Find Language to Express Your Ideal Design

Design involves a special kind of communication.

First, creators must have an idea or concept in mind. Second, they need to articulate their ideas in ways graphic designers can bring to life on a page. This requires a common language, and sometimes graphic designers are known for having a vocabulary all their own.

If you’re working on a design concept, knowing the right terminology will help you communicate to produce the results you envision.

Here are some design adjectives that can help you articulate the concepts you’d like to see in your next print project:

Cool vs. Warm

On the color wheel, warm colors range from yellow to red-purple.

Those colors that are reminiscent of fire or the sun are called warm colors. These hues are reds, oranges, yellows, and pinks. Warm colors communicate energy, playfulness, happiness, sociability, and optimism.

Cool colors include blue, greens, and purple. These colors typically stand for sky, space, water, and nature, and communicate a calming or relaxing tone. Cool colors imply dependability, trust, growth, beauty, confidence, and power.

Minimalist vs. Maximalist

Minimalism is a style or technique that is characterized by cleanness, simplicity, and expressing the most essential ideas.

Minimalist designs use a small number of colors, simple lines, flat designs, or plenty of negative space.

Maximalist or baroque designs are lavish, highly decorative, or triumphant (think ornate wedding invitations). Minimalist designs are sparse and clean, while maximalist designs are exotic or busy.

Feminine vs. Masculine

Feminine designs are usually characterized by details such as soft color palettes, florals, and cursive writing. They may employ fluid, flowing fonts, pastel colors, facial close-ups or silhouettes, or feminine associations such as love, curves, fashion, or beauty.

Masculine designs are typically more rugged, monochromatic, or modern (think IKEA kitchen layouts). They may feature gritty images, thick fonts, hard edges, and darker color schemes.

Playful vs. Professional

Playful design styles are fun, giving an informal (rather than rigid) vibe.

Playful tones may be colorful, fantastical, non-realistic, or cartoon/caricature focused. Often these concepts focus around animals, mascots, illustrations, and impish font pairings.

Professional designs are usually characterized by muted colors and minimal details that represent conservative ideas. Formal tones are communicated with straight, classic font types, simple shapes or objects, minimalist and geometric use of line art, and cool colors (think college diplomas).

Abstract vs. Literal

Abstract designs shape images that are unhindered by what these objects might actually look in real life.

Abstract designs (like this Starbucks water bottle) are imaginative and varied, including ambiguous shapes, contemporary color palettes, curves and splatters, geometric patterns, or blurred images. Abstract art utilizes pure colors, shapes, and forms to express meaning (without getting bogged down in the storylines carried by objects and scenery). Abstract art can touch the emotions in a raw and powerfully direct way.

Literal designs are just the opposite, with concrete, objective ideas. Literal designs use sharp images, bold and simple fonts, and clearly defined limits.

Vintage vs. Modern

Vintage or retro (short for “retrospective”) is a style derived from trends of the recent past.

These designs incorporate rustic, nostalgic elements, including visual clues such as old letterpress, hand-drawn typefaces, ornate ribbons, sepia-filtered photos.

Modern designs are just the opposite, often changing in style. In 2019, modern graphic design trends include 3D design and typography, duotones and gradients, warm or moody color palettes for photos, and asymmetrical layouts.

One of the easiest ways to have a better client-designer working relationship is to align your project’s design style. Use this guide to get you started as a handy reference to communicate your ideas from start to print!

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Effortless: Three Tips to Boost the “Cool” Factor of Your Designs

Fashionable. Admirable. Timeless.

If you were to define cool, what words would you use?

Cool is just . . . cool.

In some sense, even describing what makes something cool can diminish its appeal. But in print and design, nothing is more appealing than cool.

What Makes a Brand Cool?

How do you add this edge to set your products apart?

To find out, marketing scholars Caleb Warren and Margaret C. Campbell carried out six experiments comparing consumer products, coolness ratings, and participant reactions.

In their research, Warren and Campbell discovered a relationship between the qualities of coolness and autonomy, finding designs perceived as cool were those that radiated autonomy in a socially acceptable way. Cool things tend to go a step beyond “stylish” things, so cool designs often push the boundaries of style. Think normative styles like jeans – but add excessive grunge rips. Or ordinary 1950s T-shirts – but add packs of cigarettes rolled into the sleeve.

