Did you get your holiday cards this year? If not, come to Print It Plus – we can help, and get them to you with free shipping!

Happy Holidays 2018 # 3

Thanksgiving has come and gone… did you remember to get your Holiday Cards purchased yet? If not, do not panic – there is still time to contact us at Print It Plus and create just the right card to convey a message of thanks and well wishes to your clients and vendors this holiday season.

This is the perfect time of year for people to pick out holiday cards to send to customers, vendors, family, and friends alike. Do not miss your chance to remember your customers with thoughtful, personalized holiday cards that can lead to repeat business throughout the new year. You want to find that card which expresses the beauty, elegance and special connection of this time of year.

Print It Plus is the place to come to find, choose and send out the perfect card this holiday season. With over three decades in the business of holiday card offering and mailing, we know how to help you find the right card to convey your message with just the right touch – and you do not even have to come into our office to make your selection!

Happy Holidays 2018 #2

Go right to the page on our website https://printitplus.com/printing/holiday-cards to go right to our holiday card page. You will find:

  • Hundreds of eye-catching designs to choose from
  • Card styles for all tastes and budgets
  • Your choice of verses, ink colors and foils
  • Matching envelopes with optional return address
  • Fast turnaround on flexible quantities – ensuring your recipients will get them in plenty of time for the holidays

If you want to take a more hands on approach, you can come into our conveniently-located Royal Palm Beach location right on Okeechobee Blvd. just west of 441 and browse through our many catalogs to select from extensive choices of extremely elegant holiday cards. One of our expert designers will be happy to work with you and help you pick that perfect design for this holiday season.

Furthermore, if you already have a design we can custom design or print from your design with our quality multi-faceted printing processes that will ensure your piece is delivered as vibrant and sharp as you imagine. Add our cutting-edge Spot UV coating to impress your recipients. Come on in see and feel the difference… and take your cards and other printed materials to a whole different level!

And why wait for the December holidays? If you are the type of person who likes to send cards for weddings, birthdays, Halloween, Thanksgiving, any other special announcement or just to say “Thank You”, we are here to help you. Do you need your cards or other printing fast? Call us directly at (561) 790-0884 or go to https://printitplus.com/printing/premium and you can get a rush delivery on your order.

Thank you card 2018

And right now we are offering FREE SHIPPING – Place your Holiday Card order through our website, and we will ship them to you for free!

At Print It Plus we can help you with all of your Holiday, Wedding and Post card design, printing, addressing and mailing in addition to any other printing, advertising, direct mail, medical office, vehicle wraps, banners and corporate gift ideas now, and throughout the whole year. We are just beginning our 31th year proudly serving  the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton.

Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES this holiday season!

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Plug In to the Power of Personal Reflection

Sometimes life is like a treadmill.

Power of mind concept.

Occasionally you’re on a calm jog and the belt speed never outpaces your strides. Sometimes, you push yourself to the limit but find the challenge ideal. But in certain seasons, the treadmill is moving too fast to handle. You long to step back from the grind, but this seems like an impossible luxury.

It’s ok to press pause. It’s actually GREAT to press pause. Often in our battle for success, we never stop to address broken systems in our home, health, or careers. Simple adjustments might bring substantially better output, but we rarely prioritize personal maintenance. The decision is yours: will you make time to reflect and adjust or continue relentlessly until life dumps you in a heap?

Take Time to Press Pause.

Once you’ve slowed down (yes, really slowed down!) what should you do?

Perhaps you should begin with a simple pleasure (a walk, coffee treat, or nap?) to allow your mind to unwind. Then consider an intentional approach to reflection.

Psychologist Robert Taibbi (author of “Boot Camp Therapy: Action Oriented Brief Approaches to Anxiety, Anger andDepression”) suggests you begin by defining a problem area as concretely as possible. Avoid being vague or grouping several problems under one umbrella (i.e. “this house is a disaster!”). Instead, identify specific areas of struggle (“this coat closet is overcrowded”) and decide on a personal plan of action.

