The truth about direct mail marketing campaigns – still effective after all of these years; and yes, even to millennials

Direct mail marketing - to millennials

There has been quite a backlash from The New York Times blockbuster article last weekend claiming that social media giant sites Facebook, Twitter, Instagram and others routinely look the other way (some would say even encourage) when fake and paid-for profiles make up a significant portion of a member’s group of followers. Part of the narrative is that internet marketing numbers have been over-hyped from the beginning, and that this latest expose should come as no surprise to anyone who has followed the history of online marketing.

The overstating of subscriber and follower numbers and impact is a reminder that there are other, often more reliable forms of marketing that are available to your business. With the right advisor to guide you while also helping you to create, design and execute a highly effective Direct Mail marketing campaign, you can reap significant financial benefits from your marketing budget. In the West Palm Beach market, Print It Plus is one of the very few printing, branding, advertising and marketing companies that has the expertise in all of those areas to help you maximize your return on investment on your direct mail campaign.

Is it true that direct mail can still be an effective and cost-effective marketing tool for your business? Yes. And do not take our word for it. There have been numerous studies conducted by well-respected companies in recent years highlighting that even millennials – yes, millennials! – read and utilize information and coupons they receive in their physical mailboxes. How attracted to direct mail are millennials?

Recent studies report the following data:

A study cited in a 2013 article in Compu-Mail shows:

And here are additional statistics cited from another recent article on Digitaldogdirect.com:

  • 90% of Millennials said they would prefer postal delivery over email when receiving promotional items. (Source)
  • 82 percent of Millennials read direct mail from retail brands and more than half (54 percent) look forward to receiving hard-copy retail catalogs in the mail. (Source)
  • 73% of Millennials use direct mail coupons when making purchases. (Source)
  • 63% of Millennials who responded to a direct mail piece within the past three months made a purchase. (Source)
  • 90 percent of Millennials think direct mail advertising is reliable. (Source)
  • Those ages 18 to 21 read mailings immediately 62 percent of the time. (Source)
  • 25% of Millennials consider reading direct mail a leisure activity. (Source)
  • 80% of Millennials want brands to entertain them, and they find direct mail entertaining. (Source)

 

The bottom line is that a well-strategized plan using Direct Mail and/or Every Door Direct Mail campaigns will get your business a significant amount of exposure to potential customers, even when they are millennials.

At Print It Plus we can help you with all of your marketing ideas, including showing you how to incorporate a powerful direct mail campaign into your plan for 2018. In addition to our knowledge of every door direct mail (EDDM) and all other aspects of direct mail, we offer custom design and production for all of your marketing pieces including on vehicle wraps, posters, banners, signs and all printed materials. We also offer mailing, branding, business stationery and business cards, marketing collateral, variable data printing, promotional products, websites and secure web form services for medical offices.  It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton. Ask about our free pick-up and delivery throughout the county on your order, as well!

To talk with our account team, one of our designers or to place an order, contact us today by calling us at (561) 790-0884. You can also visit our website at HTTP://WWW.PRINTITPLUS.COM or email us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES throughout this new year of 2018 and well into the future!

 

Here are links to the two articles mentioned above:

Here are links to four other articles with more data which further supports millennials’ attraction for and significant usage of direct mail.

You want success in your business in 2018? Set up your marketing budget monthly so it works the whole year through

12 Months of Marketing Planning for 2018

As 2017 draws to a close this is a time to look backward and forward in your business. You look back at the year that has just passed and evaluate your company’s performance. What events did you plan for? Which ones took you by surprise? Did you do better than you projected coming into the year, or worse?

Just as importantly, your projections and plans for 2018 should already be well under way. One of the most important aspects of your business plan for next year should be your Marketing Plan. Particularly if the budget you are allocating for marketing is limited.

Why? Because an unfocused marketing plan can cost your company a fortune as you spend money in areas that are not giving the return on investment needed while not allocating enough funds in areas that would yield higher results.

Have you gotten as far as deciding on your budget? If yes, great. If not, that is ok – but you certainly want to have at least a general idea working toward a realistic amount that you are ready to move forward with by the beginning of the year. The most important aspect of deciding on your budget is: be realistic, but do not be too tight. You may have grand marketing plans for the new year, but if you don’t have the budget set correctly, you will run out of money for marketing long before 2018 ends… and most likely with an inadequate return on investment (ROI).

Therefore, your marketing “Game Plan” should include monthly budgets that make up the larger yearly budget. In this way you can budget for a variety of different marketing efforts that may include: a new or updated/upgraded website; a direct mail campaign; a vehicle wrap for your vehicle, or your entire fleet; new or updated branding; advertising in focused areas, either through more traditional outlets (magazines, newspapers or banners) or on the internet through social media advertising or banner ads.

If you budget correctly you will even have enough left for some memorable promotional gifts for your valued clients, future clients, vendors and/or employees when the 2018 holiday season rolls around next year.

One last thing: you must always remember to “Measure Your Results” of every campaign. Also known as Metrics, these measurements are another area where many companies, particularly small companies where the owner and management wear multiple hats, tend to forget. Not measuring a marketing campaign’s results can cost you money and results.

In fact, that is such a big mistake that the very future of your company may depend on the accuracy of your measuring the results of each and every one of your marketing campaigns. Why? Because running marketing campaigns that do not produce enough ROI can doom a company to a financial setback that it can never recover from.

Creating and implementing integrated successful marketing campaigns throughout 2018 and beyond can be the life blood of your business. In the modern world, there are countless platforms for advertising and communicating with potential clients. A well-orchestrated campaign will not only reach a large audience, but it will also help increase brand recognition and drive people to your company. The New Year offers a perfect opportunity to get started with a bang by putting an effective, multi-faceted marketing campaign to work for your business.

At Print it Plus we love to help you convert your ideas into a cohesive, integrated marketing plan. We work with you not just at the beginning of the year, but for the entire year through to the end.  We help to build the brand of your company through a variety of print, mail, direct mail, vehicle wraps, advertising, marketing campaigns and superior website design.

We work with companies from Miami, Fort Lauderdale, Boca Raton, Delray Beach, Boynton Beach, West Palm Beach, Royal Palm Beach, Wellington, Belle Glade, Palm Beach Gardens, Jupiter and Stuart, Florida to help them maximize their marketing, printing, advertising and branding efforts.

Contact us at HTTP://WWW.PRINTITPLUS.COM to learn more about how we can help YOU to CREATE INFINITE POSSIBILITIES in 2018… and beyond!