Small Business Twitter Tips for 2019

If you’re a small business owner, you know time is limited.

Usually, your task list far outweighs your capacity for meeting your goals. When identifying social media objectives, you have to be clear on the what, why, and where you will engage.

How Can Twitter be a Valuable Resource for You?

Stats show that Twitter is still an effective way to connect with a broad range of customers.

Forty-seven percent of people who follow a brand on Twitter are more likely to visit that company’s website, and 75% of companies with an online presence are now using Twitter for marketing. Twitter’s own study found that Twitter users, compared to the general online population, were more likely to discover or try new things and were more receptive of change. Twitter can help you reach broader audiences and engage with a generation that values interaction and experience.

As you evaluate your Twitter marketing in 2019, be clear about your goals. Do you want to increase brand awareness? Offer customer support or increase online sales? Also, evaluate what kind of Twitter voice you want to have. Some Twitter accounts exist to respond to customer complaints while others seek a playful or promotional tone. Find a persona and stick with it to build trust and continuity with readers.

Twitter Metrics That Matter

Next, take a peek at these performance metrics as you consider how to engage:

Post Native Media

Twitter favors posts that are uploaded to its own platform more than sharing from another platform, so it’s always better to upload something directly.

Uploaded photos and videos will receive a larger preview treatment than external links.

Use Video Frequently

Video Tweets are six times more likely to be Retweeted than photos and three times more likely to be Retweeted than GIFs.

Studies found that regardless of length, in-feed video ads were effective in introducing products, creating buzz, or communicating a brand message.

Get Eyes on You

Want people to Tweet more about your brand or product?

Add a branded generic business hashtag to your bio and share it in all your print and digital marketing. Pin upcoming events to the top of your page, tag other businesses or customers when you post, or consider giving people discounts when they make a reservation or win a special trivia challenge through your feed.

Play With Words

Part of Twitter’s appeal is that it’s short and sweet.

Marketing hashtags are a punchy way to launch a campaign or to connect all other Tweets about your company or product (classics include #TweetFromTheSeat by Charmin or the #WantAnR8” driving surprise days by Audi).

Hashtags give your Tweets context and give conversations longevity and momentum. Hashtags aren’t case sensitive, but adding capital letters can make them easier to read, like “GoForGold” versus “goforgold.” Short, distinct hashtags are more likely to get used. During recruitment season, colleges on Twitter may use the hashtag “#NSD2019” instead of this, “#NationalSigningDay2019.”

Refresh and Repeat

Many users are on Twitter for quick bursts of time so even daily posts can be missed.

Don’t be afraid to resource your material and Retweet the same material several times. You can change photos, captions, or the featured media but attach the same content several times over the course of your marketing schedule.

As you grow on Twitter, be sure to listen! Twitter offers a great platform to hear what customers are saying, to keep a pulse on industry opinion, or to network with other businesses. Some of these people may end up being your most valued customers or your next project partner!

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Grow Creativity with the Brainstorming Strategies of Walt Disney

Grow Creativity with the Brainstorming Strategies of Walt Disney

From Tarzan’s treehouse to the Magic Carpets of Aladdin, Disney’s creative team has spent decades constructing fantasy lands depicted in Disney movies.

Bringing dreams to life is Disney’s business, and its empire spans 11 theme parks, a town, four cruise ships, dozens of hotels, and many waterparks and restaurants that help guests experience the happiest place on Earth.

The dreamers, or “Imagineers” at Disney are the brains behind the vision. Peter Rummell, who served as chairman of the Imagineers for 12 years, said creativity doesn’t just happen. It has to be engineered:

“It is a process and if you don’t understand that and if you sit around and wait for the lightning bolt, you’re not going to be very productive.”

Walt Disney himself was a master of creative thinking and brainstorming. Not only was he talented in discovering ideas, he knew how to convert possibilities into reality. One associate said this about Disney:

“There were actually three different Walts: the dreamer, the realist, and the spoiler. You never knew which one was coming to the meeting.”

Disney’s Strategic Brainstorming Techniques

Over time, Walt’s team used his own attributes for guiding thoughts to build parallel thinking in groups, while at the same time generating concepts, critiquing ideas, and solving problems.

