Business Cards: Why They’re Still an Important Marketing Tool in the Digital World

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With all of the talk about the importance of properly marketing your product or service, it’s important not to overlook the most valuable commodity of all: yourself. As much as that beautiful-looking flyer attracts the right type of attention for your product, a business card is designed to do the same for both your professional image and your career as a whole.

But do business cards still have a place in a digital world? In an era where finding someone is easier than ever thanks to tools like social media, do people still need to go through designing, printing, and handing out a business card? The answer is one that might surprise you.

Business Cards: By the Numbers

Just going off of statistics, it’s easy to see that the answer to the question “are business cards still an important tool in a digital world?” is a resounding YES. According to one study, there are about 10 billion(!) business cards printed in the United States each year – or roughly 27 million each day.

But diving deeper, it’s clear that business cards perform a function that goes far beyond just handing out contact information. They actually serve an important role in your business at large, too. For every 2,000 business cards that you pass out, you can expect your sales to increase by an average of 2.5%. Business cards do everything from show someone you’re serious to increase personal brand recognition and awareness.

One of the major strengths of print marketing and the use of business card is that they’re physical. They’re something tangible that people can hold in their hand and, most importantly, share with friends and other family members. In an era where people are getting bombarded by more digital messages than ever and emails can be deleted in seconds (and people can be muted on social networking sites like Twitter), never underestimate how essential this simple fact really is.

The Power of the First Impression

Just because business cards still serve a purpose does not mean that all business cards are created equally. There are a number of design tips that you can use to make the RIGHT kind of first impression the next time you hand out your card to a customer or at that next big networking event.

StatisticBrain estimates that prospective clients will hold onto a color-filled business card a full ten times longer than they will a standard white card. Color also increases the impact of engagement on a person’s ability to follow simple directions; this is an advantage too powerful to ignore.

Approximately seventy-two percent of people say that they judge the company or brand that a person works for based on the quality of their business card. Likewise, thirty-nine percent of those who responded to a survey said that they would choose NOT to do business with someone if they had a “cheap-looking” business card.

Business cards are still essential in a digital world, and that means you need to devote the time to doing them well.


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Content Marketing Is More Powerful Than Ever

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At its core, content marketing is the idea that by creating and distributing high-quality content that is relevant to your products, your services or your brand, you can more easily attract and even retain people who are interested in what you’re selling. If you sell stereo equipment and write a quality blog post about what to look for in a new home theater, you’re more likely to attract new customers by combining that blog with the sales flyer you sent them in the mail.

Put Information in a Format That People Want To Embrace

When people think of content marketing, they usually think of text. While this is true, it’s important not to neglect the visual element. Case in point: pairing your marketing message up with the right visual image can increase the amount of information a reader will retain dramatically. According to one study, people are only 10% likely to remember information they hear 72 hours after they hear it. If that same information is conveyed in a piece of effective, content marketing with a relevant, attention-grabbing image, that number increases to an incredible 65%!

Color Really Does Mean a Lot

Continuing a discussion about the more visual side of content marketing, one of the most important elements that prove these types of marketing collateral can be more effective than ever all comes down to a single word: color. Another study found that if you’re able to include colored visuals in your content marketing (or any marketing for that matter), you instantly increase someone’s willingness to read and experience that content by an astounding 80%.

People Love Learning

Consider the fact that content marketing can be a lot more than just “marketing” – it can be an educational tool, as well. Take infographics, for example – especially since the advent of social media, infographics with rich, striking visuals have quickly proven to be powerful ways to get your message across. In fact, according to one recent study, an infographic is likely to be shared three TIMES more than any other piece of content on social media. When combined with print marketing, you can help establish your brand as an authority in your field to a much larger audience than imagined.

Content Marketing Creates a Higher Return on Investment

If you needed additional reasons to believe that content marketing is stronger than ever, look no further than one of the most important indicators: ROI. Studies have shown that not only does content marketing cost roughly 60% less than traditional outbound marketing like digital ads, but it can also potentially generate THREE TIMES as many leads!

Stats like these go a long way towards proving that content marketing is an excellent way to take your marketing message and present it to your target audience in a way that they’re more than ready to receive. With the right piece of properly designed collateral, you accomplish everything from increasing awareness of your brand to establishing yourself as the real authority you are….. and everything in between. When you consider that 200 million people now use ad blockers as they browse the internet, high-quality, properly designed content is about to become even more important as time goes on.


