Three Show-Stopping Print Ads (and How to Make Yours More Memorable)

Three Show-Stopping Print Ads (and How to Make Yours More Memorable)

Does your brain ever feel tired?

Some days, that’s probably due to information overload. It’s been said that the average person living in the city 30 years ago saw up to 2,000 ad messages a day. Today, experts estimate we are exposed to over 5,000 brands per day (though research suggests only three percent of ads actually make a lasting impression).

But amidst the explosion of digital advertising, industry reports remind us that print holds steady. 70% of Americans prefer to read on paper, and 67% prefer printed materials over email. Additionally, 55% of consumers say they trust print marketing more than any other advertising messages.

Want to evoke emotions with your next print masterpiece? Draw from three creative examples of print ads that recently stole the show.

Keloptic: Bringing Life Into Focus

Keloptic is an online optician that sells sunglasses and eyewear.

Looking for a clever way to express value, Keloptic took classic impressionistic paintings and added clarity. In one example, viewers gaze at Van Gogh’s post-impressionistic self-portrait through the lens of an overlaid pair of glasses. The portrait, known for its abstract brush strokes and blurry color scheme, leaps into view as the glasses bring Vincent’s face into focus. His eyes penetrate from the page while the whiskers of his beard bring a sense of dramatic 3D texture. In contrast, Van Gogh’s body (appearing outside the eyeglass lenses) remains dull and fuzzy.

Add Your Twist: By allowing viewers to experience the difference Keloptics glasses make, the optician taps into the needs and emotions of its viewers. When crafting your ad, look to clearly reveal how your service can change a bad situation into a better one.

Jeep: See What You Want to See

Jeep is well-known for its terrain vehicles, manufacturing cars that can take you anywhere (so you can “see what you want to see”).

Jeep’s marketers used this motto to design print ads with a variety of animals shown from different viewpoints. The ad’s rugged burlap background featured taglines printed normally (but also upside down!) to alert viewers to the alternate ad angle. As the ad is rotated, vintage drawn animals morph into another species (like a giraffe transforming into a penguin, or an elephant into a tropical bird).

Add Your Twist: By matching its motto with an interactive photo, Jeep gives viewers the power to control their user experience. Play on your customer’s perceptions by using hidden pictures, adding 3D elements that leap off the page, or by using clever messages that make readers dig for deeper meaning.

Pedigree: Adopt

Images convey emotion in ways words never can.

Pedigree puts this principle to work in an ad highlighting adoption. Featuring two side-by-side photos of a man standing on an empty beach, one ad showed a man standing alone with a downcast countenance. In the next image, the man’s head is drooping for a reason: because he’s looking at his dog. The gleeful canine sports a tail in mid-wag and a big sloppy smile. The first ad contains no text, while the second says this: “A dog makes your life happier. Adopt.”

Add Your Twist: Pedigree’s ad is effective because it contrasts a need (loneliness) with a solution (a companion). Since Pedigree is selling to people WITH dogs (not those without dogs), this sentimentality directly appeals to the emotions of its best clients. When selling to the heart, use contrasting images, problem/solution narratives, and graphics that convey an immediate, obvious message.

Tactile, Memorable Print

Print is nothing if not tactile. Use this to your advantage by creating ads that are relatable, memorable, and clear.

Have fun, and make your message stick!

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7 Greetings to Use in Corporate Thanksgiving Cards

Want to make the holidays happier this year?

Showing gratitude through your year-end greetings takes some creativity and planning. Maybe this would be a good time for your business to break the mold when it comes to year-end tidings!

In 2016, Mayville Engineering Company, Inc (MEC) decided to amplify appreciation through an employee-empowered kindness campaign. In lieu of traditional greeting cards, MEC created a series of fun in-house GIFs for their employees to get them smiling.

In tandem, MEC sent “acts of kindness” prompts to spur a contagious rash of goodwill. These 25 acts of kindness included both personal and professional ideas, such as, “compliment someone to their boss,” or “donate a piece of clothing for every present you receive.” Employees were encouraged to share the love in and beyond the company and to share photos on its social channels using the hashtag #MECKindness.