NLP expert Robert Dilts helped bring the technique to life, like this:

  • Four parts of a room were set up for different thinking methods: imagining, planning, critiquing, and for stepping outside the concept. Arranging a physical space for each mindset prepared teams to switch from one thinking mode to another.
  • Teams gathered with a target objective: an innovation to brainstorm, a problem to solve, or a process to improve. While dreamers practiced unhindered green light thinking, planners used red light critiques to define the how, the timeline, or the plan.
  • Meanwhile, critics and the concept overseers analyzed weaknesses of the plan, defining missing elements, gaps in the process, or obstacles to address.

Rotating between spaces allowed teams to transition from unhindered passion to logical plans. Impossible ideas weren’t immediately squashed. And through this defined creative process, teams could generate solid creative ideas with an action plan to apply it.

Unlock Creativity in Your Team

Though Peter Rummell has since moved on from the Imagineers, he says his time at Disney taught him three valuable lessons for guiding teams in creative thinking:

1. Entertain ideas from everyone.

“I think one of the major lessons I learned was that despite the hierarchy of an organization, an idea can come from anywhere.”

Top leaders should be willing to listen and younger team members should be encouraged that everyone has a voice.

2. Build an eclectic team.

“An accountant sitting next to a poet is a really good idea,” Rummell said.

High IQs are not pre-requisites to creative success. When teams are full of variety, often the least likely people can generate the best concepts. Varying skill sets help to energize the best ideas and to round out gaps in the plan.

3. Vet even the strangest ideas.

When Rummell’s team was brainstorming waterpark ideas, they were totally stalled.

“We didn’t want to do another Pirates of the Caribbean or some Caribbean island,” Rummell said. “We were trying to figure out what would be fun or different.”

Everything sounded silly until someone left for the bathroom and walked by a cubicle decorated in snowstorms. Though the idea of a freak Florida snowstorm sounded ridiculous, eventually the idea became “Blizzard Beach,” the theme of an entire waterpark in Orlando.

Creativity doesn’t just happen, so get resourceful and create some new brainstorming processes of your own. When you’re ready to roll out new concepts, we’ll help you bring them to life in print!

In PrintItPlus we use our creativity and make creative design for you.

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Millennials Hate your Marketing — Here’s Why (and what you can do about it)


You’ve done it! You researched the young adult market, identified their buying power, and now that “just for millennials” campaign has launched and you’re waiting for the leads to roll in. But instead, nothing happens.

What’s behind the lack of attention and response from this coveted age group? Adults under the age of 30 make up about 1.4% of the U.S. population and pack about 1.3 trillion in buying power domestically. This massive market is made up of savvy consumers who are digital natives and who are very aware of marketing and advertising.

So, why aren’t they paying attention to your marketing? It could be one of these three reasons.

You Treat Them as an Afterthought

It’s a common misconception that millennials, particularly young ones, don’t have the money to buy things or that they waste their money on the wrong things, like avocado toast and pumpkin spice lattes. The problem with this approach is that brands who see these young adults in this way tend to promote the most heavily discounted or bottom of the line products using cost-conscious gimmicks.

Both entry-level products and marketing gimmicks drive millennials away. These savvy users what the newest, the latest and the best, and they can pay for it. Don’t assume your youngest targets can’t afford your best or most recent models. If they are truly captivated with your brand, they’ll find a way. Offer your best products and your most innovative lineup to this group and if they like what you have to share, they’ll keep coming back for more.

You Roll out a “Millennial” Product

You may call it that internally, but labeling your product as a millennial offering is a sure way to drive young adults away from it. Promote it that way on social media and you could get a lot of attention – in a negative way. That innate disapproval of marketing means that millennials are going to be suspicious of any product that announces itself as aimed at them (and could even mock it relentlessly online). You can target millennials with a campaign, approach, or product, but don’t overtly mention it in your materials to avoid a backlash.

You’re Not Social

If you’re dabbling in social media because you are supposed to, but not truly interacting, you’re likely driving away the very consumers you want to attract. Millennials are social media savvy and use channels regularly for entertainment, engagement, and social chatter. A steady stream of promotion is going to drive these coveted young adults away. Instead, pull back on the promotions and truly engage.

If you have an employee who already loves social media, this might be the right person to have monitor and post, even if they are not officially on your marketing team. Social media channels that speak to and “get” millennials can lead to huge brand success, while a mismatch in your messaging can cause millennials to see your brand as out of touch or irrelevant.

Harnessing the power of this massive demographic is well worth the effort, but the first step is ensuring that your current messaging isn’t driving your young adult targets away from your brand. Taking the time to learn how millennials spend money, what matters to them, and even why they love engagement so much can help you tailor your efforts to resonate with this coveted group.


