Use Self-Mailers to Boost Your Visibility

 

Looking to target prospects with confident, eye-catching designs?

Consider a self-mailer that you send through the U.S. Postal Service’s EDDM (Every Door Direct Mail) program. This cost-effective marketing solution helps you target individual zip codes or carrier routes for a significantly reduced cost.

What is a Self-Mailer?

A self-mailer is something that can be mailed without an envelope, including anything from a simple postcard to an elaborate booklet.

Self-mailers are a great medium for stunning photos and eye-catching graphics. While e-mail inboxes are currently overflowing, physical mailboxes are not. A splashy, bold design holds great potential to be seen and shared!

A superb self-mailer can have several advantages over envelope mailings:

1. Self-mailers cost less.

Self-mailers are simple: often, they have just one sheet of paper (no need to stuff envelopes or match the contents of your letter with its packaging). Postage can be cheaper for a self-mailer, especially when you use postcards or fold-over flyers.

2. Self-mailers are more likely to be seen, remembered, or shared.

While envelope mailings are typically opened and read by just one person, self-mailers are often passed along to others or laid in visible places like the kitchen counter. Coupons or event invitations are placed on the fridge or in strategic visible locations. The bold graphics and easy accessibility of self-mailers can help people remember your message long after it’s been sent.

3. Self-mailers help you connect with loyal customers.

Whether you’re promoting an event or sending product notifications, targeting previous customers can dramatically increase response rates. Self-mailers send a personal message in a vibrant, practical package.

Where the Rubber Meets the Road

Self-mailers can be used as postcards offering discounts on home maintenance and repairs, as fold-over letters from community leaders, as fundraising pieces from non-profits, as brochures and pamphlets, or even for product inventory catalogs.

These flexible products bring a clean design, a clear message, and concrete results. Looking for EDDM tips or for full graphic design services for your mailer? We’ve got years of experience and we’re just a phone call away. Give us a call today!

 

 

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5 Ways to Skillfully Handle Criticism With a Smile Instead of a Frown

This work is sloppy and does not meet the needs of the company. You’ll have to completely rework it.”

“Is this all you’ve gotten done for today? You’re going to have to step up your pace.”

“Why didn’t you follow the instructions I gave you? This is terrible work.”

“I liked your old hairstyle better.”

Criticism, no matter how delicately someone gives it to you, hurts.

Being criticized makes us feel worthless, painfully vulnerable to our own negative thoughts and unsure of our abilities. Some inexperienced managers think criticizing their employees will incentivize them to work faster and harder but, of course, we know this tactic is the absolutely wrong way to motivate employees.

Scientists speculate there is something instinctual, or innate, about our adverse reaction to even mild criticism. Just like the human body is hard-wired to instantly move into a “fight or flight” state when confronted by danger, our psychological self (psyche) reacts to criticism defensively. In other words, being physically struck closely parallels being verbally “struck.” Our heart and breathing rate increases and we may start perspiring as our internal temperature rises. Depending on the type and level of criticism we hear about ourselves, some people tremble, feel extremely anxious, and may even start crying.

How to Give Criticism Positively

Before you criticize a family member, friend or fellow worker, stop and think about how you could rephrase what you are going to say to sound more like constructive criticism.

Examples of constructive criticism include:

  • (When someone fails to complete a project on time): Next time we have a project to work on, we’ll make sure there are enough resources and time for you to finish it as planned. In fact, perhaps we can schedule the project in advance so you are not inundated with work?
  • (When someone has been “slacking” in their work): You’ve done a great job reaching several goals lately. Nobody can achieve every goal they set for themselves so don’t let this affect your sense of accomplishment. Maybe your goals are a little too aggressive?
  • (When someone isn’t contributing to a group effort): I’ve noticed you haven’t wanted to take an initiative lately. I would really like to see you take a leadership position because I think you have the talent and skills to be successful.

5 Ways to Handle Criticism Positively

  1. Objectify Yourself

As soon as you realize you are being criticized unconstructively, step away from your emotions by imagining yourself as a life-size cardboard cutout.

Wait until the person criticizing you leaves before allowing yourself to think about what they said. Consider who criticized, what they criticized you about, and whether it was actually warranted. Remember that people who are criticized are usually doing something new, different, and possibly daring.

  1. Don’t Cross Your Arms

Adopting a defensive posture may provoke the criticizer into extending their critique of you.

Simply stand with your arms at your sides, nod, and show that you are listening.

  1. Learn from Criticism

Is there a grain of truth in the criticism you received?

Don’t let strong emotions cloud your ability to judge truths about yourself. Many of us say or do things that are not in our best interest but fail to realize our error.

  1. Get Feedback from a Friend

Tell a trusted friend about the criticism you received.

Getting another opinion can help mitigate the negative feelings you experience from a criticism.

  1. You Control Your Emotions and Thoughts

Nobody is in control of what you think or feel.

The way you think and feel about criticism is all up to you, not the person who criticized you.

“Criticism is something you can avoid by saying nothing,
being nothing, and doing nothing.”
~Aristotle

 

 

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Use Great Body Language to Speak with Success

Ramona Smith, a 31-year-old Houston teacher, has faced many challenges, including coaxing her son through cancer and struggling through a divorce.

But Smith believes life is about more than what knocks you down, it’s about the lifelines people offer to help you back up.