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5 Ballet Business Lessons You Should Make a Point to Learn

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Business has quite a few things in common with ballet. Ballet is just as demanding as business, although in other ways. To succeed as a ballet dancer, one must put in a lot of hours of practice. To succeed in business, one must put in a lot of hours of work. For both, plans and dances must be executed in a precise way or the result will not be ideal. Because of these similarities, several things can be learned from ballet that can be applied to business.

1. Create Your Individual Style

Although there are basic components of ballet that ring true, someone who develops their individual style and dares to try new things is someone who will go further than an individual who sticks to only the basic rules. The same is true in business. If you want to succeed, you must stand out from the crowd. Find your own path that is unique to your goals even though you will be utilizing the same building blocks as everyone else.

2. Continue Learning Throughout Your Career

A great ballet dancer never stops learning new techniques and new dances. They simply cannot stop after they have learned only one dance and be successful. In business, this is also true. You must continue to seek out education. Whether it is another degree or simply a class to help you hone in on a skill set, you should never stop trying to learn more and improve your abilities.

3. Practice Makes Perfect

In ballet, perfection is valued and coveted. To reach this kind of perfection, dancers will practice for days, weeks, months, and years on end. They understand that they have to practice to get better and one day achieve that perfection they desire. In business, the same is true. You may have success the first time you do something, but more often than not, you will have to try again. If you believe in a business idea, keep trying and practicing until you get it right. Practice does, after all, make perfect.

4. Know There is a Place and a Role for Everyone

In a ballet dance that involves multiple people, there is a role for everyone to play. Not everyone can be the main dancer, even if they want to be. Someone has to play the supporting role. In business, it is important to understand this because the same is true. Even if you want to be the top dog on a project or in a company, you have to understand that sometimes you simply have to play another important role.

5. Develop and Build Trust

Trust is a huge component of ballet, especially if you are dancing with a partner. If the two partners do not trust each other, it will be apparent, and the dance will not be as beautiful. In business, it is equally as important to trust your partner. Otherwise, you may not give much effort to the project, or you may hold back and cause the business to suffer. Build trust with those you work with and the business will prosper. Choose not to trust, and it can crumble, just like a ballet routine.

There are several parallels between ballet and business. These lessons learned in the ballet circuit are important because they strengthen the dancer. Learn from these lessons, and you will become a stronger individual in the business world as well.


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Part II: How a personal injury attorney can increase their business using brand consistency

As we discussed in the 1st part of this 2-part blog, building your brand, marketing it continually and consistently controlling the message, can often be a key to the long-term growth of your law firm, or any other business. The American Bar Association published an article highlighting the key branding plays in building the marketing message for law firms in a recent edition of its online Newsletter. http://www.americanbar.org/publications/law_practice_magazine/2013/november-december/marketing.html

In this 2nd part of the blog we offer a list of relatively cheap marketing tools to expose your brand consistently and effectively as possible with a limited budget, once you have created a logo that effectively reflects your firm’s message and image.

Website: In this day and edge, your website is a lynch pin of any/all marketing efforts. A good, clean website that successfully conveys your law firms’ message, areas of practice and credentials and experience of you, your partners and other attorneys may not get you a job – but it can get you in the door. Furthermore, a bad website or no website at all ABSOLUTELY WILL LOSE your law firm future clients. According to a 2011 study conducted by a UK marketing firm and quoted in a recent article on iLawyer Marketing,  “70% of web users would not buy from a business with a bad website design.”   http://www.ilawyermarketing.com/the-importance-of-having-a-great-design-for-increasing-leads-from-your-website/

And that was 5 years ago, so guaranteed the percentage is even larger now.

Printing Packages

Stationery / Letterhead: Every time you correspond with anyone via a hard copy letter – clients, potential clients, other lawyers, judges, vendors or anyone else – your letterhead and/or stationery is sending a message. So consider spending the extra money to procure the best stationery. If it is appropriate, have it made with embossing, raised lettering and/or foil stamping. People are tactile, and feeling the raised lettering through their fingertips makes an impact. It conveys that your law firm is of a high quality.