Coolness is not an inherent quality, but rather a social construct. If coolness comes from stretching limits, one of the keys to cool designs is knowing your niche and understanding what customers perceive to be unconventional. As Warren & Campbell conclude: “objects and people are cool only to the extent that others consider them cool.”

Bringing Coolness to Life

Looking to push the boundaries in a way that’s meaningful to your customers? Here are three ways to set your designs apart:

1. Define the Gap in Your Market.

Look beyond your design to the people you are designing for.

What brands, social values, or fashion cues motivate them? Look at products your customers typically buy and find the “gap” between current designs and those that are too intense or extreme.

To design in the gap, add a bold twist to the colors, fonts, or ideas that might typically interest them. Wrapping paper company Gift Couture saw a gap in the market for wrapping paper “sets,” so they created a series of themed papers that coordinated together, like the Cheeseburger set (bun, meat, lettuce, and tomato wrapping papers) the steak set (raw meat and cutting board style designs), and the pizza set (pizza paper with a coordinating pizza box).

2. Bring Magic to the Mundane.

Cool people or concepts have a flow, grace, or character all their own.

Cool things often appear effortless (though they rarely are), so how do you add this sense of simplicity to your work?

Seek authenticity that focuses more on a core concept or idea than on the perfected final outcome. For a photographer, this might mean focusing on the moment, not the shot. For an advertiser, this might mean expressing character irrespective of the norms, beliefs, or expectations of others. For a designer, this might mean using minimalist designs, stark angles, or unfiltered photos one might generally reject.

3. Re-purpose the Old.

Sometimes the best designs are a twist on history.

Awaken inspiration for what WILL be cool by looking to what HAS been cool! From refinished wood to vintage art deco backdrops, sometimes the coolest things to come around are those that have been around.

Designs nodding to the past evoke nostalgia and spark a profound emotional response. And cool designs don’t just reproduce old styles; they recreate them in arresting new ways.

Find the Sweet Spot

Cool designs understand their consumers’ tastes and hit the sweet spot between the ordinary and the unconventional.

From the unique to the unexpected, when you appear effortless, incorporate the past, and design one step beyond the norm, it will give you an edge an set your products apart.

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Test Your Brand Messages to Maximize Impact

Donald Miller is an author, speaker, and CEO of StoryBrand, a company that helps businesses clarify their message.

StoryBrand helps hundreds of brands to eliminate confusion, connect with customers, and grow sales. Miller says many brands struggle to break through because they don’t test their brand messages before sharing:

“We have a mantra at StoryBrand: If you confuse, you lose,” said Miller. “The answer to confusion is always ‘no’. When people are so close to what they offer, they tend to be either really vague or they speak inside language. I’m amazed.

“I’ll actually say to somebody, ‘Do you think on a scale of 1-10 that your message is really clear, from 1-10 with ten being clear?’ They will say they are a 10. I will tell them to come up in front of the group [and] ask them to tell me what they offer. They will say, ‘Nutritional packages that allow equestrian products to flourish.’”

Clear as mud, right? Miller says professionals often fail to use simple phrases people can easily understand:

“Here’s the thing, test it at Starbucks. You’re standing in line . . . there are strangers all around. Say, ‘I’m so sorry to bother you, but I’m actually starting a business. Can I tell you what I offer and then ask you if you understand?’”

Does Your Message Resonate?

Companies allocate enormous resources to hone their message.

A brand message, communicated to your target audience, describes what you do, the value you bring, or how you’re different. Your brand message should resonate with the needs, wants, or luxuries of your niche, sometimes with simple slogans like these:

 Eat Fresh.

     Designed for Driving Pleasure.

     Like a Good Neighbor, State Farm is There.

Strong brand messages are memorable, stir an emotional response, and distinguish a brand from its competitors. But when companies hone their identity, they sometimes miss a key element: relevance to their customers. What’s important to your company may not be the thing that matters to your customers. Consider these questions to clarify:

  • Why does my brand matter? Why does it matter to our customers?
  • What does our brand stand for? How will this affect our customers?
  • How are we different than competitors? Why does this matter to our customers?

