AR, VR, and Other Ways to Use Technology in a Print Campaign

QRticketsFrom the affordable headsets that take users into another setting or world via virtual reality to games like Pokémon Go and even children’s coloring pages, technology is impacting the way we live and seek out entertainment. It may seem like virtual or augmented reality is firmly fixed in the digital world (and therefore of no interest to those who create and use printed pieces), but a surprising amount of technology can be incorporated into printed media.

Augmented Reality and Printing

Augmented reality technology provides an overly to the “real world” you can see via your phone’s camera, adding digital elements to the space around you. Pokémon GO is the best recent example of AR in action, and retailers like IKEA also use it to allow you to see what furniture pieces would look like in your own home.

Adding AR elements to your printed pieces gives people a whole new way to interact with your postcards, business cards, catalogs, and more. It also adds an element of fun and makes it more likely that the recipient of the piece will want to hang onto it and even show it off.

While not everyone will “get” AR right away, recent hits like Pokémon Go show that AR can be accepted by a wide group of ages and demographics. From including an interactive game in your materials (as Toys R Us did in a recent catalog) to using a playful mascot or other element, creative use of AR can help your printed piece make a splash in the real world.

QR Codes

Those little square barcodes are an ideal match for printed pieces and can bring visitors to your site. Since QR codes are designed to be read with a smartphone, you give the person holding your printed material the ability to visit your site in an instant. Use a QR code on your printed piece to link to a special offer, unlock content, or even provide additional information. QR codes are small and won’t take up much space on your printed materials, and incorporating one allows your prospects and recipients to interact with your business in a whole new way.

QR Codes and Virtual Reality

Immerse your reader in your printed materials by providing a QR code that links the viewer to a virtual reality experience or unlocks additional content. If you already have a VR showroom, game, or content, then making it easy for users to access it by simply scanning a QR code ensures you get plenty of extra traffic, without taking up space on your materials.

Variable Data Printing

This type of technology won’t change the look of your printed pieces, but it can help personalize the materials you create. Your customer won’t notice anything special about the printing, but they will think you’re really in tune with what they want and need.

The ability to create on-demand pieces that match your customer’s preferences boosts the likelihood that your offer will resonate with them. Used primarily in direct mail, but adaptable to other pieces, variable data printing allows you to target the elements used in a specific piece to the intended recipient. This technology is particularly useful for targeted marketing campaigns with a personal touch.

Adding a dash of high tech to your printed materials gives you additional ways to connect with customers and helps you get the most from your printing investment. Your pieces are also more likely to start a conversation, grab attention, and even be saved by the recipient, boosting their long-term value and ensuring your brand is remembered when your prospect needs something.


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Applying Life Lessons to Small Business

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Parents to teenagers and young adults know that there are some lessons that only living life can bring us. Life lessons learned through living life are valuable, and they are hard to teach to teenagers because teens think they have the answers to everything. However, experience can offer up gems of information about what is truly important in life and how to enjoy each moment as it comes.

What are some of the lessons that life teaches us?

1. Life isn’t fair, but it is still good.

How many times have you heard your child or teenager say to you, “but that isn’t fair!” The truth is that life isn’t fair. Life happens as it happens, and you need to learn to roll with the ups and downs and continue on your journey. If you can take each moment as it comes, then you can appreciate the good, survive the bad, and continue on your way.

2. When in doubt, just take the next small step.

Many of the big decisions in life can be broken down into small steps that are easy to accomplish. Each time you have a big project or decision in front of you, you can make it easier to understand by chopping it up into small tasks. Then, do each task one at a time until you complete the whole.

3. Don’t take yourself so seriously. No one else does.

Humor makes life more tolerable both in good and bad times. If you can learn to live life with humor, including your own foibles, you will relax more and stay healthier. Laughter is a stress-reducer and can help keep your craziest days sane.

4. Overprepare, then go with the flow.

Since nothing ever goes exactly as we plan, it is important to prepare for contingencies. If you are ready for the worst, then you will be able to move in various directions when reality hits. You can plan to the Nth degree, but once your event or project is in motion, you cannot stop it. Going with the flow and learning to be flexible will keep you on top of the situation (as much as that is possible).

