5 Meeting Rules You’ll Actually Want to Adopt.

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Are meetings something that you would consider magical at your organization? No? Why not? Aren’t meetings a place to collaborate, share ideas, dream big dreams and then make things happen?

Few business people would describe meetings using terms like actionable, positive, critical and focused . . . yet those are the terms that help define success in moving the organization forward.

Communication methods are imperfect as a whole. While you can create a business plan via a series of emails, it’s inefficient and the plan will often lack creativity. The same goes for one-on-one meetings. Team meetings are the ideal way to build energy and enthusiasm for a new idea and generate actionable outcomes, but without the proper structure, even these meetings can be considered wasted time.

Here are 5 rules that will help keep your meetings on pace, on target, and provide you with the successful outcomes that you need from your time together.

1. Start With An Agenda

No, you shouldn’t begin with ‘What will it take to fill an hour of team meeting time this week?’, because if that’s your first thought then you’re already sunk. Request that team members send agenda items at least 24 hours before the meeting time and consolidate them to form your agenda. Keep in mind the flow of topics, and be sure you’re leaving time for strategic conversations. Leave items that may fall into deep tactical minutiae to the end of your agenda.

2. Plan for Takeaways 

Consider the consensus that you’re attempting to build with your meeting, or what your takeaway should be. Perhaps you need someone to volunteer for a new project, or you just need to inform a group about a direction that will impact their work. If you feel that there may be some pushback to your ideas within the room, look for a partner who will be in the meeting who can help support your point. If an item that was on your agenda doesn’t have a clear actionable, add it to a parking lot for a later date.

3. Keep Time Sacred 

Time is money, and never is that more true than when you have 3-15 individuals in a room together meeting without a timeline or agenda. Based on your agenda, break down how long each portion of the conversation should take and allot time accordingly. If your meeting should only need 23 minutes, then schedule that much time — perhaps plus a few minutes extra. Be a stickler about keeping conversations in check and moving the agenda along to hit key points in your list.

4. Consider a Drive-By 

Just need to chat with a few people about a simple topic? Instead of finding space and time for a full-fledged meeting, consider a 5-minute drive-by or stand up meeting. Grab a few people and huddle around a desk or common area, hash through your questions or concerns and let everyone get back to their day. In the same amount of time that you might take to walk and get a cup of coffee, you’ve made a decision, kept others updated on important points, and reduced the overall inefficiency of the day. The time for small talk can be over lunch; use these drive-bys to distill your ideas into the length of an elevator pitch. This may be uncomfortable for some people as it requires checking your ego at the door, but teams that are able to adopt these policies can become much more agile.

5. Keep it Moving

Always focus on the end result and what you need to keep your projects moving. This could be anything from an approval by a superior, someone agreeing to take on a task, or even consensus that you’re heading in the right direction. Capture takeaways and next steps, and most importantly — the name of the responsible party and when the result should be delivered. This will keep your meetings on task and team focused.

The word ‘meeting’ doesn’t have to be a negative concept. Instead, use these 5 meeting rules to adopt a culture of forward motion, positivity, and respect within the organization that will drive success both now and in the future. This isn’t a one-time change to how you approach meetings, but an organization-wide initiative to take back your time and productivity.

 


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Print Advertising Feels Like Printing Money.

 

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Wouldn’t it be great if you could print your own money? Life would be so much easier, right? Well, maybe not, but here’s a little secret that feels like printing money: print advertising.

Print Advertising is Like Printing Money

Good advertising can go a long way for your business. Sometimes it’s hard to explain what good advertising is, but you know it when you’ve seen it. Whether it’s a heartfelt image or a tagline that makes you think, there’s just something about incredible advertising that has a way to move and motivate you.

Good print advertising can inspire you to make a change, donate to a cause, or purchase that cool, new tech device. It provides everyone who passes it, holds it, or takes it out of a mailbox the chance to see that printed information. And, since print advertising is often locally targeted, it means that you can create a far more personal connection to your community than you can with digital ads.

Every time someone sees your printed advertisement and, in turn, goes in and buys a product or service from you, you’re essentially printing your own money! These customers may have never come to your business and purchased your product or service without seeing the advertisement.