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Veterans Use the Internet to Expand Skill Set and Boost Income

Happy Veteran US Army
As a war veteran, Shane Thomason knows firsthand what it feels like to experience victory in battle. After being home for nearly ten years from the Iraqi War, Thomason now spends his time giving back to the community and expanding his occupational skill set via the internet. Owning more than 250 websites, including RandomVeteran.com, Thomason enjoys working from home and has found much success in being able to sell unique t-shirts and other novelty items online.

Thomason isn’t the only veteran taking advantage of the internet to boost his annual income. There are veterans located all across the globe who sell items and services online as a way to supplement their earnings, and for many of them, they simply do this for the same reason Thomason does — to pass the time and keep their minds occupied.

A former civil engineer for the US Navy, Zachary Scheel, says, “Veterans are comfortable operating in high-pressure environments that are changing rapidly, where they’re constantly forced to make decisions with incomplete information.” And while many common internet users may not think of the online world as being high-pressure, Thomason is sure to tell you different. From selling websites at exactly the right moment to creating content on a consistent basis, operating businesses and sites online is a full-time job that requires much attention, and more so, much intelligence.

There are many skills learned through the military and overseas that can be used in business. Six of the most valuable skills veterans can carry over from the battlefield are integrity, dependability, sharp decision-making, the initiative to go above and beyond, tenacity, and adaptability. The capability to take advantage of technology is also another skill that veterans are familiar with, making them all the more apt to find success. Whether it be learning new software or performing website coding, veterans often have a knack for training themselves.

Thomason wrote articles for his local newspaper, the Grayson County News Gazette, while serving in Iraq, which greatly improved his ability to write and has translated into an exceptional skill for being able to create web content, including home pages and product descriptions, which he uses to sell t-shirts and other items on RandomVeteran.com.

One of Thomason’s most valuable pieces of advice to other veterans who are considering using their skills for work is not to become a recluse. Thomason says, “helping the community by being actively involved is the primary way I am able to sustain peace in my life. Sure, working from home is great, but getting out in the community and working with the children and other veterans is what keeps me moving forward from one day to the next.” Thomason is the Commander of American Legion Post 81 and spends a great deal of time giving back to his community when he is not working.

Generating business is simple when veterans take advantage of the existing skill set that they acquired while serving in the military. Veterans can also find an abundance of resources available to them. From online training courses to website builders, many of these resources are available free of charge because they have served in the military.


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“Take It From Me”- Why Testimonials Are So Effective

The Importance of Testimonials
Marketing is all about giving your customers the information they need to make an informed purchasing decision. Everything you do – from the copy you craft to the images you choose – is built around that simple purpose in mind.

But marketing itself has evolved over the years, away from the heavy reliance on the spec sheets of yesteryear. It’s essentially become an open line of communication between you and the people you’re trying to serve. People don’t want to be “sold to” anymore – or at least, not in the way they used to.

This is why customer testimonials are so important. Instead of “taking your word” for it that your product or service is going to impact their lives positively, it lets real customers hear from other real customers why the decision they’re about to make is a good one.

The Power of Testimonials: Facts and Figures

In addition to communicating with your audience, another essential goal of your marketing materials should involve building as much trust and credibility as you can. Your customers don’t just want to know that you can solve their problem – they want to know that you can do it better than anyone else. To that end, customer testimonials are incredibly effective – particularly in the world of print.

Part of the reason why testimonials are so important is that they help create a deeper, more emotional appeal for your branding. Consider the following statistics:

  • According to one study, the regular use of customer testimonials can help you generate roughly sixty-two percent more revenue not only from every customer but from every time they visit your brand.
  • Ninety-two percent of people said that they read testimonials when considering a purchase.
  • A further eighty-eight percent of consumers said that they trusted these reviews just as much as personal recommendations, according to the same study.
  • To top it off, seventy-two percent of those who responded to the survey in question said that positive reviews and testimonials helped them trust a business significantly more.

Simply put, customer testimonials create something of a self-fulfilling prophecy regarding your connection with your target audience. Someone enjoys your product or service, so you encourage them to leave a positive review or testimonial. Consumers naturally trust each other more than they trust just marketing collateral, so that testimonial adds more weight to the decision they’re trying to make. Those initial happy customers, therefore, encourage more purchases, which creates more happy customers, etc.

When you combine customer testimonials with other effective marketing tactics – like a heavy reliance on not just print but on print techniques that help your collateral stand out and make a unique impression – suddenly your message is being amplified in the best possible way. You’re giving an opportunity to let regular customers become brand advocates, which does more in terms of building trust, credibility, and emotion than you could ever do on your own. You’re also creating more brand advocates in the process, which is always a good thing.


