How to Win Over Millennials with Effective Print Marketing

Millennials and their Gen Z siblings are the first truly digital generations, some learning to swipe a screen before they could wipe their own faces!

Millennials are a particularly powerful bunch, currently holding more spending power than Baby Boomers. By 2020, this group will have a collective spending power of $1.4 trillion. What does this look like in a daily snapshot?

  • More than nine in ten millennials own smartphones, and 90% of millennials have at least one social media profile. Of that majority, 52% are active on 5 or more social media sites
  • Millennials make up 58% of mobile shoppers and are 2.5 times more likely than the average shopper to be influenced by a mobile app.
  • 73% of online millennials believe that internet has been mostly a good thing for society, and they certainly believe their gadgets bring personal benefits: 53% of Millennials said they would rather give up their sense of smell than their technology!
  • While young people love being online, they don’t go there to read ads. In fact, YouTube recently hit upon the idea of six-second ads as a way to try and keep fidgety viewers watching.

While online presence can build your brand and increase your web traffic, businesses are finding their digital marketing campaigns are easily lost in the shuffle of online noise. Print is gaining influence each year, with direct mail alone showing strong results among millennials:

  • 92% are influenced to make a purchase by direct mail.
  • 90% said they would prefer direct mail over email.
  • 90% think direct mail advertising is reliable.
  • 73% use direct mail coupons when making purchases.
  • 63% responded to a direct mail piece to make a purchase.

Corner Younger Markets

When you want to reach new generations through print marketing, here are three ways to make your message more effective.

1. Keep it short and sweet.

Young people want answers fast, so keep ads quick and to the point.

Avoid long advertisements, and think about ways to increase visibility. Here’s one inspiring example:

Reddit currently has over 1 billion unique visitors per month, but at its conception, the company only had a small advertising budget of $500. Faced with limited options, its founders turned to stickers. Everywhere they traveled, they put stickers on posts and signs. They even gave them out to people with the request to “please sticker responsibly.” The sticker campaign paid off and later led to other grassroots campaigns that helped make Reddit enormously successful.

2. Use social proof.

Need an accurate answer?

Phone a friend or poll the audience! Millennials and teens trust friends, family, and testimonies more than the company they’re buying from, so incorporate reviews and user content in your ads to demonstrate why other others love your product. Use quotes, pictures, or user benefits others have realized, and you will easily gain influence.

3. Make it tech-friendly.

Use your company website in all print advertising, and consider adding QR codes and scannable coupons to increase digital and offline connections.

Use pictures of people using your products with links to unique online landing pages so you can better track your results. Make it easy for people to access your company online, and your sales will see an immediate boost.

Print to Win

In an ever-changing world, effective companies must learn to translate their products and values to a new demographic.

Be intentional through print, and you will cut through the clutter today.

There are so many ways to create print marketing. And we, in PrintItPlus always happy to help you – create design, printing or direct mail.

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Affordable Offline Marketing for Your Small Business

Do you have a small business that could use a revenue boost?

Most marketing strategies are crafted around costly advertising campaigns, but there are many free or affordable tactics you can use to grow your business at any stage.

Here are a few offline marketing fundamentals to get you started, no matter how small your budget!

1. Take part in local events.

Sales are based on relationships, and relationships require connection.

Network in proactive ways by attending or taking part in local events. Get to know other small business owners and have your business card or flyer ready; you never know when the opportunity will present itself!

2. Create customized stickers or labels.

It’s not just a kid thing – people truly enjoy stickers!

Create a colorful custom sticker and pass them out anywhere your target users might be. Stickers and labels can be used on car windows, water bottles, notebooks, and more.

3. Start a simple rewards system.

One of the easiest ways to boost your profits is by offering current customers a loyalty incentive.

If you have repeat customers or need subscription/service renewals to succeed, you can print loyalty punch cards, start a digital point-tracking system, or mail coupons to customers who make a baseline purchase with your business.

