one thing. Actually taking steps to show that this is true is something else entirely.

How to Value Health at Work

Luckily, valuing healthy employees is simply a matter of a series of small choices. You can begin by making sure that healthy snacks are available for employees in the office who may be “burning the midnight oil,” for example. If you’re one of the many workplaces around the country that has a vending machine on-site, consider restocking that vending machine with healthy snacks like fruits and vegetables instead of the traditional potato chips and sweets. People will absolutely start to eat them, especially if they don’t really have an alternative.

You’ll also want to consider emphasizing health in terms of things like employee benefits packages. Consider throwing in a free gym membership to a local fitness club that employees can take advantage of after they’ve worked with your organization for X number of weeks or months. It may not be something that everyone uses, but those who do will benefit greatly. You’ll also benefit, too, as this is a clear sign that you actually care about the health and fitness of your employees – something that will make it easier to attract top talent in the future.

Also remember that according to one report by Quantum Workplace, employees tend to be 14% more engaged when they are provided some time off to “recharge their batteries,” so to speak. So the next time you think it’s a good idea to make people work incredibly long hours week after week, you may want to think again.

 


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Why You Should Never Cut Corners in the World of Print Marketing

In business, to say that you should make every dollar count is an understatement. When dealing with uncertain economic times, budgeting decisions matter a great deal. Improving your profit margins and increasing your bottom line is always a top priority, which is why the instinct to try to cut corners to save a few dollars here and there is a natural one.

It’s also an instinct that you would do well to fight, especially when it comes to your print marketing.

Marketing is About Communication and Communication Matters

People who feel like it’s okay to cut corners with their print marketing are probably not understanding what their marketing collateral is supposed to do. If you look at a flyer or another piece of print material as only an information exchange, things like paper stock and print quality probably aren’t going to be high on your list of priorities.

However, those things should make the top of the list because print marketing is about more than just an information exchange. It’s about opening up a line of communication with your audience that will be mutually beneficial to everyone involved. It’s about creating a meaningful experience with a person, one that doesn’t just inform them about your product or service but that also gives you a competitive advantage.

As a “top-of-the-funnel” medium, print is important because it guarantees you the nearly undivided attention of your readers – the same attention they often give to magazine and newspaper content, as per the American Marketing Association. Why, then, do you think it’s a good idea to get someone to focus their attention on something that isn’t the best quality it can be? Is that the impression you really want to make?

That’s precisely the decision you make when you try to cut corners when talking about something as mission-critical as print marketing. If you can only make one first impression, it serves you well to make it the best one you can. Nothing makes a worse first impression than a low quality, easily ignorable piece of print marketing making their way into someone’s mailbox (or worse – your store window).

How to Save Money Without Sacrificing Quality

Instead of cutting corners across the proverbial marketing board, consider cutting out certain elements wholesale if you’re trying to stretch your budget as far as it can go. Take a look at your existing marketing channels and see what is working and what isn’t. Cut anything at the bottom of the list and funnel some of those funds back into your marketing so that you can double down on the print materials that are striking a chord with your target audience.

Not only will you still be able to save a little money, but the remaining print collateral that you’re using will come out all the better for it. Even one incredible piece of print collateral is more effective (and more important) than ten low-quality ones.

Investing in Marketing is an Investment in Your Business

A solid piece of print marketing collateral will not just get someone down off the fence and turn them from “potential buyer” to “customer.” Nurturing that line of communication at the right time can turn someone from “one-time customer” into “brand advocate” and beyond, too.

But that’s not going to happen if you cut corners on something this important. According to Quickbooks, inadequate marketing has been proven to stunt your business’ growth. Is that a chance worth taking, all in the name of saving a few bucks in the short-term? We certainly don’t think so.


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4 Stubborn Business Myths

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Entrepreneurs know that owning a small business takes dedication, passion, and hours of concentrated work. You may run into obstacles that test your business and your perseverance, obstacles that are norms in the world of business which each entrepreneur must learn to navigate. However, there are some obstacles that you may be facing without realizing it. Those barriers are stubborn business myths that just won’t go away because people believe them, even though they aren’t true.

