How to Sell Your Brand Through Story

Have you ever been introduced to an overly chatty person?

They pause briefly to learn your name, then launch into an extended monologue about their life and interests. After finally “escaping” the interlude, you realize they didn’t ask you a single question.

When you meet someone like this, does it raise a red flag?

This pushy demeanor causes you to lose trust in their entire character. The same can be true in marketing when companies spend too much time talking about themselves instead of authentically connecting with consumers. Without building adequate rapport, marketers prematurely oversell or repel prospects for good.

How can you avoid this mistake? By building connections through story.

The Human to Human Connection

Building brand stories sets buyers at ease and creates the best possible customer experience.

Today’s consumers prefer an increasingly personalized experience, and sharing your brand through story is one of the best ways to build relationships. Brand stories offer a friendly introduction to your company, building trust with a generation that craves distinct, authentic connections.

Many companies don’t think of themselves as a brand or believe they have a story to tell. And that’s just not the case! A brand story isn’t simply a chronological account of your history, it’s a portrait of who you are. Your brand story consists of:

  • What your brand says about itself
  • What your brand does in the world
  • What others believe and say about your brand
  • How people interact with your brand

Here’s an example of one business bringing their story to life:

Chipotle’s Mexican Grill is a brand known for serving “food with integrity.” Chipotle has labeled itself “as real as it gets,” using only 51 ingredients and no heat lamps, freezers, or microwaves. A recent print ad included the line: “For real foods. For real actions. For real change.”

Chipotle seeks to fulfill people’s desire for clean eating and to change the way people think about fast food. The core of this ethos includes respect for farmers, animals, and the environment, and transparent displays of ingredients and producers on every menu. Tipping toward satire, the brand’s recent 51 ingredient billboard campaign featured this phrase: The only ingredient that’s too hard to pronounce at Chipotle is “Chipotle.”

Finding Connection

On a neural level, the brain actually “feels” a story.

Story-based communication brings greater comprehension and allows your listeners to grow in confidence and receptivity because people buy in to what they trust!

To create meaningful customer connections, begin by intentionally discovering who you are talking to and deliver the message your audience wants or needs to engage with.

Build a narrative that is captivating, concise, consistent, and conversational. Then do your best to share this everywhere! Think of your brand story as a steady IV drip of content, delivered to multiple audiences, over many years, in a variety of formats.

Whether it involves large-scale displays, mounted core values, or social media content, ensure your story stays consistent across mediums. Keeping attributes simple and clear will allow consumers to recognize you in every setting and to feel at home with all that your brand stands for.

Bring Your Story to Life

Stories make life interesting because they fulfill curiosity and craving in every person.

Telling your brand story is mission-critical in forging relationships with a generation that desires to buy into more than just a product, but into a narrative that gives meaning and pleasure to their daily lives.

We cannot write your brand story, but we are always happy to help visualize it using print marketing.

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Increase Sales Through Authentic Marketing

Authenticity is a hot word in business.

Today’s consumers don’t want to be told how to think or what to do. Instead, they want businesses that inspire them, and customers are demanding greater purity and consistency in the products, messages, and values a company represents.

What is Authenticity?

Some define authenticity as being consistent in word and deed or having a fundamental character that doesn’t change based on circumstance.

Inauthentic companies may come across as artificial, timid, fake, or gimmicky, while words associated with professional authenticity might include transparent, original, boldly unapologetic, legitimate, or truthful.

Authentic brands are those that stay true to who they are, what they do, and who they serve. This means that, in an age of unprecedented consumer empowerment, understanding your customers and what they expect from you is critical.

But in crafting authenticity in marketing, entrepreneurs should understand that the meaning of the word authenticity can vary based on customer expectations.

Authenticity Translated: Two Interpretations

Consider the restaurant industry in New York.

Two fan favorites in this scene include DiFara’s Pizza in Brooklyn and Blue Hill in Greenwich Village. Both are lauded as “authentic.” DiFara’s reviewers rave that this pizzeria is as “authentic as they come,” while Blue Hill at Stone Barn is hailed as “an authentic Hudson Valley culinary experience.”

What does this actually mean?

Translation 1: In this genre of authentic companies, a product or brand perfectly conforms to the original.