When you don’t speak to customers on their terms, you are probably falling short. Be clear on what your customers care about and how you can address their situation. Use language that is authentic and messages that align with your clients’ desires or purchasing plans.

Also, consider testing brand messages before publicizing them. This doesn’t have to be complicated. Start by simply reading your copy out loud to yourself. Does it sound conversational and real? Then test it out on others. Poll your friends and family, create anonymous surveys for staff and clients, run focus groups with target audience members, or do a website trial with a third-party testing tool. As you move forward, consider logging the impact of:

   Product descriptions

   E-mail subject lines

   Print ads, graphics, or layout options

   Call to action statements

   Packaging colors or logo designs

   Slogans/taglines

   Online landing pages

   Advertising campaign concepts

   Time or location an ad is presented

While testing takes work, business leaders agree it is worth the effort: 72% of advertising professionals said it’s important to test an ad before it’s launched, and 85% of product-focused managers said testing is vital to their success at work. Testing content can sharpen your focus, make your message more relevant, and boost the response to your marketing pieces.

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5 Elements of Stunning Letterhead Design

Personalized mail is a special commodity these days, especially something that looks smart or sophisticated.

And everyone agrees that there’s a huge difference between a typed letter on a bland white page and one aligned smartly on a beautifully designed letterhead.

While many view letterhead as an afterthought, it’s time to raise the standard!

A sharp letterhead can communicate proficiency, increase response rates, and make your communication more memorable. As you craft a unique, professional look, here are some elements to help you cement your image without overplaying your hand:

1. Embrace Simplicity

One of the guiding principles of letterhead design is to make it flow simply.

While it’s important that your letterhead looks and feels great in the hand, it should still play second fiddle to the communication itself. If designs are too bold, you run the risk of competing with the page content to demand reader attention. When in doubt, simple is best.

2. Represent Your Brand

Letterheads present companies with a great opportunity to represent a brand with sharp fonts, crisp logos, and subtle borders or shading.

Look for ways to draw the designs of your website, envelopes, and letterhead into a more cohesive unit and add some extra depth to your marketing mix. When trying out size contrasts, try to balance the shape of your images with the offset to create a connected design.

3. Don’t Be Afraid of White Space

Like silence between musical notes, a break between elements communicates elegance and ensures a quality user experience.

White space is not “wasted” space, instead, it balances elements, organizes content, and creates spatial proximity so your readers can digest information quickly and simply. Use generous amounts of white space between a large heading and a block of subtext. Or experiment all text flush left or flush right to create more white space between margins.

4. Use Colors Wisely

On printed letterhead, nothing communicates like color.

Use color strategically to draw attention to specific areas of your letterhead, or to add subtle shading to a more grayscale design. If your brand features bright and bold colors, it may be best to use color sparingly in the letterhead but more prominently in your envelope design or packaging. Color can make or break the success of your design, so tread lightly.

5. Don’t Overlook Details

The most critical information to communicate in letterhead is your contact info.

Who is writing the letter, a company or an individual? Decide which pieces of information are critical and build your design around this hierarchy. Keep key information obvious and reduce print size for lower priority info. If you are updating designs or re-ordering, take a fresh look at your materials. If the company you are sending to no longer utilizes a fax machine, perhaps it is best to omit this number. If your organization is larger, consider tailoring several letterhead designs to specific departments.

Letterheads remain an integral part of a brand’s marketing mix. Inject new energy into your designs with thoughtful layouts, creative contrasts, or complementary envelopes that keep your messages stand out in a crowd!

We can help you with bright and stunning letterhead design, printing envelopes, business cards and other marketing products.

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Four Design Keys Every Novice Can Master

Ever feel stuck in a rut when it comes to your print or graphics capabilities? “It’s impossible,” you say. “I just don’t have an eye for design.”

There’s hope for even you!

In today’s generation, incredible graphics, fonts, and digital capabilities are literally at our fingertips. And while design may not come naturally to you, everyone can make their projects look better. Whether you’re creating newsletters, small advertisements, or presentations, here are four concepts that are fundamental to every well-designed print project.

1) Proximity

The main purpose of proximity is to organize.

When you begin your layout, remember that items relating to each other should be grouped close together. This reduces clutter and gives your reader a clear sense of structure.