Share a Simple Thank You

While you may not start a company-wide campaign, perhaps you could launch appreciation in action through corporate Thanksgiving cards.

A simple thank you goes a long way, and Thanksgiving is a perfect opportunity to say it. Why should you consider Thanksgiving greetings instead of a more traditional Christmas card? Here are three reasons:

To encourage holiday sales

Thanksgiving marks the beginning of a peak season (or planning for an upcoming business calendar) for many people.

While showing your gratitude in November, you’ll also strategically position your name at a time that customers are ready to buy. While expressing appreciation, your brand and products will receive top-of-mind awareness in a strategic season.

To surprise and delight clients

Customers love to associate with companies that have human qualities.

Thanksgiving greeting cards will bring an element of human contact that is intensified by this unexpected November gesture. Appreciation cards sent any time outside of Christmas are especially memorable, so avoid the December mailbox clutter and be the first to wish them well this season.

To build brand loyalty

When you care for your customers, not only do you improve the likelihood of repeat business, you create advocates who are loyal to your brand and determined to spread the goodwill about your service.

Take advantage of the concentrated attention you’ll receive outside the holiday rush and highlight reasons your brand is worth every penny!

7 Ideas for Your Thanksgiving Card

Need a little prose for your Thanksgiving cards? Here are seven phrases to inspire your designs:

1. May your table be filled with family and gratitude this season. Happy Thanksgiving!

2. All year long, but especially during this season, we’re grateful for incredible customers like you.

3. Though we’re thankful for all of our customers, you’re especially high on our list. Thank you for being a great customer and Happy Thanksgiving!

4. With appreciation for your business and your loyalty throughout the year. Best wishes for a Happy Thanksgiving!

5. It’s the perfect time of year to send our sincere thanks for your business. Happy Thanksgiving from our business to your home!

6. Sometimes in the rush of the day, we fail to say THANKS loud enough. So today – and this holiday season – we want to express our gratitude. Thank you for your patronage, partnership, and your commitment to crafting vibrant industries here in ____________.

7. At ____, we believe that relationships are our most valuable resource, and a vibrant local business community is something worth celebrating. Thank you for the privilege of doing business with you this year!

Get Started Today

Ready to get started? This season, we’ve got you covered when it comes to customer engagement. Call today to discuss a custom holiday card or to get your design up and running!

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4 Mistakes that Make Your Ads Fall Flat

Have you ever seen someone make a pitch without clearly selling their product?

In business, sometimes we get so close to our product that it’s easy to assume every reader “gets it.” Marketers spend big bucks to grab attention but fail to craft a message that truly connects. Take this example:

Advanced Micro Devices (AMD) is a technology company offering innovative computing and graphic solutions for work, home, and play. AMD has begun partnering with a famous auto company to significantly reduce design time on new electric vehicles.

AMD recently ran a 2-page BusinessWeek ad with this headline: “AMD Makes It Possible.” The problem? People have no idea what AMD is. So what would cause people to keep reading?

In this ad’s copy section, AMD mentioned that they were able to cut design time on electric cars by over eight months. By burying this information under an obscure headline, AMD confused the reader and probably lost many sales. A better, more specific headline might have said this: “How AMD Cut Design Time From 12 Months to 10 Weeks.”

Quick Fixes to Make Your Message Count

When you use print advertising, you have approximately three seconds before your prospect moves on.

You need to make your message count! Here are four things to avoid in your next ad or direct mail campaign:

1. Too Much Copy

Too much copy is boring to read.

Often direct mail buries the lead under volumes of copy, hoping to save the best for last. This assumes people are interested in your content and that they’ll read to the very end. Even if you’re lucky, only a handful will.

Instead, try this:

  • Use loads of white space.
  • Keep things short.
  • Use sizzling adjectives and action-packed verbs.
  • Put your main benefits in your headlines and other prominent places.
  • Do all you can to make your offer leap out when people scan the page.

2. Focusing on Benefits vs. Value

The service you sell has its benefits, but sharing those features isn’t enough.

Customers want to know more than “what’s in it?” they want to know, “what’s in it for ME?” If your coffee pot has a delay start option, don’t just share this perk, describe the value it brings. Which statement do you find more compelling?