DiFara’s matches the expectations a customer might have for a “classic” Italian pizzeria experience. The pizzaiolo at DiFara’s, Domenic DeMarco, immigrated to the U.S. from a small town near Naples and has been making traditional thin-crust pizzas in Brooklyn since 1964.

Translation 2: Blue Hill offers farm-to-table ingredients with a focus on creating sustainable food systems.

Here authenticity is assigned to a company that offers products or experiences that adhere to the core beliefs or values of the customer served, whether the value is for transparent leadership, unpolluted products, or a desire for excellence. (Think the Honest Company, Apple, or Yeti, for example.)

Which Strategy Should You Pursue?

According to four studies reported by the Harvard Business Review, authentically conforming to a category (see Translation 1) might lead to higher social evaluations (like 5-star ratings) but might not increase a consumer’s willingness to pay more.

This can bring tangible benefits: research shows that even a 1-star increase in Yelp reviews may bring a 5-9% increase in revenues.

On the other hand, authenticity adhering to customer core beliefs (see Translation 2) might persuade consumers to pay more for those products.

How does this affect your business? Researchers said this:

“Managers should consider these patterns as they attempt to appeal to customers. Rather than assuming that any mention of authenticity leads to a better reputation or more revenue (or both), managers might do well to think carefully about what kind of authenticity their organization expresses. For organizations that convey authenticity because they exemplify a specific category or genre, they might focus on generating value by winning higher star ratings – which can increase sales traffic – rather than attempting to charge more for products or services . . . Organizations that evoke authenticity by adhering to their core beliefs might benefit more from charging a premium for products and services to a more selective set of customers.”

Want to win at authenticity? You will be wise to choose the best way to meet customer expectations, ensuring each message you send is genuine and in line with your brand principles.

Don’t just claim to be authentic, choose a strategy to pursue it. Then live up to this vision by giving your very best!

It doesn’t matter what strategy you use, we in PrintItPlus are always happy to make graphic and printing for you to help you increase the sales.

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Easy Ideas to Boost Your Social Media Standing

Social media is an increasingly popular way for brands to connect with consumers. Almost 60% of Americans engage with brands on social media between 1 and 3 times daily.

But pinpointing the right strategy for your business can be a challenge. Need inspiration?

Here are three practical examples of entrepreneurs who are jumping off the screen to convert and keep customers through Facebook, Instagram, and Twitter.

Edge Body Boot Camp

Edge Body Boot Camp (EBBC) uses both Instagram and Facebook to create a vibrant, friendly social media presence.

EBBC uses social media to create a sense of community by incorporating members into their content. Using photos of individuals holding “I survived” chalkboards, personalized posts congratulate people for things like finishing their first workout, completing a 30-day fitness challenge, or achieving a specific goal over time (pounds lost, miles run, etc).

Takeaways: EBBC uses social media to create brand loyalty and inspire repeat customers. Since pictures on Facebook receive 53% more likes than an average post, this is especially effective for boosting engagement. Add hashtags to your photos and they can be used as clickable links on Facebook or you can link all public posts that have the same hashtag (like EBBC’s #isurvived).

Eileen Lanza Realty

Eileen Lanza is a top real estate investor and realtor in the Los Angeles area.

Lanza understands the importance of real-time updates via social media, and leans heavily on Twitter to keep a steady stream of information available to clients. 92% of all user interactions on Twitter are in the form of click links, which can be formatted as a hashtag or as a link to an external website. Lanza often includes both in her tweets: a hashtag at the beginning (i.e. “Just leased in #Larchmont – Spanish style Bungalow . . .” and a second link (which readers can follow for full listings or articles) with an image like this.

Takeaways: Location or event-based hashtags help attract relevant audiences and snag new leads. Images with external web links can grab the eyes and catalyze curiosity in readers.

See Jane Work

“See Jane Work” is a company that sells stylish office and supply solutions for women who want to be successful in organizing their homes, careers, and futures.

As platforms have grown more involved in sales and marketing, revenues for social media sales have expanded quickly as well. See Jane Work uses shoppable Instagram posts (denoted with a small white shopping icon in the corner) to tag products, lead viewers to their website, and to make purchases incredibly easy for users who see something they are dying to have!

