Business Cards: Why They’re Still an Important Marketing Tool in the Digital World

bcs

With all of the talk about the importance of properly marketing your product or service, it’s important not to overlook the most valuable commodity of all: yourself. As much as that beautiful-looking flyer attracts the right type of attention for your product, a business card is designed to do the same for both your professional image and your career as a whole.

But do business cards still have a place in a digital world? In an era where finding someone is easier than ever thanks to tools like social media, do people still need to go through designing, printing, and handing out a business card? The answer is one that might surprise you.

Business Cards: By the Numbers

Just going off of statistics, it’s easy to see that the answer to the question “are business cards still an important tool in a digital world?” is a resounding YES. According to one study, there are about 10 billion(!) business cards printed in the United States each year – or roughly 27 million each day.

But diving deeper, it’s clear that business cards perform a function that goes far beyond just handing out contact information. They actually serve an important role in your business at large, too. For every 2,000 business cards that you pass out, you can expect your sales to increase by an average of 2.5%. Business cards do everything from show someone you’re serious to increase personal brand recognition and awareness.

One of the major strengths of print marketing and the use of business card is that they’re physical. They’re something tangible that people can hold in their hand and, most importantly, share with friends and other family members. In an era where people are getting bombarded by more digital messages than ever and emails can be deleted in seconds (and people can be muted on social networking sites like Twitter), never underestimate how essential this simple fact really is.

The Power of the First Impression

Just because business cards still serve a purpose does not mean that all business cards are created equally. There are a number of design tips that you can use to make the RIGHT kind of first impression the next time you hand out your card to a customer or at that next big networking event.

StatisticBrain estimates that prospective clients will hold onto a color-filled business card a full ten times longer than they will a standard white card. Color also increases the impact of engagement on a person’s ability to follow simple directions; this is an advantage too powerful to ignore.

Approximately seventy-two percent of people say that they judge the company or brand that a person works for based on the quality of their business card. Likewise, thirty-nine percent of those who responded to a survey said that they would choose NOT to do business with someone if they had a “cheap-looking” business card.

Business cards are still essential in a digital world, and that means you need to devote the time to doing them well.


Click here image

Print It Plus has so much to offer. Find Out What You Have Been Missing.

For more information or to request a quote, go to Print It Plus, http://www.printitplus.com.

Stay up to date by following us!

facebook   instagram

5 Ballet Business Lessons You Should Make a Point to Learn

dancer

Business has quite a few things in common with ballet. Ballet is just as demanding as business, although in other ways. To succeed as a ballet dancer, one must put in a lot of hours of practice. To succeed in business, one must put in a lot of hours of work. For both, plans and dances must be executed in a precise way or the result will not be ideal. Because of these similarities, several things can be learned from ballet that can be applied to business.

1. Create Your Individual Style

Although there are basic components of ballet that ring true, someone who develops their individual style and dares to try new things is someone who will go further than an individual who sticks to only the basic rules. The same is true in business. If you want to succeed, you must stand out from the crowd. Find your own path that is unique to your goals even though you will be utilizing the same building blocks as everyone else.

2. Continue Learning Throughout Your Career

A great ballet dancer never stops learning new techniques and new dances. They simply cannot stop after they have learned only one dance and be successful. In business, this is also true. You must continue to seek out education. Whether it is another degree or simply a class to help you hone in on a skill set, you should never stop trying to learn more and improve your abilities.

3. Practice Makes Perfect

In ballet, perfection is valued and coveted. To reach this kind of perfection, dancers will practice for days, weeks, months, and years on end. They understand that they have to practice to get better and one day achieve that perfection they desire. In business, the same is true. You may have success the first time you do something, but more often than not, you will have to try again. If you believe in a business idea, keep trying and practicing until you get it right. Practice does, after all, make perfect.

4. Know There is a Place and a Role for Everyone

In a ballet dance that involves multiple people, there is a role for everyone to play. Not everyone can be the main dancer, even if they want to be. Someone has to play the supporting role. In business, it is important to understand this because the same is true. Even if you want to be the top dog on a project or in a company, you have to understand that sometimes you simply have to play another important role.

