Business Cards: Why They’re Still an Important Marketing Tool in the Digital World

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With all of the talk about the importance of properly marketing your product or service, it’s important not to overlook the most valuable commodity of all: yourself. As much as that beautiful-looking flyer attracts the right type of attention for your product, a business card is designed to do the same for both your professional image and your career as a whole.

But do business cards still have a place in a digital world? In an era where finding someone is easier than ever thanks to tools like social media, do people still need to go through designing, printing, and handing out a business card? The answer is one that might surprise you.

Business Cards: By the Numbers

Just going off of statistics, it’s easy to see that the answer to the question “are business cards still an important tool in a digital world?” is a resounding YES. According to one study, there are about 10 billion(!) business cards printed in the United States each year – or roughly 27 million each day.

But diving deeper, it’s clear that business cards perform a function that goes far beyond just handing out contact information. They actually serve an important role in your business at large, too. For every 2,000 business cards that you pass out, you can expect your sales to increase by an average of 2.5%. Business cards do everything from show someone you’re serious to increase personal brand recognition and awareness.

One of the major strengths of print marketing and the use of business card is that they’re physical. They’re something tangible that people can hold in their hand and, most importantly, share with friends and other family members. In an era where people are getting bombarded by more digital messages than ever and emails can be deleted in seconds (and people can be muted on social networking sites like Twitter), never underestimate how essential this simple fact really is.

The Power of the First Impression

Just because business cards still serve a purpose does not mean that all business cards are created equally. There are a number of design tips that you can use to make the RIGHT kind of first impression the next time you hand out your card to a customer or at that next big networking event.

StatisticBrain estimates that prospective clients will hold onto a color-filled business card a full ten times longer than they will a standard white card. Color also increases the impact of engagement on a person’s ability to follow simple directions; this is an advantage too powerful to ignore.

Approximately seventy-two percent of people say that they judge the company or brand that a person works for based on the quality of their business card. Likewise, thirty-nine percent of those who responded to a survey said that they would choose NOT to do business with someone if they had a “cheap-looking” business card.

Business cards are still essential in a digital world, and that means you need to devote the time to doing them well.


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Using the Holiday Season to Your Advantage in Your Marketing

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When it comes to marketing success, the importance of a timely, relevant campaign cannot be overstated enough. You see this all the time with major brands – some big event is going on somewhere in the world like the Super Bowl and marketers rush to be the first to integrate it into their campaigns. As the cheery holiday season rolls around yet again, you’re presented with the perfect opportunity to do exactly that – at least until the stroke of midnight on New Year’s Eve.

But, if you really want to integrate the holidays into your marketing campaign and generate the type of success you deserve, you’ll want to keep a few very important things in mind.

Use Holiday Visuals Whenever Possible

Visuals are always an important part of your marketing collateral, but they become especially so during the holiday season. From roughly November until the Christmas holiday season passes, people are already in a receptive mood for this type of imagery – so filling your marketing materials with holiday-themed colors, Christmas trees, packages, and other items is a great way to make sure you’re noticed.

According to one study, this type of imagery can increase a person’s retention of your messaging by up to 80%. This type of visual element can make your content more likely to be shared up to 40 times more than the average amount.

Look for Local Events You Can Sponsor

If there’s one thing you can essentially guarantee about the holiday season, it’s that calendars will be filled to the brim with holiday events all throughout the month of December. If you really want to attract the attention of that ever-important local market, you should start looking around for local events that you can sponsor. Not only can you help get your brand out there and raise awareness, but even if the event is only slightly related to your product or service you can still make new contacts and generate new leads as a result.

It’s All About Emotion

If there is one key to success regarding holiday marketing, it can all be boiled down to a single word: emotion. The holidays are a naturally emotional time as people get nostalgic for friends, family members, and holiday experiences of years past. It’s also a time where people make decisions emotionally rather than rationally – especially when it comes to purchases. Because of this, you should try to lean into the most emotional factor of your campaigns as much as possible. Focus on cheery words and images that will help people feel good about things like giving back, “paying it forward,” and more. This is more likely to trigger an emotional response in your campaign, which will spawn action sooner rather than later.