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Print Marketing: Never Underestimate the Value of Letting Someone Unplug

unplug-greenTechnology is all around us. As recently as ten or fifteen years ago, computers weren’t quite the ever-present part of our lives that they are today. They were usually reserved for when you got home from a hard day at work or school and not something you used all day every day. Flash forward to today, where 77% of adults in the United States own a smartphone according to Pew Research – a device that’s literally more powerful than the combined computing that NASA used to send men to the moon in the 1960s.

All of this may underline how important our digital lives are becoming with each passing day, but it also helps to illustrate perhaps the most critical benefit that only print marketing collateral can bring to the table: that it isn’t digital at all.

The Digital Divide

Technology addiction, and specifically smartphone addiction, is a very real concern across the United States. According to one study, 89% of Americans check their smartphones “at least one or two times a day.” That may not seem too bad, but when you consider that 36% admit to “constantly checking and using” their phones, things get a little more concerning.

Of those surveyed, 21% of people said that they checked their smartphone at least once every hour. When you add in people between the ages of 18 and 24, that number rises to 36%. According to another study by IDC Research, 80% of smartphone users, in particular, check their mobile devices within fifteen minutes of waking up in the morning. Taking a shower? Brushing your teeth? Getting breakfast ready? All of these things take a back seat to finding out what your friends are up to on Facebook or checking your work email account for new messages.

While this may sound alarming, it again perfectly illustrates one of the reasons why print marketing is, and will always be, so valuable. Whether you realize it or not, you’re giving someone a chance to unplug. You’re giving them permission to take a breather from the internet and to check in with something tangible, something that they can hold in their hands, and something that they can pass along to their friends. You’re letting them tap into an experience – a physical one, at that – that people don’t get nearly enough of these days.

What This Means For Direct Mail

This digital divide is likely a large part of the reason why in the last ten years, direct mail response rates have shot up 14%. What else happened during the last ten years, you ask? That’s right – the Apple iPhone was released in 2007 and the smartphone explosion occurred, changing large portions of our lives for all time.

According to yet another survey, an incredible 92% of younger shoppers say they actually prefer direct mail when it comes time to make purchasing decisions – the same demographic who check their phones constantly. These ideas may seem like they’re in conflict with one another, but they really aren’t.

With print marketing, you’re giving people an opportunity to do something they want more of but just can’t seem to find time for: stop thinking about their digital lives for a minute or two so that they can focus on the real world around them. If anything, this is something that is only going to get MORE precious as time goes on, which is why print marketing is and will always be one of the most effective ways to reach out to someone to make a strong, emotional connection that benefits you both.


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What You Need to Know About Facebook’s New Mix Modeling Portal

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We’ve written extensively in the past about how when it comes to digital and print marketing, you’re not looking at an either/or proposition. Often, businesses of all sizes are finding great success embracing the best of both worlds – reaching out to the customers who are most receptive to print channels via traditional methods and using digital resources when they’re most appropriate. We’ve even written about how you can take the lessons learned online and use them to make your print strategies even stronger.

We’re not the only people who share this opinion; it would seem. Facebook has recently launched a mixed marketing portal designed to make it easier than ever for businesses to compare Facebook-based advertisements to television, print, and other types of collateral. While this does mean big things for people using Facebook as an advertising platform, what it means for print marketers is even more interesting.

What Facebook is Doing

The social networking giant’s mix modeling portal for marketers is a significant extension of an existing partnership. Over the course of the past few years, Facebook has teamed with Nielsen (the people who tell you how many people watch the Super Bowl each year, among other things), comScore (the people who focus on digital, TV and movie analytics), DoubleVerify (a company that aims to “authenticate the quality of each digital media impression”), and others. This has all been done to provide clear metrics on how far a Facebook ad reaches, how many impressions it gets, its ultimate performance, and more.

For advertisers that rely heavily on Facebook, this means that they now have access to twenty-four different third party measurement partners to track the performance of their ads around the world, see how their ads are comparing against similar ads running in the world of print and more.

For print-based marketers, this also thankfully means that the reverse is true, too.

What This Means For You

Even if you don’t heavily advertise on Facebook, this new model is still something to pay close attention to because of the metrics at play. It’s another example of the ever-important concept of “pay attention to what is working online and use it to strengthen the foundation of your print campaigns.” Thanks to Facebook, this just got a whole lot easier.

