What Google’s Mistakes Can Teach Us About Leadership.

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One of the things that Google is famous for is data-based decision making. When they want to find the most effective way to do something, they look at the numbers and work from there. However, even a company as married to analytics as Google is vulnerable to lapses and oversights. Recently, their data showed that their process for hiring and promoting the best managers for the job was all wrong.

When you look at where Google made their mistake and what they did to correct it, you could save your company some money and heartache and also create a more effective workplace.

Google’s Error and Assumption

Besides a dedication to data, Google’s other key characteristic is a high regard for technical expertise. Tech savviness was so prized that, historically, it was one of the top factors in whether someone would get promoted to management.

When Google set out to learn whether their hiring and promoting strategy was working, they discovered something interesting: the best managers were not necessarily the ones who were technical experts at all.

After gathering and analyzing data from 10,000 manager observations, they learned that the quality they valued most had almost no bearing on whether someone was a good manager. Instead, soft skills were what made all the difference.

What the Data Says Makes a Good Manager

Google used their large pool of data to identify eight qualities and habits that make great managers. While technical skill was on the list, it was the least important of all the qualities on it. In order of importance, the qualities that make great managers include:

  • Good coaching.
  • Empowering your team to work without micromanaging. A good manager hires good people, then gets out of their way.
  • Interest in employees’ well-being and success. People are more motivated and show greater job satisfaction when they know that the people they work under care about them.
  • A results-oriented and productive outlook.
  • Excellent communication skills, especially good listening.
  • An interest in employees’ career development. Good managers understand that we all do better when we all do better.
  • A clear vision and strategy.
  • Key technical skills. These aren’t important because your manager will be doing hands-on work, by the way. They are important because it allows the manager to advise the team that they’ve assembled for the job.

In addition to the revelations above, Google discovered a lot about the types of managers who make employees happy. The most important quality is a calm demeanor and an even keel. In a high-stress environment, someone who keeps things steady is key. They also discovered that the best leaders puzzled through problems with employees instead of just telling them what to do.

By looking at the real data about good managers, Google was able to improve their hiring practices, improve worker satisfaction, and increase productivity.

The biggest takeaway? Always challenge your assumptions. You may learn that what you thought was effective may be harming your company more than it helps. By taking an honest look at your analytics, you can seize startling revelations. Use them to make your company a better place and to rise above the competition.

 


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Healthy Employees Are Productive Employees: Why to Incentivize Health at Work.

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Productivity really is the secret to everything in terms of your business’ success. Happier employees tend to be more productive, which is why it is essential that you focus on things like corporate culture and team-building exercises whenever the opportunity arises.

Many people don’t realize, however, that this is only one small part of a much larger story. It isn’t enough for your employees to be happy – healthy employees are also significantly more productive than those who are not, which is why if you’re not already making health and wellness top priorities within your organization now would be an excellent time to start.

Healthy Employees and Productivity: Facts and Figures

According to a series of studies that were recently conducted on the subject, healthy employees may be a whole lot more valuable than you’ve even realized:

  • On average, employees who eat healthy foods (or who at least make an effort to do so) tend to be about 25% more productive than those who do not.
  • Employees that exercise for at least a half hour each week are an impressive 15% more likely to have higher job performance than those who do not.
  • Healthy employees also take fewer sick days, which is not surprising. The true revelation, however, is just how far this benefit goes: absenteeism is a massive 27% lower in employees who A) eat healthy, and B) exercise regularly.
  • The most important statistic of all is the fact that overweight and generally unhealthy employees cost employers in the United States an astounding $73.1 billion collectively per year, part of which has to do with the fact that they tend to file twice the number of workers’ compensation claims than those who do not.

At this point, the answer to the question “how important are healthy employees?” becomes resoundingly clear: very, very important. But saying that you value your employee’s health is one thing. Actually taking steps to show that this is true is something else entirely.

How to Value Health at Work

Luckily, valuing healthy employees is simply a matter of a series of small choices. You can begin by making sure that healthy snacks are available for employees in the office who may be “burning the midnight oil,” for example. If you’re one of the many workplaces around the country that has a vending machine on-site, consider restocking that vending machine with healthy snacks like fruits and vegetables instead of the traditional potato chips and sweets. People will absolutely start to eat them, especially if they don’t really have an alternative.