Don’t be overwhelmed by what you CAN’T do, instead focus on manageable steps that will move you forward (“lower coat hooks would be better”). Begin with a positive spirit and an intentional ownership of the solution. Make a plan, ask for help, or take action as soon as possible. As you make even tiny strides, you will be empowered to continue.

Find Tools for Growth.

Sometimes a perspective shift requires greater insight than we have on our own.

Consider some coaching, mentorship, or tools like workbooks or discussion groups. Clinical psychologist and professor Jordan Peterson has been fascinated by the therapeutic effects of writing for decades. Experiments dating back for decades show that writing can reduce depression, increase productivity, and even cut down on doctor visits.

Peterson and his team have recently rolled out several tools for self-reflection, including virtues and faults analysis, past and future writing exercises, or a full “self-authoring” suite that allows people to locate and resolve problem areas so they can better dream and achieve in the future. “The act of writing is more powerful than people think,” Peterson says. The decisive results of Peterson’s research prompted NPR to dub his reflection tool the “writing assignment that changes lives.”

Make a Plan.

They say if you fail to plan, you plan to fail.

What part of your week do you devote to reflecting on your goals or challenges? Do you take mini-retreats to refocus? What if you set this as a top priority and allowed your reflection time to dictate your schedule priorities in a given week, month, or year?

Look for natural cues in your seasonal schedule (i.e. Daylight Savings changes, pre-scheduled auto maintenance, your half birthday) and seek to align some intentional reflection with these cues. Add smaller goals (like a monthly “plan of action”) to put wheels on your long-term vision. Find a friend or mentor to keep you accountable or schedule regular check-ins (alone or with others) to get yourself back on track after a derailment.

Just as professional performance reviews are a priority, how much more essential is self-review? Make regular deposits into your own well-being and soon your bank account will grow!

 

 

 

 


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Keys for Change: Small Businesses Making a Big Impact

The winter of 2013 was a hard one for Georgette Carter.

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As a single mom raising two young boys while she cared for a father with dementia, money was very tight. Then, she totaled her car and found her resources – and her hope – were nearly gone. That is, until a 1996 blue Ford Contour arrived from the Connor Brother Collisions “Recycled Rides” program.

Conner Brothers of Richmond, VA, overhauls donated cars and awards them to people who have been nominated by community members. Carter said her heart was rehabilitated almost more than the car she received:

“It turned my life around. I can get to my job on time, and I don’t have to maneuver to get my child out of daycare. I’ll never take that for granted again.”

Getting Others Involved

Small businesses like Conner Brothers are creating innovative giving models that not only impact people but strengthen the business and the character of the companies themselves.

Kevin Conner said his company donated its first car and was looking to extend the “Recycled Rides” program to three other locations, but they had some pushback in the process. Some objected to giving away freebies when they were working so hard to earn a living themselves. But Conner says this mentality changed when employees got physically involved because compassion comes from being part of an experience instead of merely giving a donation:

“I got them involved in actually giving the cars away, handing over the keys,” Conner says. “Now the guys at the shop call me and ask, ‘When is our next car?’ It would be easy to give money or a service here or there, but it’s the teamwork behind the program that creates an amazing atmosphere for a successful company.”

The car giveaways have become such a cornerstone for Conner Brothers that the program helps define the type of employees the company wants.

“Giving back is a huge part of our company,” Conner says. “I challenge the guys every day to give back in some way, to give customers more than they expect. People remember that.”

Giving That “Changes” Lives

Another giving strategy comes from literal pocket change, as givers round up or down for charity.

For example, the ridesharing company Lyft recently launched an initiative allowing customers to round up their fare to the nearest dollar for military appreciation and human rights campaigns. More than 40,000 passengers donated over $100,000 in the first two months!

Grocery stores, mass merchandisers, and retailers have also invited customers to donate change to worthy causes. As technology and digital platforms make such giving easier, small businesses have challenged staff members to round down their net pay to the nearest dollar (or tenth dollar) and give the difference to charity. While painless or even unnoticed, these small donations add up to a collective impact with heartfelt results.