These are just a few of the core ways you can use the holiday season to your advantage throughout your marketing campaign. Perhaps the most important benefit of the holidays is that you’re working with a built-in ticking clock. Christmas is right around the corner, and no matter what you do, you can’t delay it. People will naturally feel inclined to get those last minute gift purchases in before the big day arrives. If you’ve been playing into the holidays for your entire campaign, you can pretty much guarantee that you’ll be on the forefront of their mind.


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Content Marketing Is More Powerful Than Ever

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At its core, content marketing is the idea that by creating and distributing high-quality content that is relevant to your products, your services or your brand, you can more easily attract and even retain people who are interested in what you’re selling. If you sell stereo equipment and write a quality blog post about what to look for in a new home theater, you’re more likely to attract new customers by combining that blog with the sales flyer you sent them in the mail.

Put Information in a Format That People Want To Embrace

When people think of content marketing, they usually think of text. While this is true, it’s important not to neglect the visual element. Case in point: pairing your marketing message up with the right visual image can increase the amount of information a reader will retain dramatically. According to one study, people are only 10% likely to remember information they hear 72 hours after they hear it. If that same information is conveyed in a piece of effective, content marketing with a relevant, attention-grabbing image, that number increases to an incredible 65%!

Color Really Does Mean a Lot

Continuing a discussion about the more visual side of content marketing, one of the most important elements that prove these types of marketing collateral can be more effective than ever all comes down to a single word: color. Another study found that if you’re able to include colored visuals in your content marketing (or any marketing for that matter), you instantly increase someone’s willingness to read and experience that content by an astounding 80%.

People Love Learning

Consider the fact that content marketing can be a lot more than just “marketing” – it can be an educational tool, as well. Take infographics, for example – especially since the advent of social media, infographics with rich, striking visuals have quickly proven to be powerful ways to get your message across. In fact, according to one recent study, an infographic is likely to be shared three TIMES more than any other piece of content on social media. When combined with print marketing, you can help establish your brand as an authority in your field to a much larger audience than imagined.

Content Marketing Creates a Higher Return on Investment

If you needed additional reasons to believe that content marketing is stronger than ever, look no further than one of the most important indicators: ROI. Studies have shown that not only does content marketing cost roughly 60% less than traditional outbound marketing like digital ads, but it can also potentially generate THREE TIMES as many leads!

Stats like these go a long way towards proving that content marketing is an excellent way to take your marketing message and present it to your target audience in a way that they’re more than ready to receive. With the right piece of properly designed collateral, you accomplish everything from increasing awareness of your brand to establishing yourself as the real authority you are….. and everything in between. When you consider that 200 million people now use ad blockers as they browse the internet, high-quality, properly designed content is about to become even more important as time goes on.


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5 Ballet Business Lessons You Should Make a Point to Learn

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Business has quite a few things in common with ballet. Ballet is just as demanding as business, although in other ways. To succeed as a ballet dancer, one must put in a lot of hours of practice. To succeed in business, one must put in a lot of hours of work. For both, plans and dances must be executed in a precise way or the result will not be ideal. Because of these similarities, several things can be learned from ballet that can be applied to business.

1. Create Your Individual Style

Although there are basic components of ballet that ring true, someone who develops their individual style and dares to try new things is someone who will go further than an individual who sticks to only the basic rules. The same is true in business. If you want to succeed, you must stand out from the crowd. Find your own path that is unique to your goals even though you will be utilizing the same building blocks as everyone else.

2. Continue Learning Throughout Your Career

A great ballet dancer never stops learning new techniques and new dances. They simply cannot stop after they have learned only one dance and be successful. In business, this is also true. You must continue to seek out education. Whether it is another degree or simply a class to help you hone in on a skill set, you should never stop trying to learn more and improve your abilities.