Applying Life’s Lessons to Business

Running a small business is fraught with surprises, changes, and learning curves. Many of the lessons that apply to life, in general, can be applied to running a business. Small business owners are responsible for everything that occurs in the whole of their business, and it is nearly impossible to predict what each day as a small business owner will bring.

If you can enjoy each part of your business, sharing what you know with your customers and employees, and reaching out to your community to connect with people through your business, you will enjoy life’s journey. Business isn’t always fair, but if you put your heart into it, it will be good. Your customers and employees will see how you run your business, and they will respond. When in doubt, just take the first small step, and you will be able to accomplish whatever goals you set for your business. Don’t take your business so seriously. No one else does. Run your business with a good sense of humor and your customers and staff will join in laughing with you. Overprepare, and then let your business take you where it will. You will discover new dimensions to your niche that you may never have known before and you will have an exciting, fulfilling journey.


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Goals are Not Just for Sports

goals

In school and at work, we are often told to create goals and to strive to reach them. After all, achieving our goals is a measure of success and a method of how to pursue our dreams. Goals are a big part of managing marketing and sales in most companies, and they are the markers of who is producing and who is not. Not everyone has the same training in hitting goals, however, nor do goals create motivation for everyone.

What Can We Learn from Goals in Sports?

The easiest way to demonstrate goal setting is to look at sports. Every sport has a goal to reach to win the game. Goals can be achieved through hitting a ball out of the park, into a net, throwing it into a basket, or even by racing to a finish line. Most of these goals are made from years of preparation, training, and study of the game they represent. No athlete achieves success without that training, no matter how easy the achievement looks to the spectator. Athletes work through injuries, bad days, failures, and practice. Achievements are the culmination of hours and hours of work.

Obstacles

The point of a goal is to help you achieve success even with the stumbling blocks and barriers that stand before you. A goal is a guiding light to keep you on your journey or path. Henry Ford said that “Obstacles are those frightful things you see when you take your eyes off your goal.” The obstacles will always be there to keep you from making the goal. You may not have the experience, the education, or the opportunities that your peers or competitors do, however, you can still achieve your goals if you are willing to keep working towards them.

Applying Goals to Business

Like sports, business goals can be short-term or long-term. For instance, you can have a goal of getting ten items completed by the end of your work day. That is a short-term goal. A long-term goal is establishing 100 new customer accounts by the end of the year. An even longer-term goal is becoming the top business in your category in the city by 2020. The key is establishing goals that are reachable, measurable, and trackable so that you can follow your progress as you work towards the goal.

While wanting to be the best business in the city by 2020 is possible, a more reasonable goal is to triple your income from your business by 2020. With this goal, you can create the steps that will lead to the goal, and measure your progress as you continue your journey. You will know when you hit your goal by the numbers you achieve without any arbitrary or ambiguous measurements.

How to Keep Your Goals in the Forefront of Your Mind

Weekly meetings to keep everyone on your team on track may be boring, but their function is to make sure the team members are still striving towards group goals. You can do the same with your personal business goals. Remind yourself daily what goals you are working towards and what you need to accomplish that day to move in the right direction. Remember that keeping your eyes on the goal will help to remove the obstacles.


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3 Tips to Communicate with All Types of Clients

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When it comes to reaching your audience, a lot comes down to communicating with them in the language they will understand. We can learn a lot from Julia, a Pasadena ten-year-old. Julia is deaf; her new puppy, Walter, is as well. But, the two have found the ability to communicate with one another with ease. Julia has begun training the seven-month-old puppy by teaching him sign language. The dog knows the signs for sit, water, food and several others.

Julia’s mother, Chrissy, said that when her Julia was born, she couldn’t hear her mom and would smell Chrissy’s neck for comfort instead. The moment Chrissy picked up Walter, he did the same thing. “I remember just looking at him, and I knew that he was meant to be ours,” she said in a Humane Society video. Walter was the last puppy of his litter to be adopted, but the Humane Society did not give up hope.