Equipped with a Delay Start Feature

— OR —

Prefer Breakfast in Bed?

Delay Start Brings Piping Hot Coffee as Your Feet Hit the Floor!

3. No Clear Call to Action

One of the primary reasons print ads fail is a lack of clarity.

Does your piece contain a clear, single call to action? Is this call large, memorable, and easy to follow through with?

In today’s market, it’s not enough to give people a reason to buy your product. You must also show them why they need to act now. Don’t leave an offer open-ended – put a deadline on it (like, “Shop today! Sale ends on Monday!”) Or use a personalized URL, QR code, or concrete numbers to grab attention. Try something like “Book today! 15% off your next visit,” or “order by Sunday for 1-day shipping!”

4. Vague Visuals

When designing an ad, ask yourself, “who is my target market?”

If it is 17-28 year-olds, be sure your images reflect this demographic. When possible, use photos of your target customers putting your product or service to use. When prospects wonder WHO your ad is for, your images should show “WHO” with a “when, how, or why.”

Tired of Falling Flat in print?

We all make mistakes from time to time, but using these tips will ensure you don’t keep repeating those errors.

Be clear, be brief, and offer value and your print ads will undoubtedly hit the mark.

We are sure that you know how to design perfect ads, and we know how to make a perfect printing! If you need the design – we also can make a stunning design for you!

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4 Ways to Maximize Impact with Pictures

They say a picture paints a thousand words, but pictures go beyond just that. Sometimes they force an emotional response.

Consider the Snake Campaign from Playland, an amusement park in Vancouver.

This print ad features a horrified man on a background split between two scenes: on the left, a jungle landscape, on the right, an outdoor amusement park.

In front of the amusement park scene, the man clutches the handle of his roller coaster safety bar as he seems to be hurtling from a high drop on the ride. In front of the jungle scene, the man’s hand is nearly clutching an enormous snake that has slithered itself over his neck and waist. The snake and safety bar are precisely symmetrical, harnessing the man in for a ride he wishes he hadn’t taken, while playing on people’s nightmarish aversion to snakes.

The message? Playland is a place to scream yourself silly: “Fear Made Fun.”

For the Love of Imagery

People like pictures. A lot.

Why? For one thing, pictures help our brains process and retain information.

According to John Medina, author of Brain Rules, people can often remember more than 2,500 pictures with at least 90 percent accuracy several days after seeing them. When comparing pictures to oral presentations, researchers found that people listening to an oral presentation could only recall around 10 percent of the details. But when an image was added, recall rose to 65 percent!

The brain also processes images faster than any other form of communication. A team of neuroscientists from MIT found that the human brain can process entire images that the eye sees for as little as 13 milliseconds.  So whether you’re writing a report, brainstorming ads, or creating handouts for a seminar, be sure to prioritize pictures!

Bring Your Content to Life with Pictures

Here are several ways to incorporate images in your next project:

Show, Don’t Tell

Since pictures are so efficient, an image almost always exceeds an explanation.

A diagram of a machine, a blueprint of a building, or a map of your facility will do much better conveying a concept than paragraphs of text.

Overlay Text

An image can be a great way to introduce a chapter or a section of your presentation.

To add clarity, try placing text on top of an image (like a magazine cover, which features a signature photo with overlaid text) to create a nice header. Many online editor tools exist to help you with this, or even basic tutorials from Photoshop.

Color Code

Since colors are a form of imaging, using color coding in brochures, catalogs, or store displays can help viewers make sense of your information.

Color-code sections of a binder with predominantly red images in one section and green in another section to delineate subjects. Color code inventory or training manuals to keep people and products organized, or use colors to organize workflow boards to convey urgent tasks versus those that are on-going.

Turn Bullet Points Into Icons

Looking to spice up a flyer or brochure?

Lots of text is distracting to an audience. Instead, try replacing bullet points with a photo or icon that represents the message you want to share. A yellow triangle with an exclamation point works for highlighting caution areas. A speedometer can be used for acceleration. A bulls-eye can be used for sales targets. Be creative and have fun with icons!