1. It’s not what you know but who you know.

In the course of doing business, business owners or potential business owners come up against this belief time and time again. However, while it is true that knowing the right people may help you get started or get access to some deals, in most businesses it is expertise, experience, and skill that propel you forward in business. If you can provide the solutions customers want, they will refer you to their friends and family.

2. Nice guys finish last.

This myth is a holdover from the era of Western movies and superhero comics. Nice guys (always portrayed as pushovers or wallflowers) finish last because the villains and heroes walk all over them. In film, this may be true. After all, Tony Stark isn’t a nice guy. He is an arrogant, self-centered genius. However, The Avengers aside, in real life, nice guys finish first quite often. While a person with low self-esteem who doesn’t speak up will not be successful without change, a courteous business owner is appreciated immensely by customers and vendors.

In today’s modern world, people are used to dealing with machines, poorly-paid clerks, and online shopping. Finding a business person who is willing to offer them genuine customer service, build a relationship and spend time getting to know them to better serve them is rare. Many people are happy to pay more for real customer service. Therefore, being a “nice guy” is valuable to your contacts. They will remember your excellent service and come back for more.

3. Don’t work hard. Work smart.

This myth is one of the worst business myths out there. There is no way you can run a business without working hard. Hard work is what separates the “men from the boys” as entrepreneurs. Successful entrepreneurs put in hours of labor to get their businesses off the ground. Working smart is just another way to say that there is a workaround or that you can find a way to skip the hard work. It just isn’t possible in reality. If you aren’t willing to work hard, you won’t make it in business.

4. It’s called work for a reason. It’s not supposed to be fun.

All work has elements that workers do not like to perform. It might be the paperwork that you need to fill out for each customer or the data entry on your last case. However, why can’t work be fun?

People who find work that satisfies them are much happier in life. That happiness translates to their work and their interactions with co-workers, customers, and vendors. If you love to sell, create graphic designs, or help customers find what they are looking for, then you ARE having fun at work. In fact, many companies are now providing their employees with ways to have fun at work to help reduce stress and fatigue.

So go ahead and have fun while working! It can only improve your outlook and production. Work can be fun.


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What You Need to Know About Color in Design

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In a recent study conducted by KissMetrics.com, visual appearance and color ranked more important to consumers than just about everything else when viewing marketing materials. In fact, ninety-three percent of people who responded to the survey said that visual appearance (which color is a part of) was the most important factor they used when making a purchasing decision. Only six percent said texture, while on percent placed a heavy value on sound and smell.

Color and Marketing: Breaking it Down

Along these same lines, an incredible eighty-five percent of consumers said that color was THE primary reason why they chose to buy a particular product or service. It goes without saying that the right color design is the perfect place to start with your marketing materials.

In terms of your long-term success, one of the most valuable resources that you have available to you is and will always be your brand. It’s something that lives on long after a purchase is made. It’s the narrative and the set of strong, relatable values that are at the heart of your business. Additional studies have shown that the careful use of color can increase brand recognition by up to eighty percent, which, in turn, goes a long way towards increasing consumer confidence at the same time.

But What Do Colors Mean?

However, none of this is to say that your marketing materials should be jam-packed with as many colors as possible. Quite the contrary, in fact. Different colors have all been known to affect people on an emotional and psychological level in a variety of ways. Consider the following:

  • Yellow is often associated with optimism and youthful enthusiasm. This is why it’s often used to grab the attention of people like window shoppers.
  • Red is almost always associated with a sense of energy and excitement. In fact, red is a great way to create a sense of urgency in your readers (and when used right can even increase their heart rate, too!)
  • Black is considered to be very powerful and very sleek, which is why it is usually used to market luxury products.
  • Green is normally associated with wealth – which makes perfect sense because money is green. It also happens to be the easiest color for the human eyes to process, which is why green is often used to underline important information in marketing copy.

To that end, it’s important to use different colors depending on exactly what it is you’re trying to accomplish. Are you trying to highlight an upcoming clearance sale and want to create a sense of urgency? Make sure those fliers and posters have as much red on them as possible. Are you trying to attract the attention of a more sophisticated level of clientele, or do you want to positively influence the overall impression that people get when they see your products? Try using as much black as you can.