Whether your employees give financially, volunteer together, or embrace a community partnership project, innovative giving helps your business to:

  • Stand out from competitors or set itself apart in the community
  • Make matching donations alongside employee giving to multiply impact
  • Use positive feedback from supported causes to provide content for print and digital marketing
  • Increase team unity as employees give toward a common cause

While generosity begins in the heart, often innovative giving strategies begin with small business. Join us for part two of this series to gain more inspiration for a culture of charity that will strengthen your business.

 

 

 


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Printed Gifts Are Perfect Any Time of Year

Providing your customers with a small memento of your business is one of the best ways to keep your brand top-of-mind.

Checking documents

However, many business owners struggle with ideas about what they can use as gifts that are cost-effective, memorable, and useful to their clients. There are plenty of options on the market today in terms of promotional products, but a thoughtful printed gift may be the ideal option for your business.

Here are some of the ways that businesses are making themselves memorable in print!

The Gift of Humor

Knock knock. Who’s there? Etch. Etch who? Bless you, friend.

There are few things that will put a smile on someone’s face more quickly than a corny knock-knock joke. You know they are terrible, but you still have to smile! Your customers will feel the same way, so why not gift them with a little light and laughter in their life? A small printed joke book is the perfect way to let your customers know you’re thinking about them. Humor has been shown to build trust and inspire creative thinking — what better gifts could you provide to your best customers?

Giving Notes

Many organizations are clear and consistent with their message of helping others, so why not extend this concept?

A simple printed postcard or notecard showing your clients that you contributed to a specific charity on their behalf is a terrific way of showing your commitment to giving back to the community and the world. Prefer to have a more lasting memory for your customers? Printed magnets or labels will also help you share the message of generosity.

Office Supplies

Who “borrowed” my notepad this time?!?

Offices throughout the country hear this cry on a regular basis, so why not take away some of this pain? Printed pop-up notes or notepads are an inexpensive gift that will be appreciated for weeks — or even months. Plus, you can add your brand in a way that not only are you sharing your message with the individual sending the note, but the recipient will also have a positive association with your brand, too. Instead of doing a simple blank note, why not print inspirational statements on them or create bold “Thank You” messages on the notepad? Your customers will love being able to share them with friends at work.

Desktop Prints

Motivational posters or prints are always a welcome gift, as they help clients stay encouraged even when they’re going through a rough patch.

A simple mini-print is ideal for this situation, and you can even upgrade to a small matted display for your best customers. Help customers see how much they mean to you by sharing a heartfelt note that brings together your brand promise and shows how far above and beyond you are willing to go to provide top-notch service.

These are only a few of the ways you can share the appreciation that you feel for your clients on a daily basis. How do you show appreciation for your clients?

 

 

 

 


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The time is here to get your holiday cards – and save money with our Print It Plus October special!

hope-peace-joy this Holiday season

October is not only the time of fall, pumpkins and Halloween. It is also the time of year for people to pick out holiday cards to send to customers, vendors, family, and friends alike. You want to find that card which expresses the beauty and elegance of this time of year while also showing those that you care about the most how happy you are to have them in your personal life or working with your business.

Print It Plus is the place to come to find, choose and send out the perfect card this holiday season. With almost three decades in the business of holiday card offering and mailing, we know how to help you find the right card to convey your message with just the right touch – and you do not even have to come into our office to make your selection!

Go right to the page on our website https://printitplus.com/printing/holiday-cards to go right to our holiday card page. On that page you will be able to choose from over 30 million beautiful images from our online collection, or we can custom print any design using photographs of your company or family to create a more personalized look. Your creative possibilities are almost infinite!

If you want to take a more hands on approach, you can come into our conveniently-located Royal Palm Beach location right on Okeechobee Blvd. just west of 441 and browse through our many catalogs to select from extensive choices of extremely elegant holiday cards. One of our expert designers will be happy to work with you and help you pick that perfect design for this holiday season.

Furthermore, if you already have a design we can custom design or print from your design with our quality multi-faceted printing processes that will ensure your piece is delivered as vibrant and sharp as you imagine. Add our cutting-edge Spot UV coating to impress your recipients. Come on in see and feel the difference… and take your cards and other printed materials to a whole different level!