By giving advertisers the ability to compare a successful Facebook ad to other elements of their campaign like print, people who DO happen to be heavy print advertisers can essentially come in from the opposite angle and learn just as much. It’s all a matter of perspective – the marketing mix modeling portal can be used to look at one of your successful print ads, compare it to ads that are running on Facebook and use that actionable information to feed back into the print campaign to help achieve your desired outcomes.

Print and digital advertising have historically been measured in very different ways, but thanks to Facebook we just took a big leap closer to a uniform standard that can be used in both situations. You can use the Facebook MMM Portal to see how impressions reach and other metrics translate into the real world and back again.


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How to Put Apps and Social Media to Work for You as a Business

Group of People Connection Digital Device Concept

Running a successful business today means putting social media to work for your company. Regardless of industry, a strong social media presence allows you to maximize your reach, while at the same time generate sales from other sources aside from local consumers. Whether you are launching a startup or looking to expand a current business, utilizing social media and various applications that are beneficial to teams and industry leaders is a way to stay one step ahead of the competition while reaching a much wider audience.

Branding Your Company’s Social Media Presence

Before setting up social media platforms including Facebook, Twitter, Snapchat, and Instagram, it’s important to consider the audience you want to reach regarding demographics and age groups. How do you want to present your company? What voice do you want to implement when showcasing products or services? Are you planning to share graphics, videos, or humorous updates to potential customers? Carefully consider the voice, tone, and style you want to use to represent your brand based on the audience you plan on reaching (with paid or organically grown content).

Social Media Tips for Business

When creating social media pages for your business, using the same handle and username for all options is highly advisable. Steer clear of confusing names or characters that may leave users lost or unsure of your page’s authenticity. Consider the flow of your posts and the type of content you produce to streamline your pages and keep users coming back for more. Share real stories and content from relevant industry professionals, helping to build brand loyalty and authority. Consistent updating is the key to maintaining relevancy while also keeping potential customers engaged in hearing what you have to say.

Slack

Slack is known throughout both the startup world as well as large-scale companies to help teams and employees better communicate with one another. As a free app download available for both Android and iOS phones, Slack allows individuals within a company to create selective “channels” for marketing, general chat, social media, and any other customized channel that is fitting for your business. Sending messages to an entire team simultaneously allows employees to work more efficiently while also staying on topic with unlimited channels available. Sending images, graphics, and documents is also a possibility with Slack, making it extremely useful when completing everything from print projects, marketing material outlines, to setting goals for an upcoming week or month.

Houseparty App

One application that is growing fast within business markets is an app that was originally designed for college students and a younger demographic altogether. The Houseparty App is free and available on Android and iOS phones, allowing users to create private or public “rooms” to video chat with one another “on the fly.” Although Skype is an alternative, along with GoToMeeting, Houseparty is entirely free and allows up to 8 users in one room simultaneously. Chatting with team members or employees who work remotely will help everyone to catch up on projects and plans quickly regardless of location.

Evernote

Evernote is a classic app that is useful for saving documents, photos, and even print materials you want to share with your entire team or specific employees with ease. The free version of Evernote allows users to upload 60 megabytes of data each month, with premium versions available for large-scale companies. Using Evernote is a quick and easy method of showcasing updates, saving and pinning websites to share, and collectively engaging in one another’s finds online (without pesky bookmarks and browsing).

Take time to consider your company’s needs regarding finance, communication, and time management to assess which type of apps work best for your teams. Find the voice and branding of your business to appeal to potential consumers without sounding robotic or “too corporate,” while still resonating with those who are interested in your products or services. The more you truly understand the needs of your consumers, the easier it becomes to relate to them, helping to boost sales, loyalty, and interest in any industry.


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Print It Plus Advice: What Can Make My Mailers And Post Cards Stand Out? Try Spot UV

uv-sells

As a full-service printing, marketing and advertising company, we at Print It Plus are often asked what the highest Return On Investment is for the different types of products and services that we offer. The truth is that each and every situation is unique. However, we do share with you our knowledgeable advice based upon our extensive experience, built up over almost 30 years in this business.

In fact, we had a recent experience with our new Spot UV printer that illustrates the significant value to many businesses, and certainly anyone in charge of marketing or advertising an event.

We proudly work with a significant number of charities here in the West Palm Beach area. One of our charitable-based clients is the regional branch of The Boys & Girls Club. They run multiple events in our area every year to raise money to help local children in need.