4. Offer demonstrations.

Life is more fun when you try new things.

If you wanted to learn yoga, woodworking, or the violin, would you learn by watching or by trying? Participation is an essential way to engage the body, mind, and emotions of your prospects.

Brainstorm ways you can combine learning and doing through presentations. Whether it’s giving samples, making online teaching videos, or offering live demonstrations at an industry event, engage your customers by getting them involved.

5. Launch cross promotions.

Is there some way you can build rapport between your business and another firm?

Work with another entrepreneur to offer giveaways, contests, or product discounts. During one holiday, GameStop and PayLess shoes partnered on a cross-promotional campaign. Shoppers at the video game retailer received register coupons for the shoe store, while shoppers at PayLess got discount coupons for GameStop. Because many of their stores are in close proximity, it was a winning strategy for both retailers. Cross promotions can include joint mailings, coupon partnerships, shared booth space, or promoting each other through social media.

6. Spread the word.

Got flyers? Door hangers and sell sheets? Looking to share the love? Go classic and canvas your area.

Pound the pavement and leave your print materials on porches, doorknobs, windows, cars, and more. Leave your business cards on restaurant tables, at coffee shops, in libraries, or even on mirrors. If you’re feeling brave, do some cold calling after you canvas and ask if you can share some follow up info.

7. Perfect your pitch.

What do you sell? What problem can you solve? If you can’t explain yourself in a single sentence, then you have a problem.

Like a great campaign slogan, an elevator pitch should summarize your business, product, or service in a concise, convincing fashion. YOU are your best advertisement, so have a short, convincing statement ready to introduce your business to new customers or colleagues any moment the opportunity is at hand!

A Building Block for the Future

Most of these tactics are inexpensive, but they do take time and effort.

Remember, results won’t come immediately, but boosting your name now can increase your revenue and enable you to cast a larger net in the future. Give us a call or visit our website to chat about affordable printed resources you can add to your offline marketing arsenal today.

In Print It Plus we can made a lot of printing design for you: stickers, door hangers, business cards and other promo!  Give us a call, ask a quote, design or order your printing online!


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Savvy Tips for the Best Stock Photo Selection

Image is everything.

Statistically speaking, compelling images average 94 percent more views, are three times more likely to be shared online, and significantly increase your likelihood of capturing new leads. Professional photos are a fantastic way to boost the impact of your brochure, booklet, or mailing. But if you’re planning to use a stock image, here’s some interesting info to consider.

A few years ago, the Marketing Experiments tested the performance of stock versus custom photos. They found that, when swapping a generic stock image of a woman with a photo of the ACTUAL founder (and a caption naming him), they saw a 35% increase in conversions. Later, the Nielsen Norman Group eye-tracking studies found that, when photos of “real” people were compared with stock photos, the stock photos were largely ignored. The conclusion? When it comes to design perception, humans seem to have a sixth sense for authenticity.

Unfortunately, most small businesses don’t have time to arrange for custom photos, and stock photos are the most convenient and cost-effective option.

How can you make stock photos more personal or effective in your publications? With the right eye and a few helpful tips, you can select stock photos that look more natural, professional and unique.

1. Use all your senses to evaluate photos.

What has a more powerful impact on you – a steaming plate of stir fry or a generic picture of a grocery aisle?

Texture and sensory cues in photos can whet appetites, evoke emotions, or awaken desire in your clients. When designing an event flyer or business brochure, look for photos with strong visual cues: a cuddly bathrobe, a sun-drenched field, a sinful piece of chocolate, or a brilliant vase of fresh flowers, for example. Sidestep photos that seem generic, dated, or bland to the senses.

2. Avoid clichés.

Since the eye tends to ignore stock photos, search for images that are more personal and specific in focus. Some of the most over-used symbolic clichés include piggy banks (savings), plain light bulbs (ideas), crossroads (decisions), high fives (teamwork), or handshakes (business partnerships). Instead choose photos that show real action, stark color contrasts, facial close-ups, stunning landscapes, playful pets, or generational diversity.

