AR, VR, and Other Ways to Use Technology in a Print Campaign

QRticketsFrom the affordable headsets that take users into another setting or world via virtual reality to games like Pokémon Go and even children’s coloring pages, technology is impacting the way we live and seek out entertainment. It may seem like virtual or augmented reality is firmly fixed in the digital world (and therefore of no interest to those who create and use printed pieces), but a surprising amount of technology can be incorporated into printed media.

Augmented Reality and Printing

Augmented reality technology provides an overly to the “real world” you can see via your phone’s camera, adding digital elements to the space around you. Pokémon GO is the best recent example of AR in action, and retailers like IKEA also use it to allow you to see what furniture pieces would look like in your own home.

Adding AR elements to your printed pieces gives people a whole new way to interact with your postcards, business cards, catalogs, and more. It also adds an element of fun and makes it more likely that the recipient of the piece will want to hang onto it and even show it off.

While not everyone will “get” AR right away, recent hits like Pokémon Go show that AR can be accepted by a wide group of ages and demographics. From including an interactive game in your materials (as Toys R Us did in a recent catalog) to using a playful mascot or other element, creative use of AR can help your printed piece make a splash in the real world.

QR Codes

Those little square barcodes are an ideal match for printed pieces and can bring visitors to your site. Since QR codes are designed to be read with a smartphone, you give the person holding your printed material the ability to visit your site in an instant. Use a QR code on your printed piece to link to a special offer, unlock content, or even provide additional information. QR codes are small and won’t take up much space on your printed materials, and incorporating one allows your prospects and recipients to interact with your business in a whole new way.

QR Codes and Virtual Reality

Immerse your reader in your printed materials by providing a QR code that links the viewer to a virtual reality experience or unlocks additional content. If you already have a VR showroom, game, or content, then making it easy for users to access it by simply scanning a QR code ensures you get plenty of extra traffic, without taking up space on your materials.

Variable Data Printing

This type of technology won’t change the look of your printed pieces, but it can help personalize the materials you create. Your customer won’t notice anything special about the printing, but they will think you’re really in tune with what they want and need.

The ability to create on-demand pieces that match your customer’s preferences boosts the likelihood that your offer will resonate with them. Used primarily in direct mail, but adaptable to other pieces, variable data printing allows you to target the elements used in a specific piece to the intended recipient. This technology is particularly useful for targeted marketing campaigns with a personal touch.

Adding a dash of high tech to your printed materials gives you additional ways to connect with customers and helps you get the most from your printing investment. Your pieces are also more likely to start a conversation, grab attention, and even be saved by the recipient, boosting their long-term value and ensuring your brand is remembered when your prospect needs something.


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Online Marketing With A Little Friendly Competition

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Sometimes it takes a little friendly competition to get your customers engaged. That’s why it’s so common to see freebies, giveaways, and contests posted online and in retail stores. The trick, of course, is finding a contest that your customers are interested in winning. You know your customers best. Selecting a contest to run can be fun for everyone, especially if you can find a way to get your employees excited, too.

Did You Know?

  • New campaigns acquire a 34% audience increase on average
  • One-third of contest entrants sign up to receive email updates from brands and partners
  • Running a mobile contest increases the number of entrants by eight times
  • Statistically, the best duration for a contest campaign is 25-60 days

Contest Ideas

One of the funniest and most entertaining ideas is to host a video contest. People are mad about videos these days, and they love to share them on Facebook and other social media sites. According to Social Media Examiner, one such contest by the snack company Doritos brought an immense return. The contest is called “Crash the Super Bowl” and asks customers to create commercials for their chips. Can you just imagine how much fun customers have creating these commercials? Let’s not even begin to discuss the fun of sharing the commercials on Facebook. So while your company may not be as big or popular as Doritos, you can see how this idea can go viral quickly.

Dunkin’ Donuts uses contests to tell customer stories on Twitter. They asked their customers to post how their coffee fits into their day. As you can imagine, many customers came back with responses to this request. Winners starred in their own Dunkin’ Donuts commercial, and these videos were shared on YouTube and Twitter.