Color is a powerful tool when used correctly, but it’s important to remember that it is just one of many. But, provided your use of color matches up with both your audience and your long-term objectives, you’ll find that it can be a terrific way to put your campaigns over the top and start generating the types of results you deserve.


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Avoid These Common Print Marketing Mistakes for Visually Compelling Content

attentionCompelling images are the perfect way to attract attention and create an emotional connection with your customers and prospects. Avoid these common mistakes as you design newer and richer content moving forward.

Mistake #1: You Didn’t Keep It Simple

Why do you think audiences have gravitated towards visual print marketing content over the last few years? If you thought “because people are bombarded with information these days from nearly every angle,” you’d be right! From the moment people wake up in the morning, their smartphones are sending them emails and push notifications. They’re wading through dozens of blog posts. They’re reading massive reports at work all day long. Information is everywhere, and it can often feel overwhelming.

Solution: Make your print marketing visually impactful, and easy to read and interpret.

Visual print marketing is an excellent way to relieve people from these stresses – or at least; it’s supposed to be. It can allow you to take your message and wrap it up in a way that is easy to understand and a refreshing change of pace from everything else.

Think about it in terms of infographics. Infographics are an incredibly popular form of visual content because they take complicated ideas and break them down to just what you need to know and nothing more. Apply this same concept to your print marketing designs.

Mistake #2: You Failed to Account For Light

When you’re leaning so heavily on your visuals, you MUST account for the number one factor that can destroy the feeling you were going for – light.

How that gorgeous new flyer or banner you’re creating looks on a computer screen and how it looks in a store window in your neighborhood can be very, very different depending on the lighting quality of the area, the direction of the sun, and more.

Solution: Ask yourself how light will affect every decision you make, from the richness of the colors you’re choosing to the specific type of paper (and finish) you’ll be using.

Accounting for these simple mistakes will put you ahead of the game and on your way to stunning and compelling visual print marketing.


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Make Customer Loyalty a Bigger Part of Your Marketing Efforts

custLoyaltyIn the early days of your business, the goal of your marketing program was essentially a singular one: you tried to get your product or service in front of as many eyes as you possibly could. Once you’ve established yourself, however, it’s time to switch gears a little. According to most studies, it’s between five and twenty-five times more expensive to gain a new customer than it is to keep one of your existing ones. This means that if you’re not already making customer loyalty a significant part of your marketing efforts, it’s about time to get going on it.

What a Difference Customer Loyalty Makes

According to a study conducted in 2014, seventy-three percent of consumers said that loyalty programs should be the way that brands show loyalty to their existing customers. Regardless of which way you choose to look at it, even instituting a modest customer loyalty program can have significant benefits across your entire organization. It can help make your marketing more appealing to new customers, as well as lead to higher levels of engagement with existing ones. That engagement breeds retention, which research suggests creates a situation where your average customer will be up to five times more likely to only buy from you in the future.

Also, remember that increasing customer retention (which these types of loyalty programs are great at doing) by just five percent can boost your profits anywhere from twenty-five to ninety-five percent, according to Bain & Co. Let that sink in for a second.

Building a Customer Loyalty Program

When you begin to institute a customer loyalty program for your business, the biggest mistake you should avoid is one of perspective. Remember that what you’re trying to do is show loyalty to your customers, period. Far too many businesses make the mistake of assuming that this is a way for customers to show loyalty to a brand, which leads to the type of ill-advised thinking that generates bad customer service and only ends up with a program few people want to take advantage of.

Assuming that you’re “giving your customer the opportunity” to show loyalty to your business is how you end up in a situation where forty-three percent of consumers say that rewards programs require too much spending to reach the next level, or where points expire before they can be used, or where points are worthless because of all the restrictions they come with. Build a program that lets you say an emotional “thank you” to the people who got you where you are, NOT the other way around.