3. Add extra search filters.

When searching for images, enter multiple keywords to narrow your focus.

The more personal your photo is, the more effective it will be, so make search tags as specific as possible. This can include anything from image orientation and aspect ratio to the number or people pictured and the activity they’re involved in. When setting search filters, try geographical landscapes, types of food, sports activities, board game names, alphabet letters, times of day, emotions, temperatures, and more. Long-tailed searches with multiple keywords can help you find images that scream authenticity.

4. Finish well.

Always choose the highest resolution available on the stock photos you purchase.

This will give you many options for zooming in or altering an image. Sometimes a single image can be cropped in unique ways to give you multiple photos while maintaining a cohesive theme for your layout. Resolutions higher than 300 PPI are essential for professional printings, though large-scale printings may vary. If you have questions on a specific question, just give us a call!

Images work best when they don’t look like stock photos, so work hard to avoid clichés, to arouse the senses, and to personalize your selections. Keep it creative and keep it real, and your designs are sure to stick!

In Print It Plus we know how to use stock photos to make stunning design. Give us a call, ask a quote, design or order your printing online!


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How to Survive the Off-Season Sales Slow-Down

Dollar bills on turtle.

Vancouver’s Whistler resort, owned by Vail Resorts, is currently the most-visited ski venue in North America.

But as one of Vail’s 19 prestigious resorts, Whistler still deals with the reality of seasonal slumps. Part of Whistler’s off-season strategy includes summer activities like carnival games, ziplining, and bear-viewing.

Vail has recently taken a more aggressive ticketing strategy as CEO Rob Katz made the $899 “Epic Ski Pass” the centerpiece of its pricing structure. This upscale pass provides visitors unlimited skiing at Vail’s 19 resorts and partial access to dozens of resorts worldwide.

The effect has been substantial, with 2018 revenues rising 41.5% in just one quarter! With the Epic Ski Pass, Vail also removed discounts for skiers paying in advance on one- and three-day passes, instead limiting these discounts to early-season purchasing. While this has drawn criticism, county councilman Steve Anderson praised Katz’s bold move in incentivizing off-peak sales:

“For a company that runs a ski hill, that makes good sense because they get a lot of cash coming in when they are not in peak operating season, and as you get closer to the lifts opening, these bargains start to disappear,” Anderson told Business in Vancouver.

Strategic Sales Cycles

Every business has its slumps, and accounting for slow days is critical.

As you prepare your yearly budget, consider peaks and valleys in revenue and be creative in planning sales or service bundling options.

Resourceful entrepreneurs say it is helpful to break sales cycles into six seasons:

January-February

Post-holiday lulls may bring purchasing drop-offs, so smart businesses work to craft sales around health-related themes, branding or re-order opportunities, February holidays, bedding/linens/cozy comfort items, or electronic upgrades.

March-May

Spring is a time for renewing, cleaning out, or vacation planning.

Incorporate “think spring” themes like outdoor activities, Easter or gardening, trimming or tidying, tax-time incentives, or “going green” options. By April, finalize your summer sales campaigns and prepare to roll out hot new products or services.

Early June to July

Enjoy that summer freedom with longer days and lazy schedules.

People are spending plenty of time outside, so build your messages around recreation, refreshment, family, and everything that’s free and easy. Think weddings, outdoor gatherings, or strategic fall planning as you connect with your clients and plan your next move.

Mid-July to Early September

As vacations become memories, think ahead on school prep, fashion, fall landscaping, and new routines.

At this time, people are ready to stock up, plan ahead, or solidify year-end business goals. Also, a relatively new phenomenon is changing the second half of summer: Amazon Prime Day (mid-July).

As people take advantage of Amazon’s sales and free shipping that day, many online and e-commerce retailers also offer Back to School specials on this day. Even merchants who aren’t on Amazon tend to see a bump on Amazon Prime Day, so consider how you can grab this momentum and turn it your way!