Takeaways: Use shoppable posts to showcase products in a natural way through story themes that connect to your brand. “Jane” is a fictional character that embodies everything working women are today, and often shoppable posts show versions of Jane with her own trendy styles and products that are helping her kill it each day.

Keep Your Name Current

Social media can be liberating to individual users but overwhelming to entrepreneurs.

Use these tangible examples for inspiration or plan quarterly content curating sessions with your team to generate ideas and be proactive in your posting. Need help keep your name current and your message fresh? We can help!

Today it is very important to keep in touch with your customers through social networks. But if you need a print design or graphics, we in PrintItPlus are always happy to make it for you.

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Build Rapport with Readers Using Concrete Customer Personas

What is the value of print in an increasingly paperless world?

An international 2017 study revealed print brought readers greater enjoyment, deeper understanding of a product, and more willing engagement.

  • 68% of people say they do not pay attention to online ads
  • 57% do their best to avoid them.
  • Conversely, 52% prefer to read product catalogs in print
  • 45% of consumers said they like receiving personally addressed advertising or leaflets
  • 46% said they would be more likely to respond after seeing a newspaper or magazine ad (versus viewing the same copy online).

As you craft print messages, how can you build rapport with readers?

A 2014 Edelman Brandshare survey found that the majority of consumers are suspicious of brands’ intentions (only 30% believed companies had a sincere commitment to customers). With this in mind, your marketing should focus less on giving information and more on building trust.

Make Your Marketing All About Your Customers

To create the best possible experience so your prospects are ready to buy, begin with a deliberate focus on the audience (not the company) and invest intentional energy to discover who you are actually talking to.

How do you do this?

By detailing exactly who your target markets are: chronicling their pain points, struggles, or aspirations, and articulating how you can provide a delightful solution or experience for them.

3 Steps for Building Customer Personas

Here are three steps for building customer personas:

1. Ask the Right Questions

Building accurate personas means identifying what your ideal customers have in common, how you can address their desires, and how your products or content can solve their problems.

Ask questions like:

  • What do my ideal customers desire? What do they need help with?
  • What is our target demographic? What are their hobbies or interests? What risks or decisions are they navigating?
  • What professional, personal, or family challenges are they facing? What stirs their emotions (like fear, excitement, or pride)?

Focusing on identity keys makes it easier to develop high-level content that set a relevant tone and cuts to the heart.

2. Talk to People

Once you craft sample personas, go directly to current clients (via calls, e-mail, online chats, or through your sales reps) and find out as much as you can.

Test your assumptions, look for common threads, and write down individual phrases or stories people share. Fill in the gaps and gather as much information as possible.

3. Condense and Consolidate

Once you’ve gathered data, comb through and collate.

Look for common themes like concerns, hopes, desires, challenges. At this stage, craft a rough draft of several marketing personas (at least three to start with).

Brainstorm attributes for each persona, make a succinct list of identity keys, and list connection points your brand can make with these people. Name each persona (i.e. Sarah Student, Soccer Mom Sally, Broker Bill) or add images to make them come alive.

Finding Common Ground

Ultimately, humanized marketing is about delivering the type of messages your audience wants to engage with in mediums they trust the most.

Personas also give you a launchpad for asking the right questions and giving them the power to “win” as they choose for themselves.

In the words of Jeffrey Gitomer, author of The Sales Bible:

“People don’t like to be sold to, but they love to buy.”

You are building your customer service, we in  PrintItPlus always ready to help you – create the design or direct mail just right for your customers.

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Four Ways to Track Your Print Marketing

When you call someone on the phone, are you glad when they pick up? If you had to pay for each call, would you be especially glad when they picked up?

Marketing is essentially a call to your customers, a financial investment you make in hopes that people will “pick up.”

And print is one of the best mediums for engaging your audience.

Direct mail response rates for print are much higher than e-mail response rates (4.4% versus 0.12%). 60% of consumers said receiving and handling tangible objects leaves a lasting mental impression on them. And 57% of people say they feel more valued when they receive print marketing from brands.

When you place a call, are your customers picking up?

When you send advertising through print, you’ll have a better estimate if you are tracking responses. Every business using print marketing needs an effective testing system. Tracking your marketing will help you answer two questions:

  • Are your marketing dollars resulting in leads or conversions?
  • What specific parts of your marketing are responsible for prospect visits or sales revenue?