Low-Tech Contests

Not all contests need to include high-tech prizes or competitions such as videos. You can ask your followers to compete in Throw Back Thursday competitions with snapshots of them using your products in a funny way or just sending in ideas for how they use your product or service. The goal is engaging as many current and potential customers in your brand, and just plain having fun. If the contest is easy to participate in and offers a prize that fits your niche audience, then you will get a better return. This method of building an audience and cementing relationships with your customers is a proven success. People just want to have fun, and they are busy and stressed. An excuse to join an engaging contest will get them excited.

Kissmetrics offers several ideas that you can adapt to your company to introduce giveaways and contests to your audience. They offer suggestions on how to set up the contest, and how to optimize it and promote it online. Part of the success of a contest is that it can result in user-generated content that you can use during and after the contest to promote your products and brand. Everyone wins because it is fun, engages your audience, and you can get increased traffic and sales as well as new, original content.

Contests are particularly useful during the stressful holiday season when everyone is shopping and spending money. You can offer free products to customers who win, or gift cards that they can use for holiday gifts.


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Personal injury attorneys increase their business by marketing their brand consistently and effectively

Blue luxury branding design kit for hotel. Premium corporate ide

Blue luxury branding design kit for hotel. Premium corporate identity template. Business stationery mock-up and documentation with logo. Editable vector illustration: folder, envelope, cup, card, etc.

As a recent ruling by the Florida Bar against a south Florida lawyer shows, directly soliciting potential personal injury case victims to become clients will continue to be penalized here in the state of Florida.¹ This case is another reminder that in Florida (and most other states) personal injury attorneys must find other ways to capture potential business. But how do you get your name and the name of your law firm in front of someone in a timely manner once an accident and potential case occurs here in the West Palm Beach area?

You have to be “top of mind” within days, or even hours of the occurrence of the event. Word of mouth recommendations are of course very effective, but you rarely know when they will occur. Billboards and television ads have varying degrees of success, but are costly and also offer no guarantee.

The most cost effective and potentially consistent form of advertising for personal injury attorneys is the consistency of building your brand. None other than the American Bar Association itself stated as such in a recent article:

“…branding is not optional. Every law firm, practice group and individual lawyer has a brand. The question is whether the market dictates it or you control it yourself. Ideally, you want to control the message to the best of your ability. But it takes planning, strategy, implementation and ongoing monitoring to be truly effective.” http://www.americanbar.org/publications/law_practice_magazine/2013/november-december/marketing.html

Here is a primer on EXACTLY how you should do it. You may have done some or even most of these – but fill in the holes of what you are missing and see over time the positive effect it will have on your business.

Again, the real key to building your name recognition and referral network is: CONSISTENCY

Start: your Logo. If you do not have one, you need to create one. If you do have one, have a few people critique it. Does it convey the image you are trying to portray? If the answer is yes, then build or continue to build your image around it. If no, then get a new one. Do NOT be married to a logo that is not helping to bring business to your firm. Even if you are the one who created it. And do get professional help, like the award-winning Graphic Design work we offer you at Print It Plus. This is about growing your business, a.k.a bringing cases and money in your door. This is key to your firm’s future, so treat it as such.

In the 2nd part of this blog we will list all of the different ways you want to consider using to expose your brand to as many potential clients and referral partners as possible – in a way that builds value in your firm and does not cheapen it. Stationery, letterhead, business cards, thank you cards, holiday cards, promotional products, social media, other media marketing and of course your website done correctly and with the understanding that consistency can be the difference between long term growth and slow to no growth of your law firm.

At Print It Plus we can help you with all of your branding, marketing, commercial printing and advertising needs to help you convey the most powerful message consistently to help you grow your legal business, or any other business.

We also offer printing, mailing, direct mail campaigns, marketing collateral, variable data printing, promotional products, other business marketing and now secure web form services for offices.  It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton.

Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES this holiday season!

¹http://www.floridabar.org/DIVCOM/JN/jnnews01.nsf/8c9f13012b96736985256aa900624829/850ccf58a371d59685257fa00043a612!OpenDocument