If you are going to make customer loyalty a bigger part of your marketing efforts, however, always remember the old saying that “variety is the spice of life.” In a survey conducted by Collinson Latitude, sixty-three percent of respondents said that having a wide range of rewards and offers was the single most important aspect that decided whether or not they would sign up for a loyalty program. So the occasional coupon isn’t necessarily going to cut it (pun absolutely intended).

Again, making customer loyalty a bigger part of your marketing efforts is, and will always be, about giving back to the people who helped build your brand. If you make every decision with this one simple perspective in mind, all of the other benefits – from increasing the value of each customer to engagement and long-term loyalty – will happen as a happy byproduct.


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Don’t Fear Your Marketing Competitors. Learn From Them

chessRegardless of the products you’re trying to market, the audience you’re trying to cater to, or the industry you happen to be operating in, all businesses face competition. This is just a fact of life. But it’s important to realize that a competitor isn’t just another company that is trying to go after the same pool of customers that you are. Competitors are invaluable learning opportunities that are just waiting to be taken advantage of, provided you approach things from the right angle.

Learn About Your Audience

One of the most important lessons that you can learn by taking a closer look at your marketing competitors has nothing to do with your competition itself and everything to do with the shared audience you’re both going after. For the sake of argument, let’s say that your number one competitor offers products or services that are very similar to yours.

How is your competition marketing those products and services to that audience? What types of print materials are they designing? What tone do they use when speaking to them directly? What prices do they charge, and why do they feel like the market can sustain that? What values do they choose to single in on when representing their brand?

All of these choices, along with the public reaction to them, can tell you a great deal about what your audience is looking for. Marketing is all about making a connection, and if you can pick up something through observation that you can adapt and make your own to strengthen that connection, you should absolutely take that opportunity.

Learn About the Competitors Themselves

The second lesson you can learn by taking a closer look at your marketing competitors comes down to how they choose to run a business that is very similar to yours in many ways. This goes beyond just the products or services they provide. Look at how they choose to distribute and deliver those products. Look at the steps they take to enhance customer value or build loyalty. Have they recently instituted a rewards program with great success? If you were thinking about doing one yourself, congratulations, someone else just did your trial run for you.

Perhaps the most important thing you should be watching out for when it comes to your marketing competitors is how they react when they make a mistake. These days, everything is essentially an extension of your marketing arm – from the print collateral you’re putting out into the world to customer service interactions on a site like Facebook. Everything is taking place in the public space, which means that other customers (and you and your associates) can all see everything go down in real-time.

Did your biggest competitor have a particularly nasty public interaction with a customer? What factors caused it to occur in the first place? How did the customer react? How did the business react? What did the rest of the audience have to say at the end of the day? Remember that mistakes are only a bad thing if you choose not to learn from them. If you can get someone else to make a mistake and arrive at the same lesson, you come out all the better for it.

Competition in the world of business (and especially regarding marketing) isn’t going away anytime soon. However, it’s not something you should let get you down. Instead, look at it for what it is: an incredible ongoing education into your market, your industry, and even your own business that someone else is paying for.


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April Fools’ Day and the Art of Humor Marketing

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Did you enjoy some April Fools’ Day marketing jokes this year? Make no mistake about it: coming from a business, April Fools’ Day jokes are every bit as much an art as they are a science. It’s an opportunity to inject a breath of fresh air into your marketing efforts, as the day is one that has quickly become synonymous with pranks and practical jokes. If you do it properly, adding humor to your marketing campaigns can also be an excellent conversation starter – it’s a unique way to add new members to your audience and engage with existing ones at the same time. As with most modern day marketing, however, it’s often best to learn from example.

April Fools’ Day, 2017: The Good

The clear winner of April Fools Day 2017 has to be Netflix, who released the elaborate prank “Netflix Live.” Capitalizing on the wave of live streaming video spearheaded by services like Facebook, “Netflix Live” was supposedly a 24-hour live video feed of actor Will Arnett watching a different live video feed and commenting on whatever he saw, including people in an office using a microwave, an empty supply closet, and more.

