AR, VR, and Other Ways to Use Technology in a Print Campaign

QRticketsFrom the affordable headsets that take users into another setting or world via virtual reality to games like Pokémon Go and even children’s coloring pages, technology is impacting the way we live and seek out entertainment. It may seem like virtual or augmented reality is firmly fixed in the digital world (and therefore of no interest to those who create and use printed pieces), but a surprising amount of technology can be incorporated into printed media.

Augmented Reality and Printing

Augmented reality technology provides an overly to the “real world” you can see via your phone’s camera, adding digital elements to the space around you. Pokémon GO is the best recent example of AR in action, and retailers like IKEA also use it to allow you to see what furniture pieces would look like in your own home.

Adding AR elements to your printed pieces gives people a whole new way to interact with your postcards, business cards, catalogs, and more. It also adds an element of fun and makes it more likely that the recipient of the piece will want to hang onto it and even show it off.

While not everyone will “get” AR right away, recent hits like Pokémon Go show that AR can be accepted by a wide group of ages and demographics. From including an interactive game in your materials (as Toys R Us did in a recent catalog) to using a playful mascot or other element, creative use of AR can help your printed piece make a splash in the real world.

QR Codes

Those little square barcodes are an ideal match for printed pieces and can bring visitors to your site. Since QR codes are designed to be read with a smartphone, you give the person holding your printed material the ability to visit your site in an instant. Use a QR code on your printed piece to link to a special offer, unlock content, or even provide additional information. QR codes are small and won’t take up much space on your printed materials, and incorporating one allows your prospects and recipients to interact with your business in a whole new way.

QR Codes and Virtual Reality

Immerse your reader in your printed materials by providing a QR code that links the viewer to a virtual reality experience or unlocks additional content. If you already have a VR showroom, game, or content, then making it easy for users to access it by simply scanning a QR code ensures you get plenty of extra traffic, without taking up space on your materials.

Variable Data Printing

This type of technology won’t change the look of your printed pieces, but it can help personalize the materials you create. Your customer won’t notice anything special about the printing, but they will think you’re really in tune with what they want and need.

The ability to create on-demand pieces that match your customer’s preferences boosts the likelihood that your offer will resonate with them. Used primarily in direct mail, but adaptable to other pieces, variable data printing allows you to target the elements used in a specific piece to the intended recipient. This technology is particularly useful for targeted marketing campaigns with a personal touch.

Adding a dash of high tech to your printed materials gives you additional ways to connect with customers and helps you get the most from your printing investment. Your pieces are also more likely to start a conversation, grab attention, and even be saved by the recipient, boosting their long-term value and ensuring your brand is remembered when your prospect needs something.


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Online Marketing With A Little Friendly Competition

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Sometimes it takes a little friendly competition to get your customers engaged. That’s why it’s so common to see freebies, giveaways, and contests posted online and in retail stores. The trick, of course, is finding a contest that your customers are interested in winning. You know your customers best. Selecting a contest to run can be fun for everyone, especially if you can find a way to get your employees excited, too.

Did You Know?

  • New campaigns acquire a 34% audience increase on average
  • One-third of contest entrants sign up to receive email updates from brands and partners
  • Running a mobile contest increases the number of entrants by eight times
  • Statistically, the best duration for a contest campaign is 25-60 days

Contest Ideas

One of the funniest and most entertaining ideas is to host a video contest. People are mad about videos these days, and they love to share them on Facebook and other social media sites. According to Social Media Examiner, one such contest by the snack company Doritos brought an immense return. The contest is called “Crash the Super Bowl” and asks customers to create commercials for their chips. Can you just imagine how much fun customers have creating these commercials? Let’s not even begin to discuss the fun of sharing the commercials on Facebook. So while your company may not be as big or popular as Doritos, you can see how this idea can go viral quickly.

Dunkin’ Donuts uses contests to tell customer stories on Twitter. They asked their customers to post how their coffee fits into their day. As you can imagine, many customers came back with responses to this request. Winners starred in their own Dunkin’ Donuts commercial, and these videos were shared on YouTube and Twitter.

Low-Tech Contests

Not all contests need to include high-tech prizes or competitions such as videos. You can ask your followers to compete in Throw Back Thursday competitions with snapshots of them using your products in a funny way or just sending in ideas for how they use your product or service. The goal is engaging as many current and potential customers in your brand, and just plain having fun. If the contest is easy to participate in and offers a prize that fits your niche audience, then you will get a better return. This method of building an audience and cementing relationships with your customers is a proven success. People just want to have fun, and they are busy and stressed. An excuse to join an engaging contest will get them excited.