You’ll also want to consider emphasizing health in terms of things like employee benefits packages. Consider throwing in a free gym membership to a local fitness club that employees can take advantage of after they’ve worked with your organization for X number of weeks or months. It may not be something that everyone uses, but those who do will benefit greatly. You’ll also benefit, too, as this is a clear sign that you actually care about the health and fitness of your employees – something that will make it easier to attract top talent in the future.

Also remember that according to one report by Quantum Workplace, employees tend to be 14% more engaged when they are provided some time off to “recharge their batteries,” so to speak. So the next time you think it’s a good idea to make people work incredibly long hours week after week, you may want to think again.

 


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Cash Flow and Marketing: What You Need to Know

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Cash flow is important in the lifespan of any business, but one of the key things to understand is that it’s about more than just “money in versus money out.” It’s a valuable look into the bigger picture of what you’re doing, and by having a handle on this aspect of your finances, you can take advantage of business opportunities when they arise.

First, you need to understand how every element of your business relates to this cash flow concept, including marketing. To that point, marketing has a very specific relationship with cash flow that you’re going to need to be aware of moving forward.

Hone Your Budget

Yes, it’s true that marketing costs can often seem unpredictable. However, working hard to hone your marketing budget can make these unexpected situations easier to deal with.

To get started, sit down and think about your upcoming marketing efforts in relation to your other expected cash inflows and outflows. You can’t afford to throw just anything at the wall to see what sticks;  you have to be more precise than that. Create a realistic marketing budget (that includes room for experimentation if needed) that is proportional to the rest of your expected business expenses and revenue streams.

It’s All About That Return

What matters most? Return on investment. For this, focus on the metrics that provide you the context necessary to understand your marketing efforts.

Essentially, stop thinking about marketing ROI as just “how many sales did that last campaign bring in?” and don’t be afraid to break things down on a more granular level. Start looking at metrics like your customer acquisition cost. If one of your campaigns was aimed at increasing more traffic to your website, start breaking things down based on metrics like “time spent on site” and “conversion rate.”

It’s important to know how your marketing collateral is performing in terms of overall sales and revenues, but in terms of your cash flow you need to dive deeper than that. As long as you’re able to A) show that your marketing is giving you something in return, and B) you can identify exactly what that something is and when it occurs, you know where the value of every marketing dollar rests.

This, in turn, will give you the context necessary to understand marketing’s affect on cash flow and vice versa. When you know that “X action will pay off in Y way after Z amount of time,” you suddenly know the impact that every marketing decision you make actually has and when that impact is going to occur. This makes long-term cash flow projections not only easier to make but more accurate as well.


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5 Ways to Find the Strength to Try One More Time.

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Have you ever wondered what it takes to become an Olympic athlete, a NASA astronaut, or a leader in a major organization?

The one trait that all of these individuals likely possess is persistence: the ability to get back up, dust themselves off after a fall, and keep trying. No matter your talent, regardless of your genius and irrespective of your education, persistence is often the trait that sets people apart from their peers in terms of their level of success.

Succeeding at anything in life requires a great deal of effort over a period of time — very few people simply decide to be the best at their craft and are able to do it without a battle. How do these individuals find the strength to try one more time . . . repeatedly?

1. Be Prepared

Planning for success helps you think through all of the reasons why someone would disagree with your ideas, and also gives you the bulletproof mentality that you’re prepared for any question that comes your way. Think of all the reasons why something won’t be successful, and then consider arguments against that point. Become your own devil’s advocate, and it will be that much easier to find a positive response and an open door for your next request.

2. Be Adaptable

Being adaptable provides you with the mental agility to not hide in a corner when you’re kicked to the curb. As Larry Ellison, the founder of Oracle Corporation states:

“When you innovate, you’ve got to be prepared for people telling you that you are nuts.”  

You have to be willing to adapt your thinking and your processes and find a way to create change while not straying from your core ideas. You can’t listen to every naysayer, but you can look for the nuggets of wisdom that they share and use that information to your advantage the next time you try to move forward.