“Netflix Live” had all the markings of a classic (and successful) April Fools’ prank. It was timely because live video online is getting more popular all the time. It also honed right in on what Netflix’s audience would find funny. “Arrested Development,” the comedy classic in which Will Arnett stars, is one of the most popular shows on the platform.

  • Rule of Thumb: if you’re going to play around on April Fools’ Day or with humor marketing, know your audience.

The Bad

Again: the best April Fools’ Day jokes are born from surprise. If your audience can see the joke coming a mile away, you probably shouldn’t be making it. Or at least, you should try a little harder. This is a lesson that Google just spent several thousand dollars learning by way of the Google Gnome, an Amazon Alexa-like device you can talk to that takes the form of a lawn gnome that is connected to the internet.

This isn’t a particularly bad joke in that it’s offensive, but the execution leaves a lot to be desired. Not only is it immediately obvious that it’s a joke from the moment you read the title, but the accompanying video is little more than the same basic joke (“a Google Gnome would be worthless to everyone”) over and over again. It’s a lot of effort for almost no payoff, especially considering the Gnome is a product few in Google’s own audience would actually want to buy.

  • Rule of Thumb: Remember what April Fools’ Day and humor marketing is all about. It’s not supposed to be a day of obvious jokes. Theoretically, people shouldn’t fall for your prank for at least a couple of minutes.

When executed properly, humor marketing can check a few different boxes all at once. For starters, it’s fun – it’s a great opportunity to pull back the curtain of your business and put a little bit of its personality on display. A well-executed humor campaign is also the perfect way to get people talking and generate new levels of awareness at the same time.


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3 Tips for More Emotional Print Marketing Collateral

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Despite what you may believe, most people don’t rely on information when it comes to making a purchase. While people do love to do research in advance of parting with their hard-earned money, they rely much more heavily on emotions to guide their decisions. Therefore, it stands to reason that if you want to motivate someone to take action, you should work hard to inject as much raw emotion into your print marketing collateral as possible. Luckily, there are a few key tips you can start using today to accomplish exactly that.

It’s All About Those Colors

Even if you don’t want to fill your marketing collateral with text that drives home emotions, there are a number of subtle steps you can take to instantly provide a richer, fuller experience for your readers. Case in point: depending on the colors that you choose, you could be saying a great deal with your marketing collateral without actually saying anything at all.

Do you want to create a sense of urgency, for example, to really sell how important it is that someone place an order RIGHT NOW before your inventory is gone forever? Rely heavily on the color red to do exactly that. Note that red is also a great way to encourage someone’s appetite, which is why it’s used so heavily in marketing campaigns for fast food restaurants in particular.

Do you want to leave someone feeling calm, tranquil, and powerful? Green is the perfect way to do that. Black is often associated with authority and stability, while purple is a perfect way to signify wisdom and respect. Even oranges and yellows can be a great way to promote optimism, something that would be ideal if you’re sending out marketing materials in advance of a product or service launch to build anticipation.

It’s Not About “Me.” It’s About “You.”

If you really want to convey emotion in your print marketing collateral, shift the focus of your copy to place the emphasis squarely on your consumer where it belongs. Don’t speak to a large group of people; speak directly to one person for more intimacy. Don’t write copy filled with technical specifications about the product; write directly about the experience someone gets and the problem it solves when using it.

At the end of the day, you’re conveying all of the same information; you’re just doing it in a more emotional way. It’s the difference between “this great new product has X, Y, and Z features” and “you have an important problem, which this product solves in X, Y, and Z ways.” Both are technically correct, but only one cuts right to the heart of the matter (no pun intended).

Tie Emotion Into Your Call-to-Action

Finally, learn how to insert as much emotion as possible directly into your call-to-action for the best results. Don’t just say “Contact us today for more information.” Think about the emotions you’re trying to play to, first. If you want to create a sense of urgency, say “to find out how you can take advantage of this deal before it’s gone, contact us today for more information.”

Always try to leave someone with a strong feeling when they get to the end of your copy, be it happy, sad, excited, etc. Exactly what they will feel will vary depending on what you’re trying to accomplish, but if you can leave them feeling SOMETHING, they’ll be much more likely to take that next step.


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