Business Cards: as with the stationery, your business cards should also stand out. Consider several different options, depending upon the image you a trying to portray. If you are a newer firm or trying to attract a younger or more hip crowd, then you can consider an odd-shaped or sized card. Otherwise, convey your message with a thicker stock, rounded edges, and raised lettering and/or foil stamping. The extra up-front cost will more than pay off in the more professional image you will portray.

Thank you cards/Birthday cards/Holiday cards: Thank you cards, birthday cards and holiday cards offer you and your firm opportunities to stay in front of clients multiple times during the year. Used effectively and with a little patience, they will give you the chance to get business you would not otherwise have a chance at. People like to be remembered and have the events of their lives celebrated. Just look at the success of social media sites like Facebook, Pinterest, Instagram and Snap Chat to understand what we mean. Make it a high quality card and notice how the phone rings at least once in a while with a referral.

Promotional Products: The key with promotional products is to identify the ones that are most effective for your firm. Over and over again we have found that if we have a useful conversation with you and your firm on this topic we can identify promotional items that will most effectively convey your brand AND keep you top of mind with your clients, potential clients and referral partners.

How do you implement the ideas in this list most effectively for your law firm? Work with a marketing and advertising partner who has the knowledge, experience and breadth of services to help you construct and implement a plan for your firm to get the most out of your limited marketing budget.

At Print It Plus we have worked with dozens of local law firms to successfully create and grow their brand. We can do the same for you, your attorneys and your entire law firm. We offer all of the aforementioned products and services. In addition, we also offer printing, mailing, direct mail campaigns, marketing collateral, variable data printing, promotional products, website design and now secure web form services for medical offices.  It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton.

Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES.

 

Personal injury attorneys increase their business by marketing their brand consistently and effectively

Blue luxury branding design kit for hotel. Premium corporate ide

Blue luxury branding design kit for hotel. Premium corporate identity template. Business stationery mock-up and documentation with logo. Editable vector illustration: folder, envelope, cup, card, etc.

As a recent ruling by the Florida Bar against a south Florida lawyer shows, directly soliciting potential personal injury case victims to become clients will continue to be penalized here in the state of Florida.¹ This case is another reminder that in Florida (and most other states) personal injury attorneys must find other ways to capture potential business. But how do you get your name and the name of your law firm in front of someone in a timely manner once an accident and potential case occurs here in the West Palm Beach area?

You have to be “top of mind” within days, or even hours of the occurrence of the event. Word of mouth recommendations are of course very effective, but you rarely know when they will occur. Billboards and television ads have varying degrees of success, but are costly and also offer no guarantee.

The most cost effective and potentially consistent form of advertising for personal injury attorneys is the consistency of building your brand. None other than the American Bar Association itself stated as such in a recent article:

“…branding is not optional. Every law firm, practice group and individual lawyer has a brand. The question is whether the market dictates it or you control it yourself. Ideally, you want to control the message to the best of your ability. But it takes planning, strategy, implementation and ongoing monitoring to be truly effective.” http://www.americanbar.org/publications/law_practice_magazine/2013/november-december/marketing.html

Here is a primer on EXACTLY how you should do it. You may have done some or even most of these – but fill in the holes of what you are missing and see over time the positive effect it will have on your business.

Again, the real key to building your name recognition and referral network is: CONSISTENCY

Start: your Logo. If you do not have one, you need to create one. If you do have one, have a few people critique it. Does it convey the image you are trying to portray? If the answer is yes, then build or continue to build your image around it. If no, then get a new one. Do NOT be married to a logo that is not helping to bring business to your firm. Even if you are the one who created it. And do get professional help, like the award-winning Graphic Design work we offer you at Print It Plus. This is about growing your business, a.k.a bringing cases and money in your door. This is key to your firm’s future, so treat it as such.

In the 2nd part of this blog we will list all of the different ways you want to consider using to expose your brand to as many potential clients and referral partners as possible – in a way that builds value in your firm and does not cheapen it. Stationery, letterhead, business cards, thank you cards, holiday cards, promotional products, social media, other media marketing and of course your website done correctly and with the understanding that consistency can be the difference between long term growth and slow to no growth of your law firm.

At Print It Plus we can help you with all of your branding, marketing, commercial printing and advertising needs to help you convey the most powerful message consistently to help you grow your legal business, or any other business.

We also offer printing, mailing, direct mail campaigns, marketing collateral, variable data printing, promotional products, other business marketing and now secure web form services for offices.  It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton.

Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES this holiday season!

¹http://www.floridabar.org/DIVCOM/JN/jnnews01.nsf/8c9f13012b96736985256aa900624829/850ccf58a371d59685257fa00043a612!OpenDocument

 

Turning Failure Into Success – Stories of Famous Achievers and Their Failures

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Every entrepreneur, and I do mean every, has had a taste of failure at one time or another. The slam-dunk business idea that landed flat. The star product that fizzled out. It happens more often than you really hear about, but to those individuals that it’s happening to, the “failures” can be seriously disheartening. If you’re feeling a bit down about a business venture that didn’t go as you planned, don’t lose hope. Countless well-known and successful individuals have achieved their dreams despite multiple setbacks. Their stories are sure to inspire you.

Henry Ford

Best known for the most ubiquitous automobile on the road today, Ford founder, Henry Ford had a rocky start. Early on in his life, Ford worked as an engineer for the Edison Illuminating Company in Detroit. It was during this time that he built the first gasoline-powered horseless carriage in a shed behind his home. Due to a number of factors, including controversial views on politics and battles with the United Automobile Workers, Ford reportedly went broke three different times. Despite numerous setbacks, Ford went on to develop new methods for mass production that put the automobile within the reach of ordinary citizens.

Louis Pasteur

Louis Pasteur was a French Chemist and Microbiologist most well-known for his invention of pasteurization, a process that kills bacteria in food through extreme heat. Beyond making food safer for people for years to come, this below-average chemistry student is also responsible for creating vaccines for anthrax and rabies. Not bad for a student ranked 15 out of 22 chemistry students!

George Lucas

George Lucas…the man that brought us Luke Skywalker, Han Solo, Darth Vader, and the Force, fueled every kids’ dream of being a fighter pilot in outer space. It’s hard to imagine that a franchise worth over $30 billion began with rejections from every studio in Hollywood before 20th Century Fox finally took a chance on it. We shudder to think what would have happened had he just given up and went home.

He’s what George Lucas says about failure: “If you’re creating things, you’re doing things that have a high potential for failure, especially if you’re doing things that haven’t been done before. And you learn from those things. No matter how you cut it, you say, ‘Well, that didn’t work,’ or, ‘Well, this didn’t work,’ or ‘That was not the best idea.’ And you use that information that you’ve gotten, which is experience… Failure is another word for experience.”

Walt Disney

Known for his fanciful theme parks and animated children’s tales, Walt Disney wasn’t always living in the lap of luxury. Countless instances of adversity rained down on Disney in his early years as an animator. After having to dissolve his company in 1921, he was unable to pay his rent and was living on dog food to survive. Later, after gaining some success with a cartoon character named Oswald the Rabbit, Universal obtained ownership of the character and hired all of Disney’s artists when Disney tried to negotiate with Universal Studios to increase his pay. Not surprisingly, Disney reportedly suffered from depression during his long career. The suffering and perseverance paid off, as assets of the Walt Disney Company are currently in excess of $89 billion in 2015.

Dr. Seuss

Who would have thought that one of the most well-known and revered children’s book authors had trouble getting his writing career off of the ground? It’s true, though. The crafty “Cat in the Hat” creator was reportedly rejected by 27 publishers for his first book “And to Think That I Saw it on Mulberry Street.” The 28th publisher, Vanguard Press, took a chance on the young author, ultimately selling over 6 million copies of that first book. Since then, Dr. Suess has published over 40 books and sold over 600 million copies. The best part is how he made a positive impact on the lives of millions of kids around the world.

Remember, you write your own stories, so you are in control of writing your ending. Will those “failures” become opportunities or excuses to quit?

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Adaptation: The Happy Accident

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One of the strange paradoxes of scientific discovery is that no matter how plodding and careful science is about most developments, some of the most astounding discoveries have occurred purely by accident. The most famous of these was the discovery of penicillin.

This discovery only occurred because biologist Alexander Fleming took a vacation. Returning to find that his staph bacteria petri dishes were contaminated with an invasive fungus, he observed that the fungus had repelled and killed the bacteria. The age of antibiotics was born.

Dozens more examples demonstrate that the happy accident is one of the most valuable resources in human development. One of the earliest known examples occurred when, for better or worse, some Chinese experimenters looking for the elixir of eternal life accidentally discovered gun powder, instead.