And why wait for the December holidays? If you are the type of person who likes to send cards for weddings, birthdays, Halloween, Thanksgiving or any other special announcement, we are here to help you. Do you need your cards or other printing fast? Call us directly at (561) 790-0884 or go to https://printitplus.com/printing/premium and you can get a rush delivery on your order.

Happy Thanksgiving 2017

And during this month of October we are offering the following SPECIAL – Place your Holiday Card order through our website, use the return address on the holiday cards is printed FOR FREE. That is equal to at least a $20 savings on your order! All you have to do is place your order before the end of the month.

At Print It Plus we can help you with all of your Holiday, Wedding and Post card design, printing, addressing and mailing in addition to any other printing, advertising, direct mail, medical office, vehicle wraps, banners and corporate gift ideas now, and throughout the whole year. This is our 29th year proudly serving  the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton.

Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES this holiday season!

How QR Codes Can Add to the Print Experience: Best Practices You Need to Know

qr

For years, marketers have been looking for better ways to achieve cross-media marketing. In other words, they’ve been searching for solutions that let them enjoy the benefits of both print and digital channels. Many have turned to QR codes to do precisely that. By including a QR code on a piece of print marketing, you can deliver the same message in the same way, but with a mechanism that varies depending on the preferences of the user.

It’s important to understand, however, that “using a QR code” and “using a QR code properly” are NOT the same thing. When done correctly, a QR code can add to the print experience in a number of important ways. If you want to unlock the full benefits of cross-media marketing that you desire, you’ll need to keep a few key things in mind.

It All Comes Down to Purpose

QR codes are not a novelty anymore. There was a period just a few short years ago where simply including a QR code on a flyer or even a billboard was enough to get users to stop and take notice. Those days are gone, however, as the technology itself has become yet another ubiquitous part of daily life. Because of this, you can no longer get away with using a QR code just because you want to or just because many of those in your target audience now own smartphones.

If your QR code doesn’t serve a purpose, meaning it doesn’t add to the user experience you’re trying to create, it has no business being a part of your print materials. This emphasis on purpose extends to just about every decision you make in the world of marketing in general. Never take a step simply because you feel like you should, or because a study told you that everyone else is taking it. Take a step because it’s the right thing to do for the goal you’re trying to accomplish.

QR Codes Are Not an Invitation for Mystery

Along those same lines, don’t include a QR code in a piece of print marketing WITHOUT also telling your audience what they stand to gain by pulling their smartphone out of their pocket. Again: a QR code is not some irresistible riddle that users are waiting with baited breath to try to solve. Don’t assume someone will scan it just because it’s there. If your QR code redirects to a page that allows the user access to an exclusive 40% off coupon, include a call-to-action on the print material itself that says, “Scan Here to Get 40% Off Your Next Order.”

Design is Important

If someone tries to scan your QR code and it doesn’t immediately work, chances are high they’re not going to try again. When designing your print materials, remember that QR codes that are a high contrast against a lighter colored background tend to work correctly more often than not. Keep this in mind when making design choices moving forward.

QR codes are still an excellent way to have your cake and eat it too! You get to enjoy all of the benefits that only print marketing offers, while still embracing digital marketing at the same time. A poorly designed, poorly executed QR code will do a lot more harm than good, which is why it’s always important to make choices that help ADD to the print experience instead of accidentally taking away from it.


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Qualities That Brands With Longevity Share

brands

In the world of business, there is perhaps no commodity more precious than longevity. Getting a brand up and off the ground is one thing – keeping it around for the long-term is something else entirely. Creating longevity will rely in large part on your marketing, although this is only one small part of a much greater whole. The best marketing campaign in the world can’t create a long-standing, successful brand if a few qualities aren’t underneath it all just waiting to be communicated to the widest possible audience.

They Trigger an Emotional Response

One of the biggest traits that all brands with serious longevity share is the fact that they’re able to trigger an emotional response with their target audience, creating a loyal army of followers. This is true both with the way they market AND the way that response integrates into the service they provide.