3. Be Confident

You may be surprised that confidence is not the first attribute we consider, but the reality is, you need to have a plan in place that you can trust and support before confidence will help you through to success. Confidence in yourself, your family, and your ideas — as well as a burning passion to make a change in the world — are what can help you continue on even when it feels as though there’s no path forward.

4. Do the Work

Unfortunately, there are few things in life that can replace hard work. Whether that hard work is from an athlete completing the same moves repeatedly for months or even years or a business leader who is told “No” more times than they can count, the ability to simply buckle down and execute on your vision is critical to long-term success.

5. Inspire Others

Perhaps one of the most rewarding things you will ever do with your life is to inspire others to be their best. Take the time throughout your life to inspire others. When you realize how many people you have impacted and how many are watching your success, it’s a lot easier to find the strength to try again in difficult times.

Finally, in the words of Thomas Edison: “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” Shouldn’t you give it one more shot?


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You Don’t Demand Employee Trust. You Earn It.

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Corporate culture is pretty much the key to everything in the world of business. According to a series of studies reported on by Forbes, nearly 90% of people who responded said that company culture was incredibly important for their firms. In fact, 92% said that they firmly believed that improving corporate culture would enhance the value of their business, while more than half of respondents said that corporate culture influences everything from productivity to creativity to profitability, value, growth and beyond.

At the same time, only 15% said that their company’s culture was where it needed to be.

It Begins at the Top

At first glance, these numbers may appear to be somewhat at odds with one another – but they really aren’t. Corporate culture begins at the top and, if anything, that 15% statistic can be attributed to one essential little word: trust. Leaders set the tone that affects the entire organization, and if employees don’t trust their leaders, they ultimately don’t trust the direction of the business that they’re devoting so much of their lives to.

Make no mistake: trust is not something that you can demand from your employees. It’s something that you have to earn – all day, every day. It’s also something that requires you to keep a few key things in mind.

Trust is a Privilege, Not a Right

Yes, you worked incredibly hard to become the leader that you are today. You put in long hours. You worked weekends. You devoted the majority of your life to your career and a constant push to achieve bigger and better things for yourself. Now you’re in charge of the proverbial ship, and everyone should just trust that you know what you’re doing by default, right?

There’s an old rule of storytelling that says that whenever possible, “show, don’t tell.” That essentially means that instead of having a character talk about some important development in the plot, SHOW the development instead by having them do something active. It’s why in “Star Wars,” instead of just having people stand around and talk about how bad the Death Star is, we see it blow up a planet to convey the same information in a much more active way.

This is the same mentality you need to adopt if you want to start earning the trust of your employees. If you make a mistake, don’t shift the blame – accept responsibility. Don’t ask any employee to do anything that you would be unwilling to do yourself. If you want people to come in on the weekend, you should also come in on the weekend. If you need your team to work long hours, guess what – you need to work them, too.

Show You Care

Every day, look for new opportunities to show your employees that you not only value what they do but that you’re all in this together. Remember that their productivity, hard work, and excellent performance needs to benefit more than just you and your career – it needs to positively impact them, too. They’re not going to follow you into battle because you tell them to. They have to want to do so.

The only way you can get to that point is if they trust you, and the only way you can get to THAT point is if you’re someone worth trusting. This simple distinction is often what separates a good leader from a great one.


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Print It Plus education, part 1: a series about vehicle wraps, and what you should look for in a quality wrap in south Florida

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One of the most important things that we do with our clients is share our knowledge with them. Not only what products and services we offer, but also how we create them. We want our clients to understand the high quality of workmanship that goes into their finished products.

The Print It Plus commitment to high quality starts from the moment you contact us. It starts with your initial interaction with our sales team, continues as you work with our design team, and right through the work of our production team (and installation team, if it is a vehicle wrap, decal or signage you have purchased from us). Even after your product has been delivered, our customer service people are here to work with you and continue to build on our client/vendor relationship with you.

We apply these same high standards to any new products or services that we consider adding to our arsenal. For example, when we decided to add Vehicle Wraps, Truck Wraps, Car Wraps, Decals and to the Print It Plus product line a few years ago, we did not just buy the vinyl print machine, obtain the materials and say “here we go!” and start rolling out vehicles with wraps on them. Not by a long shot.