Four Ways to Track Your Print Marketing

Here are four ways to find out:

1. Unique Promo Codes

Promo codes are like hashtags, but better.

They are fun, expressive, and they bring tangible savings to your clients. Offer distinct coupon codes in print pieces you want to test, and be sure the call to action is strong and clear (e.g., “Get 25% off patio decor by presenting this card in stores or using the code ‘LOVE25PATIO’). If your customer uses the code, you’ll know they’ve responded.

2. QR Codes

How do you build bridges between digital and print advertising?

One easy technique is to include a QR code to drive traffic to your landing page. By adding these handy tools to your flyers, postcards, or brochures, you can track relevant info while storing data, location, and text. You can also experiment with social media hashtags to track success and increase online engagement.

3. Distinct Online Landing Pages

Online landing pages can be created specifically for promotion through your print ad (for example, see Uber’s landing page targeting new riders here).

While your website homepage typically offers an introduction to your business, a promotional landing page:

  • Is designed to receive traffic from specific sources
  • Prompts visitors to take one well-defined action
  • Stays focused on a single topic or offer
  • Omits or downplays site navigation options

Beyond narrow landing pages, you can also record general web traffic during a campaign to note whether a spike in visits may indicate a particular ad’s effectiveness.

4. Asking Customers

Want to know what’s on their mind? Ask them!

While you may not be able to connect with every customer, take time to ask new clients how they heard about your business. Speak with people face-to-face and you may gain insight into their motivations, frustrations, or preferred benefits.

Also consider adding a drop-down element to your website to ask how customers were introduced to your business (direct mail, word-of-mouth, social media, etc). Finally, including a unique “point of contact” email address or phone number (specific to the campaign) on your print materials to make response tracking easier.

Record and Recalibrate

From big business to small firms, every business using print should track and recalibrate based on results.

Print ads are more compelling when they use clear calls to action and high-quality pieces. Ready to set up a campaign with distinct tracking points? We’re happy to help if you have questions!

There are so many ways to improve your print marketing. And we, in PrintItPlus always happy to help you – create design, printing or direct mail.

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Seven Sizzling Summer Promotions

Businesses need promotional items to help reach out to potential customers and clients – it’s just a fact.

Promotional products allow people to see your brand and remember you, drawing a whopping 500% more referrals from customers who are satisfied with the gift. Like a business card with a bang, clever promotional products build goodwill, name recognition, and expanded brand exposure.

But, sometimes the biggest barrier to distributing great products is finding the right idea.

Looking for affordable and effective items to catch the attention of your prospects? Here are seven promo products to bring heat to your marketing mix this summer:

1. Zip-Front Drawstring Bags

Want your brand to travel with people as they go?

High-quality, colorful, customized drawstring bags will get your message circulating! Sturdy but lightweight, these comfortable, machine washable bags are great for goodie bags, thank you gifts, and life on the go.

Zipper pouches make the bags more convenient, accessible, and fun. Add coupons or gift incentives to bring more traffic your way.

2. Clip & Go Hand Sanitizers

Try a squeaky-clean message on promotional hand sanitizer!

Travel-size hand sanitizers can be stashed in totes, diaper bags, backpacks, and purses for a little germ-fighting squirt before meals, after handling animals, or when spending time in public.

Hand sanitizer promotional products are effective message-bearers for restaurants, doctors’ offices and health clinics, independent contractors, and more.

3. Customized Lip Balms

From flavorful scents to serious sun protection, promotional lip balm is affordable, enjoyable, and always in style.

Perfect for health professionals, dental promotions, and all of your trade show needs, customized balms can give their lips some serious love.

4. Water Bottles & Tumblers

Promotional water bottles are a smart giveaway item that boosts your branding efforts at racing events, school activities, corporate outings, trade shows, or anywhere thirsty patrons travel.

Choose shapes, sizes, or lid styles from any variety of materials, including stainless steel tumblers, water bags with attachable carabiners, vacuum insulated copper travelers, and so much more.

5. Absorbent Snap Cooling Tool

Lightweight and refreshing, cooling towels bring a consistent cooling effect that lasts for hours.