Kissmetrics offers several ideas that you can adapt to your company to introduce giveaways and contests to your audience. They offer suggestions on how to set up the contest, and how to optimize it and promote it online. Part of the success of a contest is that it can result in user-generated content that you can use during and after the contest to promote your products and brand. Everyone wins because it is fun, engages your audience, and you can get increased traffic and sales as well as new, original content.

Contests are particularly useful during the stressful holiday season when everyone is shopping and spending money. You can offer free products to customers who win, or gift cards that they can use for holiday gifts.


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Outsourcing Employee Training – When does it make Sense?

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When you first started your company, you likely had some vision of what the customer experience would look like. Depending on your market, it could have looked something like the highly polished Front Desk staff of New York’s Plaza Hotel, or maybe the sarcastically surly wait staff of San Diego’s Dick’s Last Resort. Whatever the market, you definitely wanted to create a distinctive customer experience.

Fast-forward a few years… You’re standing off to the side of your restaurant/coffee bar/bookstore/clothing boutique and you realize, despite your best efforts at conveying your vision, your staff is just not “getting it.” If that’s the case and you want to distinguish your establishment, it may be time to bring in some training experts.

The big question is this: What makes more sense for your business – doing your training in-house or outsourcing your employee training?

Market Placement and Reach

Your decision on whether to insource or outsource your employee training is typically impacted by how many people you need to have trained. Is it a set number of people at exact intervals? Many businesses can take advantage of on-demand training to reduce costs and ensure your employees are trained quickly and properly by having an external provider handle the training function.

Additionally, if you have trainees located in geographically diverse locations, a vendor can easily take a classroom-learning module and create web-based training. This can be hosted in-house or remotely, depending upon your business needs.

Outsourcing Training May Cost Less

If you have full-time employees that are specifically dedicated to training your staff, it can be a costly endeavor. Many small and mid-sized companies just don’t have the monetary resources to dedicate man-hours to development, design, implementation, and evaluation of training for their employees. There’s also the management and tracking of these functions to think about.

Instead of hiring one or two employees dedicated solely to training, it may make more economic sense to use an outside organization to send your employees to before you let them loose with customers.

Risk Reduction

Training your employees is not just about creating that distinctive customer experience. You also want to ensure that your employees have the proper tools to do the job efficiently and safely. Think of training as a way to safeguard your business and reduce the risk of injury, loss, and (gasp!) lawsuits.

There are a host of web-based training programs out there addressing topics like proper money handling, OSHA safety, and dealing with difficult clients.

Access to Expertise

Training takes a specialized skill set. Vendors that specialize in training have the ability to create customizable training systems at a fraction of the cost of having them built in-house. The individuals that design, develop, and implement training are professionals that know how to transfer knowledge to a wide variety of learners.

The bottom line here is that these outside vendors are in the business of training. In-house training is hard to beat if you have the financial means and the ability to keep a steady stream of projects in the pipeline. However, if this is not the case, it may make sense to look to outside options for excellent employee training. However you choose to train your employees, taking the time to ensure your employees know their jobs well will mean your customers will thank you!


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When it Comes to Your Marketing Goals, Don’t Forget About Consumer Education

Customer needs analysis concept. Businessman analyze customers needs.

Whenever you begin to execute a marketing campaign, you’re usually trying to service a few key goals at the same time. One of your top priorities is most likely brand awareness – you don’t just want to get the word out about a product or service, but you’re also trying to position your company as an authority on a particular topic. You may also want to help inform your target audience about the product in question. One of the most important marketing goals that far too many people overlook until it’s too late, however, is consumer education. When it comes to your objectives, consumer education must ALWAYS be a top priority for a number of key reasons.

The Benefits of the Consumer Education Push

For marketers themselves, an increased emphasis on consumer education brings with it a host of different benefits that can’t be ignored. For starters, it allows you to take a deeper level of control over the narrative that you’re trying to tell than ever before. You’re essentially reframing the information that consumers are actively looking for in a much more positive way. Instead of making a declarative statement with your campaign like, “Here are all of the amazing and incredible features that my product or service has,” you get to instead take a decidedly less sales-oriented approach and offer advice like, “Here are the problems you have, here is why you have them, and here is how my product or service is the answer you’ve been looking for.”