One of Smith’s lifelines was the mentorship she found in Toastmasters, a non-profit educational organization that teaches public speaking and leadership. In her 2018 speech, “Still Standing,” Smith posed as a fighter on stage and talked about surviving round after round with life but bouncing back again. Her accomplishments include dropping out of college four times (before graduating at the top of her class) and, most recently, being crowned the Toastmasters World Champion of Public Speaking in Chicago.

Smith outlasted 30,000 other competitors over six months of competition before being named the champion in August. Her success comes not only from her will to fight but from one speaking technique that helped her connect:

“If my hands are open to the audience, and my fists are not closed, and my arms are not too tight toward my body, it just makes the audience feel more connected, like I’m really open,” Smith said. “I’m vulnerable, and I want to give you all of me. And it makes me look relaxed and comfortable.”

Dananjaya Hettiarchchi, a human-resources specialist who won the Toastmasters competition in 2014, broke down the effectiveness of this technique:

“If you really concentrate, when you look at the inside of your palm, your eye relaxes,” Hettiarchchi said. “And a lot of great speakers, they open their palms towards the audience, showing more openness. And that allows the audience to connect with the speaker better, as opposed to showing the back of your hand.”

Best Body Language for Effective Presentations

If a simple gesture can have such an impact, what other nonverbal communication can increase our impact? Check out these tips from some of the world’s most personable communicators to increase your own credibility.

DO:

  • Open your hands toward the audience to relax and connect.
  • Use facial expressions with purpose. Sometimes when we’re nervous our face freezes up. If you don’t have an expressive face, work with a mirror to see how your expressions reinforce your message. Give your entire talk silently (while forming each word) and let your face do the communicating!
  • Maintain intentional eye contact. Leaders who speak over people’s heads or get buried in their notes seem impersonal or insincere. When you speak, move from face to face, making eye contact with one person at a time to ensure your audience is engaged. When answering a question, use extended eye contact to convey sincerity.

DON’T:

  • Hide, clasp, or fidget with your hands. This implies you don’t believe what you’re saying, or shows meekness that fails to command attention. Instead, keep your arms forward in an open manner. Use your hands to explain your point through confident, concise movements.
  • Plan your gestures in advance. Physical expression in presentations should arise spontaneously. Though body language is important, planned movements will seem awkward or inauthentic. Instead, plan key moments where you might take a different position in the room or how you will use visual aids to keep communication transparent.
  • Roam aimlessly or exhibit poor posture. Body language communicates a lot about your character, so pacing can make you seem jumpy or slumped shoulders may convey discouragement and apathy. Instead, move with purpose in your presentations. Aim for a neutral position, sitting or standing tall like a string is connecting your head to the ceiling.

Remember, the most important visual you can show your audience is yourself! Sharpen non-verbal communication skills and reap the benefits of credibility and respect!

 

 

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Four Tips for Authentic Photography in Marketing

In a digitally saturated generation, today’s marketer’s need great stories and striking, memorable images.

Regardless of your business or your market niche, powerful visuals can make all the difference! Consider these statistics:

  • Articles with relevant images average 94 percent more views than text alone and a press release with photos increases online views by 15 percent.
  • Sixty percent of consumers who use online searches prefer to contact a business whose listing includes an image.
  • 70 percent of e-commerce shoppers say the product image is very important for purchasing decisions.

Your viewers crave expressive images, so photography is crucial in marketing. Photography offers a slice of life view that communicates authenticity and value to your customers. How well do your images translate the nature of your business? Are you using drab photos or bland stock selections? Three benchmarks to evaluate your images are:

Engagement and Emotional Response

What emotions do your photos evoke?

How does the atmosphere of the photo connect with your viewer’s passion or life experience? Does it compel viewers to lean in or linger?

Brand Story and Context

What is the bigger brand story you want to tell?

Excellent photography adds credibility to this message because visuals increase the detail you bring to your message. Do your images hammer home your story?

Momentum and Shareability

Photographs can send numbers skyrocketing because people love to share captivating images!

As you employ vibrant photos, you increase your chance of people passing along your name, chatting about your product, or returning for a purchase. How much momentum do your images create?

4 Tips From Photography DIY-ers

What if you want to use more realistic photos but can’t afford to hire a professional?

By pairing modern technology with a few photography guidelines, even an amateur shutterbug can make photos pop! Here are four tips from the pros to get you started:

Rule #1: Avoid Low-Resolution Shots from Your Phone

While a casual snapshot can work for social media, if you are planning to share photos regularly, invest in a DSLR (digital single-lens reflex) and check out an online tutorial. Even small investments will ensure the quality of your photos reflects the excellence of your business.

Rule #2: Use the Rule of Thirds

Most DSLR cameras can display their grid, which includes nine even squares. If your subject is directly in the center of the grid, the image will be more static because the eye is drawn to the image but has nowhere to travel from there. When your subject is positioned closer to the edges, the eye is forced to track toward it or be “drawn in” to the bigger message.

Rule #3: Think Slice of Life

What do you want to tell your clients about your business? Say it in photos! If social media or reality TV have taught us anything, it’s that people love following the ordinary activities of others. Casual photos of your team doing business are perfect for showing off your identity and featuring your unique competitive advantage.

Rule #4: Make Use of Natural Lighting

Ever think you’ve captured the perfect photo only to find the sun has wrecked it? On a sunny day, most photos will be compromised by shadows or overexposure. Overcast hues are better because the light is softer and more diffused. For best results, place your camera in a position where the light is coming from behind you and shining directly on your subject.

Marketing is all about communicating value to your clients. For more tips on putting photography to grow momentum and authenticity, give us a call!

 

 

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