3. Practice Makes Perfect

In ballet, perfection is valued and coveted. To reach this kind of perfection, dancers will practice for days, weeks, months, and years on end. They understand that they have to practice to get better and one day achieve that perfection they desire. In business, the same is true. You may have success the first time you do something, but more often than not, you will have to try again. If you believe in a business idea, keep trying and practicing until you get it right. Practice does, after all, make perfect.

4. Know There is a Place and a Role for Everyone

In a ballet dance that involves multiple people, there is a role for everyone to play. Not everyone can be the main dancer, even if they want to be. Someone has to play the supporting role. In business, it is important to understand this because the same is true. Even if you want to be the top dog on a project or in a company, you have to understand that sometimes you simply have to play another important role.

5. Develop and Build Trust

Trust is a huge component of ballet, especially if you are dancing with a partner. If the two partners do not trust each other, it will be apparent, and the dance will not be as beautiful. In business, it is equally as important to trust your partner. Otherwise, you may not give much effort to the project, or you may hold back and cause the business to suffer. Build trust with those you work with and the business will prosper. Choose not to trust, and it can crumble, just like a ballet routine.

There are several parallels between ballet and business. These lessons learned in the ballet circuit are important because they strengthen the dancer. Learn from these lessons, and you will become a stronger individual in the business world as well.


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Business Card Marketing: Evolution of the Smallest, Most Versatile Marketing Tool

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Quick: Which single piece of marketing collateral combines two old adages — “first impressions are the most important” and “a picture is worth a thousand words” — and proves them both true?

It’s the trusty business card, of course! Given the wealth of information this compact little marketing tool holds and delivers in just a few inches of space, it’s no surprise they’ve been popular since the 1400s. Today, business cards are still evolving, with ever-more creative designs and options.

A Rich Past: The Social History of the Business Card

The forerunner of the business card stretches back to 15th century China. At that time, royals and aristocrats would send their servants to the homes of other members of the upper classes, bearing “visiting cards,” announcing their intent to pay a visit.

Two centuries later, the practice caught on in France. During Louis XIV’s reign, visiting cards became all the rage in high society circles. Proper gentlemen and ladies handed out “calling cards” as a means of social introduction and as a way to request a meeting. Over time, the practice became more formal, and many rules surrounding the use of calling cards came into play.

The practice made its way to England and across the pond to the U.S. in the mid-19th century, bringing a strict etiquette along. For instance, a married woman had to hand out her husband’s cards along with her own, in order to avoid seeming risque. Also, the way a card was folded conveyed a message. These early cards were usually engraved on glossy paper and, along with the caller’s name, often featured a design such as a family coat of arms, flowers, or hearts.

Reaching Into the Business World

Around the same time, calling cards began making their way into the world of commerce. Known as trade cards, these early business cards were used both as advertisements for businesses and as maps to point the way to stores. Trade cards were usually printed using woodcuts or engraving and used monotones. They featured the name of a merchant, their address, directions to the business, and often a reproduction of the store’s sign.

Unlike social calling cards, the use of trade cards wasn’t limited to the upper classes. After the widespread use of the printing press created a boom in print advertising, trade cards became less of an advertisement and more of a way to introduce oneself and one’s business. Most were printed on white card stock with black ink, a trend that continued until recent decades.

Today, business cards are just as ubiquitous as ever — but much more creative in design.

The Boom of the Creative, Innovative Business Card

As digital and printing technologies continue to improve, so do business card designs. Long gone are the days of monotone cards with little to no personality. Instead, many people choose to create business cards that truly reflect their business and their own unique personality. In doing so, they make their company stand out to potential customers.

Some of the most innovative and clever cards integrate functionality into the card itself; for instance, a jeweler might create a card that folds into a ring sizer, a tire company might print a tread gauge on the bottom of the card, or a tailor might choose a folded card that can be unfolded and cut into a measuring tape.