Like any campaign, consistency in tone and photo content will naturally boost the message you bring. Adding thoughtful, seamless photography can help you maximize the impact, clarity, and beauty of each piece you produce.

We love pictures, we love design, and we can help you to use perfect stunning pictures in your marketing campaign.

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From Ideas to Reality: The Basics of 3D Printing

3D print capabilities are growing substantially, and soon, they will be a regular part of our ever-changing industry.

While relatively new to the market, 3D printing is here to stay. In 1984, Charles Hull developed the technology for printing physical 3D objects from digital data. As the industry advanced, so did the popularity and affordability of this technology. Today, 3D printing is taking business by storm: growth in this field is expected to expand by 31% each year (to a projected $21 billion market in 2020!).

Create What You Imagine

What is 3D printing?

A 3D printer is a manufacturing tool used to create three-dimensional objects that have been designed on a computer. Once an object is designed, it can be imported into software specific to the printer in use, which will slice the parts and send the printer a list of paths and directions to create the item. 3D printers have a wide range of shapes, sizes, and types, but all of them lay down (or “cure”) materials layer by layer, fusing them to create a three-dimensional object.

In today’s competitive business environment, marketing that brings individuality can certainly hit home. 3D print marketing campaigns are distinct, original, and a whole lot of fun. Here are three examples of companies that have gone the extra mile with 3D print:

  • Coca-Cola invited consumers to create mini versions of themselves in a gamified mobile app to promote its mini coke bottles. Photographs of users were transformed into images for a 3D model and sculpted into tiny statue keepsakes made of colored sandstone.
  • Nokia made a 3D printing kit available for its customers, enabling them to print customized covers for its Lumia 820 (later surprising several bloggers during the Mobile World Congress with a 3D-printed case showing their blog’s Twitter avatars).
  • In 2014, BelVita breakfast biscuits decided to turn tweets into action with its #MorningWin campaign. Fans who tweeted their morning success stories were eligible to win a 3D-printed trophy depicting their tweet in action. BelVita also turned submissions into a series of funny videos. Overall, #MorningWin generated 80 million social media impressions and over 11,000 new Twitter followers. Sales increased by 104% in one year!

A Hands OFF Process

3D printing allows designers to go straight from concepts to physical models while bringing ideas to life in a very short time.

3D printers employ a variety of materials, including plastics, polymers, steel, titanium, gold, and ceramic. This versatility means 3D printed models can be used for everything from artistic sculptures to personalized jewelry or even custom prosthetics and airplane components. Even 3D scans of individual people can be printed and modified to suit the end recipient.

As this technology progresses, entrepreneurs will find that their products may be as distinct as each client, and as wild as their ability to imagine. With 3D print, almost anything will be possible to dream, to draft, and to do!

New technology makes out life better and more interesting. We try to use new technology in printing and design and help you with your marketing.

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How to Win Over Millennials with Effective Print Marketing

Millennials and their Gen Z siblings are the first truly digital generations, some learning to swipe a screen before they could wipe their own faces!

Millennials are a particularly powerful bunch, currently holding more spending power than Baby Boomers. By 2020, this group will have a collective spending power of $1.4 trillion. What does this look like in a daily snapshot?

  • More than nine in ten millennials own smartphones, and 90% of millennials have at least one social media profile. Of that majority, 52% are active on 5 or more social media sites
  • Millennials make up 58% of mobile shoppers and are 2.5 times more likely than the average shopper to be influenced by a mobile app.
  • 73% of online millennials believe that internet has been mostly a good thing for society, and they certainly believe their gadgets bring personal benefits: 53% of Millennials said they would rather give up their sense of smell than their technology!
  • While young people love being online, they don’t go there to read ads. In fact, YouTube recently hit upon the idea of six-second ads as a way to try and keep fidgety viewers watching.

While online presence can build your brand and increase your web traffic, businesses are finding their digital marketing campaigns are easily lost in the shuffle of online noise. Print is gaining influence each year, with direct mail alone showing strong results among millennials:

  • 92% are influenced to make a purchase by direct mail.
  • 90% said they would prefer direct mail over email.
  • 90% think direct mail advertising is reliable.
  • 73% use direct mail coupons when making purchases.
  • 63% responded to a direct mail piece to make a purchase.

