What You Need to Know About Color in Design

pantone

In a recent study conducted by KissMetrics.com, visual appearance and color ranked more important to consumers than just about everything else when viewing marketing materials. In fact, ninety-three percent of people who responded to the survey said that visual appearance (which color is a part of) was the most important factor they used when making a purchasing decision. Only six percent said texture, while on percent placed a heavy value on sound and smell.

Color and Marketing: Breaking it Down

Along these same lines, an incredible eighty-five percent of consumers said that color was THE primary reason why they chose to buy a particular product or service. It goes without saying that the right color design is the perfect place to start with your marketing materials.

In terms of your long-term success, one of the most valuable resources that you have available to you is and will always be your brand. It’s something that lives on long after a purchase is made. It’s the narrative and the set of strong, relatable values that are at the heart of your business. Additional studies have shown that the careful use of color can increase brand recognition by up to eighty percent, which, in turn, goes a long way towards increasing consumer confidence at the same time.

But What Do Colors Mean?

However, none of this is to say that your marketing materials should be jam-packed with as many colors as possible. Quite the contrary, in fact. Different colors have all been known to affect people on an emotional and psychological level in a variety of ways. Consider the following:

  • Yellow is often associated with optimism and youthful enthusiasm. This is why it’s often used to grab the attention of people like window shoppers.
  • Red is almost always associated with a sense of energy and excitement. In fact, red is a great way to create a sense of urgency in your readers (and when used right can even increase their heart rate, too!)
  • Black is considered to be very powerful and very sleek, which is why it is usually used to market luxury products.
  • Green is normally associated with wealth – which makes perfect sense because money is green. It also happens to be the easiest color for the human eyes to process, which is why green is often used to underline important information in marketing copy.

To that end, it’s important to use different colors depending on exactly what it is you’re trying to accomplish. Are you trying to highlight an upcoming clearance sale and want to create a sense of urgency? Make sure those fliers and posters have as much red on them as possible. Are you trying to attract the attention of a more sophisticated level of clientele, or do you want to positively influence the overall impression that people get when they see your products? Try using as much black as you can.

Color is a powerful tool when used correctly, but it’s important to remember that it is just one of many. But, provided your use of color matches up with both your audience and your long-term objectives, you’ll find that it can be a terrific way to put your campaigns over the top and start generating the types of results you deserve.


Click here image

Print It Plus has so much to offer. Find Out What You Have Been Missing.

For more information or to request a quote, go to Print It Plus, http://www.printitplus.com.

Stay up to date by following us!

facebook   instagram

Color Copying – It is still an Integral Part to Your Next Profitable Advertising Campaign

colorcopies-printitplus

Q: Is there still a place for more traditional types of advertising, such as direct mail, flyers and brochures?
A: Surprisingly, is yes – but comes with an important disclaimer. For now, more than ever, with the rising costs of putting together and executing mail and other “hard copy” campaigns, you need to construct a well-planned and focused strategy based upon the advantages you are offering to the right marketplace you are trying to sell to.

Color copying plays an even more important role in hard copy advertising campaigns than it did in the past.

The most effective marketing pieces keep a prospect’s attention with the words that are used AND the design of the piece itself.
If you are shopping around for the best printer to assist you with your campaign, then take time to inspect the direct mail pieces, flyers and brochures of previous campaigns that the printer worked on. Print It Plus will prove to you that they will offer the quality you need to maximize the effectiveness of your campaign.
In addition, you need to take advantage of the ability to target your campaigns toward virtually anyone you want, while excluding almost anyone you don’t want. A printer experienced with direct mail, brochures and flyers will help you to construct your mailing list that reflects your most profitable customers so that you waste as little money as possible on “non-prospects”.

Successful Campaigns

A key part of putting together and executing a successful advertising campaign involves working with the right printing company. The printing company you choose should be able to advise you every step of the way of your campaign, from beginning to end. In addition, that company should also be using the most effective print technology available (currently that is VDP, or Variable Data Printing) combined with the experience and knowledge on how to most effectively and least expensively target the market(s) you are trying to reach.
The steps of your campaign include:

    • the initial planning phase, during which time you make several crucial decisions including the design of the marketing/advertising piece and selecting your target market(s).
    • the execution phase
    • the follow up phase
    • the evaluation phase

The quality of the color copy advertisement you use plays a significant role in the success of your campaign. At Print It Plus, for example, we use a high end printer from Xerox, the Docucolor 8080 Digital Press. This type of printer only accepts digital files to copy from (meaning there is no glass to put a sheet of paper .) This form of copying makes the highest resolution copy for the professional look needed to execute a successful campaign.

Marketing Today

Even today, color copying can play a integral role in the success of your hard copy marketing and advertising campaigns. At Print It Plus we are able to produce a large variety of color copies on a wide variety of paper and other printing surfaces. We are experts at assisting you to find the best printing surface for all of your color copying or any other printing need that you have.
Go to our website to learn about the many high quality products and services we offer in printing, promotional products, marketing, advertising and websites. HTTP://WWW.PRINTITPLUS.COM

Contact Print It Plus

For more information or to request a quote, go to Print It Plus, http://www.printitplus.com.

