Expert Advice for Classy Custom Labels

Custom printed labelsIn today’s visually-oriented market, brand persona is everything.

Strong, simple visuals go a long way toward giving you a rock-solid image to stand tall above competitors and to capture customer attention.

While companies work hard to shape outbound marketing, they can easily overlook options for the packaging and presentation of their products. Even simple tweaks can go a long way in making your brand shine!

Custom printed labels can offer a durable, stunning accent to your product or printing. But there are many variables when it comes to printing labels. From the right materials to laminate finishing, it’s hard to know where to begin.

Here are a few tricks we’ve learned over the years to help you craft labels to heighten brand appeal.

Less is More.

When it comes to labels, it’s important for your message to connect immediately.

When a label has complex fonts or busy designs, it can be difficult for readers to engage with your product. Keep your designs, images, and borders clean and simple for maximum user experience. If you post nutrition facts, make them as concise and reader-friendly as possible. Non-standard shapes or labels that match your package size are a great way to bring precision and flair.

Color is King.

Want to stop them in their tracks?

Colors command attention and make your message sing.

Try splashes of color against neutral backgrounds, or complementary colors that bring depth and warmth. If your label intends to communicate flavors, seek to pair colors that carry these natural associates (like greens for lime or orange for citrus).

As you design label colors, your goal is to help users find or associate with your product more easily. If you already have a branded color scheme, use this as your prominent theme. Colors help customers recognize your product and feel secure when they purchase in the future.

Fonts Rule.

Nothing says sleek like a perfectly sketched font.

Work to find the right balance of clean and clever. If a font is too generic, it will be easily missed. If it’s too wild, it may be hard to read or seem silly. Stick to a font you’ve branded your company with, or use two fonts (max) to keep your label coherent and easy to read.

Experiment with font pairings: consider a headline that’s bold and condensed with a copy that’s light or vertically stretched. Or try an all-caps serif with an italicized sans serif to compliment. Test your font pairings on volunteers or gather feedback from artistic friends before finalizing a design.

Consistency Counts.

Labels help you build a personality.

What message will you send? What ideas do you hope to convey?

Keep your labels consistent with your brand identity, looking for distinct features you can highlight or graphics that illustrate your story. 19 Crimes Wines uses an interactive “Living Labels” app to allow each wine to unveil a mystery. Fieldwork Brewing uses blown up oceanside photos for its Island Time Sour Ales. Fit Buns High Protein Bread comes in a box that makes the pastries look like a ripped dude’s abdominal “6-pack.” The label also conveniently features a free fitness center coupon inside. Also, remember to keep your contact information accessible so customers can visit your website or contact you with feedback.

Let’s face it: in the marketplace, beauty is often skin deep.

Your label is a representation of the things you’ve worked hard to build, so go the distance to make your brand stick. Need ideas to get you started? From hangtags to custom adhesives, we’re your one-stop shop for creative label options!

PrintItPlus has makes different labels for you! We can produce labels in hundreds of various shapes and sizes that adhere to almost any surface. Surfaces such as paper, plastic, glass, wood, metal, bumpers, even refrigerated items are easy to produce. We can even custom die cut your label in a shape that matches your brand.

Give us a call or e-mail us, ask a quote, design or order your printing online!


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Polo Club hosting of biennial AYSO National Games July 3-10 announced with 90-foot banner by Print It Plus

AYSO - PBCSC event banner

Wellington, Florida – June 23, 2016 – The International Polo Club in Wellington is hosting the American Youth Soccer Organization’s (AYSO) 2016 National Games from July 3-10, 2016. AYSO Section 14 is partnering with the Palm Beach County Sports Commission to host this week-long event. As part of the kick off the organizers and sponsors will have a 90-foot banner manufactured by local printer Print It Plus unfurled and hung across the eastern-facing façade of Wellington Regional Medical Center.

 

The unveiling of the banner is scheduled for tomorrow, June 24th. The unveiling of the banner marks the unofficial beginning to the preparation week leading up to the National Games officially starting next Sunday. According to the AYSO these biennial national games are “one of the largest and most prestigious youth soccer events that takes place in the United States.”

 

Palm Beach County will be home to one of the largest and most prestigious youth soccer events that takes place in the United States. The American Youth Soccer Organization (AYSO) selected Palm Beach County as the destination for the 2016 AYSO National Games. AYSO Section 14 will partner with the Palm Beach County Sports Commission to host the National Games at the International Polo Club in Wellington, from July 3-10, 2016.

 

“We are very excited to see the AYSO National Games return to Palm Beach County for 2016,” said AYSO National President Mark Stewart in a press release announcing this event, held every other year. “The International Polo Club converts into one of the most stunning soccer facilities imaginable with 30 soccer fields side by side on pristine natural grass. We expect the National Games to again be an important economic contributor to Palm Beach County, but also a tremendous event for thousands of AYSO soccer players from across the U.S. We know it will be an amazing experience for all.”

 

To read the entire original press brief, go here: http://www.multibriefs.com/briefs/nasc/AYSO_PalmBeach.pdf

 

Print It Plus recently acquired the equipment, a Roland SOLJET XR-640 large-format printer/cutter, to print this 90-foot banner. The XR-640, has the ability to produce everything from banners, vehicle wraps and fine art to print/cut labels, decals, point-of-purchase displays and so much more. This particular print project signifies Print It Plus’ successful expansion into several new areas of printing, including large-scale banners in addition to car wraps, wall and floor graphics & decals and custom cut labels.

 

About Print It Plus

Print it Plus is a provider of a wide range of advertising, marketing and printing “solutions”. They will help you grow your company by finding the best marketing and advertising products and services for your situation anywhere in Palm Beach County. Print It Plus is able to provide virtually any product or service imaginable to communicate with your clients, employees, stockholders, and/or vendors.  We are experts at corporate identity pieces, branding, marketing, printing and design. For more information about Print It Plus, contact Kimberly Leland at kim@printitplus.com, by calling (561) 790-0884, or go to our website at www.printitplus.com. For more information about the Wellington Regional Medical Center go to the Hospital website: http://www.wellingtonregional.com.

 

 

About AYSO

The American Youth Soccer Organization is the largest single-entity youth soccer association in the U.S. with over 500,000 registered players and 125,000 registered volunteers. AYSO develops and delivers quality youth soccer programs in a fun, safe environment based on the Five Philosophies of Everyone Plays, Balanced Teams, Open Registration, Positive Coaching and Good Sportsmanship. To learn more about AYSO and how you can become a part of AYSO and the National Games experience, contact (800)USA-AYSO or visit www.AYSO.org.

 

About Palm Beach County Sports Commission

The Palm Beach County Sports Commission is a private, not-for-profit organization contracted by Palm Beach County to promote and market the County as a sports destination. The Commission brings sporting events and activities to the County, enhances economic impact, stimulates bed tax revenues (primarily in the off-season), and maximizes utilization of County facilities. The Commission supports and hosts sporting events that bring visitors from across the state, region, nation, or globe to grow tourism in Palm Beach County. For more information on the Palm Beach County Sports Commission go to http://www.palmbeachsports.com.