You Like What You See, You Buy What You Like

Picture this: You’re walking down the street. Maybe you just finished grabbing a coffee with a friend, and you’re heading back to your car. You check your watch to make sure you’re still on time to pick up the kids from school. You look up and there, on the side of a building, is a poster for a brand new product one of the local boutiques is offering. It stops you in your tracks as you gaze up at it. It’s incredible! How come nobody else ever thought of that before! You pull out your phone and snap a picture, so you remember to pick up the item later.

All of this is the power of print advertisement. People pay little mind to online advertisements, and TV ads are often on while the viewer is off grabbing another beverage from the kitchen. Print ads, however, are there regardless of what a person is doing and how often they pass a certain intersection. And every time someone sees the advertisement and buys something, you’ve just printed more of your own money.

So, what are you waiting for? Now is the time to start printing your own money in the form of print advertising!

 


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Family Support is Key for Succession in a Family Business

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Running a successful family business inevitably comes to a critical decision – how to continue the business when the current business owner decides it is time to retire and step away? Some decide to shut the business down

Others sell it to an outsider. Still, others decide to groom a family member to take over, but this can be fraught with risk if the young person turns out to not be interested, prepared, or the right fit.

Ready for a Change

Virenda Gupta found himself in a critical decision place when he was ready to enjoy the rewards of his own hard work building his property tax consultancy. Founded in 1986, RETC was a well-run operation that had taken years and years of dedication, especially in the highly technical accounting world of tax advising. But it was time for Virenda to travel, see family, go back to his historical home in India for visits, and reap some rewards for a change. However, RETC needed to still be managed and directed.

Positioning for Success

Virenda’s son, Amish, had initially brought up the hard topic, but both men were engaged and ready to really address the matter on all the key topics of compensation, authority, and ownership. Because they were willing to take it seriously, Virenda and Amish were able to craft a functional and working succession plan, ensuring RETC was positioned to continue for decades to come. And this was a key shift that is essential for family transition; if the current owner cannot envision handing over the reins, the succession discussion with a family member almost always ends in frustration.

Virenda’s willingness to work towards succession is not common. In fact, only one out of three family businesses make it to a second owner generation, and only a little more than one out of ten make it to a third family generation. Beyond that, the figure gets down to a single percentage digit below 5 percent. However, some of the greatest resistance is manageable; owners have to get past their role of making all the decisions leading to success and let someone else step forward. And that includes making mistakes. Planning is a key aspect, and smart owners start well ahead of a succession date, grooming potential family replacements years before. There is no 24-hour decision-making in this approach.

Proof Beyond Just Being Family

Virenda is lucky; his son wants the leadership role and is qualified. In almost one out of two cases a non-family member is more qualified to take the leadership role instead. Virenda made a key step to ensure his family was prepared. He chose his son as a potential successor after Amish had proven himself capable doing the work. He then let Amish work elsewhere and earn his stripes versus being protected internally due to just being family. Virenda then had to convince Amish to come back and take the role versus staying on the lucrative path he was already on with big corporations. That meant providing a real path and share for Amish instead of just a figurehead position.

How to Do it Right

Experts are in agreement on the key points of family success:

  • Don’t pressure kids to take on a role they are not prepared for.
  • Take on the tough conversation of succession and embrace it honestly with every detail.
  • Get children involved early, foster their interest and love for the business, and then make sure they have all the training needed.
  • Work as a team with everyone having a vested interested in the business’ success. Ownership is personal and drives people to commit.

Virenda is now enjoying travel and time to relax in his retirement, and Amish is fully-engaged in his role as RETC’s leader. Their story is both a case study of what’s done right in a family business succession as well what it takes to prepare for that moment.

 

 


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Keeping Employees Engaged During the Dreaded Month of January

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Returning to work after the fun and
exciting Christmas season can feel like
an uphill battle. If you really want to keep
your employees happy, healthy, and engaged during the dreaded month of January, there
are a number of essential things to keep in mind.

Encourage Your Employees to Spend Time Outside

Part of the reason why January is so terrible for so many people comes down to SAD, or “Seasonal Affective Disorder.” It’s a very specific type of depression that relates to changes in the seasons and is often brought about by how cold and dreary January has a tendency to be.