Apple is a great example of this based on their image as the “hip, trendy” electronics company. People see a sleek, sophisticated Apple product in an equally compelling ad and they can’t help but think, “That looks really cool; I want that.” The same goes for a company like Amazon.com, albeit from a different angle. The way that Amazon has embraced personal marketing, both regarding the advertising it creates and with regards to the personalized recommendations that each user enjoys, makes them think, “I like Amazon; they get me.” That type of emotional connection is something you just can’t put a price on.

They Live Up to What They Promise

All of the best brands with serious longevity share the fact that they live up to the promises they make in their marketing materials. This comes from a deeper understanding of not just the people they’re trying to attract, but who those people are and what they want. These brands know how to communicate with their target audience and, as a result, don’t just live up to their promises, but they know how NOT to make a promise they can’t keep.

Take FedEx, for example. Entrepreneur.com recently cited FedEx as a brand with an incredibly strong corporate identity, owed largely to the fact that it’s operations are so incredibly efficient. FedEx is a brand built on trust, and the road to trust is paved with promises that have been kept in the past. FedEx is seen as an incredibly reliable service, and people in need of shipping rank FedEx favorably in that regard. This creates something of a self-fulfilling prophecy – a symbiotic relationship that only strengthens over time specifically because FedEx knows what its audience wants and it knows how precisely to give it to them every time.

Once again, Apple is another example of this idea in motion. They promise products that “just work” and have historically delivered on that promise time and again. This has made them not only one of the most successful brands in the world, but also one with serious longevity in an industry where companies come and go like the weather.

These are just a few of the core qualities that all brands with longevity share. Remember that in the grand scheme of things, brands come and go all the time. Creating a brand is easy, but if you want to make sure that your brand stands the test of time, you need to focus on offering something truly unique on an ongoing basis.


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Content Marketing Best Practices to Double Down on in 2017

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Marketing is an industry that is constantly changing, especially since technology does the same. If you think back to what your day looked like even five years ago, it will likely have little resemblance to the work you’ve already done today, or how you’re doing it. Despite that, there are still some best practices that are as powerful today as they ever were as far as content marketing is concerned. Along those lines, there are a few key content marketing best practices that you’re going to want to double down on as 2017 fast approaches.

Forget About SEO

In today’s digital climate, the importance of writing content for people first and search engines second cannot be overstated enough. Google has made some massive changes to its algorithm in the last year that favor quality, well-written content above all else. Google, Bing, and more have all placed a strong emphasis on making sure that content is king. As long as you create your marketing collateral with that in mind, these companies have promised to make sure that you’re taken care of regarding search engine rankings.

Focus on helping people. Try to provide insight and provoke a response. If you craft your campaigns with these simple goals in mind, everything else will fall into place.

…But Don’t Totally Forget About SEO

None of that is to say that SEO, in general, isn’t necessary. Just make sure that when it comes to content marketing, you’re not trying to stuff in as many keywords as possible. Instead, shift your SEO efforts to other areas, like making sure that you’re updating your content regularly, that it has all of your (correct) contact information, and that you’re promoting yourself through outlets like social media.

More Than Just Blogs

Remember that blogs are a powerful tool in the content marketing game, but they’re not the only tool you have to play with. Things like newsletters, eBooks, and user guides are all an excellent way to reach your target audience in fun new ways. Visual materials like infographics, charts, and even videos are also a great way to bring the visual element that you’re known for into the content marketing arena in a powerful way.

Refine Your Customer Persona

Many people use customer personas to help guide their marketing campaigns, something that is especially helpful when it comes to content marketing. Something you cannot forget to do, however, is to update these personas on a regular basis. Think about how much your business has changed in the last year and understand that your ideal customer has probably changed just as much. Use the new year as an opportunity to re-evaluate your existing buyer personas so that you can always keep your eye on the prize, so to speak.

A new year brings with it the opportunity to start fresh, but that doesn’t mean throwing the baby out with the bathwater. Embrace new techniques, but also never lose sight of the old saying of “if it ain’t broke, don’t fix it.” Some content marketing best practices are certainly not broken, and those solid techniques are what you can be doubling down on in the new year.


