From Ideas to Reality: The Basics of 3D Printing

3D print capabilities are growing substantially, and soon, they will be a regular part of our ever-changing industry.

While relatively new to the market, 3D printing is here to stay. In 1984, Charles Hull developed the technology for printing physical 3D objects from digital data. As the industry advanced, so did the popularity and affordability of this technology. Today, 3D printing is taking business by storm: growth in this field is expected to expand by 31% each year (to a projected $21 billion market in 2020!).

Create What You Imagine

What is 3D printing?

A 3D printer is a manufacturing tool used to create three-dimensional objects that have been designed on a computer. Once an object is designed, it can be imported into software specific to the printer in use, which will slice the parts and send the printer a list of paths and directions to create the item. 3D printers have a wide range of shapes, sizes, and types, but all of them lay down (or “cure”) materials layer by layer, fusing them to create a three-dimensional object.

In today’s competitive business environment, marketing that brings individuality can certainly hit home. 3D print marketing campaigns are distinct, original, and a whole lot of fun. Here are three examples of companies that have gone the extra mile with 3D print:

  • Coca-Cola invited consumers to create mini versions of themselves in a gamified mobile app to promote its mini coke bottles. Photographs of users were transformed into images for a 3D model and sculpted into tiny statue keepsakes made of colored sandstone.
  • Nokia made a 3D printing kit available for its customers, enabling them to print customized covers for its Lumia 820 (later surprising several bloggers during the Mobile World Congress with a 3D-printed case showing their blog’s Twitter avatars).
  • In 2014, BelVita breakfast biscuits decided to turn tweets into action with its #MorningWin campaign. Fans who tweeted their morning success stories were eligible to win a 3D-printed trophy depicting their tweet in action. BelVita also turned submissions into a series of funny videos. Overall, #MorningWin generated 80 million social media impressions and over 11,000 new Twitter followers. Sales increased by 104% in one year!

A Hands OFF Process

3D printing allows designers to go straight from concepts to physical models while bringing ideas to life in a very short time.

3D printers employ a variety of materials, including plastics, polymers, steel, titanium, gold, and ceramic. This versatility means 3D printed models can be used for everything from artistic sculptures to personalized jewelry or even custom prosthetics and airplane components. Even 3D scans of individual people can be printed and modified to suit the end recipient.

As this technology progresses, entrepreneurs will find that their products may be as distinct as each client, and as wild as their ability to imagine. With 3D print, almost anything will be possible to dream, to draft, and to do!

New technology makes out life better and more interesting. We try to use new technology in printing and design and help you with your marketing.

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Keep Things Real with Four Animated Design Tricks

While you may not be able to launch a 3D billboard and party-train campaign, you can to stop traffic with 3D elements and hot design trends from 2019.

Here are four animated styles with practical examples to try in your next printed piece.

Three-Dimensional Designs

3D works seem to be everywhere right now: entire compositions that have so much depth, you can’t help but reach out and touch them.

Examples include 3D typography (that works with any kind of font rendering), metallic 3D pipes pulsing with neon electricity, or effervescent 3D poster compositions that jump off the page and make it impossible to look elsewhere.

Asymmetrical Layouts

While rigid designs have been standard for several years, layouts that break free from the predictable grid are now soaring in popularity.

Asymmetrical balance results from using unequal visual weight on each side of your page. For example, one side might contain a dominant element, which is balanced by lesser focal points or light elements on the other.

Asymmetrical balance is more dynamic and interesting. It evokes feelings of modernism, movement, vitality, and curiosity as viewers pause to peruse the design. Box elements within a page, stepped or tabbed layering, or the powerful use of negative space are all strategies for creating products that feel more customized and alive.

Open Compositions

Ready to throw off decaying designs of the past?

For years, illustrators have put frames around design elements, encasing them in boxes, frames, and in strict order. Today, viewers crave open, airy designs which seem to offer only part of the whole picture.

Allow your layouts to embrace white space with elements that feel loosely connected or even chaotic. Play with composition to make each part look like it’s continuing off the page to infinity. This allows viewers to engage with your image, using their imagination to wonder what else is out there.

Duotones and Gradients

In the 90s, gradients were a popular way to add color and depth to designs.

They came back in a big way in 2018, enhancing flat designs, adding color overlays to photos, and adding texture to backgrounds of all kinds. Gradients, or “color transitions,” are a gradual blending from one color to two or three others, blending similar colors (like different shades of blue) or completing contrasting colors (like purple and red). Gradients can be bold or subtle, modern or rustic, the focal point or the background. They can be used in logos, packaging, business cards, or photo overlays.

Find your favorite color schemes and go to town, because the energy of these stunning color transitions can elevate the vivacity of any design.

It’s an exciting time for design, especially when technology continues to allow us to push the limits. Have fun experimenting with us and make 2019 a year to look your best in print!

Give us a call, ask a quote, design or order your printing online!


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