Four Ways to Market Smarter in 2019

Four Ways to Market Smarter in 2019

Looking to energize your base or drum up new leads?

A new year is a great time to refresh your marketing matrix. Whether you’ve been in business for two months or for 20 years, creating awareness and interest is always a current challenge. Here are four areas to tweak as you build a competitive edge this year.

1. Know Your Audience.

Who are your ideal customers? What are their challenges or the goals you can help them achieve?

Revisit your buyer persona regularly and make sure you’re still clear on who you want to reach. These profiles can be used to segment your list and to personalize your latest pitch.

Knowing your audience also means examining whether you’re hitting your target. Are you sharing information that your prospects are actually hearing? Re-examine your media strategy and conduct regular database purging.

If you’ve been neglecting your database, your communication will be skewed as well. Successful marketing relies on data-driven decisions, so ensure your contacts are current.

2. Employ User-Centric Content.

In an increasingly individualized market, blanket sales pitches have lost momentum.

If you want to gain trust from your network, make it your goal to reach people in a more personal way.

How?

Position yourself as a giver, a helper, or an equipper in your print marketing. Use content that is insightful, entertaining, and easy for your prospects to apply.

3. Move From Keyboard to Camera.

Hubspot recently found 72% of people prefer video when they want to learn about a product or service.

With the dominance of YouTube and social media, the explosion of visual content is bound to continue. Our brain processes images 60 times faster than words, and humans are naturally drawn to narratives and stories.

Why not share more of your story through video?

Whether it’s quick bursts (think Snapchat, Instagram Stories, or Facebook Live) or a professionally edited piece for your website, video content will keep you connecting in ways that are real and relevant to this generation.

As you grow, look to connect your online and offline presence. One example: ask a leading question on your direct mailer and have them scan a QR code or use a personalized landing page (PURL).

4. Lighten Your Load Through Marketing Automation.

No matter how hard you try, you can’t do it all.

A great deal of effort can be saved through automation software, which expands your reach and boosts your efficiency.

Marketing automation allows you to identify warm leads and nurture prospects with highly personalized content that meets users at every stage of their customer journey. This can lighten your administrative load, provide an excellent return on your investment, and generate significant new revenue.

Automation software is especially effective in transforming traffic to leads and prospects to customers. Automated content is tailored to consumers based on how they interact with your company, growing their trust in you and making them much more likely to buy.

A recent Salesforce study found that 67% of marketing leaders use marketing automation of some kind, and this number is expected to grow significantly in years to come.

Keep in Shape

Your customers will change and evolve, and so will your business.

As people change, your job is to understand how your customers want to buy and to make it easy for them to do it!

Keep your marketing in high gear as you find new ways to streamline data, boost engagement, and improve the customer experience of each person you serve.

We are always have some bright creative ideas! Give us a call – (561)7900884!

PrintItPlus has so much design advertising for you!

Give us a call or e-mail us, ask a quote, design or order your printing online!


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Print It Plus hires successful business professional Regina Smit-Sio to head up Business Development

Regina Smit-Sio profile picture

Print It Plus is happy to announce and welcome Regina Smit-Sio as Director of Business Development (a newly created position within the company). Regina will be responsible for enhancing our relationships with our current client base while also growing and cultivating relationships with potential future clients.

She comes to Print It Plus with over 30 years of experience building marketing, sales and client bases and developing relationships for a variety of successful media, advertising and public relations firms, including her own.

“We are very excited to have Regina join our company as the new Director of Business Development – she brings a wealth of successful knowledge, experience and energy to our company,” stated Print It Plus co-owner David Leland. “Her talents are sure to make this newly created position a success, and further enhance our commitment to offering the best service to our current and future clients.”

Regina has a proven record of facilitating long term business relationships with both clients and industry leaders in south Florida, particularly in the Miami and West Palm Beach markets.  Her powerful can-do attitude, effervescent personality and tireless work ethic are assets that will complement and enhance Print It Plus’s ability to meet the needs of our clients as we continue to provide quality workmanship and service, and innovative products to the Palm Beach County, Florida marketplace.

“I believe that my extensive experience in a variety of working environments combined with my desire to help my clients develop and succeed fits in perfectly with the culture that David and Kim Leland have built here at Print It Plus over the last 30 years,” Regina said. “All three of us believe that we can only be successful long term if our clients are successful as well. Coming to Print It Plus is the perfect fit for me at this time in my career.”

 

About Print it Plus

Print it Plus is a provider of a wide range of advertising, marketing and printing “solutions”. They will help you grow your company by finding the best marketing and advertising products and services for your situation in Palm Beach County. Print It Plus is able to provide virtually any product or service imaginable to communicate with your clients, employees, stockholders, and/or vendors.  We are experts at corporate identity pieces, branding, marketing, printing and design. For more information about Print It Plus, contact Kimberly Leland at kim@printitplus.com, by calling (561) 790-0884, or go to our website at www.printitplus.com.