Wet it, wring it, and snap to activate. Great for the gym, in the field, or on the go, this high-performance product will stand the test of time.

6. Pocket Notebooks

Want to keep your name at their fingertips?

Handy mini-pocket notebooks are sure to stick around. Try eco-friendly custom recycled notebooks, custom debossed mini journals, or jotter pads with attached pens. Make your product useful and your name will be a companion and stays close at hand.

7. Stadium Cushions

Want to switch it up and get more than just your logo noticed?

Stadium cushions offer a soft place to land for customers who will love you immensely when enjoying this gift. From traditional cushions to amusing shapes, stadium cushions make your logo pop against a minimalist background. From law firms and insurance agencies to VIP customer or employee picnic giveaways, this giveaway will be their grab-and-go for outdoor concerts and sporting events of every kind.

Want to know more? We’re here to simplify your shopping experience and bring your brand to life! Give us a call today to learn more.

You can use these ideas, but you can add any printing to your summer promo! And we in PrintItPlus can help you with printing.

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Three Video Content Tips to Humanize Your Brand

Block that spam.

This describes the attitudes of today’s consumers. 80% of consumers say they mistrust half of all advertising, wearied by the half-truths and junk ads assaulting them daily.

Today’s marketing, sometimes called “The End of Control,” marks a revolt against technology-driven ads and marketing messages. People block them from inboxes, browsers, and social media feeds. They’ve disconnected landlines and screened robo-calls, rejecting nearly all that’s left.

The answer?

Humanized marketing that adds human-to-human (H2H) elements across all touch points a customer has with your business.

People crave inspiring experiences and authentic interactions with others.

You know that establishment in your neighborhood where people greet you by name, know your favorite special, ask about your hobbies, or offer amenities that make your day? That’s H2H at its best.

While you can’t touch everyone physically, video is one of your next best options. Globally, according to 2018 survey, 54% of consumers say they prefer to see video from a brand or business they support over other types of content. Through video, you can increase H2H contact and continually reimagine your business, demonstrating expertise, and sharing a vision in consistent, personable ways.

Intel harnessed this influence during a five-part “Meet the Makers” series, highlighting relatable stories of people around the world who used Intel products to create amazing experiences and new technology.

In one video, a 13-year-old named Shubham Banerjee shared how he used the technology to prototype and build an affordable braille printer to help blind people learn to read. By exposing viewers to inspirational technology stories, Intel sparked interest in a way product-centric advertising never could.

Want to grow your video presence and put humanized marketing in front of your viewers? YouTube strategist Trena Little has several content tips to help you grow your video niche:

Just Get Started.

Most people think they can’t do videos.

Perhaps they think they don’t have the right equipment, or don’t have a video strategy, “figured out.” Little says you don’t have to be an expert: “What people really connect with is when someone is just two or three steps ahead of them,” she said.

Remember, even when you know a little, it’s more than someone who knows next to nothing about a topic. Also, perfect backgrounds or cameras are non-essentials. “Just start posting videos!” Little says. After all, you have to start somewhere to get data to build on.

Mix it Up.

There are three main types of videos you can use: discoverable content (like tutorials and how-to videos), sales videos (featuring products, solutions, or directions to your landing page), and community videos (which connect with your audience even through things that don’t directly involve your business.

Remember, your goal isn’t primarily to sell products. Your “win” is establishing credibility and building relationships. Check out Android’s “Friends Furever” video for inspiration – this was the most shared video ad of 2015!

Hone Your Hook.

People don’t want to buy your product; they want to buy your solutions!

And they want to watch stories of people who understand their challenges. Little says it’s critically important to start videos strong. If you don’t address someone’s pain point or drive curiosity in the first 10 seconds, people will move on. Unpredictable story outcomes keep people engaged, as do value pitches and emotional words like “secrets” and “hacks.” Content that empowers the consumer is some of the most effective marketing you can generate.

Want to personalize your message and make your brand more human? You don’t have to be an expert in a video to try combining it with your print marketing strategy. Stretch yourself today and give video content a try!

You can make videos for your business – we can make the rest of your advertising! In Print It Plus we can make a lot of printing design for you: stickers, door hangers, business cards, and another promo!  Give us a call, ask a quote, design or order your printing online!