Late September-October

Now those new rhythms are established, and the holidays are just ahead.

This season sees people finalizing home repairs or DIY projects, locking down system upgrades at work, and making major contacts before the holidays arrive. Find your client’s problems and find creative ways to help, because everyone likes a strong start to the fall season!

November-December

In this season retail sales explode and businesses plan for changes in the new year.

Whether this is your slow season or total survival mode, these months can make or break a business. Review data from previous years, tighten up shipping, or set aggressive agendas for the new year. Woo customers through holiday sales, Christmas greetings, or other incentives.

No matter when your slump hits, remember to push hard during the busy months and be strategic in the off-season. Set aside cash for slow months, plan for busy seasons in advance, and keep evolving in your skills. Your best years are still ahead!

We can help you with bright and clean design for your print advertising in PrintItPlus!

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Cash Flow and Marketing: What You Need to Know

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Cash flow is important in the lifespan of any business, but one of the key things to understand is that it’s about more than just “money in versus money out.” It’s a valuable look into the bigger picture of what you’re doing, and by having a handle on this aspect of your finances, you can take advantage of business opportunities when they arise.

First, you need to understand how every element of your business relates to this cash flow concept, including marketing. To that point, marketing has a very specific relationship with cash flow that you’re going to need to be aware of moving forward.

Hone Your Budget

Yes, it’s true that marketing costs can often seem unpredictable. However, working hard to hone your marketing budget can make these unexpected situations easier to deal with.

To get started, sit down and think about your upcoming marketing efforts in relation to your other expected cash inflows and outflows. You can’t afford to throw just anything at the wall to see what sticks;  you have to be more precise than that. Create a realistic marketing budget (that includes room for experimentation if needed) that is proportional to the rest of your expected business expenses and revenue streams.

It’s All About That Return

What matters most? Return on investment. For this, focus on the metrics that provide you the context necessary to understand your marketing efforts.

Essentially, stop thinking about marketing ROI as just “how many sales did that last campaign bring in?” and don’t be afraid to break things down on a more granular level. Start looking at metrics like your customer acquisition cost. If one of your campaigns was aimed at increasing more traffic to your website, start breaking things down based on metrics like “time spent on site” and “conversion rate.”

It’s important to know how your marketing collateral is performing in terms of overall sales and revenues, but in terms of your cash flow you need to dive deeper than that. As long as you’re able to A) show that your marketing is giving you something in return, and B) you can identify exactly what that something is and when it occurs, you know where the value of every marketing dollar rests.

This, in turn, will give you the context necessary to understand marketing’s affect on cash flow and vice versa. When you know that “X action will pay off in Y way after Z amount of time,” you suddenly know the impact that every marketing decision you make actually has and when that impact is going to occur. This makes long-term cash flow projections not only easier to make but more accurate as well.


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5 Ways to Find the Strength to Try One More Time.

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Have you ever wondered what it takes to become an Olympic athlete, a NASA astronaut, or a leader in a major organization?

The one trait that all of these individuals likely possess is persistence: the ability to get back up, dust themselves off after a fall, and keep trying. No matter your talent, regardless of your genius and irrespective of your education, persistence is often the trait that sets people apart from their peers in terms of their level of success.

Succeeding at anything in life requires a great deal of effort over a period of time — very few people simply decide to be the best at their craft and are able to do it without a battle. How do these individuals find the strength to try one more time . . . repeatedly?

1. Be Prepared

Planning for success helps you think through all of the reasons why someone would disagree with your ideas, and also gives you the bulletproof mentality that you’re prepared for any question that comes your way. Think of all the reasons why something won’t be successful, and then consider arguments against that point. Become your own devil’s advocate, and it will be that much easier to find a positive response and an open door for your next request.