The Pasadena Humane Society, which introduced the two, posted a video of Julia and Walter on their page. The reaction was immediate and positive. “Amazing!!” said one commenter. “This is my dog, Wyatt. He is also deaf, and he has no idea he is different.”

When we are communicating with our prospects and our customers, we can take some valuable lessons from Julia and Walter:

1. Different customers will respond to different communication.

Customers are not all the same. You will deal with Millennials and Boomers, urban and rural folks, and people from different income brackets and areas of the country. It is important to segment your marketing lists and create materials for each individual group.

2. Remember that each group does not think of itself as a segment.

Just like the dog Wyatt who thinks himself like any other dog, your customers just think of themselves as ordinary people. Talk to them directly and respectfully. Never talk down to a group. Don’t use slang that is not in keeping with your brand. This can feel false and off-putting.

3. Remember that consistent marketing is key.

Don’t just reach out to each segment once. Create follow-up emails and other remarketing opportunities. If you do direct mail, send a follow-up postcard to go out to people who did not respond to your initial offer. Just like raising puppies requires a long-term commitment, nurturing a prospect from initial contact to conversion takes patience, time and effort.

Marketing segmentation takes more time and attention than a shotgun approach. But, over time, you will find that it consistently increases your return on your marketing investment and helps you build stronger relationships with your clients.

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Protect Your Business While On the Move

VPN text on metal with red lock symbol -- Virtual Private Network or Internet security concept

VPN text on metal with red lock symbol — Virtual Private Network or Internet security concept


Even if you’re not working for an organization that requires you to travel on a regular basis, there is still a high likelihood that you will work from home at some point during your week. Giving people the ability to work remotely not only increases worker productivity but also drives efficiency, lowers stress, reduces employee turnover, and more. However, all of these benefits come at a pretty significant cost: giving employees the ability to work while on the move also increases the chances of a cyber attack pretty profoundly.

Organizations that want to leverage the power of modern technology with as few of the downsides as possible would do well to learn three specific letters as quickly as possible: V, P, and N.

What is a VPN?

Short for “virtual private network,” a VPN is exactly that – a private network that extends across either a public network or a larger, global network like the internet. Think of it as a lane on a highway that only you and your employees are allowed to use while on your way to work. Sure, there are other cars out on the road trying to get to various destinations, but YOU are the only one who gets to enjoy that one, special lane.

This may be a bit of an oversimplification, but this is largely the idea at the heart of a VPN. It allows users like yourself to both send and receive information over public networks like the internet with all of the privacy and security they would expect if they were connected to a smaller private network in their office.

Many businesses use VPNs to help increase security as more employees work remotely. Using a VPN, remote users can connect back with the head office, or regional offices can connect with one another, without worrying about anyone with malicious intentions intercepting their traffic.

Why is a VPN So Important?

For business professionals on the go, VPNs are important, thanks to one simple, little word: security. While connections to the internet are a dime-a-dozen, SECURE connections are much harder to come by. If you hop onto the Wi-Fi network at your local Starbucks to send some important files to a client, anyone on that some network could potentially “snipe” that file out of the air and gain access to it if they know what they’re doing. This is because Starbucks’ network was designed to be public so everyone could use it, which unfortunately means any and all traffic going over that network is essentially up for grabs.

However, if you used that same Starbucks Wi-Fi connection first to connect to your VPN, the kid with the laptop three tables over trying as hard as possible to read your emails can “hack” all he’d like, but he won’t be learning your trade secrets anytime soon. VPNs allow businesses to extend the security of their local intranet while located out of the office, allowing remote employees to be as productive as they need to be without worrying about something like a data breach.

These are just a few of the key reasons why VPNs are so important for today’s modern business world. When dealing with something as inherently volatile as the internet, the security and privacy benefits alone are more than worth the investment, even – and before you begin to think about the added level of protection this gives to employees working out of the office. In an era where data breaches are all too common, and concern with data privacy is at an all-time high, virtual private networks are one of the single, best ways to remain protected and productive at the same time.