The key to combating this is, thankfully, a simple one – encourage your employees to get outdoors as much as possible. Take them out for lunch at that great new restaurant down the block and insist that you all walk there. Get as much natural light into your workplace as possible. Even getting just fifteen minutes of quality sunlight exposure every day can have a big impact on their mood and their productivity.

Along these same lines, consider starting an exercise program at your office in the new year. Not only will this play an important long-term role in keeping your workforce as healthy as possible, but this type of physical activity will also go a long way towards combating SAD head-on.

Encourage Frequent Breaks

It’s important to take an active role in the work/life balance of your employees during the Christmas season, particularly when their attention is being pulled in so many different directions at once. Guess what? This idea doesn’t stop being any more important just because the calendar now says “January 1.”

Look for any opportunity that you can find to give people a bit of a break from the important tasks at hand. People always need to recharge, but this will become especially important during January and the rest of the cold winter months of the year. Make sure that people are getting out of the office and home at a decent hour, too. Once again, you may think that pulling long hours will help productivity in the long run, but all you’re doing is compromising the quality of the work that people can provide you.

While it’s true that nobody (yourself likely included) likes to return to work after the fun of the Christmas and New Year season, it isn’t as bad as you probably think it is. Indeed, so much of keeping employees engaged during January comes down to a matter of perspective – one that you can fully control just by remembering tips and tricks like those outlined above.

 


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Branded Promotional Products Make a HUGE Marketing Impact

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People love free stuff; they always have, they always will. This is why branded promotional products are so effective. It doesn’t even necessarily matter what “it” is. So long as it’s free, people are going to come running.

Choosing the right type of promotional products can have a huge marketing impact because of their longevity and because they’re functional in a way that people truly appreciate. If you’re thinking about experimenting with branded promotional products but aren’t sure if it’s something that will be worth your time and effort, here are a few key reasons why now would be an excellent time to start.

Branded Promotional Products Earn You the Right Kind of Attention

According to a recent study, 53% of people used some type of promotional product at least once per week. More than that, six out of every 10 of them said that they tend to keep promotional products for up to two years.

This means that when you invest money in creating that attractive and helpful branded tote bag, you’re essentially putting a piece of marketing collateral out into the world that someone will carry with them for around two years. That is 24 months worth of opportunities for them to use that bag in public, acting essentially as a walking billboard. That’s a long period of time to effortlessly keep your brand at the forefront of someone’s mind.

Integrating Branded Promotional Products Into Your Larger Campaigns

Branded promotional products compliment your other marketing efforts and earn a place among all the other techniques you’re using. You also need to know when and where to roll them out. If you’re the type of company that will be appearing at a trade show, for example, branded promotional products like USB chargers or even fidget spinners are terrific because they can attract attention to your booth and help guarantee that every personal interaction gets off on the right foot.

Think about it like this – the first known use of branded products as a form of marketing dates all the way back to 1789when a guy you may have heard of named George Washington was trying to get elected president. The commemorative buttons he used at the time undeniably made an impact on the message he was trying to spread. If it worked for George Washington, you could bet that it will work pretty well for you, too.

When you also consider the fact that adding a promotional product into your larger marketing strategy can increase the effectiveness of your other types of collateral by up to 44%, you begin to get a better understanding of why the “all of the above” strategy is one that is more than worth exploring.

 


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A Blockhead Digital Character Shows 4 Ways to Do Marketing Right

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Stampy Longnose.

It’s not the kind of name that immediately translates visions of millionaire status or successful CEO personas leading fast-moving, highly successful companies. However, this moniker represents one of the most prolific and successful YouTube operations based on the concept of entertaining kids with Minecraft stories and humor all while generating real-time dollars in advertising income monthly. The marketing approach is one of the most effective used online today.

Simple Equals Incredible

Stampy Longnose, otherwise known as Joseph Garrett of Portsmouth, U.K., in real life is a young fellow in England at the ripe age of 23 years. He currently brings in a respectable gross income of 200,000 British pounds a month creating cartoons of his video game adventures in the world of Minecraft. The game itself is extremely simple to play, like an electronic world of toy building blocks, and the tools used to make the videos don’t require rocket science either. However, Mr. Garrett has managed to generate an incredible following online which in turn has created a viable advertising channel that he then monetizes for access to Mr. Garrett’s audience.