 

Building a Community No One Can Resist

AA050610

People enjoy feeling as though they belong. It’s a part of our universal desire to form strong bonds with other people and feel connected to those around us. From student clubs to neighborhood organizations, this desire plays out across our nation in a variety of settings.

This desire also has a firm place in marketing. One of the best ways to encourage brand loyalty involves encouraging customers to feel as though they’re part of an exclusive group when they use your brand. When people feel connected to your company and to other users, they’re more likely to become repeat customers and even recommend your brand to others. Few companies have enjoyed the success Facebook has in this regard.

The early days of Facebook

Back when Facebook was first developed, it was available only to users at colleges and universities, and they had to have a .edu email address to register. This effort to create a distinctive market resulted in a very strong community among Facebook users. Many users today still reminisce about the early days when their parents and grandparents weren’t registered and it was just a way to communicate with their college friends. In many ways, the desire to belong to this exclusive ‘club’ of Facebook users helped the company grow exponentially.

Revising the Facebook exclusivity

After a few years of immense popularity with the college-age crowd, Facebook began to open registration up to people outside their original targeted demographic. At first, this upset many people who had eagerly waited until their college years to join, only to find that everyone else could now, too. In recent years, there have been some reports of the younger generations leaving as they search for a platform that allows them to converse with their friends without their parents and grandparents seeing their comments. Overall, however, the platform has continued to grow. This is because the developers have taken the time to still encourage feelings of community among users, even though everyone can now join.

How have they managed to maintain this feeling?

  1. Newsfeeds update users to their friends’ activities as soon as they log in. This offers a unique way to stay in contact with friends and family. Users know they would lose all this information if they were to leave.
  2. Games and similar activities encourage users to work together on the platform for entertainment, connecting people by common interests within the platform.
  3. Since Facebook use is so prevalent, the default is to use the platform. People expect to be able to connect and communicate with others through it. Those who don’t have a page risk losing out on a key form of communication.

How businesses can learn from Facebook

Facebook has managed to build a community so strong that it appeals to nearly every demographic. Few companies will have the reach to accomplish this, but they will be able to strengthen their own connections to encourage customer loyalty and retention.

For example, try building portions of your company website that allow and encourage communication between customers. You can occasionally interject advice as needed, but in general try to keep the conversations between end-users, to encourage a connection between your customers.

Loyalty programs and rewards programs are also helpful. By offering prizes to those who use your products and services regularly, you’ll show your appreciation and encourage customers to return to earn more. Publicly rewarding customers, such as showcasing particular people for their loyalty, can also help enhance brand loyalty. Even promotions such as free t-shirts can help customers feel connected to your company.

Facebook has shown the business world what is possible when a brand manages to build such a strong sense of community that users cannot imagine doing without it. Companies of all sizes can take some of the lessons to heart and begin to build their own communities. If you’re interested in developing materials to help reach your consumer base and encourage them to be a part of your community, reach out to us. We’d be happy to help you!

For more information or to request a quote, go to Print It Plus, http://www.printitplus.com.

 

What type of experts can your business benefit from?

bringing-in-experts-printitplus-west-palm-beach

Benefits of Bringing in the Experts

As business owners, we count on experts to save us time and money. On any given day, we might consult a financial adviser to help us with a major purchase or investment strategy. Or we might hire a sales trainer to oversee the development of our sales team or the implementation of a new sales strategy. Or perhaps we might engage a management consultant to look for ways to run our companies more effectively.

Whatever the need, it seems, an expert is there, ready to help.

One area where expert advice can be especially helpful is your company’s marketing. Consulting an expert early in the planning process can not only save you time but also help you hone your campaign so it reaches just the right audience with a message they’re ready to hear.

Print It Plus offers free consultations. Our only consultation charges are based on the graphic design time we spend working on your marketing projects. We are dedicated to serving West Palm Beach area businesses with branding and marketing experts.

Unfortunately, trends in advertising and marketing can change at the drop of a hat. To make matters worse, what works well for one company or industry might not be right for another. Working with an expert who studies trends, yet also knows how to use more traditional means effectively, will help you decide which trends are worth your time and which to avoid. Their guidance can save you the time and effort involved in chasing bad opportunities.

So where can you find experts to help you grow your business? Start with your key suppliers. After all, helping you become successful is in their best interest, too. The stronger your company gets, the more opportunity your suppliers will have for future revenue growth. So tap their expertise whenever you can.

But how do you know who to turn to and who to avoid? First and foremost, look for experts who understand your goals and business requirements. Stick with those whose advice you trust based on previous experience. And make sure the expert is someone you feel comfortable working with on the project.

When you augment your own staff with a group of trusted experts from other fields, you strengthen your business in the most cost-efficient way. You get expert advice without adding to your payroll or ongoing business expenses. And that’s a win for everyone.

For more information or to request a quote, go to http://www.printitplus.com.