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Get Proactive With These Summer Marketing Ideas for Outdoor Events

Get Proactive With These Summer Marketing Ideas for Outdoor Events

Family Relaxing At Outdoor Summer Event

With school ending and summer starting, adults and children alike will be spending as much time as possible outdoors at home and community events. In most locations, summer weekends are chock full of local and regional events that attract a wide array of people. Some events attract local residents of a community or region, while larger events can bring tourists into an area for a few hours, day or an entire weekend.

Summertime creates both opportunities and challenges for marketing to clients. While you may have more opportunities to provide products and materials for events, getting customers to walk in your front door is more difficult. Customers who like to participate in summer activities spend as much time as possible out of doors including taking vacations, days off and leaving early. So how do you take advantage of summertime doings instead of having them take advantage of you?

Opportunities

Let’s start with the opportunities. Since people are out and about during summer at farmer’s markets, fairs and concerts, you may run into clients in one or more of these casual setting simply by participating in them yourself. You should always be ready to hand out marketing materials everywhere you go, especially if most of your clients are local. Fill a pouch or tote with apropos marketing handouts for people you meet when out. Handouts should be family-friendly and summer appropriate such as:

  • Water bottles
  • Water toys
  • Lip Balm
  • Sunscreen
  • Visors
  • Hats

If you give out marketing items that people actually will use in the summer, they will love getting them which puts your contact information in front of them for at least that day. Parents will also love anything that you hand out to occupy their children’s time such as foam fingers or other toys.

Beat the Heat

If handing out materials isn’t appropriate for an event, another idea is setting up a mister tent to help people beat the heat. In fact, handheld fans, water bottles (with water in them), squirt guns and other products that help people cool off will always be appreciated by prospects. Just be sure that your logo and contact information is big and bold. Misters are so delightful during hot summer events that they are very popular with all ages. To engage prospects, hand them small towels with your logo and information to dry off after they get wet.

Keeping Drinks Cool

For food events, cup or can holders that insulate are a fantastic handout. Arrange with food vendors to give them to every customer that gets a drink. Or create event promotional materials such as cups that have a coupon imprinted on them. The ultimate goal is to invite people into your brick-and-mortar business or visit your website, so a coupon offer for a free or discounted service is ideal for giveaways.

Challenges

The biggest challenge for marketers during summertime is to drive customers indoors to your business. People are inclined to spend time outside during warm weather. Additionally, customers may be out of the office for a significant number of days and can’t be reached. Therefore, it is important to think outside the box creatively to find prospects and offer them an incentive that will overcome their reluctance to come in. Every locale has one or more special events unique to that area. Go out of your office to where you will find crowds of people and offer them something that they can’t wait to use.

 


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Use Game-Based Learning to Train Your Employees

Ethel Merman thought people should lighten up to really live, crooning these lyrics in 1931:

“Life is just a bowl of cherries: don’t take it serious, it’s too mysterious . . .

Life is just a bowl of cherries, so live and laugh at it all!”

Is life all fun and games? Definitely not.

But leadership experts are finding that one of the best ways to train people is by helping them laugh and compete as they learn through play.

United States… Gaming?

Recently, the US Army employed “serious gaming” to address challenges in their leadership training.

While soldiers were very capable in weapons and war strategies, the Army found its forces need to grow in their soft skills by increasing familiarity with the values, norms, and cultures where they were deployed.

First Person Cultural Trainer, a gaming simulation, was developed specifically to help junior leaders understand the consequences of their speech, body language, temperaments, and choices. Trainees used a 3D avatar to interact and work with individuals in a foreign community and to gain feedback on how their choices affected their ability to build rapport. Students progressed through four levels of gaming to build communication, interpersonal, and intelligence gathering skills.

Games for the Win

Advances in game-training strategies have steered many organizations toward a more recreational focus in their corporate cultures.

Games and stories are a fundamental part of human life: according to one study done by Essential Facts, in 2016 more than 60% of households in America had someone playing video games regularly. Humans excel in games because we love reward-based challenges, especially when objectives become progressively harder or more addictive!

To embed gaming in their corporate training culture Cisco used a “LiveOps” call center to challenge competing agents, ultimately reducing call time by 15% and improving sales by an average of 10%.