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The Art of Reflection in Business

The Art of Reflection in Business

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Though you might not know the name Aaron Sorkin, you’re no doubt familiar with some of his work. He’s the brilliant writer behind some of the most critically acclaimed, successful shows on television in the last two decades including, “The West Wing,” “Studio 60 on the Sunset Strip,” “The Newsroom,” and more. One of the constant themes in all of his different works is that the last episode of the first season of all of his shows all share the same title: “What Kind of Day Has It Been.” This repetitive title isn’t an example of a lazy writer who just can’t come up with something unique. It is Sorkin’s thesis statement. “What Kind of Day Has It Been” is a phrase he uses to indicate reflection. At the end of the season, he (and his characters) always look back and examine where they’ve been and how far they’ve come to get a better idea of where they should be going next.

This type of reflection isn’t just important in terms of prime-time dramas; it’s also a hugely invaluable tool in terms of running a business for a host of different reasons.

The Benefits of Periodic Reflection

At its core, reflection in the world of business is an attempt to take some of the critical experiences that you've had in the not-too-distant past and force you to think about them in a meaningful way. It's an attempt to take both successes and missed opportunities and dive deeper than you may be used to. It gives you the chance to articulate the key lessons that your experiences have taught you, either consciously or subconsciously, and use those insights as the basis for every decision you make moving forward.

One of the main advantages that reflection like this brings to the table is one of increased confidence. Even if you weren't able to achieve a particular goal, going through the process of breaking it down into the sum of its parts can still provide a valuable context as to why events played out the way they did. This, in turn, will help you harness the real learning experience that even less-than-stellar days can sometimes bring and create something positive as a result. Reflecting on the lessons you've learned throughout your career in this way can also make you more productive for the same reasons.

Remember that when you begin any journey in the world of business, be it to finish one particular project, increase revenue by a certain date, or release a new product or service to market, the road that you're about to travel is one that is clouded by expectations. When you're at the end of that journey, however, those hopes are gone. Taking a cold, hard look at everything that led you to this point can not only give you a chance to celebrate your successes, but it can also provide you with valuable insight into issues that you may have encountered or lessons that you may have learned. Reflection is the mother of course correction and that brief pause at such a critical time could very well be the moment of clarity you need to start your next journey with some much-needed perspective.

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Out of the Mouths of Babes

Family wwith small boywear the chef suit for tthe kittchen lifestyle
Customer service is sometimes the part of the job that we dread due to the range of customer complaints that ensue. However, if we look at customer service as an opportunity, we can create a lot of positive energy from it. While not all stories are as entertaining as this one, the fact that the customer service response became a boon for the company is evident.

Giraffe Bread

Lily Robinson, 3 and 1/2 years old, wanted to know why the Tiger Bread from Sainsbury’s (a British convenience store) wasn’t called Giraffe Bread. After all, it looked like giraffe skin. She wrote a letter to Sainsbury’s and her mother mailed it to their customer service department. (https://www.helpscout.net/10-customer-service-stories/)

In an incredible customer service response, Chris King, 27 and 1/3 years old, responded to Lily with another letter and a gift card. That response in itself would have been an incredible customer service moment, but the story continues.

Sainsbury’s decided to change the name of the bread to Giraffe Bread and created signage explaining the story. Lily’s mom was so impressed that she wrote about the story on her blog. (https://jamandgiraffes.com/2011/06/15/our-careline/) The story then got picked up by BBC News (http://www.bbc.com/news/business-16812545) and became a marketing tale that has returned goodwill to Sainsbury’s many times more than what the first gesture from Chris King cost them. While this return doesn’t happen every time you offer excellent customer service, your actions and response to customer complaints are opportunities to cement relationships with customers. Often, it is the customer service assistance that creates the most indelible mark in a customer’s memory.

Customer Service as an Opportunity

There are many similar instances that companies never find out about that affect their bottom line. Not every customer calls or writes to a company because of a good or bad customer service experience. However, they may tell all of their friends about it. Positive or negative, word of mouth goes far and can create a bundle of good or bad press for a company.

Because most of us are dealing with automated phone systems and customer service reps that speak other languages and barely know English, a lot us have become numb to the massive amount of poor customer service. When we do come across good customer service, sometimes it is a shock to our system. We crave good customer service, and most people will return and refer others to any company that treats them well.