5. Develop and Build Trust

Trust is a huge component of ballet, especially if you are dancing with a partner. If the two partners do not trust each other, it will be apparent, and the dance will not be as beautiful. In business, it is equally as important to trust your partner. Otherwise, you may not give much effort to the project, or you may hold back and cause the business to suffer. Build trust with those you work with and the business will prosper. Choose not to trust, and it can crumble, just like a ballet routine.

There are several parallels between ballet and business. These lessons learned in the ballet circuit are important because they strengthen the dancer. Learn from these lessons, and you will become a stronger individual in the business world as well.


Click here image

Print It Plus has so much to offer. Find Out What You Have Been Missing.

For more information or to request a quote, go to Print It Plus, http://www.printitplus.com.

Central Palm Beach Chamber Business of the Year and Officers Installation Gala at Wellington Polo Club sold out; “A great success”

Wellington, Florida – May 14, 2016 – The Central Palm Beach County Chamber of Commerce held its annual Business of the Year Awards and Officers Installation Banquet Gala Saturday night at the Pavilion at International Polo Club Palm Beach in Wellington, Florida. The sold out event was considered a rousing success by the Chamber and attendees alike.

Central_PBC_Chamber_Annual_Gala_2016

As a proud sponsor, Chamber Trustee and Board Member, we at Print It Plus want to congratulate all of this years’ winners:

 

Small Business of the Year: I.T. Solutions of South Florida

Large Business of the Year: Independent Imaging

Chamber MVP of the Year: Carol O’Neil, CEO Financial Services

Outstanding Business Leader of the Year: John Carter, Minto Communities

CPBC Chamber - Installed Board - 2016

The evening started at 6:30 p.m. with a Cocktail Reception & Chinese Auction. After dinner, presentation of the 2016 Board of Directors and the Business of the Year Awards, there was music and dancing for everyone in attendance to enjoy late into the evening. Print It Plus Co-Owner David Leland was reinstalled as a member of the Board of Directors for another term. Print It Plus has been an active member of the Central Palm Beach County Chamber of Commerce for over 27 years. David has served on the board many of those years, in capacities such as President, President Elect, Vice President of Operations, Vice President of Facilities, and board member.

 

Co-Owner Kimberly Leland currently sits on the Board of Trustees. In fact, the Lelands are “Founding” trustee members of the Central PBC Chamber. In addition to his position on the Board of Directors David continues to serve on the Chamber’s Economic Advisory Council. This council works actively with the committee leaders of the different cities, towns and villages throughout central Palm Beach County to help the local business community work more constructively with the local governments.

David and Kim Entrance-full

Print It Plus is proud to be a sponsor of the annual Business of the Year Gala, as well as a sponsor and active member involved in many events held by the Central Palm Beach County Chamber of Commerce. For more information on future events held by the Central PBC Chamber and all of the other committees and other happenings with the chamber, please go to http://www.cpbchamber.com/.

 

About the Central Palm Beach County Chamber of Commerce

The Central Palm Beach County Chamber of Commerce is the business support network for the heart of Palm Beach County.  It is comprised of more than 900 active member businesses in 15 municipalities and distinct communities with about 400,000 residents – 36.5 percent of Palm Beach County— extending from the east coast to the western sugar cane fields.

 

Leading the Way in Connecting Businesses and Communities is their vision. The Central Palm Beach County Chamber of Commerce promotes a healthy business climate throughout its diverse region while respecting the individual characteristics of each community. They are located at: 12794 West Forest Hill Blvd., Suite 19 in Wellington, Florida.

 

 About Print it Plus

Print it Plus is a provider of a wide range of advertising, marketing and printing solutions. They will help you grow your company by finding the best marketing and advertising products and services for your situation in Palm Beach County. Print It Plus is able to provide virtually any product or service imaginable to communicate with your clients, employees, stockholders, and/or vendors.  We are experts at corporate identity pieces, branding, marketing, printing and design. For more information about Print It Plus, contact Kimberly Leland at kim@printitplus.com, by calling (561) 790-0884, or go to our website at www.printitplus.com. For more information about the Central Palm Beach County Chamber of Commerce go to the “About Us” page on our website: http://www.cpbchamber.com/about-us/.