Corner Younger Markets

When you want to reach new generations through print marketing, here are three ways to make your message more effective.

1. Keep it short and sweet.

Young people want answers fast, so keep ads quick and to the point.

Avoid long advertisements, and think about ways to increase visibility. Here’s one inspiring example:

Reddit currently has over 1 billion unique visitors per month, but at its conception, the company only had a small advertising budget of $500. Faced with limited options, its founders turned to stickers. Everywhere they traveled, they put stickers on posts and signs. They even gave them out to people with the request to “please sticker responsibly.” The sticker campaign paid off and later led to other grassroots campaigns that helped make Reddit enormously successful.

2. Use social proof.

Need an accurate answer?

Phone a friend or poll the audience! Millennials and teens trust friends, family, and testimonies more than the company they’re buying from, so incorporate reviews and user content in your ads to demonstrate why other others love your product. Use quotes, pictures, or user benefits others have realized, and you will easily gain influence.

3. Make it tech-friendly.

Use your company website in all print advertising, and consider adding QR codes and scannable coupons to increase digital and offline connections.

Use pictures of people using your products with links to unique online landing pages so you can better track your results. Make it easy for people to access your company online, and your sales will see an immediate boost.

Print to Win

In an ever-changing world, effective companies must learn to translate their products and values to a new demographic.

Be intentional through print, and you will cut through the clutter today.

There are so many ways to create print marketing. And we, in PrintItPlus always happy to help you – create design, printing or direct mail.

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Seven Sizzling Summer Promotions

Businesses need promotional items to help reach out to potential customers and clients – it’s just a fact.

Promotional products allow people to see your brand and remember you, drawing a whopping 500% more referrals from customers who are satisfied with the gift. Like a business card with a bang, clever promotional products build goodwill, name recognition, and expanded brand exposure.

But, sometimes the biggest barrier to distributing great products is finding the right idea.

Looking for affordable and effective items to catch the attention of your prospects? Here are seven promo products to bring heat to your marketing mix this summer:

1. Zip-Front Drawstring Bags

Want your brand to travel with people as they go?

High-quality, colorful, customized drawstring bags will get your message circulating! Sturdy but lightweight, these comfortable, machine washable bags are great for goodie bags, thank you gifts, and life on the go.

Zipper pouches make the bags more convenient, accessible, and fun. Add coupons or gift incentives to bring more traffic your way.

2. Clip & Go Hand Sanitizers

Try a squeaky-clean message on promotional hand sanitizer!

Travel-size hand sanitizers can be stashed in totes, diaper bags, backpacks, and purses for a little germ-fighting squirt before meals, after handling animals, or when spending time in public.

Hand sanitizer promotional products are effective message-bearers for restaurants, doctors’ offices and health clinics, independent contractors, and more.

3. Customized Lip Balms

From flavorful scents to serious sun protection, promotional lip balm is affordable, enjoyable, and always in style.

Perfect for health professionals, dental promotions, and all of your trade show needs, customized balms can give their lips some serious love.

4. Water Bottles & Tumblers

Promotional water bottles are a smart giveaway item that boosts your branding efforts at racing events, school activities, corporate outings, trade shows, or anywhere thirsty patrons travel.

Choose shapes, sizes, or lid styles from any variety of materials, including stainless steel tumblers, water bags with attachable carabiners, vacuum insulated copper travelers, and so much more.

5. Absorbent Snap Cooling Tool

Lightweight and refreshing, cooling towels bring a consistent cooling effect that lasts for hours.

Wet it, wring it, and snap to activate. Great for the gym, in the field, or on the go, this high-performance product will stand the test of time.

6. Pocket Notebooks

Want to keep your name at their fingertips?

Handy mini-pocket notebooks are sure to stick around. Try eco-friendly custom recycled notebooks, custom debossed mini journals, or jotter pads with attached pens. Make your product useful and your name will be a companion and stays close at hand.

7. Stadium Cushions

Want to switch it up and get more than just your logo noticed?