The marketing approach is grassroots and simplistic as well and can be broken down into four steps.

1) Have a recognizable and distinct voice that people remember.

Mr. Garrett’s online voice as he moves across the screen with his character is so different from his normal conversation that he easily translates into a memory-sticking character that then makes it easy to attach a brand to. Mental stickiness is a key factor in customer reception of brand development.

2) Have lots of content and be a good storyteller.

If you can’t tell good stories, find someone who can. Particularly for online marketing, a library of content is a must. Viewers don’t stop with one video; they want to consume and consume a lot. In fact, many of Mr. Garrett’s young viewers are so enamored with his Minecraft stories, they would rather watch his videos than play the game (shocking!).

3) Don’t do it alone.

As soon as the Stampy Longnose idea became a hit, Garrett built a solid team of helpers who provided additional characters to work with as well as give hands-on support with production. It’s not easy to write a 20-minute humor dialog that will appeal to a 9-year-old, but that’s the goal and to do it 100 times or more each month.

4) Don’t stop with a good thing; diversify!

The various characters of Stampy Longnose have also included Stampy the Cat, Stampy, Stampylonghead and so on. Each one of them is now fertile ground for additional merchandising for Mr. Garrett. The production potential is so big, he has now branched across the pond and set up shop in Los Angeles to partner with additional revenue ideas based on the original online Minecraft characters Garrett created. Subscribing to the maxim that good ideas don’t stay good or unique for long, Mr. Garrett is actively seeking new venues for his entertainment product and audiences not yet familiar with his funny way that makes kids laugh.

What Do You Want to be When You Grow Up?

So, when you ask your young child tonight what they want to be when they grow up, don’t be surprised if he or she says a YouTuber instead of an astronaut or scientist. Given Mr. Garrett’s example above, more up and coming business owners should be looking at what worked for the online star and why they aren’t doing the same things to achieve marketing success with their customers.


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Post-Show Followup Techniques You Will Want to “Borrow”

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Trade shows are one of the most exhausting, yet exhilarating, ways to spend your marketing dollars. You not only get to meet with your customers face-to-face, but you can also see what your competitors are up to, get great ideas for the future, and generally feed off the energy on the show floor. However, if you’re not using the time after you return to the office effectively, you may be wasting much of the goodwill that you created at the show. Here are some great tips and techniques from marketers that will help you knock your post-show communication out of the park.

Capture Contacts Logically

Before you even start to pull together samples and brochures for your event, you need to determine the best way to capture contacts for later follow-up. This could be anything from a name badge scanner provided by the event coordinators to the low-tech solution of a giveaway fishbowl where contacts drop in their business cards. Simply gathering the information isn’t enough, you need a solid plan in place of how you’re going to get these new names and their requests into an actionable marketing database.

Create a Specific CTA

Your call to action is just that: a way to encourage your audience to take a specific action that leads to your desired result. Starting with the end in mind allows you to craft a campaign where each step builds towards the logical conclusion — your customer placing an order or asking for a demo. The first step may be a quick email, while the next step could include mailing a sample with a custom printed letter. A final step of a phone call or postcard a few weeks after the show proves to your audience that you’re committed to meeting (and exceeding!) their expectations.

Sort and Assign Leads

If you’re using an automated solution for capturing leads, you may wish to begin immediately by sending an email as soon as you return from the show. If this isn’t possible due to volume, go through your lists and segment your leads into hot, warm, and cold. If you’re able to immediately assign the hot leads to a team member to call and can convert them to customers, great! Most people spend a day or two regrouping after a show, so timing is everything. Call too soon, and you’re likely to get a voicemail recording which is generally a dead end. Call too long after the show, and people have forgotten all about you. This is one of the reasons that a branded, high-quality print piece is a fantastic followup. If you start your print project quickly, your materials can be there soon after your prospects are back in the office.

