Why You Should Never Cut Corners in the World of Print Marketing

In business, to say that you should make every dollar count is an understatement. When dealing with uncertain economic times, budgeting decisions matter a great deal. Improving your profit margins and increasing your bottom line is always a top priority, which is why the instinct to try to cut corners to save a few dollars here and there is a natural one.

It’s also an instinct that you would do well to fight, especially when it comes to your print marketing.

Marketing is About Communication and Communication Matters

People who feel like it’s okay to cut corners with their print marketing are probably not understanding what their marketing collateral is supposed to do. If you look at a flyer or another piece of print material as only an information exchange, things like paper stock and print quality probably aren’t going to be high on your list of priorities.

However, those things should make the top of the list because print marketing is about more than just an information exchange. It’s about opening up a line of communication with your audience that will be mutually beneficial to everyone involved. It’s about creating a meaningful experience with a person, one that doesn’t just inform them about your product or service but that also gives you a competitive advantage.

As a “top-of-the-funnel” medium, print is important because it guarantees you the nearly undivided attention of your readers – the same attention they often give to magazine and newspaper content, as per the American Marketing Association. Why, then, do you think it’s a good idea to get someone to focus their attention on something that isn’t the best quality it can be? Is that the impression you really want to make?

That’s precisely the decision you make when you try to cut corners when talking about something as mission-critical as print marketing. If you can only make one first impression, it serves you well to make it the best one you can. Nothing makes a worse first impression than a low quality, easily ignorable piece of print marketing making their way into someone’s mailbox (or worse – your store window).

How to Save Money Without Sacrificing Quality

Instead of cutting corners across the proverbial marketing board, consider cutting out certain elements wholesale if you’re trying to stretch your budget as far as it can go. Take a look at your existing marketing channels and see what is working and what isn’t. Cut anything at the bottom of the list and funnel some of those funds back into your marketing so that you can double down on the print materials that are striking a chord with your target audience.

Not only will you still be able to save a little money, but the remaining print collateral that you’re using will come out all the better for it. Even one incredible piece of print collateral is more effective (and more important) than ten low-quality ones.

Investing in Marketing is an Investment in Your Business

A solid piece of print marketing collateral will not just get someone down off the fence and turn them from “potential buyer” to “customer.” Nurturing that line of communication at the right time can turn someone from “one-time customer” into “brand advocate” and beyond, too.

But that’s not going to happen if you cut corners on something this important. According to Quickbooks, inadequate marketing has been proven to stunt your business’ growth. Is that a chance worth taking, all in the name of saving a few bucks in the short-term? We certainly don’t think so.


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Social Media and Your Marketing Strategy

Women sharing social media images.

When you are trying to reach a wide demographic for your business, you must get on social media. By developing a following on social media and learning how to use text messaging to get customers interested in your brand, you’ll be on your way to building up a solid customer base.

Do You Have Followers on Your Facebook Page?

Most businesses use their Facebook page to post links to informative blog posts on their website or to share relevant news about their industry in general. To gain followers, you will need to get people to share the posts that you create and to gain interest by advertising your page. You can also gain followers by creating printed marketing materials that provide information on how to find you on Facebook. Almost all of your printed marketing products should contain information on all of your social media accounts to encourage customers to sign up.

Utilizing an Opt-In Texting Campaign

Think about how you currently communicate with your customers. In any business, the ability to ask questions and to get those questions answered quickly is important. When you create an opt-in texting campaign, you build a list of subscribers that you can send marketing materials to through text messages. You can grow this list of subscribers by creating a short code and printing it on your marketing postcards. For example, “To learn more about our business, text the word SHOP to 12345.” You can send text messages that point people to your social media pages and share links to your social media accounts that will allow them to sign up for your campaign.

Consider Trying Twitter

Twitter can be a very useful platform for your industry once you can gain an audience and you learn how to strategize hashtag phrases. If you’ve ever seen a person write a status on Facebook such as “I love my dog, #labsrule, #dogsarethebest, #familypet,” these hashtags do more than confuse people who don’t know what they are. Hashtag use started on Twitter, and this is one way people follow industry news. People can search hashtags on Twitter. Anyone that types in “#labsrule,” or any of the other hashtags written, will see the post written by the Twitter user that wrote the hashtag after their post.

Try to engage your customers by asking questions or sharing interesting news either through social media links or text messages. If customers start commenting on posts, keep the conversation going by responding. The more you can get your customers interested in your brand on social media, the larger the following you will create.


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Print It Plus has so much to offer. Find Out What You Have Been Missing.

For more information or to request a quote, go to Print It Plus, http://www.printitplus.com.

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How to successfully advertise your new mall location – a wall at the mall by Print It Plus that will catch everyone’s eye!

Master Pierce - wall at the mall 1

How do you make the difficult transition from a store front location in a mall that you have established over the span of almost 10 years, to a completely different location on the other side of the mall, without missing out on valuable potential customers? That is the tricky situation recently faced by long-time The Mall at Wellington Green tenant Master Pierce.

 

This successful professional body piercing store has recently had to move its location at the Mall at Wellington Green – and with the help of Print It Plus and their versatile wrapping capabilities, you will have no doubt where they are now. And thanks to this cutting-edge technology that is most often seen stylishly wrapped around vehicles, you can now cover a variety of many different surfaces even an otherwise plain wall at the mall pop out to all those who walk near it.

 

Relocating a store, even within the same mall, can be a dangerous proposition for a business with an established location. There are many variables to consider. And if you do not devise a successful strategy that clearly broadcasts the move and how to easily find your new location to every current and potential future client – it could mean the very survival of your business.

 

Not only must your clients know that you have moved AND are still open for business… but they must also know exactly how to find your new location as quickly and easily as possible. This eye-catching, unique wall covering is a great way to shout “WE ARE HERE!” in a big, bold, unique way that draws everyone to it who sees it.

 

Do you need to get more walk-in traffic into your store? Then a wall covering from Print It Plus that you help to create is a wonderful advertising tool for capturing people’s attention and draw them in.  These beautiful coverings are made with only high-quality material, so they are durable and UV-resistant.

Master Pierce - wall at the mall CLOSE UP

Print It Plus can cover practically any wall you want. Whatever the size of your wall, we can make it stand out and look amazing, which will draw more customers into your store. We also use this wrapping process to wrap any vehicle you want.

 

If you have a fleet of trucks or cars or buses or boats – or just your own vehicle. We can wrap the entire vehicle, or just put on a really cool looking set of decals.

 

And like all of our products and services you know that you are getting top quality workmanship, award-winning design and exceptional customer service from a company located right here in the West Palm Beach area with an almost 30-year track record of producing award-winning a wide variety of advertising, marketing and printing products. You can count on Print It Plus to make the look of your wall (and/or vehicles) exceed even your own vision.

 

At Print It Plus we help our clients with all of your branding, marketing and advertising needs including creating an eye-catching wall covering to help you convey the most powerful message consistently to help expand your company’s brand awareness and promote your business.

 

We also offer printing, mailing, direct mail campaigns, marketing collateral, variable data printing, promotional products and now secure web form services for medical offices.  It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton.

 

Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com.