Business Cards: Why They’re Still an Important Marketing Tool in the Digital World

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With all of the talk about the importance of properly marketing your product or service, it’s important not to overlook the most valuable commodity of all: yourself. As much as that beautiful-looking flyer attracts the right type of attention for your product, a business card is designed to do the same for both your professional image and your career as a whole.

But do business cards still have a place in a digital world? In an era where finding someone is easier than ever thanks to tools like social media, do people still need to go through designing, printing, and handing out a business card? The answer is one that might surprise you.

Business Cards: By the Numbers

Just going off of statistics, it’s easy to see that the answer to the question “are business cards still an important tool in a digital world?” is a resounding YES. According to one study, there are about 10 billion(!) business cards printed in the United States each year – or roughly 27 million each day.

But diving deeper, it’s clear that business cards perform a function that goes far beyond just handing out contact information. They actually serve an important role in your business at large, too. For every 2,000 business cards that you pass out, you can expect your sales to increase by an average of 2.5%. Business cards do everything from show someone you’re serious to increase personal brand recognition and awareness.

One of the major strengths of print marketing and the use of business card is that they’re physical. They’re something tangible that people can hold in their hand and, most importantly, share with friends and other family members. In an era where people are getting bombarded by more digital messages than ever and emails can be deleted in seconds (and people can be muted on social networking sites like Twitter), never underestimate how essential this simple fact really is.

The Power of the First Impression

Just because business cards still serve a purpose does not mean that all business cards are created equally. There are a number of design tips that you can use to make the RIGHT kind of first impression the next time you hand out your card to a customer or at that next big networking event.

StatisticBrain estimates that prospective clients will hold onto a color-filled business card a full ten times longer than they will a standard white card. Color also increases the impact of engagement on a person’s ability to follow simple directions; this is an advantage too powerful to ignore.

Approximately seventy-two percent of people say that they judge the company or brand that a person works for based on the quality of their business card. Likewise, thirty-nine percent of those who responded to a survey said that they would choose NOT to do business with someone if they had a “cheap-looking” business card.

Business cards are still essential in a digital world, and that means you need to devote the time to doing them well.


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Personal injury attorneys increase their business by marketing their brand consistently and effectively

Blue luxury branding design kit for hotel. Premium corporate ide

Blue luxury branding design kit for hotel. Premium corporate identity template. Business stationery mock-up and documentation with logo. Editable vector illustration: folder, envelope, cup, card, etc.

As a recent ruling by the Florida Bar against a south Florida lawyer shows, directly soliciting potential personal injury case victims to become clients will continue to be penalized here in the state of Florida.¹ This case is another reminder that in Florida (and most other states) personal injury attorneys must find other ways to capture potential business. But how do you get your name and the name of your law firm in front of someone in a timely manner once an accident and potential case occurs here in the West Palm Beach area?

You have to be “top of mind” within days, or even hours of the occurrence of the event. Word of mouth recommendations are of course very effective, but you rarely know when they will occur. Billboards and television ads have varying degrees of success, but are costly and also offer no guarantee.

The most cost effective and potentially consistent form of advertising for personal injury attorneys is the consistency of building your brand. None other than the American Bar Association itself stated as such in a recent article:

“…branding is not optional. Every law firm, practice group and individual lawyer has a brand. The question is whether the market dictates it or you control it yourself. Ideally, you want to control the message to the best of your ability. But it takes planning, strategy, implementation and ongoing monitoring to be truly effective.” http://www.americanbar.org/publications/law_practice_magazine/2013/november-december/marketing.html

Here is a primer on EXACTLY how you should do it. You may have done some or even most of these – but fill in the holes of what you are missing and see over time the positive effect it will have on your business.

Again, the real key to building your name recognition and referral network is: CONSISTENCY

Start: your Logo. If you do not have one, you need to create one. If you do have one, have a few people critique it. Does it convey the image you are trying to portray? If the answer is yes, then build or continue to build your image around it. If no, then get a new one. Do NOT be married to a logo that is not helping to bring business to your firm. Even if you are the one who created it. And do get professional help, like the award-winning Graphic Design work we offer you at Print It Plus. This is about growing your business, a.k.a bringing cases and money in your door. This is key to your firm’s future, so treat it as such.