Nurture Your Prospects

Create a formal and ongoing communication strategy that allows you to continue the conversation with your various audiences. Some people may be very interested in your products or services, but perhaps they don’t have the budget to start a project immediately. Others may be lukewarm in their interest levels, but you can see how you’re adding value to their organization. What’s important is that you tailor your messaging to your audience to convert as many as possible into customers.

Now that you know the basics of trade show and event follow-up, you’re ready to hit the road. You will see the true benefits of growing your audience and communicating effectively with all the new customers and sales coming your way!

 


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4 Ways to Stop Your Team from Falling Apart

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Working through some concepts.

There are times in every supervisor’s work life that you can feel everything going off the rails — projects don’t sync up as they should, laughter feels forced within your team, and the energy levels are low.
While it may feel like everything is falling apart at the seams, and you’re not sure what you can do, don’t give up! There are ways to bring teamwork back to your team, but it will take some work to rebuild trust between team members and realign your focus to the future.

Even the most high-performing teams have moments of doubt that can be introduced by stress or fear. These negative emotions could overtake a team or its leader, but the first step is re-imagining the future and then casting that vision to your team.

Prevention is Worth a Pound of Cure

While it may be too late if your team has already entered a downward spiral, preventing negativity from happening is always the best alternative to a team that’s coming apart at the seams. Getting to know your team, understanding their motivations and stressors, and working hard when you need to will help you become a trusted member of your team — and not just the leader.

Spending time together bonding in good times will help sustain your relationship during times of difficulty, both with each individual team member and the team as a whole. This trust doesn’t come overnight but is worth the time spent building it in the long run.

Slowing the Negativity

Perhaps your team has just begun showing signs of stress, such as team members being unwilling to contribute in meetings, leaving early, or losing energy early in the day. If you look up in the afternoon and everyone is wandering around looking aimless instead of focused on work or building relationships, it’s past time to get more involved in your team’s dynamics.

Start by talking to someone on your team, either the person who is seemingly the most stressed or one with whom you have the most trust built up. See if you can determine what the root cause of the uncertainty is, and look for potential options for resolution together.

Returning from the Brink

If your team is truly on the brink of collapse, with your best and brightest team members disengaged and actively looking for other opportunities, it’s time to take more drastic measures. Consider asking your human resources department if they’re hearing any rumors about what’s happening, or pull the team together as a whole in an offsite meeting to add to their comfort level.

Request that they be open and honest with you about challenges that they’re encountering — either within the team, outside the team or even outside the organization.

Take Charge of Results

You also must face the possibility that you as the leader are the problem, which can be painful and difficult to accept. However, you must first look to make changes in your own leadership style in order to help salvage your team’s success.

Take responsibility for finding a solution, and don’t be afraid to claim accountability when things aren’t going as you had planned. Too often, leaders find themselves in a situation that feels hopeless and attempt to look externally to find the problem.

If there is truly someone on your team who is causing the excessive negativity, know when it’s time to make the difficult decision and make a change in personnel. Sometimes, all it takes is removing a negative influence or underperformer to bring your team back to center.

Today’s organizations are moving quickly and chasing many different initiatives at once. Managing people is always a balancing act: creating a culture of learning and accountability while allowing people the space they need to take appropriate chances. Fortunately, nearly every team can be brought back from a downward spiral with time, effort, and loads of positive energy from its leader.

 


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Millennials Hate your Marketing — Here’s Why (and what you can do about it)


You’ve done it! You researched the young adult market, identified their buying power, and now that “just for millennials” campaign has launched and you’re waiting for the leads to roll in. But instead, nothing happens.

What’s behind the lack of attention and response from this coveted age group? Adults under the age of 30 make up about 1.4% of the U.S. population and pack about 1.3 trillion in buying power domestically. This massive market is made up of savvy consumers who are digital natives and who are very aware of marketing and advertising.

So, why aren’t they paying attention to your marketing? It could be one of these three reasons.

You Treat Them as an Afterthought

It’s a common misconception that millennials, particularly young ones, don’t have the money to buy things or that they waste their money on the wrong things, like avocado toast and pumpkin spice lattes. The problem with this approach is that brands who see these young adults in this way tend to promote the most heavily discounted or bottom of the line products using cost-conscious gimmicks.