No Pressure Roof Cleaning

We do an extensive amount of research – not only to determine if it is a viable market for us to enter but also what is required to offer the finest finished product in the market. In the case of vehicle wraps and decals, we determined they were strong compliments to our current product lines. Furthermore, we determined that we already possessed the capability to do the work in house with printing machines we were already considering adding and some additional training. That is how we decided to add vehicle wraps, truck wraps, car wraps, boat wraps, decals and decorations to our product line a few years ago.

Then you add the most important element to the mix – how do we make sure to create and install a top-quality vehicle wrap or decal each and every time we do one. We strive to always deliver the highest quality of finished product. An integral part of our research into whether or not we would add these or any other product or service to our product line is whether we could deliver the best quality product available on the market.

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Part 2 of this 5-part series will give you the details about what goes into making the highest quality, longest lasting vehicle wraps and decals available to you on the market today. Why is this important? Because when you drive off in your newly-wrapped vehicle we want you to know unequivocally your vehicle has the highest quality wrap that will still look great and be intact years down the road.

At Print It Plus we only offer the highest quality printing, marketing, advertising and branding products and services available to our clients. In addition to offering the best vehicle wraps in the industry, we offer custom design and production for all of your marketing pieces including on posters, banners, signs, brochures and all printed materials.

We also offer direct mail, banners, business stationery and business cards, invitations, marketing collateral, variable data printing, promotional products, banners and website development.  It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton. Ask about our free pick-up and delivery for your commercial address throughout the county on your order, as well!

To talk with our account team or to place an order, contact us today by calling us at (561) 790-0884. You can also visit our website at HTTPS://PRINTITPLUS.COM or email us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES throughout this new year of 2018 and well into the future!

Using Continuity to Strengthen Your Branding Efforts

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Your brand is a lot more than just a name or a logo. It’s the feeling that someone gets when they come into contact, any contact, with your organization. In fact, the thing that really increases engagement and drives loyalty isn’t your products or services (though, to be fair, they do help quite a bit) – it’s this idea of the larger brand itself.

Because someone could potentially have that experience with your brand, the idea of brand continuity could not be more important. Regardless of how someone interacts with your brand, it should all feel like it’s naturally coming from the same place at all times. To truly master the idea of using continuity to strengthen your branding efforts, there are a few key things you’ll need to keep in mind.

One Brand, One Voice – No Exceptions

Continuity means all of your marketing efforts need to feel as consistent as possible regardless of what those efforts happen to be. In the world of print marketing, this can be as simple as making sure that all of the fonts in your advertisements match (or at least reflect) the fonts on your actual products themselves. This can also encompass larger ideas, like if you revamp or redesign your company logo in one place you immediately roll it out everywhere at the same time to avoid confusion.

In a single word, your goal is “synchronicity.” Every marketing-related decision you make must serve two masters. First, it must be purpose-driven with a strategic move made with a specific payoff in mind. Secondly, you need to make sure that it is NOT a move that is ultimately at odds with the way you talk to customers, the relationship that you have with them, or the idea that they have of your brand to begin with.

A Great Persona Makes All the Difference

Brand personas are incredibly helpful in this regard because they allow you to laser-focus your messaging on a few of your “ideal” customers in a way that makes it much easier to maintain one voice. If you segment your target audience into groups that are each represented by a singular fictional persona, it makes it much easier to make consistent decisions across all of your efforts. You can both make sure that continuity is preserved for all materials targeted at those people, but you can also easily get a “bigger picture” look about how each individual effort plays off of and compliments the rest.

The impact of negative brand continuity isn’t limited to a customer getting their wire’s crossed. Eventually, this problem will create a challenge that is much harder to overcome – a total loss of brand value in general. Not only will this see fewer sales for your actual products and services, but the same will be true of any retailers that may sell your products as well. This, in turn, will create fractured relationships, which goes a long way towards putting you farther away from your goals, not closer to them.


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“The royal road to a man’s heart is to talk to him about the thing he treasures most.”

A Royal Road to the Heart

“The royal road to a man’s heart is to talk to him about the thing he treasures most.”

Relationships are the backbone of everything we do, especially in business. Whether you intentionally network or avoid small talk like the plague, relationships are something you can’t afford to ignore. A Harvard University study showed that only 15% of the reason a person gets, keeps, or advances in a job is related to technical expertise, but a crushing 85% has to do with our interpersonal skills!