In 1938, a du Pont chemist discovered that his experimental gas had escaped its container and that a strange slippery substance was left behind. Teflon was born. Much earlier, an English pharmacist withdrew a stirring rod from his chemicals only to notice a dried clump of hard material stuck to the end of it. In trying to scrape it off, it ignited and burst into flame. The strikable match was the result. Velcro was invented by a Swiss engineer intrigued by how burrs stuck to his dog’s coat. The implantable heart pacemaker was stumbled upon when an assistant professor accidentally grabbed the wrong size resistor from a box.

These examples are only a few of the many wonderful discoveries that have graced the world by a scientific accident. Their value is immense, and the world has grown richer by their discovery only through the adaptability of those who discovered them. In many cases, something else was the target goal at the time. Their discovery was an unanticipated byproduct born of the flexibility of the discoverer.

In business, it pays hefty dividends to be flexible enough to adapt to new developments and to make use of unexpected benefits. As the maker of a fairly unsuccessful wallpaper cleaner, Kutol Products was near bankruptcy when children began using the product to form Christmas tree ornaments in arts and crafts projects. The entrepreneurs were clever enough to see this unexpected use as a gift, and the company was saved by the new marketing of the modified product as Play-Doh.

A similar story is told of the development of another novelty toy, Silly Putty. In 1943, a World War II rubber shortage prompted the government to commission research from General Electric chemists for the creation of an alternative. The resulting elastic compound was ineffective at replacing rubber, but it was intriguing nevertheless. Samples were circulated, but until an enterprising toy store entrepreneur named Ruth Fallgatter saw the stuff in 1949, no one had any use for it. Fallgatter saw some potential and hired copywriter Peter Hodgson to include the item in her seasonal catalogue. While it outsold everything else in the catalogue, for some reason she lost interest and abandoned the substance.

Hodgson, however, had a clearer vision of its potential and picked up the entrepreneurial torch, renaming the product Silly Putty. It took some time, but his ability to adapt paid off. A New York Times columnist mentioned it in a very positive light, after which sales topped $750,000 in the next three days.

Speaking of gummy substances, we have alluded to the 29-year-old William Wrigley who decided to offer free baking powder as an incentive to market his scouring soap. The idea was so good that the powder became more popular than the soap. So, he offered free chewing gum to market the powder, and the gum became more popular still. Thus was born the Wrigley chewing gum empire, from humble beginnings in soap and baking powder.

Like William Wrigley, Peter Hodgson, and the brighter minds at Play-Doh’s Kutol Products, always remain alert to the potential for happy accidents and adapting to situations and possibilities.

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Business Card Marketing: Evolution of the Smallest, Most Versatile Marketing Tool

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Quick: Which single piece of marketing collateral combines two old adages — “first impressions are the most important” and “a picture is worth a thousand words” — and proves them both true?

It’s the trusty business card, of course! Given the wealth of information this compact little marketing tool holds and delivers in just a few inches of space, it’s no surprise they’ve been popular since the 1400s. Today, business cards are still evolving, with ever-more creative designs and options.

A Rich Past: The Social History of the Business Card

The forerunner of the business card stretches back to 15th century China. At that time, royals and aristocrats would send their servants to the homes of other members of the upper classes, bearing “visiting cards,” announcing their intent to pay a visit.

Two centuries later, the practice caught on in France. During Louis XIV’s reign, visiting cards became all the rage in high society circles. Proper gentlemen and ladies handed out “calling cards” as a means of social introduction and as a way to request a meeting. Over time, the practice became more formal, and many rules surrounding the use of calling cards came into play.

The practice made its way to England and across the pond to the U.S. in the mid-19th century, bringing a strict etiquette along. For instance, a married woman had to hand out her husband’s cards along with her own, in order to avoid seeming risque. Also, the way a card was folded conveyed a message. These early cards were usually engraved on glossy paper and, along with the caller’s name, often featured a design such as a family coat of arms, flowers, or hearts.

Reaching Into the Business World

Around the same time, calling cards began making their way into the world of commerce. Known as trade cards, these early business cards were used both as advertisements for businesses and as maps to point the way to stores. Trade cards were usually printed using woodcuts or engraving and used monotones. They featured the name of a merchant, their address, directions to the business, and often a reproduction of the store’s sign.