Perhaps the biggest benefit of all to taking a consumer education approach to marketing, however, is that you’re no longer trying to convince your customers that your product or service is necessary. Instead, you get to essentially PROVE that it’s necessary and let your customer base come to the same conclusion on their own. This helps to deepen the sense of confidence that consumers get from your company, which almost always leads to loyalty sooner rather than later.

Transforming the Landscape

Another key thing to keep in mind about making consumer education one of your core marketing objectives has to do with the subtle ways in which you change the relationship between company and customer. With consumer education, marketing is no longer a passive approach. Instead, it’s decidedly active – consumers are no longer HEARING about your product or READING about it, they’re LEARNING about it. They’re engaged with your materials in a whole new way. It officially transforms the marketing experience into a two-way street by way of empowerment. Consumers will WANT to keep learning about what you have to say and what you have to offer, helping to increase penetration rates at the same time. The more satisfied with the marketing experience a consumer is, the more confident they ultimately are with the ways in which they spend your money. If you can turn the tide of the conversation in your direction through consumer education, you’re looking at a powerful opportunity that you can no longer afford to ignore.

These are just a few of the reasons why consumer education NEEDS to be one of your marketing goals at all times. Not only does it bring with it the added benefit of affecting consumer behavior in a positive way, but it also helps establish you and your organization as the authority on a particular topic that people are actively looking for.


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Realize the Amazing Power of Your Blog: Blogging and Social Media

thumbs-up-print-it-plusDigital marketing, it’s pretty simple, right? Draft up 500+ words of amazingly educational and entertaining content, upload it onto your blog, maybe sprinkle on a little SEO magic and you’re good…right? Well, let’s just put it this way: if you have teenagers, they’re rolling their eyes at you. If you have dogs, they’re staring at you with that head-cocked-to-the-side look they give you when you’re missing the obvious.

Ok, maybe it’s not as obvious as pick up ball…throw ball, but if you spend any time reading about online marketing, you’ve got to know how important of a role your blog can play in growing your client base. Don’t worry, though, you’re not alone. It’s surprising how many established and emerging businesses underestimate the power of their blog. With a few added steps, you too can realize the amazing power of your blog.

Active Content Distribution

When you were planning your wedding or “Sweet 16” party, you didn’t spend hundreds or thousands of dollars on gorgeous invitations just to leave them in the box, did you? Of course not! You sent them out into the world so they could tell the world the exciting news.

The same concept rings true for your blog content. They key is to actively push your content out into the world so people can line up to dance with you, money in hand. You want to get your content out on as many channels as you can. So this means:

  • Tweet out your headlines and grabbers with a link to your content
  • Post a summary of your content to Facebook
  • Add your blog to your Google+ and LinkedIn Feeds
  • Upload the cool images you post with your blog article to Pinterest and Instagram
  • Turn your blog into a podcast or video and upload to YouTube
  • Find out where your clients are hanging out and get your content out there!

It may sound a little daunting, but most of that can be done in one step using online tools that will help you to schedule your releases to touch your prospects and clients on a daily basis. Aim for 2-3 releases per day.

Sales Funnels

Depending on your business, your sales funnel can look much different than the business next door. So, without getting into too much detail, let’s take a high-level look at what a sales funnel is and how your blog and other web content plays a role.

Typically, your blog articles will have one or more links to other pages of your website. You can be strategic about this and push (“funnel”) them to where you want them to go. The page(s) that you’re pushing your readers to may have a certain call to action that encourages them to give you their email address in exchange for something they find valuable. This could be a free white paper, free trial, webinar or other free consideration to obtain that valuable email address.

Once you have the prospect’s email address, you can now trickle out relevant content (likely from your blog) into their brains via email. You’ll have additional links to free content or additional sales pages that your prospects can click to when they’re ready to make their purchase.

The sales funnel is all about grabbing that email address and using it to establish yourself as an expert in the field so that people will trust you enough or like you enough to buy what you’re selling.

Strategic Alliances

Too many business owners think they have to do everything alone. This is not only sad, but also a dangerous fallacy that may be choking off your business revenues. One of the big keys to building your business is teaming up with other complementary (not competing) businesses to expand your reach.

According to Andrew Davis, author of “Brandscaping: Unleashing the Power of Partnership” businesses that partner usually experience rapid success with their content. The key is to make your content noteworthy, so when you reach out to potential partners, they’ll be impressed and want to work with you.