Networking is a Lifestyle

Here’s the good news: the best networking is what naturally occurs in authentic, real-life relationships. Networking isn’t just something you do at professional mixers or conventions, rather, connections that leverage results are the ones we build every day. Networking is not an event, it’s a lifestyle! However, daily networking means you may need to stretch yourself socially, which can be a challenge for Americans. The APA defines Social Phobia as an (irrational) fear of looking stupid, and social phobia is especially common in the United States. Social phobia can be healthy, acting as a “social glue” in relationships and protecting our reputation. But is there a down side? Does social phobia keep us from advancing? Maybe more than we think!

Conversations: The Critical Link to Success

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

Conversations are a critical link in the chain of relationships that lead to success, so if you want to grow professionally you need to get over your nerves and genuinely enjoy people. Sweaty palms? That’s ok! The best way to conquer fear is to go out and get busy! Here is a wonderful visual memory “stack” to move conversations forward and empower you for more proactive, inspiring conversations.

The Conversational Stack 

Visual #1: A huge brass nameplate.
Introductions start with names, and people love talking about themselves! Use names early and often.

Visual #2: Atop the nameplate sits a large white house.
Ask where someone lives or where they grew up. When people talk about their hometown they loosen up and you find many common connections.

Visual #3: Inside the house is a family playing board games by the fire.
Ask about family and important relationships!

Visual #4: On the fireplace is a large work glove and a clock.
Work and daily tasks are a huge part of identity. Chat about work, school, or how they spend their TIME.

Visual #5: The work glove holds the tail of an airplane.
Many people adore traveling and talk for hours about their adventures.

Visual #6: The propeller of the airplane is a tennis racket.
Ask people about leisure, hobbies, and what brings them joy.

Visual #7: The airplane propeller is attached by a lightbulb.
People love to discuss books they’ve read or concepts of interest. People think cool thoughts; encourage them to SHARE!

Visual #8: On the lightbulb stands a Private First-Class soldier.
If you want to genuinely connect, never forget to ask about Problems, Frustrations, and Concerns.

Visual #9: The soldier holds a football goal post and a trophy.
If you want to inspire, be sure to ask about goals, dreams, and accomplishments. Affirm and encourage people too!

A Guaranteed Return on Investment

Why make conversation? Because success stems from relationships, and great conversations always bring a 100% return. So, go enjoy people, and stop in to see us soon. We look forward to more wonderful conversations with you this year!


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Send Me All the Shoes You’ve Got!

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A growing shoe company sought to stretch their global influence, sending their first salesman to Asia to set up shop. After several days, he sent this dire message: “Bring me back immediately, you’ve made a terrible mistake. People in this village never wear shoes.” Months later, an enthusiastic associate asked for the opportunity to lead an international sales effort, offering to move anywhere. He packed his things and moved to the Asian outpost. After no immediate feedback, the boss began to wonder if they’d made another costly mistake. Soon, an overseas message rang through with joy: “Send me all the shoes you’ve got. I’ve never seen so many prospects!”

They say delayed hope can make the heart sick, but a dream fulfilled is a tree of life. Wouldn’t you like to experience more of the latter? New dreams can enliven enthusiasm and bring fresh joy for the days to come. But often the drudgery of life keeps our backs bent and our steps heavy. We are slaves to the checklist, struggling to lift our eyes above the tyranny of the urgent to see strategic breaks that might be right before us. Do you notice opportunities that others don’t? Do you have a vision for something that is bigger than the status quo? Would you like to?

Opportunity Isn’t Knocking; It’s Passing

Often opportunity isn’t knocking; it is passing. Many days opportunity doesn’t come looking for us; instead, we need to aggressively seek new ideas and perspectives, banging on the door until we finally crash through. Creativity may come in bursts, but often it is something that happens through our ironclad commitment to grow and evolve. How can you grow in resourcefulness or notice opportunities you are currently overlooking?

Team perspective can motivate enormous momentum. Surround yourself with good people, especially those with gifts and experience different than yours. What may seem daunting to you may be an exhilarating challenge for others! If you work alone, consider contracting a consultant to grow your skill set. Or network with a private coach for problem-solving, brainstorming, and peer advising. Often when you are pigeon-holed in one industry, it is harder to see broad-level solutions.