Examples of good customer service opportunities abound:

*The mechanic that takes the time to explain what is wrong and why it needs to be fixed, but won’t fix anything that is unnecessary.
*The patio furniture sales person who brings out a ladder to get the last display model from the ceiling-high display shelf.
*The jeweler who walks the customer through the options of repair for their cherished, but cheap, pearl necklace.

These types of customer service experiences are appreciated by the customer and remembered.

By treating every customer service issue as an opportunity to strengthen your relationship with a customer, you can build the loyalty that every business needs. Loyal customers are your bread and butter, the customers who pay your monthly bills month in and month out.
Being a small business can give you more of these opportunities because you know your customers personally, so use these moments as a chance to shine.

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Inspiring Company Cultures: A Great Place to Work

business people fun playing office chair race man push woman colleagues casual group competitive team

How often do you dread coming to work in the morning? Even for business owners who love what they do, sometimes getting out of bed and coming to work can be a chore. Putting a priority on developing a company culture that inspires your employees to have fun at work can help take the dreariness out of the everyday mundane. While not all businesses have a budget to implement all of these ideas, you can find some creative juice from what these companies have put in place to make their workers enjoy the workplace.

What Makes a Great Place to Work?

Sparks, a marketing company, creates activities that make work fun for their employees. Some of the activities they have implemented include:

  • Mix & Mingle – A program that coordinates employees from different departments having lunch together.
  • Food4Thought – Focuses on lunchtime presentations from various departments and what they are doing.
  • Events – Creating parties for holidays and other occasions.

Encourage Staff to Get Up Out of Their Chairs

Limeade, an employee engagement platform, tries to get their workers out of their chairs by using standing desks, walking meetings, puzzle stations, coloring stations, fitness challenges, and even Nerf wars.

Let Employees Play Games

TinyPULSE, a performance review company, has office games that the staff play together to relax and de-stress throughout the day. Two of their favorite games are Werewolf and Eat Poop, You Cat. These games can be played by the entire staff at short intervals one at a time. Team members can take a few moments away from their job to have a bit of fun. You can find instructions for the two games at the links below:

Create Activities that Employees Can Enjoy After Work

SnackNation, a healthy snack company, designs activities for employees that they can do after work or on weekends. Most of those activities involve fitness at some level. Activities include going offsite to nearby parks such as Big Bear, scooter races in the parking lot, yoga in the office, boot camps, and Friday Happy Hours.

How Can You Develop Your Company Culture?

Even small companies can develop their business culture to bring employees together and make work more enjoyable. It doesn’t take a large budget to implement some of these ideas. While you may not be able to sponsor a weekend trip, you can certainly add some games into your day that only take a few moments away from the stress of work. You can find a lot of unique team-building games on the internet with a quick Google search, many of which take minimal money to run. Some take only a piece of paper and a pen. These types of games help your staff solidify by laughing together, and they will feel more comfortable working together later on. Additionally, work can be stressful. Taking the stress away will help staff become happier at work which will give them the incentive to stay with your company longer.

You can implement team lunches to share employee recognition or talk about what is going on in the company. You can also help employees build camaraderie with lunch-time sports. Think about how you can make small changes to create a positive, fun atmosphere in your workplace. If your staff is having fun, that attitude will translate to your customers who will enjoy coming into your office.

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There Are No Pointless Meetings, Only Wasted Opportunities

startups and tech talent met with top-tier international investors,

startups and tech talent met with top-tier international investors,

If you ask any business professional what they dread on their calendar the most, many of them would tell you the same thing: all of those pointless meetings. You’d be hard pressed to find someone who hasn’t been pulled away from their desk at the most inopportune time, only to sit in a room and hear people convey information that they either already knew or that they didn’t need to know in the first place.

The dirty little secret here is that there are NO pointless meetings in the world of business – only wasted opportunities to get things done. If you want to make sure your meetings are justifying their existence, you’ll want to keep a few key things in mind.