When you’re thinking about proximity, organize your elements as groupings that form one visual unit rather than scattering around several separate pieces. Physical closeness implies a relationship, so items not related to each other should be spaced apart, while elements you want to connect should be grouped.

Don’t be afraid of white space! Sprawling elements throughout a page to avoid white space will make a piece more visually challenging for your viewer to comprehend.

What to Avoid: Too many separate elements on a page, grouping unrelated items in proximity, sticking things in the corners or the middle to avoid empty space.

2) Contrast

Contrast is one of the best ways to add visual interest in your page.

Contrast excites the atmosphere, draws the eye, and clarifies communication. Contrast is nothing if not bold, so one goal of contrast is to avoid elements on the page that are merely similar. If fonts, colors, or outline borders are not the same, then make them extremely different: white on black, 24-point font above 12-point font, or neon shapes near pastel text boxes.

What to Avoid: Being wimpy, using similar typefaces, highlighting a non-focal element, creating unnecessary chaos on a page.

3) Alignment

Alignment unifies a page and creates flow and personality.

Nothing should be placed on your page haphazardly. Every element you use should connect with other elements to create a clean, sophisticated look.  When items are aligned, the result is a stronger cohesive unit. Be conscious of where you place elements and align pieces in a page even when the two objects are physically far apart (like a top headline with the bottom footnote).

What to Avoid: Using multiple alignment styles (i.e. some center, others left) on one page or always defaulting to centered alignment.

4) Repetition

Repeating visual elements of design throughout a piece will bring consistency and strengthen the unity of your projects.

Repetition can be used with colors, fonts, bullets, graphics, borders, subheadings elements, or anything a reader will visually recognize. Repetition is a conscious effort to unify all parts of a design: elements repeating through various pages, colors displaying patterns, drop caps in lead paragraphs or sidebars in successive layouts.

What to Avoid: Making repetitive elements too subtle or infrequent, being haphazard rather than intentional, or repeating an element so often it breaks the flow or the document as a whole.

While design may not come naturally to you, everyone has room to grow. By using these four principles, your work will look more professional, unified, and interesting. And you will have more fun creating!

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How to Survive the Off-Season Sales Slow-Down

Dollar bills on turtle.

Vancouver’s Whistler resort, owned by Vail Resorts, is currently the most-visited ski venue in North America.

But as one of Vail’s 19 prestigious resorts, Whistler still deals with the reality of seasonal slumps. Part of Whistler’s off-season strategy includes summer activities like carnival games, ziplining, and bear-viewing.

Vail has recently taken a more aggressive ticketing strategy as CEO Rob Katz made the $899 “Epic Ski Pass” the centerpiece of its pricing structure. This upscale pass provides visitors unlimited skiing at Vail’s 19 resorts and partial access to dozens of resorts worldwide.

The effect has been substantial, with 2018 revenues rising 41.5% in just one quarter! With the Epic Ski Pass, Vail also removed discounts for skiers paying in advance on one- and three-day passes, instead limiting these discounts to early-season purchasing. While this has drawn criticism, county councilman Steve Anderson praised Katz’s bold move in incentivizing off-peak sales:

“For a company that runs a ski hill, that makes good sense because they get a lot of cash coming in when they are not in peak operating season, and as you get closer to the lifts opening, these bargains start to disappear,” Anderson told Business in Vancouver.

Strategic Sales Cycles

Every business has its slumps, and accounting for slow days is critical.

As you prepare your yearly budget, consider peaks and valleys in revenue and be creative in planning sales or service bundling options.

Resourceful entrepreneurs say it is helpful to break sales cycles into six seasons:

January-February

Post-holiday lulls may bring purchasing drop-offs, so smart businesses work to craft sales around health-related themes, branding or re-order opportunities, February holidays, bedding/linens/cozy comfort items, or electronic upgrades.

March-May

Spring is a time for renewing, cleaning out, or vacation planning.

Incorporate “think spring” themes like outdoor activities, Easter or gardening, trimming or tidying, tax-time incentives, or “going green” options. By April, finalize your summer sales campaigns and prepare to roll out hot new products or services.

Early June to July

Enjoy that summer freedom with longer days and lazy schedules.