Some modern business cards are just plain fun, such as restaurant cards that can be folded to look like little menus, or cards with cut-outs in the middle to create finger puppets.

Of course, your business cards don’t have to be over the top to show creativity. Just a little something different can make them stand out in a sea of traditional (boring) cards.

At Print It Plus, you can select so many options for your business card. With special effects, foil, embossing, full color images, matte or gloss UV protection, your possibilities are infinite. We will make branding your business with an image that stands out from the crowd easy and affordable. Request more information or give us a call today!
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Does Giving “Freemiums” Bring Business in Palm Beach?

The idea of giving away free trials and samples of products or services has been around for many years. From high-tech software companies to sidewalk food vendors, it’s a strategy that has continued to prove its value through the years. Even after taking into account the associated costs, the ROI has proven attractive for many businesses in both the real world and online.

The Psychology of Free

Objections are a natural part of the buying cycle. No matter how great a product or service might be, prospects are likely to have some reservations about buying it. Free acts as an emotional hot button which reduces or eliminates many of these barriers.

Does the Freemium Model Make Sense For Your Business?

According to Wikipedia, the term “freemium” describes “a business model by which a proprietary product or service is provided free of charge, but money (premium) is charged for advanced features, functionality, or virtual goods.”

Does this model make sense for your business? Arguments can be made for both sides.

The naysayers will argue that giving anything away for free erodes company profits and attracts the types of customers who are always looking for free items or special discounts. Loyalty is rare with these types of customers since they only buy when they can get something free or at an extreme discount.

Daily deal horror stories are a prime example of the negative effects of discounted offers. We’ve all read reports of business owners who have seen poor results from daily deal coupon sites that encouraged or demanded that they offer extreme discounts in order to take part in a campaign. In rare cases, some have even gone bankrupt as a result of a daily deal discount gone bad.

The pro side argues that freemiums encourage prospects to give businesses a trial run they might otherwise never have given them. Freemiums reduce or eliminate the barrier to entry of doing business with your company. If you deliver what you promise, a certain percentage of freemium users will convert to new paying customers who will return again and again.

Companies like Dropbox, Skype, Evernote, Mailchimp, and LinkedIn have built their entire business around the strength of this strategy by giving away the basic version of their product for free to build a customer base. App services for iPhone and Android phones have also used this strategy effectively by offering a free basic version to lure customers and then offering a paid version with more advanced features.

For many small businesses, giving away products or services doesn’t make economic sense unless there’s a strong strategic plan in place first. Free or even heavily discounted products require funding and a strong balance sheet to cover the costs.

One strategy to consider is to have a sales funnel in place before implementation. Customers gained through free or heavy discounted offers are then encouraged to step into higher-priced services and products. This can be done through marketing communications that show the features and benefits of buying these premium services.

There are many unknowns in answering whether or not freemiums will work for your business. What’s clear is that the path to success or failure lies with having a sound strategy in place before implementation. Another key component is being intimately aware of the financials, including profit margins, customer acquisition costs, and the lifetime value of a customer.

The right answer to this and many other marketing and advertising questions for your business often calls for the assistance of an outside consultant with the knowledge and experience to help guide you to the best answers for your company.  Print it Plus is the right company to help you make these important decisions in Palm Beach, West Palm Beach, Royal Palm Beach, Wellington, Lake Worth and Loxahatchee.

Whether it is printing, color printing, a good marketing or advertising design, a new or updated website, direct mail, brochure, business cards, postcards, eddm or promotional products that best suit your needs, Print It Plus is the name you can trust in Central Palm Beach County.  With over 25 years in business, Print It Plus will help you to “Create Infinite Possibilities.”

Implementing and testing a freemium on a small scale before rolling it out to a wider audience can give real answers to the viability of this model in your business.

To get answers about this and any other marketing or advertising questions you have in your business, contact us directly at HTTP://WWW.PRINTITPLUS.COM.