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When they gave us the proof on their “Save The Date” post card for their upcoming golf event called Play “Fore” The Kids! at Trump International Golf Club on Monday, November 7th, we showed them how our new Spot UV printer could make their card stand out. These pictures only show part of the difference. The Spot UV process also gives the card a unique feel – much like a business card with added dimension and texture.

Here is the most important part of that mailer to you; the results:

  • A couple of weeks after the Spot UV-designed post card was sent out, our contact at The Boys & Girls Club called and said: the “Save The Date” card was so impressive that people called who do not even golf and said they would buy a Foursome.
  • The head of the committee for Boys & Girls was able to drop their order of Invitations from 1,500 to 250 because the event was already almost sold out.

Therefore, the Boys & Girls Club saved a significant amount of money by taking our advice and using this Spot UV printer to create their post cards. If you do any type of direct mail to customers, potential customers, donors or potential donors to help grow your business, or you need post cards or brochures for a variety of other marketing uses, then our Spot UV printing could be perfect for you.

For those of you who are not familiar with Spot UV, it gives a clear and shiny layer to specific parts of your post card, brochure or business card that creates an eye-catching and contrast between the smoothness of the card’s base layer finish and the high-shine of the spot UV. We can use Spot UV to create your vision the way you want it, or you can work with our award-winning design team to have us take your thoughts and create the style and branding that you desire.
Come into our offices, conveniently located on Okeechobee Boulevard just west of 441 in Royal Palm Beach or call us to come to your office and witness for yourself how Print It Plus can help you to Create Infinite Possibilities. Or, use our state-of-the-art website to view our products, marketing and advertising materials on your own. You want to learn how? We will be happy to walk you through the process, and you or one of your staff will be doing in no time!

At Print It Plus we can help you with all of your branding, marketing and advertising needs including creating a professional and unique post card to help you convey the most powerful message consistently to help move people to do business with you.
We also offer promotional products, vehicle wraps of all types, decorations and decals, and secure web form services for medical offices. It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton.


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Online Marketing With A Little Friendly Competition

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Sometimes it takes a little friendly competition to get your customers engaged. That’s why it’s so common to see freebies, giveaways, and contests posted online and in retail stores. The trick, of course, is finding a contest that your customers are interested in winning. You know your customers best. Selecting a contest to run can be fun for everyone, especially if you can find a way to get your employees excited, too.

Did You Know?

  • New campaigns acquire a 34% audience increase on average
  • One-third of contest entrants sign up to receive email updates from brands and partners
  • Running a mobile contest increases the number of entrants by eight times
  • Statistically, the best duration for a contest campaign is 25-60 days

Contest Ideas

One of the funniest and most entertaining ideas is to host a video contest. People are mad about videos these days, and they love to share them on Facebook and other social media sites. According to Social Media Examiner, one such contest by the snack company Doritos brought an immense return. The contest is called “Crash the Super Bowl” and asks customers to create commercials for their chips. Can you just imagine how much fun customers have creating these commercials? Let’s not even begin to discuss the fun of sharing the commercials on Facebook. So while your company may not be as big or popular as Doritos, you can see how this idea can go viral quickly.

Dunkin’ Donuts uses contests to tell customer stories on Twitter. They asked their customers to post how their coffee fits into their day. As you can imagine, many customers came back with responses to this request. Winners starred in their own Dunkin’ Donuts commercial, and these videos were shared on YouTube and Twitter.

Low-Tech Contests

Not all contests need to include high-tech prizes or competitions such as videos. You can ask your followers to compete in Throw Back Thursday competitions with snapshots of them using your products in a funny way or just sending in ideas for how they use your product or service. The goal is engaging as many current and potential customers in your brand, and just plain having fun. If the contest is easy to participate in and offers a prize that fits your niche audience, then you will get a better return. This method of building an audience and cementing relationships with your customers is a proven success. People just want to have fun, and they are busy and stressed. An excuse to join an engaging contest will get them excited.

Kissmetrics offers several ideas that you can adapt to your company to introduce giveaways and contests to your audience. They offer suggestions on how to set up the contest, and how to optimize it and promote it online. Part of the success of a contest is that it can result in user-generated content that you can use during and after the contest to promote your products and brand. Everyone wins because it is fun, engages your audience, and you can get increased traffic and sales as well as new, original content.

Contests are particularly useful during the stressful holiday season when everyone is shopping and spending money. You can offer free products to customers who win, or gift cards that they can use for holiday gifts.


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