People are spending plenty of time outside, so build your messages around recreation, refreshment, family, and everything that’s free and easy. Think weddings, outdoor gatherings, or strategic fall planning as you connect with your clients and plan your next move.

Mid-July to Early September

As vacations become memories, think ahead on school prep, fashion, fall landscaping, and new routines.

At this time, people are ready to stock up, plan ahead, or solidify year-end business goals. Also, a relatively new phenomenon is changing the second half of summer: Amazon Prime Day (mid-July).

As people take advantage of Amazon’s sales and free shipping that day, many online and e-commerce retailers also offer Back to School specials on this day. Even merchants who aren’t on Amazon tend to see a bump on Amazon Prime Day, so consider how you can grab this momentum and turn it your way!

Late September-October

Now those new rhythms are established, and the holidays are just ahead.

This season sees people finalizing home repairs or DIY projects, locking down system upgrades at work, and making major contacts before the holidays arrive. Find your client’s problems and find creative ways to help, because everyone likes a strong start to the fall season!

November-December

In this season retail sales explode and businesses plan for changes in the new year.

Whether this is your slow season or total survival mode, these months can make or break a business. Review data from previous years, tighten up shipping, or set aggressive agendas for the new year. Woo customers through holiday sales, Christmas greetings, or other incentives.

No matter when your slump hits, remember to push hard during the busy months and be strategic in the off-season. Set aside cash for slow months, plan for busy seasons in advance, and keep evolving in your skills. Your best years are still ahead!

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Go Off the Grid with Transparent or Overlay Design Options

Transparency can be a great!

Want to stretch your designs or look your very best in print?

Consider the bold, creative flair overprinting or transparent layering can bring.

Typically, when you generate multi-layer designs your design software will cause one element to cover the artwork below it. Graphics obscure backgrounds, fonts cover image details, or text wraps around focal points as you format it to your preference. This layering process organizes your piece and prevents the muddy look that can occur when colors bleed together.

Overprinting allows you to use one color on top of another in a way that blends two colors to make a third. This is especially useful if you’re working with a limited selection of Pantone colors or to create a unique, funky feel when two pieces of artwork overlap.

Overprinting is an element that can be turned on and previewed in the attributes panel with your design software, and flattened (or exported) in the print settings.

Want to try it? Here are some basic examples to experiment with:

1. Blend text over images.

Start with a simple, uncomplicated photo like three bright citrus oranges.

Choose a photo with fewer details so your design isn’t too busy. Add text over the image in either a lighter shade of the same citrus hue or a totally contrasting color (white font on orange fruit, for example). Blending the words and image will create a new, third color where the font overlays the fruit.

2. Apply a typographic hierarchy.

Create order in the way your design is read by adjusting font transparency levels throughout the image.

For example, try a textured wood background but allow it to peek through your text by adding transparency to your type. Primary headlines should be less transparent for a bold, commanding presence. Secondary heads or copy text down the page can increase in transparency for a more faded, mysterious feel.

3. Overlay a graphic with a solid color.

Use color to make a statement with a solid color overlay over the whole page.

This means that you cover an image or page with a semi-transparent colored box. The effect can add meaning to an image, bring attention to a design, or help you get creative with limited image options. Another option is to use gradients or filters to fade a background image or bring a bright hue to give a boring image some spark. A neutral color or sepia overlay can add a rustic flavor, then be paired with a bright or transparent font that really pops out.

Transparent Layering in Print

Transparency is also a great layering option that can also be used in all kinds of designs to bring exquisite elegance or unforgettable flair.

Curious? Feel free to visit with us about outstanding options like these:

  • Clear frosted business cards
  • Arresting posters printed on translucent stock
  • Frosted tote bags with artwork or logos foil-stamped on the surface
  • Translucent vellum paper used in formal invitations
  • Oversized translucent stickers for windowfronts, clever displays, or sharp packaging
  • Catalogs or booklets featuring bold text overlaid by a simple, transparent cover

Transparency can be a great way to reveal what’s inside your package or under the project cover, letting the product inside sell itself! Use transparency and overlay techniques to give your project more depth, structure, or sophistication.

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Four Exercises to Fuel Your Design Innovation

Think different, let's try this Four Exercises to Fuel Your Design Innovation

Design it, create it!