2. Be Adaptable

Being adaptable provides you with the mental agility to not hide in a corner when you’re kicked to the curb. As Larry Ellison, the founder of Oracle Corporation states:

“When you innovate, you’ve got to be prepared for people telling you that you are nuts.”  

You have to be willing to adapt your thinking and your processes and find a way to create change while not straying from your core ideas. You can’t listen to every naysayer, but you can look for the nuggets of wisdom that they share and use that information to your advantage the next time you try to move forward.

3. Be Confident

You may be surprised that confidence is not the first attribute we consider, but the reality is, you need to have a plan in place that you can trust and support before confidence will help you through to success. Confidence in yourself, your family, and your ideas — as well as a burning passion to make a change in the world — are what can help you continue on even when it feels as though there’s no path forward.

4. Do the Work

Unfortunately, there are few things in life that can replace hard work. Whether that hard work is from an athlete completing the same moves repeatedly for months or even years or a business leader who is told “No” more times than they can count, the ability to simply buckle down and execute on your vision is critical to long-term success.

5. Inspire Others

Perhaps one of the most rewarding things you will ever do with your life is to inspire others to be their best. Take the time throughout your life to inspire others. When you realize how many people you have impacted and how many are watching your success, it’s a lot easier to find the strength to try again in difficult times.

Finally, in the words of Thomas Edison: “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” Shouldn’t you give it one more shot?


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The Rise and Fall of Nate Silver: A Lesson in Risk Communication


Political prognosticator and analytics guru Nate Silver rose to national fame by correctly predicting elections. But in 2016, Silver joined almost every other analyst by projecting a victory for Hillary Clinton over Donald Trump. Was Silver’s good luck over?

Cognitive Bias and the “Failure” of Data

Actually, Silver’s estimate for the 2016 election was closer to correct than almost anyone else’s. He saw Clinton as a heavy favorite, but still gave Donald Trump a roughly one-in-three shot of winning. But the world didn’t remember that part of the projection once the election results came in. They just remembered the part Silver got wrong. Nobel Prize winner Daniel Kahneman has an explanation: cognitive bias.

Kahneman studied how people make decisions and judgments, and he quickly discovered that they don’t make any sense. People like to think of themselves as logical and rational, but they mostly use logic to justify believing whatever they want to believe anyway. And one thing people absolutely love to believe is that the future is certain. Human minds loathe uncertainty. Uncertainty breeds anxiety and fear—sometimes paralyzing fear. So when given a number like “one in three” or “ninety percent,” they subconsciously convert the odds to “yes” or “no.”

This cognitive bias is often very useful. You probably never consider the statistical chance that you’ll be run over by a bus because if you did, you might never leave the house. It’s far easier, and probably mentally healthier, to treat the risk of bus accidents as a 0. But the tendency to round probabilities up or down can be disastrous in the business world.

Communicating Risk

Have you told your boss that there’s a 90% chance you’ll make the sale? If the deal didn’t go through, you were probably in a bit of hot water. Has a supplier ever told you her product’s failure rate was less than 1%? You’d probably be pretty mad if your order was a dud. The problem with both of those statements of probability is that they do a poor job of communicating risk. They invite the mind’s cognitive bias to take over and convert the estimate into a certainty. When that certainty turns out not to be so certain, it feels like a broken promise.

That’s why the world decided Nate Silver was wrong. They had rounded up the probability of a Clinton victory to a guarantee. When Trump won, it felt like Silver had broken his word. His failure wasn’t in the data—it was in the way he communicated the risk.

The lesson here is that quoting numbers won’t save you. Don’t just toss out percentages—put them in context. Visualizations are one useful technique. If a product will fail one time in a hundred, a graphic with 99 white shapes and one black shape gets the message across far more effectively than the numbers. Analogies are also effective. A 90% probability? That’s about the same as the chance that an NFL kicker will make a 32-yard field goal. Anchoring the numbers to a familiar context creates a lasting impression. It forces the mind to acknowledge uncertainty.