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What’s in a Leaf?

leaf

If you enjoy watching the leaves float down during the fall season, you probably already know that just like snowflakes, each tree’s leaves are individual and unique. Unlike snowflakes, though, leaves can tell you from which tree they came, and fortunately, there are many resources available to you for identifying trees by their leaves.

Knowing more about your surroundings is important, and it can apply well in a work situation.

Discovery

An excellent resource for identifying trees will take you on a journey of discovery: from the color and shape of the leaf to how many points it has, all to learn more about the tree it came from. It might go on to identify the type of bark, the size of the tree, and more to help you determine which tree you are looking at.

There are many ways you can apply this strategy of discovery with your customers, especially if they are repeat customers. If you think about each customer as if they were an onion with many layers to uncover, you can view each contact with them as an opportunity to peel away one more layer.

Learning

Your customers are individuals with unique personalities, family issues, work challenges, and styles of doing business. You can work on strategies to uncover more information about your customers to help cement a relationship with them. Customers who like you and enjoy your relationship are more willing to continue to do business with you and become loyal repeat customers.

Depth

Depending on how you maintain your customer records, there are different methods of collecting and retaining information about your clients. In an article, “7 Ways to (Really) Know Your Customers,” it offers several suggestions for small businesses to get to know their customers better including gleaning social data from sites such as Facebook.
By getting to know your customers better, you can anticipate when they will be spending, what triggers a purchase, and how you can be proactive in contacting them for their triggers. As you learn more about your customer, you can apply your knowledge to help them better manage their relationship with you, potentially saving them money in the long run. For instance, if they are buying their products when needed, but you see a pattern, you can sell them a larger bulk amount on a periodic basis saving them money and securing the purchase for your account.

Knowledge

Knowing your customers will allow you to separate the A and B level of customers from the one-time business customers. As you develop your relationships with your clients, you can grow your business in depth. Then, using similar methods, seek out new business and begin the process again.


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Tips for Nurturing Existing Sales Leads

sales

While bringing new leads into your business is always important, sometimes it’s not the “be all, end all” solution to your bottom line. Remember that according to most statistics, an incredible 90% of new prospects are merely in the “browsing” stage of their relationship with your company – meaning that they’re not quite ready to buy. Out of every new lead you bring into your business, only 5% are ready to pull the trigger – if that. While you may think this means you have to work harder to bring in a higher volume of leads (this is a numbers game, after all), try a different approach. Don’t forget about the leads you already have.

If you want to get better at nurturing your existing sales leads to get them ready for that ever-important purchase, you’ll want to keep a few key things in mind.

You Are an Authority. Don’t Forget This

When people think about nurturing leads, one of the qualities required for a solid relationship is one of trust. Never forget that you’re not just selling a product or service – you’re also selling yourself. People are a lot more willing to spend money with your company if they trust that you know what you’re talking about.

Don’t JUST hit your prospects with sales materials over and over again; this isn’t lead nurturing, this is badgering. Instead, try sending helpful, well-researched content in their direction as well. You need to be focused on establishing that you know what you’re talking about. People aren’t just going to take your word for it. When you spend time positioning yourself as an authority and focusing on the other qualities of lead nurturing as well, people will begin to see you as the solution to their problem when they do feel comfortable enough to buy.

Don’t Just Make Contact When You Have Something to Sell

One of the biggest mistakes that a businessperson can make involves only remembering that a lead exists when you need to increase your sales numbers for a particular quarter. Nurturing leads requires you to keep in mind that you’re talking about more than just line items on a balance sheet – prospects are living, breathing people who don’t like to feel used.

As a result, make an effort to reach out to a few of your potentially higher quality leads even if you’re not pushing a new product or service. Thanks to the power of social media, this is easier than ever. Even a quick Facebook message on a birthday or at Christmas will go a long way towards strengthening (and increasing the ultimate value of) your relationship.
These are just a few of the many reasons why it is so important to nurture your existing sales leads. None of this is to say that you should stop focusing on bringing in new leads and turn 100% of your attention on existing ones. As always, success requires you to strike a delicate balance between the two. But if you let the majority of your existing leads lay dormant for too long, you’re burning a lot more than just potentially important relationships. You’re leaving a lot of money on the table at the same time.


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