Stadium cushions offer a soft place to land for customers who will love you immensely when enjoying this gift. From traditional cushions to amusing shapes, stadium cushions make your logo pop against a minimalist background. From law firms and insurance agencies to VIP customer or employee picnic giveaways, this giveaway will be their grab-and-go for outdoor concerts and sporting events of every kind.

Want to know more? We’re here to simplify your shopping experience and bring your brand to life! Give us a call today to learn more.

You can use these ideas, but you can add any printing to your summer promo! And we in PrintItPlus can help you with printing.

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Get Proactive With These Summer Marketing Ideas for Outdoor Events

Get Proactive With These Summer Marketing Ideas for Outdoor Events

Family Relaxing At Outdoor Summer Event

With school ending and summer starting, adults and children alike will be spending as much time as possible outdoors at home and community events. In most locations, summer weekends are chock full of local and regional events that attract a wide array of people. Some events attract local residents of a community or region, while larger events can bring tourists into an area for a few hours, day or an entire weekend.

Summertime creates both opportunities and challenges for marketing to clients. While you may have more opportunities to provide products and materials for events, getting customers to walk in your front door is more difficult. Customers who like to participate in summer activities spend as much time as possible out of doors including taking vacations, days off and leaving early. So how do you take advantage of summertime doings instead of having them take advantage of you?

Opportunities

Let’s start with the opportunities. Since people are out and about during summer at farmer’s markets, fairs and concerts, you may run into clients in one or more of these casual setting simply by participating in them yourself. You should always be ready to hand out marketing materials everywhere you go, especially if most of your clients are local. Fill a pouch or tote with apropos marketing handouts for people you meet when out. Handouts should be family-friendly and summer appropriate such as:

  • Water bottles
  • Water toys
  • Lip Balm
  • Sunscreen
  • Visors
  • Hats

If you give out marketing items that people actually will use in the summer, they will love getting them which puts your contact information in front of them for at least that day. Parents will also love anything that you hand out to occupy their children’s time such as foam fingers or other toys.

Beat the Heat

If handing out materials isn’t appropriate for an event, another idea is setting up a mister tent to help people beat the heat. In fact, handheld fans, water bottles (with water in them), squirt guns and other products that help people cool off will always be appreciated by prospects. Just be sure that your logo and contact information is big and bold. Misters are so delightful during hot summer events that they are very popular with all ages. To engage prospects, hand them small towels with your logo and information to dry off after they get wet.

Keeping Drinks Cool

For food events, cup or can holders that insulate are a fantastic handout. Arrange with food vendors to give them to every customer that gets a drink. Or create event promotional materials such as cups that have a coupon imprinted on them. The ultimate goal is to invite people into your brick-and-mortar business or visit your website, so a coupon offer for a free or discounted service is ideal for giveaways.

Challenges

The biggest challenge for marketers during summertime is to drive customers indoors to your business. People are inclined to spend time outside during warm weather. Additionally, customers may be out of the office for a significant number of days and can’t be reached. Therefore, it is important to think outside the box creatively to find prospects and offer them an incentive that will overcome their reluctance to come in. Every locale has one or more special events unique to that area. Go out of your office to where you will find crowds of people and offer them something that they can’t wait to use.

 


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Target Local Consumers with Event Sponsorship

Corporate sponsorship is one of the most effective marketing channels, but most businesses haven’t tried it.

What is event sponsorship and why should you consider it? From a 5K road race to a good old-fashioned neighborhood picnic, companies that get outside their walls can make a huge splash in the community.

Won’t You Be My Neighbor?

Businesses that rely on local support understand that their company will grow primarily through the support of its neighbors.

How do you engage your neighbors?

By being a good neighbor! Put a face on your business by sponsoring a baseball league, hosting community events on your lawn, or by mobilizing your city to benefit a beloved charity.