In business and life, people care about honesty. But if your goal is to be trustworthy, it’s not enough to state the facts. You have to make those facts sink into others’ minds. When it comes to probabilities and risks, that task is taller than it looks.


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The Art of Time-Blocking: A Simple Tip to Revolutionize Your Productivity

time calendarMost people just aren’t that good at multitasking. Trying to remain focused (and organized) is one of the most significant time wasters, especially in the life of a business professional. When you try to do too many things at the same time, you become a “Jack of all Trades, Master of None.” Just when you’re trying to get work done on that big project, another email comes in that you have to respond to. You hop over to your email client and suddenly the phone is ringing, or you realize that you have to proof a new design before it heads out the door. It’s maddening.

Thankfully, there is a better way. By adopting the fine art of time-blocking, you may have just found the simple, yet effective technique you’ve been looking for to unlock a bold new era of productivity in both your personal and professional life.

What is Time-Blocking?

At its core, time-blocking is the idea that you should segment your day into clearly defined (and strictly adhered to) blocks of productivity. Organize the tasks you need to complete by category and set aside a specific amount of time for those categories each day.

If you feel like you’re spending an unfortunate amount of time responding to emails every day at the expense of everything else, set aside 9:00 am to 10:00 am every morning to just focus on emails. Devote every ounce of your attention to this one task and when it’s over, move onto the next one. Outside of the occasional emergency, don’t respond to emails for the rest of the day. Get it done, and then move on.

The Benefits

The beauty of time-blocking falls into two distinct categories. First, it’s an incredibly effective way to eliminate distraction. Instead of trying to divide your attention between ten little tasks, it’s almost like you’re tackling just one big one (i.e. emails, and nothing more). Not only do you get those initial tasks done faster, but the ultimate quality of your output is also much higher because you’re no longer trying to do too many things at once.

Next, time-blocking is also an excellent way to build up a strong sense of momentum that will carry you through the rest of your day. As you begin to move from block to block, you’ll constantly be surprised by just how much you’re getting done. This wave of productivity (not to mention the wave of euphoria) builds on itself, driving things home towards the finish line (and the end of the work day).

Success Comes When You Look Ahead

Another one of the keys to success regarding time-blocking is a little bit of forward thinking. This isn’t something you can make up on the fly. You need to consider the types of tasks you need to do each day and what you have to get done by week’s end. Look ahead a little bit and make a list of your top priorities. Then, separate those into categories and get down to business.

Remember, it’s important to be honest with yourself. Time-blocking won’t suddenly create an extra hour in your day, but it will help you make better use of the hours you already have. If you try to add too many things to your list to the point where it becomes unrealistic, you’ll end up working against your goal and not towards it. You’ll quickly begin to feel overwhelmed, which is something that you do not want.


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Indra Nooyi: A Story in Being Yourself and Persistence

happy woman

Have you ever heard of Indra Nooyi? Maybe not, but you’ve probably bought her product at one time or another in the past year. Ms. Nooyi is the CEO of Pepsi-Co., the makers of the popular and well-known Pepsi soda brand. However, her position at Pepsi is not necessarily what is the most amazing fact of her story. Granted, reaching the status of being a Fortune 500 company CEO is huge and significant, but how Ms. Nooyi got her start is the real story. That’s because she risked everything with no safety net to fall back on.

Some Compelling Advice

Indra Nooyi came to the U.S. like so many other great minds, arriving as a student immigrant. Ms. Nooyi jumped to a slot in Harvard’s master’s degree program in business. However, graduating wasn’t her biggest challenge. It was translating her academic success into a result: getting a job. Ms. Nooyi’s first real interview was total failure – no connection, no rhythm, no job. However, she received a piece of advice from a professor that Ms. Nooyi has carried forward since then to her role as a CEO. She was told to simply “be herself.”

Ms. Nooyi clearly took the advice she received to heart. Not only has she been herself as intelligent, smart, persistent, and daring, she has also scored an enviable position of 75 percent plus support by her own employees worldwide. See if you can find a politician with as much support even when winning a national election.