Both entry-level products and marketing gimmicks drive millennials away. These savvy users what the newest, the latest and the best, and they can pay for it. Don’t assume your youngest targets can’t afford your best or most recent models. If they are truly captivated with your brand, they’ll find a way. Offer your best products and your most innovative lineup to this group and if they like what you have to share, they’ll keep coming back for more.

You Roll out a “Millennial” Product

You may call it that internally, but labeling your product as a millennial offering is a sure way to drive young adults away from it. Promote it that way on social media and you could get a lot of attention – in a negative way. That innate disapproval of marketing means that millennials are going to be suspicious of any product that announces itself as aimed at them (and could even mock it relentlessly online). You can target millennials with a campaign, approach, or product, but don’t overtly mention it in your materials to avoid a backlash.

You’re Not Social

If you’re dabbling in social media because you are supposed to, but not truly interacting, you’re likely driving away the very consumers you want to attract. Millennials are social media savvy and use channels regularly for entertainment, engagement, and social chatter. A steady stream of promotion is going to drive these coveted young adults away. Instead, pull back on the promotions and truly engage.

If you have an employee who already loves social media, this might be the right person to have monitor and post, even if they are not officially on your marketing team. Social media channels that speak to and “get” millennials can lead to huge brand success, while a mismatch in your messaging can cause millennials to see your brand as out of touch or irrelevant.

Harnessing the power of this massive demographic is well worth the effort, but the first step is ensuring that your current messaging isn’t driving your young adult targets away from your brand. Taking the time to learn how millennials spend money, what matters to them, and even why they love engagement so much can help you tailor your efforts to resonate with this coveted group.


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How to Inspire Those Around You Like the True Leader You Were Meant to Be


Even business professionals with the best of intentions often make the mistake of assuming that solid leadership is about one thing and one thing only: delegating responsibility. You’ve worked hard your whole life and you’ve ascended through the ranks – now is the time when people should start listening to what you have to say, right?

Yes, but not in the way you think.

You’re the Inspiration

In truth, employees shouldn’t be doing what you say just because you’re the one saying it. They should be following your guidance because they want to, they’re inspired to, and if given the opportunity, they’d be steering that proverbial ship in the same direction that you’ve chosen. To get there, though, you’re going to have to do more than just bark orders. You’re going to have to inspire. Here are a few key things to keep in mind when trying to inspire others.

Leaders Who Inspire Support Their Employees in More Ways Than One

One of the most common traits among leaders who inspire their workforce is that they tend to support their employees, both personally and professionally. After all, everyone wants to have meaning in their lives and wants to be encouraged to follow their passions.

To help support this, you need to create an environment where learning is encouraged and where everyone feels like you have your own personal interest in their success. You need to be a leader that fosters development – someone who looks for and utilizes every opportunity for a person to take a positive step forward. Doing this won’t just inspire pride in one’s work, it’ll go a long way towards inspiring loyalty, too.

Inspirational Leaders Set the Tone

Another essential trait that you’ll need to focus on to both inspire those around you and to become the true leader you were meant to be is to lead by example. This goes far beyond just “treat others how you want to be treated.” You need to show that you’re willing to do what you want others to do, too. Never ask someone to do something that you would never be willing to do yourself. Don’t be afraid to get in there and get your hands dirty, so to speak. If you want your team to put in long hours and work hard on that next big project, you have to put your money where your mouth is and show that you’re ready and willing to do the same.

Inspirational Leaders Value Trust Above All Else

A truly inspirational leader knows that human beings are exactly that – human. The road to success isn’t going to be an easy one and if you aren’t willing to trust the employees around you, they will soon recede into their comfort zone. They’ll quickly start to feel like the risk of stepping outside that box isn’t worth it and that the environment they’re spending so much time in just doesn’t support them in doing so anyway.

By trusting your employees (and being willing to accept that not every challenge is a simple one to overcome), you’re creating a situation where people are more willing to take on challenges and risk any failures that come their way. You need to show people that even if something goes wrong, you believe in them and that you have their back. You need to make them believe that even when they have a setback, you’ll still be by their side, urging them to move forward. Rest assured, at that point, they will.


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