There are a host of ways to initiate strategic alliances. They all start with recognizing those businesses that complement your product or service and share your audience. From there, consider reading their blogs to see what they’re writing about. Send them an email proposing a guest blog article that would be of interest to their audience and a link to your site. That opens a dialogue that can lead to tremendous collective success.


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A Personal Touch Makes a Difference

tailored

Marketing is becoming increasingly personalized with the technology available to create templates for customization. More companies are looking for ways to personalize schwag, brochures, and online communications. It is easy to understand why customers love personalization because it means that they are getting noticed, and they can see their name in print or graphics.

Why is Personalization Popular?

While online and digital personalization is easy to implement with current technology and Print It Plus, it can also be used for face-to-face marketing. What is interesting is that people are willing to wait for items that are personalized for them. Personalizing communications are the first step in communicating and engaging with the customer. Companies such as Zazzle are making profits printing customized items using pre-configured templates that customers can fill in before they print. Personalization is the result of researching data and getting to know your customer. You can tailor projects and styles towards your customer after finding out what they want.

Often we like to think that items are personalized for us. Personalization reduces the appearance of information overload and helps us to think we are in control. We tend to focus our selective attention on items that are personalized for us from emails to clothing. When someone says your name, you focus attention on that person.

Personalization in the Non-Digital World

Beyond the electronic versions of personalization, you can see this trend on products in the marketplace. Snickers Bars have wrappers with tags such as confused and ornery; Coke cans are being printed with people’s names, and children’s clothing often has names imprinted. These products evoke an emotional reaction in buyers leading to repeat business and customer loyalty. Printers have a unique niche in this marketing avenue since they have been personalizing products for a long time.

Finding the Point of ROI

The point of personalization is to make a relevant connection with a customer. Then you can leverage the connection to drive more business.

Contact Print It Plus to find more ways to increase your business with personalization. Our experts have been working with personalization software and hardware for over a decade. We know how to get results!!

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Busy is a State of Mind; How to Stay Productive When You’re the Boss

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From a certain perspective, employees have it relatively easy. They don’t have a choice regarding what type of work they’re doing or when they’re doing it. Productivity is dictated not only by the company they work for but by the people they answer to. If they don’t have a spark of creative inspiration on their way to work one morning, that’s just too bad – the work needs to be done no matter what. This can be incredibly motivating from a certain perspective.

When you’re the boss, however, you aren’t quite so lucky.

When you’re the person in charge of steering the ship, there WILL be mornings where you don’t feel as creative as you need to be. There will be days where being productive seems impossible, regardless of how hard you try. If you want to be able to stay as creative and as productive as possible, even when you don’t have to answer to anybody but yourself, there are a few key things you’ll want to keep in mind.

It’s All About Momentum

Staying productive when you’re the boss may require you to think about things a bit differently from how you’re used to. One of the most valuable assets that you have on your side will be momentum, but unfortunately, that driving force isn’t just going to create itself.

Say you have a big task ahead of you that needs to be completed by a specified date. When you look at it as a single goal, it can understandably seem insurmountable – particularly if you have nobody to answer to but yourself. However, if you were to break it down into a number of smaller, more straightforward tasks, suddenly you’re building the type of momentum that will carry you far.

Start by making a list of all the more minor things you need to accomplish that will eventually add up to your singular large goal. It’s important that you don’t try to keep a record of this in your head – write it down on a piece of paper or in a word document on your computer. Doing so will help you visualize both what needs to be done, and the forward progress that you’re making. Turn every task less into something that needs to be done and more into a single problem that you need to solve. As you do, physically check each item off the list. The benefit of this method is that you can SEE how much you’re accomplishing, even if you haven’t technically completed that one larger goal yet. Every time you cross off another task, you’re building a little bit of momentum that will drive you forward to the next waypoint. Before you know it, all of those small individual items that seem insignificant by themselves will add up to the proverbial end zone that you were working towards in the first place. You’re not doing any more or less work – you’re just shifting the way you think about the task at hand when you don’t have anyone to look to for motivation other than yourself.

Slow and Steady Wins the Race

Creativity is the same way. Instead of looking at something as a single, big task to be completed, be it a piece of creative material or a catchy new slogan for your business, look at it as a series of small puzzles to be solved. Visualize the amount of work to be done and the amount of progress you’ve made thus far. Before you know it your creative problem will be solved, even if you weren’t necessarily feeling creative yourself along the way.