What Makes A Person Successful?

For business owners and leaders, the lesson from Ms. Nooyi is to never forget what really makes a person successful. It’s not the suit, it’s not the past laurels, and it’s not the school degree. What makes the difference that catches people’s attention and gets their support is one’s personal confidence and persistence. Ms. Nooyi gambled everything with not just coming to the U.S. to succeed but to also establish herself in a highly competitive arena: business consulting. Had she failed, Ms. Nooyi would have had to return back to India and likely would have disappeared into a vast number of IT companies there; everything for her was on the line. But she persisted. And Ms. Nooyi, with her new advice on being herself, was quickly hired. That in turn became her path to eventually becoming Pepsi-Co.’s latest CEO.

A Better Choice

Business leaders trying to keep a company going will at some point face a challenge where everything has to be put on the line to get to the next level. Many don’t take that leap. It’s too risky, it’s too costly, or it’s too unknown. Yet from Ms. Nooyi’s example, the last thing anyone should be doing is trying hard to fake their way through the issue. Be yourself. Trust your skills and trust your gut to make the right the decision. That’s what got a person to a leadership role in the first place, so why should he or she be any different at the moment that counts the most? Risk, responsibilities, fears of what-if can all combine to make someone think behaving differently may be the best path forward. Clearly, from Ms. Nooyi’s example, there’s a better choice.


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3 Easy Time Management Tips: How to Create More Hours in a Day

Time Management
The one natural resource there never seems to be enough of is time. There are only so many hours in a day. You don’t need to wish that tomorrow will suddenly be a 35-hour day to get all of your work done. Instead, you need to start using a few small, yet critical, time management tips today to work smarter, not harder, with the hours that you DO have available to you. Here are three tips to get you started.

1) Learn How to Travel Productively

These days, a significant portion of your work probably isn’t taking place within the confines of your office. Whether it’s meetings with clients or unexpected personal issues, you likely find yourself stepping away from your desk more and more. The key to time management isn’t learning how to keep up with your obligations in spite of these sudden duties. It’s learning how to fit in work time around them.

Even if you don’t have a mobile tablet that you carry around with you wherever you go, it’s still easier than ever to work remotely. If you’re not already using a cloud-based file sharing service like Dropbox or iCloud, you need to start. Changing a document on your work computer makes those adjustments instantly available to every other device you have. Likewise, services like Dropbox for Business allow for real-time collaboration on files, letting people get together to work on a project even when they don’t have the time to literally “get together” at all.

Remember, the smartphone that you likely carry around with you is more powerful than the technology that NASA used to send men to the moon in the 1960s. There are hundreds of thousands of apps that are available in the iTunes and Google Play app stores right now for you to use to customize that device in any way you see fit. Stop thinking about it like a device that you merely use to send and receive calls and start looking at it as your office on-the-go.

2) Hold Better Meetings

Meetings are just a fact of life. But one of the many reasons why people tend to dread that weekly “catch-up” gathering is because they’re huge drains of productivity. The answer to this problem isn’t to stop holding meetings altogether; it’s to start holding better meetings.

Think long and hard about why you’re having a meeting. If it’s just to convey information, you could probably save everyone a lot of time and just send a lengthy email or inter-office memo instead. A meeting should always justify its existence. If it doesn’t, it needs to drop off the schedule. Likewise, plan out an agenda for your meeting ahead of time and stick with it. Make sure everyone who needs to contribute knows what is expected of them before you all walk into a room, giving everyone a chance to be as prepared as they need to be.

3) Get Organized and Stay That Way

Again, time management isn’t about finding more hours in a day; it’s about working smarter, not harder with the hours you already have. One study estimates that as much as thirty percent of our working time each day is spent looking for misplaced items. It stands to reason that if you never feel like you have enough time to get things done, the true issue might just be that you need to take a look around and organize your life more effectively.


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