A Colorado restaurant gamified its objective to increase sales of specific menu items. When they sold a 4-pack of cinnamon rolls, staff could play online “point-yielding games,” and reward points were redeemable for a branded debit card. One study estimated this restaurant realized a 66.2% ROI due to the increase in sales productivity.

Why do games work? Game training is effective because it:

  • Motivates employees to surpass expectations or to complete training exercises
  • Allows people to fail and try again without negative repercussions
  • Makes time for real-time reflection and feedback sessions
  • Grows individual confidence in carrying out tasks (as people practice, break challenges into micro-learning segments, and accurately perceive their ability to succeed)

Game Options of Your Own

Want to improve productivity or increase the cost-effectiveness of your team training?

Games offer hands-on, motivating opportunities that can be used over and over. Purchase simulations like GameLearn training platforms, or consider three hands-on options of your own:

1. New Hire Scavenger Hunt.

Whether it’s a physical or online hunt for facts, facilities, or people, get people competing and moving and calm their nerves in the process.

2. Product Knowledge Mix and Match.

Employees take turns being introduced to a variety of customers (including purchasing needs, budget, or personal background).

Players then compete to match the best product to each customer while negotiating a deal or completing the sale.

3. “What If” Training Simulations.

These games give teams the opportunity to explore hypothetical situations.

If they made XX decision, what would happen? Assign real-life tasks and challenges, allow teams to collaborate and present options, and process together about the benefits or consequences of the strategies they chose. Added bonus: supervisors learn alongside employees and gain hands-on experience in leading their teams!

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Target Local Consumers with Event Sponsorship

Corporate sponsorship is one of the most effective marketing channels, but most businesses haven’t tried it.

What is event sponsorship and why should you consider it? From a 5K road race to a good old-fashioned neighborhood picnic, companies that get outside their walls can make a huge splash in the community.

Won’t You Be My Neighbor?

Businesses that rely on local support understand that their company will grow primarily through the support of its neighbors.

How do you engage your neighbors?

By being a good neighbor! Put a face on your business by sponsoring a baseball league, hosting community events on your lawn, or by mobilizing your city to benefit a beloved charity.

Community development events show you are invested in your region and you enjoy its people. Here are some fun examples of how firms have made this a reality:

  • Budweiser helps sponsor the annual “duck” tape festival in Avon, Ohio. With music, brews, fashion shows, and family-friendly movies, the three-day event draws more than 60,000 people from around the world to see taped parade floats and a playful tapestry of taped costume creations.
  • McDonald’s and Pizza Hut sponsor “the Chicken Show” in Wayne, Nebraska, which features a “national cluck-off” and the world’s largest chicken dance celebration.
  • In 2016 Pretty Pampers Beauty Essex hosted a charity event that offered affordable and luxurious experiences while raising money for The Cystic Fibrosis Trust. Local spas teamed up to provide steeply discounted services like massages and facials so donors could relax and unwind. Between sessions, guests could shop boutique vendor stalls featuring local clothing, jewelry, cosmetics, and home decor.

Hosting or sponsoring an event can help your business demonstrate its commitment to community involvement, philanthropy, and family fun. Of those local businesses who get involved in a community event, 80% said they were satisfied with the results and many reaped tangible benefits like features in local newspapers, tags in citywide blogs, promotional newsletter highlights, and social media selfies!

Events spread your name in print through T-shirts, prizes, water bottles, and giant displays, and photos of real people in action. This prompts word-of-mouth marketing that simply can’t be captured elsewhere. In 2016-2017, companies who used local events saw sales increase by an average of 14 percent.

Use Corporate Events to Spread the Love

How can your business get started in spreading some cheer?

Sponsor a charity event or contest, host a sales or promo booth at a community festival, promote an on-site event, or allow your customers to nominate recipients of a “give-back” incentive you sponsor for your city. Sponsorship doesn’t always have to be monetary: you can also look for ways to volunteer branded items, free service from your company, or concessions donations for a city-wide festival.

Want to multiply your marketing dollars and make a lasting impact? A micro-market event focus can bring better results and spread the love. When companies support issues they care about, they gain greater trust and loyalty from patrons. And that investment is sure to yield great returns!

 


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