Community development events show you are invested in your region and you enjoy its people. Here are some fun examples of how firms have made this a reality:

  • Budweiser helps sponsor the annual “duck” tape festival in Avon, Ohio. With music, brews, fashion shows, and family-friendly movies, the three-day event draws more than 60,000 people from around the world to see taped parade floats and a playful tapestry of taped costume creations.
  • McDonald’s and Pizza Hut sponsor “the Chicken Show” in Wayne, Nebraska, which features a “national cluck-off” and the world’s largest chicken dance celebration.
  • In 2016 Pretty Pampers Beauty Essex hosted a charity event that offered affordable and luxurious experiences while raising money for The Cystic Fibrosis Trust. Local spas teamed up to provide steeply discounted services like massages and facials so donors could relax and unwind. Between sessions, guests could shop boutique vendor stalls featuring local clothing, jewelry, cosmetics, and home decor.

Hosting or sponsoring an event can help your business demonstrate its commitment to community involvement, philanthropy, and family fun. Of those local businesses who get involved in a community event, 80% said they were satisfied with the results and many reaped tangible benefits like features in local newspapers, tags in citywide blogs, promotional newsletter highlights, and social media selfies!

Events spread your name in print through T-shirts, prizes, water bottles, and giant displays, and photos of real people in action. This prompts word-of-mouth marketing that simply can’t be captured elsewhere. In 2016-2017, companies who used local events saw sales increase by an average of 14 percent.

Use Corporate Events to Spread the Love

How can your business get started in spreading some cheer?

Sponsor a charity event or contest, host a sales or promo booth at a community festival, promote an on-site event, or allow your customers to nominate recipients of a “give-back” incentive you sponsor for your city. Sponsorship doesn’t always have to be monetary: you can also look for ways to volunteer branded items, free service from your company, or concessions donations for a city-wide festival.

Want to multiply your marketing dollars and make a lasting impact? A micro-market event focus can bring better results and spread the love. When companies support issues they care about, they gain greater trust and loyalty from patrons. And that investment is sure to yield great returns!

 


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Craft First-Class Flyers with 5 Quick Tricks

Rock Night Party Poster. Flyer. Vintage Styled Vector Illustration.

Craft First-Class Flyers with 5 Quick Trick

Want to grab attention for your event, promotion, or group?

Flyers are a low-cost form of mass communication that can be personally delivered, distributed through mail, posted in public places, or sent via e-mail. Flyers are fun to create and provide a great place to experiment with unusual images or layouts. As you explore the possibilities, here are five areas to sharpen your design:

1. Magnetic Focal Point

When you begin your design, clearly identify the theme of your message.

Look for an image or headline that best communicates this, and build your entire design around it. Every flyer should have one thing on the page that is huge, dominant, or captivating. If you catch their eye with this focal point, they are more likely to read the rest of your text.

2. Logical Design Flow

After the focal point, your flyer design should have a sensible layout that intentionally leads the reader through the page.

Strong subheads should allow viewers to quickly scan the flyer. If the skim layers don’t interest them, people won’t read the copy. Designs should include engaging color and graphic contrast. If everything is large, nothing can really grab a reader’s attention. Sequence a logical flow: left to right, top to bottom, or using visual cues like numbers, arrows, or a “map” of dashed lines.

3. Strategic Repetition

Whether your headline uses a playful typeface, script style, or an ordinary font with unusual colors, consider bringing a little of that font into the body of the text for repetition.

This may mean using one letter or one word in that typeface or highlighting key words or phrases in each section of the design to make them pop. A strong contrast of typefaces will add interest to your flyer, but intentional design repetition will bring a sense of integrity and solidarity to your piece.

4. Cohesive Alignment

Choose one alignment for the entire flyer.

Don’t center the headline then set the body copy flush left. Don’t center everything on the page but also squish extra elements in the bottom corners. Be confident in your layouts: try all flush left or flush right. Your design should feel brave and bold!

5. Appropriate Content

What should you include in a flyer?

While brochures or foldable flyers come in a variety of formats, a basic rule of thumb is this: the “where” determines the “what.” The delivery of your publication has everything to do with its content. If your piece arrives in the mail to someone on your mailing list, you can include much more on it. If it is to been seen on a display board as people stroll by, your main feature must be readable at a glance.

Flyers are fun to create because they allow you to abandon restraint.

Your flyer will often go head-to-head with dozens of competing pages, so grab their attention and really go wild. Anything out of the ordinary will make people stop and look, and that is 90 percent of your goal.

 


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