Extreme Differentiation Turns Obstacles into Opportunity

In stretching perspective, don’t just think outside the box, think contrary to the box itself. This strategy, called extreme differentiation, helps you uncover opportunities hiding in plain sight as you note the current gaps in your industry and brainstorm options that are dramatically different than your competitors.  Extreme differentiation pushes you to address problems that your competitors aren’t even considering.

Commit yourself to being someone who tries to see potential in every person and every situation. When it seems you have reached a dead end, take a hope-filled breath and view it as an opportunity to build something better. Richard Branson, the founder of the Virgin Group, gave this example:

Thomas Edison knew a thing or two about turning an obstacle into an opportunity. When he was in his late sixties, his huge West Orange New Jersey laboratory burnt to the ground. Rather than cursing his luck and panicking, he gathered family and friends to marvel at the fire and immediately began planning for the future. Edison started plans for a much-improved lab, seeing the potential for improvement the disaster had presented. He said: “You can always make capital out of disaster. We’ve just cleared out a bunch of old rubbish! We’ll build bigger and better on these ruins.”

Find the good in whatever situation you’re presented with and you’ll be on your way to finding those hidden opportunities.

 

 


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A Blockhead Digital Character Shows 4 Ways to Do Marketing Right

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Stampy Longnose.

It’s not the kind of name that immediately translates visions of millionaire status or successful CEO personas leading fast-moving, highly successful companies. However, this moniker represents one of the most prolific and successful YouTube operations based on the concept of entertaining kids with Minecraft stories and humor all while generating real-time dollars in advertising income monthly. The marketing approach is one of the most effective used online today.

Simple Equals Incredible

Stampy Longnose, otherwise known as Joseph Garrett of Portsmouth, U.K., in real life is a young fellow in England at the ripe age of 23 years. He currently brings in a respectable gross income of 200,000 British pounds a month creating cartoons of his video game adventures in the world of Minecraft. The game itself is extremely simple to play, like an electronic world of toy building blocks, and the tools used to make the videos don’t require rocket science either. However, Mr. Garrett has managed to generate an incredible following online which in turn has created a viable advertising channel that he then monetizes for access to Mr. Garrett’s audience.

The marketing approach is grassroots and simplistic as well and can be broken down into four steps.

1) Have a recognizable and distinct voice that people remember.

Mr. Garrett’s online voice as he moves across the screen with his character is so different from his normal conversation that he easily translates into a memory-sticking character that then makes it easy to attach a brand to. Mental stickiness is a key factor in customer reception of brand development.

2) Have lots of content and be a good storyteller.

If you can’t tell good stories, find someone who can. Particularly for online marketing, a library of content is a must. Viewers don’t stop with one video; they want to consume and consume a lot. In fact, many of Mr. Garrett’s young viewers are so enamored with his Minecraft stories, they would rather watch his videos than play the game (shocking!).

3) Don’t do it alone.

As soon as the Stampy Longnose idea became a hit, Garrett built a solid team of helpers who provided additional characters to work with as well as give hands-on support with production. It’s not easy to write a 20-minute humor dialog that will appeal to a 9-year-old, but that’s the goal and to do it 100 times or more each month.

4) Don’t stop with a good thing; diversify!

The various characters of Stampy Longnose have also included Stampy the Cat, Stampy, Stampylonghead and so on. Each one of them is now fertile ground for additional merchandising for Mr. Garrett. The production potential is so big, he has now branched across the pond and set up shop in Los Angeles to partner with additional revenue ideas based on the original online Minecraft characters Garrett created. Subscribing to the maxim that good ideas don’t stay good or unique for long, Mr. Garrett is actively seeking new venues for his entertainment product and audiences not yet familiar with his funny way that makes kids laugh.

What Do You Want to be When You Grow Up?

So, when you ask your young child tonight what they want to be when they grow up, don’t be surprised if he or she says a YouTuber instead of an astronaut or scientist. Given Mr. Garrett’s example above, more up and coming business owners should be looking at what worked for the online star and why they aren’t doing the same things to achieve marketing success with their customers.


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