For those days where creativity seems fruitless and remaining productive seems all but impossible, remember a very mere fact of the business world that you’ve likely forgotten. Even though you’re the boss, you DO have someone that you’re answering to, the client. Put yourself in the mindset of one of your employees – what would you tell them if they were supposed to turn in that big project but didn’t because they just weren’t “feeling creative enough”? You’d say “too bad – it’s too important, it needs to be done.” Because the work IS too important and it DOES need to be done. As the boss, it isn’t so much that you’re answering to someone (in this case, the client), but more that someone genuinely depends on you. It’s your job not to let them down in any way possible.

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The Power of Leadership: Bringing Out the Best From Introverted Employees

Young woman hiding in a carton box

Young woman hiding in a carton box

As a business leader, one of the core requirements of your job is to make sure that you’re bringing out the absolute best in your team at all times. Every employee working under you not only needs to excel on their own terms but must also be contributing towards the larger whole at the same time. Having quiet, introverted employees can certainly make this difficult, but therein lies the challenge. If you want to use your leadership skills to bring out the best from your introverted employees, you’ll certainly want to keep a few key things in mind.

Work on Your Pace

One of the biggest mistakes you can make in terms of dealing with introverted employees is trying to force them to adapt to the way you like to work. Introverted employees typically don’t like fast-paced, high-stress situations. They need time to think, to plan, and to ultimately prepare for the task ahead. Part of the way you can help bring out the best in these employees involves embracing this idea wherever possible.

Say you’ve got a big meeting coming up and you know that an introverted employee will need to contribute as much as possible. Instead of springing this on them at the last minute, let them know as soon as possible. Give them time to get their thoughts straight and make sure you give them a clear, actionable agenda to work from. If you allow them to build up to the meeting, you’ll find that they’ll be much more engaged than you probably thought they would.

Acknowledge Accomplishments

One of the most important things to keep in mind about introverted employees is that they will rarely, if ever, take outward pride in their own accomplishments. They typically don’t like attention, even if it’s positive, which means that a lot of the hard work they’ve been doing will likely go unnoticed. As a result, it becomes your job to take pride in those accomplishments for them. If an introverted employee absolutely nails a project, make sure everyone on the team knows it. Make the announcement on their behalf, allowing them to feel great while embracing their personality at the same time. Just make sure you spread the love – all team member accomplishments should be acknowledged equally, both for introverts, extroverts, and everyone in between.

Use Technology to Your Advantage

Another factor to consider about introverted employees ultimately comes down to communication. An introvert doesn’t necessarily like to keep in constant contact either in person or by phone, but luckily, technology has made it easier than ever to adapt to this idea. Utilize virtual communication for projects when possible, either via text messages to your team or instant messaging conversations, e-mail threads and more. This will allow your introverted employees to not only contribute to a larger project but to do so in an environment they feel the most comfortable in.

These are just a few of the ways you can bring out the best from your introverted employees all day, every day. Remember that just because someone is quiet and prefers to work in a solitary environment does NOT mean that they aren’t contributing. In the same way, a loud, boisterous attitude doesn’t make someone a good employee either. Your primary goal is to strike a balance. You need to provide ALL employees, regardless of their personality type, exactly what they need to thrive.

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Succeed in Business Without Undue Stress: Lessons From a Sailor

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Whether you’ve been in business for 40 years, or you are a startup waiting for the perfect time to enter the marketplace, you want to know how to succeed in the fast-paced world of capturing market share. Let’s see how your business can benefit from the lessons learned in the daily life of a salty sailor.

Sailors are known for their exciting tales of far-off worlds and adventure beyond a landlubber’s imagination. The trusted captain and crew have a few pointers to share for a successful voyage.

Know your vessel. Is she seaworthy? Is she built and maintained by people who take pride in their work? What are her quirks? Not all vessels are the same by any means. Know what makes her unique and tend to those details. What is the greatest strength of your enterprise? What is your core competency, or what is the distinguishing feature of your product? Having a well-defined product or service and a good understanding of how it compares to similar items in the marketplace is crucial.

Choose a good crew. Your crew will make or break the voyage, and as the captain, all the responsibility is resting on you. Is the “crew” of your “vessel” the best in the business, or did you hire your brother’s high school best friend out of some misplaced sense of obligation? You have to constantly assess the skill and knowledge of your crew. Do you have the right people stationed at the right post? Just as you wouldn’t put a deckhand in charge of navigation, you must insist on having all of your staff working in the areas of their expertise.