Even the most brilliant creators need new fuel from time to time!

If you’re feeling stifled or uninspired (or you just want to have fun!) consider some of these creative “sparks” from designer Jim Krause to ignite fresh perspective in your monthly routine.

EXERCISE 1: Make a puddle of ink. Blow the ink around using a straw. Consider layering different colors of ink and using different kinds of paper. To mix things up, repeat this exercise but start the puddle of ink on an existing picture—a landscape, a silhouette, a cultural icon.

Takeaway: Creating things that create themselves reminds us that art is fun and beauty can arise from unexpected places.

EXERCISE 2: Choose a subject and create 25 thumbnail icons that depict its message and its meaning. If that’s too easy, try 50 or 100. Start with basic sketches and transition into graphic design or photos. Consider different line weights, shaded and filled areas, or combinations of geometric shapes.

Takeaway: Forcing yourself to sketch the same thing in different ways can build and broaden your artistic muscle. The next time you work on a concept, fill a full page with icon sketch versions of it before you settle on your design of choice.

EXERCISE 3: When was the last time you took out a paintbrush? Still-life portraits are a tangible way to sharpen your skills, especially when you combine objects of various shapes and textures in interesting arrangements (think eggs in a bowl surrounded by glass spice bottles on a bustled cloth napkin).

Takeaway: Still-life paintings are like eating your carrots: they’re good for you and increase your appreciation of texture. Painting helps you learn to see forms and colors, which makes you a more effective artist in any field.

EXERCISE 4: Begin with a blank piece of paper. Make a mark using the media of your choice (India ink, acrylic paint, and toothbrush, sketching pencils, chalk). The next mark you make will be a reaction to the first mark. This can be a new mark, a line, shading, fillers, or finishes. The goal here is not to “plan” what you’re going to draw but to practice progressive art by following one element to another (like a group of people taking turns adding sentences to a narrative). Your goal is not to create a thing of beauty, but simply to flow. If the results are pleasing, that’s fine. If not, that’ s ok too.

Takeaway: This exercise teaches the artist to rely on instinct: to react or flow rather than to plan and control. The best art can be born out of spontaneity.

Tend Your Roots

Creating is like breathing: it brings energy and life! If you only create what you’re “told” to do, you will stagnate. Tend your roots by cultivating the passions and interests that nourish your artistic core. As you pursue creative expressions outside your job or career, originality will flow in your profession as well.

Now that your designs are really singing, find high impact print options that won’t shock your budget. Want to talk cost-effective wow factors like thermography, high shine coatings, or alternative bleed options? Give us a call – (561)7900884!

PrintItPlus has so much design ideas to offer to you!

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“The royal road to a man’s heart is to talk to him about the thing he treasures most.”

A Royal Road to the Heart

“The royal road to a man’s heart is to talk to him about the thing he treasures most.”

Relationships are the backbone of everything we do, especially in business. Whether you intentionally network or avoid small talk like the plague, relationships are something you can’t afford to ignore. A Harvard University study showed that only 15% of the reason a person gets, keeps, or advances in a job is related to technical expertise, but a crushing 85% has to do with our interpersonal skills!

Networking is a Lifestyle

Here’s the good news: the best networking is what naturally occurs in authentic, real-life relationships. Networking isn’t just something you do at professional mixers or conventions, rather, connections that leverage results are the ones we build every day. Networking is not an event, it’s a lifestyle! However, daily networking means you may need to stretch yourself socially, which can be a challenge for Americans. The APA defines Social Phobia as an (irrational) fear of looking stupid, and social phobia is especially common in the United States. Social phobia can be healthy, acting as a “social glue” in relationships and protecting our reputation. But is there a down side? Does social phobia keep us from advancing? Maybe more than we think!

Conversations: The Critical Link to Success

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

Conversations are a critical link in the chain of relationships that lead to success, so if you want to grow professionally you need to get over your nerves and genuinely enjoy people. Sweaty palms? That’s ok! The best way to conquer fear is to go out and get busy! Here is a wonderful visual memory “stack” to move conversations forward and empower you for more proactive, inspiring conversations.

The Conversational Stack 

Visual #1: A huge brass nameplate.
Introductions start with names, and people love talking about themselves! Use names early and often.