In the 2nd part of this blog we will list all of the different ways you want to consider using to expose your brand to as many potential clients and referral partners as possible – in a way that builds value in your firm and does not cheapen it. Stationery, letterhead, business cards, thank you cards, holiday cards, promotional products, social media, other media marketing and of course your website done correctly and with the understanding that consistency can be the difference between long term growth and slow to no growth of your law firm.

At Print It Plus we can help you with all of your branding, marketing, commercial printing and advertising needs to help you convey the most powerful message consistently to help you grow your legal business, or any other business.

We also offer printing, mailing, direct mail campaigns, marketing collateral, variable data printing, promotional products, other business marketing and now secure web form services for offices.  It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton.

Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES this holiday season!

¹http://www.floridabar.org/DIVCOM/JN/jnnews01.nsf/8c9f13012b96736985256aa900624829/850ccf58a371d59685257fa00043a612!OpenDocument

 

Differences between business to business and business to consumer marketing in West Palm Beach

B2B vs B2C acronyms or abbreviation letters on a gold scale comp

As a multi-faceted printing company that also offers marketing, advertising, direct mail and website design services, many of our clients at Print It Plus are local and regional businesses. But we also have plenty of consumer clients who walk through our doors on a daily basis. Therefore we have an ample amount of experience with both types of clients throughout our almost 30 years in business.

An important question that our business clients often ask us is: “What are the differences between marketing our products and services to other businesses versus marketing them to consumers?”

Although there are plenty of similarities, there are certainly some key differences that you must recognize depending upon who your target audience is and what type or types of marketing and advertising media you plan to use to expose your brand to them

Here are a number of the key differences between business to business (B-to-B) and business to consumer (B-to-C) marketing:

 

  • Business to Business clients want to be educated on your products and services, while consumers are more concerned with being happy and having their needs met.

 

  • When marketing B to B, you can use “industry jargon” that your potential clients will understand and can catch their attention. On the other hand when marketing to consumers you have to keep the language focused on their needs/projects.

 

  • Business clients seek knowledge and more efficiency (driven by logic), while consumer clients are more likely looking for deals and emotional satisfaction.

 

  • Business clients also tend to like more explanation in their marketing materials, while consumer clients like more eye-catching, less wordy material – particularly for lower-priced, commodity-type products and services.

 

  • Business clients tend to want the sales and marketing team of the vendor to be at their beck and call, while consumers tend to care more about the product or service itself and less about the sales and marketing team behind it.

 

  • Business to business marketing people tend to have to deal with a much larger group of people to get approval for purchases, whereas business to consumer sales is usually to one person, or two people at most if an influencer is involved.

 

  • Business to business purchasers most often want to build a close relationship with a vendor and its products and/or services, whereas the average consumer is not as focused on building a relationship with the vendor.

 

  • The business to business buying cycle is usually much longer than the business to consumer sales cycle, therefore requiring more attention to detail and more time taken with building the relationship with the client. A business to business buying cycle can take months, even years, whereas a business to consumer sale can be over in seconds or just a few minutes.

 

  • SOCIAL MEDIA: social media content for business to business-focused marketing tends to require more involved, in-depth posts that consistently show the vendor is willing to cater to its clients. The business to consumer social marketer is much more focused on posts that highlight its products and services usefulness, conveying that message in a much more basic and obvious manner.

It is important to note that there are plenty of similarities between B2B and B2C marketing. The differences listed here are essential for professionals who work on either (or both) sides to understand to be as successful as possible. At the end of the day, no matter whether you sell business to business or business to consumer at your company, all marketing is P2P — person to person — despite the external differences.

To read the entire article: http://blog.hubspot.com/agency/differences-b2c-b2b-marketing

At Print It Plus we offer you a large variety of advertising and marketing services that we tailor to your needs, and your target audience. We work with you to help you build your brand and maximize brand awareness to give you the best Return on Investment (ROI) possible on your marketing efforts. In addition we are an award winning printer of both commercial and consumer print jobs with almost all of our work done in house in West Palm Beach, Royal Palm Beach, Wellington, Loxahatchee, Palm Beach Gardens and throughout the Palm Beach Gardens area.

Creating marketing and advertising campaigns with our clients is just another of the many high quality printing, mail, direct mail, marketing, advertising and website building services we offer at Print It Plus. Contact us at (561) 790-0884 or through our website at HTTP://WWW.PRINTITPLUS.COM to learn more about how we can help YOU to CREATE INFINITE POSSIBILITIES!