Know When to Schedule a Meeting and When Not To

The first step on your road to a more productive meeting schedule involves coming to an understanding of what type of information should be conveyed in a meeting and what would be better left for some other delivery mechanism. One of the reasons why meetings tend to fall into the “pointless” category for many people is that they don’t require input or collaboration. If a team leader wants to draw everyone together to talk about updates to a project, but they don’t want the advice of anyone else, what they’re scheduling is not a meeting at all. It is an email at best.

Collaboration and the input of everyone involved should be a requirement for any meeting to justify its existence. If a particular problem has cropped up with a project and everyone needs to come together to solve it, that’s one thing. However, if the purpose of the meeting can be accomplished by just sending a memo or some other form of communication, don’t waste everyone’s time by gathering the entire team together to talk about the work they are already doing. Instead, let the team just get on with doing their jobs.

It’s All About Solutions and Focus

Another one of the reasons why more meetings tend to be less than productive is because people come with ideas, not solutions. One sure-fire way to make sure that nothing gets done is to allow people to come to a meeting and say off the top of their heads whatever is on their minds, firing off ideas that may or may not work.

In a perfect world, everyone at the meeting would know that you have a problem and would come prepared with X, Y, and Z suggestions for how to feasibly solve it. You wouldn’t waste the meeting time searching for an answer to your problem. Instead, you would be able to pick the best solution available to you from what the team members came prepared with and brought to the meeting. Far too many meetings lack this type of targeted focus, which is why so many of us can walk out of a meeting and feel like it accomplished nothing.

At the end of the day, there are no pointless meetings in the world of business or, at least, there shouldn’t be. Getting everyone together for a meeting can be a great thing. Everyone is in a room together, feeding off of everyone else’s energy and building a solid foundation of creativity that will carry your business forward. Meetings that are little more than lectures (or worse, freestyle sessions) have no place in a productive organization. If you want to have a meeting, by all means, do so – just make sure it has a clear focus before you schedule it.

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Presentation Boards for Trial – Coming Back into Vogue?

law
The continued evolution of technology has led to significant change in practically every area of our lives. In legal trials, electronic presentation tools have changed the way lawyers present evidence to juries at trial. In fact most visual evidence is now presented in the courtroom using one or more of these electronic tools.

Although it is true that these technologies have become the predominant medium used to present visual evidence, printed foam core presentation trial boards have not totally gone extinct. In fact, they are still very useful, and in a substantial number of trial situations can be the most effective tool for communicating information to the jury effectively and decisively.

As legal consultant Ken Lopez pointed out in an article on The Litigation Consulting Report blog, “Electronic presentation tools such as PowerPoint and Trial Director have changed the way in which lawyers and trial consultants present evidence to juries. These programs and others like them are so flexible and helpful in presenting numerical data, timelines, biological processes, the workings of machinery, and other information that in many ways they have displaced the old-fashioned methods such as printing words and graphics on foam core trial boards.”

But, as Mr. Lopez continues, he sees Presentation Boards making a comeback, and always having a place in the arsenal of the most effective lawyers. He points to several important reasons:
– As a medium for the communication of information, clear, concise presentation boards are still excellent vehicles for conveying important points.
– Juries these days are not used to seeing presentation boards. So when they do see one, they are more likely to pay closer attention to this special visual tool that has been created specifically for them. An experienced lawyer knows how to use this to his advantage.

To read more from this article, please go to: http://www.a2lc.com/blog/bid/45635/Printed-Trial-Boards-Making-a-Comeback-It-s-Courtroom-Deja-Vu

At Print It Plus we are able to create presentation boards for legal trials as well as all other legal, medical and business presentations. For lawyers we also can create note cards, information cards and pamphlets to help you communicate any message you are trying to advertise to professional colleagues or potential clients.
An important difference in Print It Plus, is we have medical illustrators, all of whom have earned their master’s degrees from one of only four accredited Medical Illustration programs in all of North America who create Court approved “drawings/illustrations” for attorneys and doctors to use in Florida courts. These same professionals can create video and/or standard stock images of certain medical procedures.
To lean more, go to http://printitplus.com/printing/litigation-support or call us at (561) 790-0884. Print It Plus, where CREATING INFINITE POSSIBILITIES includes taking care of all of your legal and medical business printing needs.