Visual #2: Atop the nameplate sits a large white house.
Ask where someone lives or where they grew up. When people talk about their hometown they loosen up and you find many common connections.

Visual #3: Inside the house is a family playing board games by the fire.
Ask about family and important relationships!

Visual #4: On the fireplace is a large work glove and a clock.
Work and daily tasks are a huge part of identity. Chat about work, school, or how they spend their TIME.

Visual #5: The work glove holds the tail of an airplane.
Many people adore traveling and talk for hours about their adventures.

Visual #6: The propeller of the airplane is a tennis racket.
Ask people about leisure, hobbies, and what brings them joy.

Visual #7: The airplane propeller is attached by a lightbulb.
People love to discuss books they’ve read or concepts of interest. People think cool thoughts; encourage them to SHARE!

Visual #8: On the lightbulb stands a Private First-Class soldier.
If you want to genuinely connect, never forget to ask about Problems, Frustrations, and Concerns.

Visual #9: The soldier holds a football goal post and a trophy.
If you want to inspire, be sure to ask about goals, dreams, and accomplishments. Affirm and encourage people too!

A Guaranteed Return on Investment

Why make conversation? Because success stems from relationships, and great conversations always bring a 100% return. So, go enjoy people, and stop in to see us soon. We look forward to more wonderful conversations with you this year!


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Family Support is Key for Succession in a Family Business

ThinkstockPhotos-459361253

Running a successful family business inevitably comes to a critical decision – how to continue the business when the current business owner decides it is time to retire and step away? Some decide to shut the business down

Others sell it to an outsider. Still, others decide to groom a family member to take over, but this can be fraught with risk if the young person turns out to not be interested, prepared, or the right fit.

Ready for a Change

Virenda Gupta found himself in a critical decision place when he was ready to enjoy the rewards of his own hard work building his property tax consultancy. Founded in 1986, RETC was a well-run operation that had taken years and years of dedication, especially in the highly technical accounting world of tax advising. But it was time for Virenda to travel, see family, go back to his historical home in India for visits, and reap some rewards for a change. However, RETC needed to still be managed and directed.

Positioning for Success

Virenda’s son, Amish, had initially brought up the hard topic, but both men were engaged and ready to really address the matter on all the key topics of compensation, authority, and ownership. Because they were willing to take it seriously, Virenda and Amish were able to craft a functional and working succession plan, ensuring RETC was positioned to continue for decades to come. And this was a key shift that is essential for family transition; if the current owner cannot envision handing over the reins, the succession discussion with a family member almost always ends in frustration.

Virenda’s willingness to work towards succession is not common. In fact, only one out of three family businesses make it to a second owner generation, and only a little more than one out of ten make it to a third family generation. Beyond that, the figure gets down to a single percentage digit below 5 percent. However, some of the greatest resistance is manageable; owners have to get past their role of making all the decisions leading to success and let someone else step forward. And that includes making mistakes. Planning is a key aspect, and smart owners start well ahead of a succession date, grooming potential family replacements years before. There is no 24-hour decision-making in this approach.

Proof Beyond Just Being Family

Virenda is lucky; his son wants the leadership role and is qualified. In almost one out of two cases a non-family member is more qualified to take the leadership role instead. Virenda made a key step to ensure his family was prepared. He chose his son as a potential successor after Amish had proven himself capable doing the work. He then let Amish work elsewhere and earn his stripes versus being protected internally due to just being family. Virenda then had to convince Amish to come back and take the role versus staying on the lucrative path he was already on with big corporations. That meant providing a real path and share for Amish instead of just a figurehead position.

How to Do it Right

Experts are in agreement on the key points of family success:

  • Don’t pressure kids to take on a role they are not prepared for.
  • Take on the tough conversation of succession and embrace it honestly with every detail.
  • Get children involved early, foster their interest and love for the business, and then make sure they have all the training needed.
  • Work as a team with everyone having a vested interested in the business’ success. Ownership is personal and drives people to commit.

Virenda is now enjoying travel and time to relax in his retirement, and Amish is fully-engaged in his role as RETC’s leader. Their story is both a case study of what’s done right in a family business succession as well what it takes to prepare for that moment.

 

 


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