Unlike social calling cards, the use of trade cards wasn’t limited to the upper classes. After the widespread use of the printing press created a boom in print advertising, trade cards became less of an advertisement and more of a way to introduce oneself and one’s business. Most were printed on white card stock with black ink, a trend that continued until recent decades.

Today, business cards are just as ubiquitous as ever — but much more creative in design.

The Boom of the Creative, Innovative Business Card

As digital and printing technologies continue to improve, so do business card designs. Long gone are the days of monotone cards with little to no personality. Instead, many people choose to create business cards that truly reflect their business and their own unique personality. In doing so, they make their company stand out to potential customers.

Some of the most innovative and clever cards integrate functionality into the card itself; for instance, a jeweler might create a card that folds into a ring sizer, a tire company might print a tread gauge on the bottom of the card, or a tailor might choose a folded card that can be unfolded and cut into a measuring tape.

Some modern business cards are just plain fun, such as restaurant cards that can be folded to look like little menus, or cards with cut-outs in the middle to create finger puppets.

Of course, your business cards don’t have to be over the top to show creativity. Just a little something different can make them stand out in a sea of traditional (boring) cards.

At Print It Plus, you can select so many options for your business card. With special effects, foil, embossing, full color images, matte or gloss UV protection, your possibilities are infinite. We will make branding your business with an image that stands out from the crowd easy and affordable. Request more information or give us a call today!
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Planning an Integrated Marketing Campaign in 2014 in Palm Beach with Print It Plus

We’re all connected to the businesses around us in a variety of ways: social media posts, direct mail flyers, advertisements in favorite magazines, commercials on television, and even ads pasted on the sides of buses. Many businesses, wanting to reach as wide an audience as possible, will advertise using a variety of channels. An integrated marketing campaign involves creating a clear, uniform message that will resonate across all of those channels, increasing name-recognition and driving sales. If that sounds like something your company is looking to do, here are some ways to start developing a plan.

 

Refining the brand message

 

Integrated marketing campaigns focus around building brand recognition. Take, for example, Apple. When someone views the Apple logo, they don’t mistake it for an actual drawing of the fruit. They see the company associated with it and the crisp and clean nature of the technology it creates. The same goes for the Nike swoosh and the slogan “Just Do It.” The logo actually inspires people to go out for a run. These brands have been immensely successful in determining their company message and sending it out uniformly across all channels.

 

It can seem overwhelming for a small business to compete with that level of success, but the key is to start simple. Determine what centralized message customers should draw from a commercial or ad. Summarize the top selling qualities of the business in just a few words.

 

Taking the message to the street

 

Remember that no one company can be everything to everyone. Instead, identify a central message and develop a targeted campaign that can be used across different advertising platforms. If a potential customer hears about your company on Facebook, they should come away with the same impression as someone who first heard your name on the radio. This will help them make the connection between the advertisements. Then, when they see a second ad on a bus while driving to work, they’ll think, “Oh yeah, I’ve heard of those guys!” If the different ads had completely different messages, the odds of that prospect making the connection would be much smaller. For smaller and newer companies, this can be deadly.

 

Bring everything back

 

As you develop your message and the ads you want to use, remember to bring everything back to your website. For most companies, their website is a central point for attracting and engaging customers. This means that all advertising should work at steering people toward that site. Your website should provide contact information, more information about your products and services, and additional incentives to get prospects to buy from you.

 

Customers like things easy, though. Make sure your online ads provide a clear link that’s easy, appealing, and straightforward. If customers have to look for it, chances are they won’t. This part can be a bit more challenging with paper advertising, since few people are going to remember a long web address. To help these customers, consider adding a QR code or a simplified URL. Also try to keep the website address as catchy and easy to remember as possible.

 

Creating an integrated marketing campaign can be a fantastic business move. In the modern world, there are countless platforms for advertising and communicating with potential clients. A well-orchestrated campaign will not only reach a large audience, but it will also help increase brand recognition and drive people back to your website. The new year offers a perfect opportunity to get started with a bang by putting these marketing strategies to work for you.

At Print it Plus we love to help you convert your ideas into a cohesive, integrated marketing plan.  We help to build the brand of your company through a variety of print, mail, direct mail, advertising, marketing campaigns and/or superior website design.  Contact us at HTTP://WWW.PRINTITPLUS.COM to learn more about how we can help YOU in 2014… and beyond!Image