Know where you’re going. As a sailor, you must always be aware of your latitude and longitude. You have to know where you are in order to chart a course to where you want to go. The tools available today are changing rapidly and technology is great, but do not lose sight of the basics: quality, consistency, value, and customer service. Knowing where you are in these key areas and how you stack up to the competition will allow you to get where you want to go, be it increased market share, growth, innovation, or profitability.

Sharpen your senses. The wind will change direction and velocity and make your life terrible if you aren’t in tune with Mother Nature. The same goes for rain, thunderstorms, and squalls. Know what conditions are in the forecast, but always keep watch to discern subtle changes and patterns. Business journals and analysts are out there making predictions and it can be hard to figure out who has the best information. Sharpen your senses and your gut will guide you in the direction of success. Look at the forecast, but know that your gut is rarely wrong.

Know how to adjust your sails. When the wind changes direction or a storm system builds, sailors understand that they’ll make no progress fighting the forces of nature. They know that by simply adjusting their sails, they can harness those forces, adjust their course, and continue on. They may even adjust their destination to make the most of the situation. Similarly, a leader of any enterprise must know how to adjust his plans to accommodate changes in the market. Market forces can be infinitely stronger than your iron will and can crush your business if you fight. If you accept the change and adjust your course, you may find yourself in a different place from where you intended to go, and it may be far better than you expected.

Whether you are a captain on the high seas or a captain of industry, you old salts have a lot in common. Next time you are in a pub near the marina, strike up a conversation with the weather-worn sailor in the corner. You just might learn something.

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Protect Your Business While On the Move

VPN text on metal with red lock symbol -- Virtual Private Network or Internet security concept

VPN text on metal with red lock symbol — Virtual Private Network or Internet security concept


Even if you’re not working for an organization that requires you to travel on a regular basis, there is still a high likelihood that you will work from home at some point during your week. Giving people the ability to work remotely not only increases worker productivity but also drives efficiency, lowers stress, reduces employee turnover, and more. However, all of these benefits come at a pretty significant cost: giving employees the ability to work while on the move also increases the chances of a cyber attack pretty profoundly.

Organizations that want to leverage the power of modern technology with as few of the downsides as possible would do well to learn three specific letters as quickly as possible: V, P, and N.

What is a VPN?

Short for “virtual private network,” a VPN is exactly that – a private network that extends across either a public network or a larger, global network like the internet. Think of it as a lane on a highway that only you and your employees are allowed to use while on your way to work. Sure, there are other cars out on the road trying to get to various destinations, but YOU are the only one who gets to enjoy that one, special lane.

This may be a bit of an oversimplification, but this is largely the idea at the heart of a VPN. It allows users like yourself to both send and receive information over public networks like the internet with all of the privacy and security they would expect if they were connected to a smaller private network in their office.

Many businesses use VPNs to help increase security as more employees work remotely. Using a VPN, remote users can connect back with the head office, or regional offices can connect with one another, without worrying about anyone with malicious intentions intercepting their traffic.

Why is a VPN So Important?

For business professionals on the go, VPNs are important, thanks to one simple, little word: security. While connections to the internet are a dime-a-dozen, SECURE connections are much harder to come by. If you hop onto the Wi-Fi network at your local Starbucks to send some important files to a client, anyone on that some network could potentially “snipe” that file out of the air and gain access to it if they know what they’re doing. This is because Starbucks’ network was designed to be public so everyone could use it, which unfortunately means any and all traffic going over that network is essentially up for grabs.

However, if you used that same Starbucks Wi-Fi connection first to connect to your VPN, the kid with the laptop three tables over trying as hard as possible to read your emails can “hack” all he’d like, but he won’t be learning your trade secrets anytime soon. VPNs allow businesses to extend the security of their local intranet while located out of the office, allowing remote employees to be as productive as they need to be without worrying about something like a data breach.

These are just a few of the key reasons why VPNs are so important for today’s modern business world. When dealing with something as inherently volatile as the internet, the security and privacy benefits alone are more than worth the investment, even – and before you begin to think about the added level of protection this gives to employees working out of the office. In an era where data breaches are all too common, and concern with data privacy is at an all-time high, virtual private networks are one of the single, best ways to remain protected and productive at the same time.

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