The time is here to get your holiday cards – and save money with our Print It Plus October special!

hope-peace-joy this Holiday season

October is not only the time of fall, pumpkins and Halloween. It is also the time of year for people to pick out holiday cards to send to customers, vendors, family, and friends alike. You want to find that card which expresses the beauty and elegance of this time of year while also showing those that you care about the most how happy you are to have them in your personal life or working with your business.

Print It Plus is the place to come to find, choose and send out the perfect card this holiday season. With almost three decades in the business of holiday card offering and mailing, we know how to help you find the right card to convey your message with just the right touch – and you do not even have to come into our office to make your selection!

Go right to the page on our website https://printitplus.com/printing/holiday-cards to go right to our holiday card page. On that page you will be able to choose from over 30 million beautiful images from our online collection, or we can custom print any design using photographs of your company or family to create a more personalized look. Your creative possibilities are almost infinite!

If you want to take a more hands on approach, you can come into our conveniently-located Royal Palm Beach location right on Okeechobee Blvd. just west of 441 and browse through our many catalogs to select from extensive choices of extremely elegant holiday cards. One of our expert designers will be happy to work with you and help you pick that perfect design for this holiday season.

Furthermore, if you already have a design we can custom design or print from your design with our quality multi-faceted printing processes that will ensure your piece is delivered as vibrant and sharp as you imagine. Add our cutting-edge Spot UV coating to impress your recipients. Come on in see and feel the difference… and take your cards and other printed materials to a whole different level!

And why wait for the December holidays? If you are the type of person who likes to send cards for weddings, birthdays, Halloween, Thanksgiving or any other special announcement, we are here to help you. Do you need your cards or other printing fast? Call us directly at (561) 790-0884 or go to https://printitplus.com/printing/premium and you can get a rush delivery on your order.

Happy Thanksgiving 2017

And during this month of October we are offering the following SPECIAL – Place your Holiday Card order through our website, use the return address on the holiday cards is printed FOR FREE. That is equal to at least a $20 savings on your order! All you have to do is place your order before the end of the month.

At Print It Plus we can help you with all of your Holiday, Wedding and Post card design, printing, addressing and mailing in addition to any other printing, advertising, direct mail, medical office, vehicle wraps, banners and corporate gift ideas now, and throughout the whole year. This is our 29th year proudly serving  the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton.

Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES this holiday season!

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Using the Holiday Season to Your Advantage in Your Marketing

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When it comes to marketing success, the importance of a timely, relevant campaign cannot be overstated enough. You see this all the time with major brands – some big event is going on somewhere in the world like the Super Bowl and marketers rush to be the first to integrate it into their campaigns. As the cheery holiday season rolls around yet again, you’re presented with the perfect opportunity to do exactly that – at least until the stroke of midnight on New Year’s Eve.

But, if you really want to integrate the holidays into your marketing campaign and generate the type of success you deserve, you’ll want to keep a few very important things in mind.

Use Holiday Visuals Whenever Possible

Visuals are always an important part of your marketing collateral, but they become especially so during the holiday season. From roughly November until the Christmas holiday season passes, people are already in a receptive mood for this type of imagery – so filling your marketing materials with holiday-themed colors, Christmas trees, packages, and other items is a great way to make sure you’re noticed.

According to one study, this type of imagery can increase a person’s retention of your messaging by up to 80%. This type of visual element can make your content more likely to be shared up to 40 times more than the average amount.

Look for Local Events You Can Sponsor

If there’s one thing you can essentially guarantee about the holiday season, it’s that calendars will be filled to the brim with holiday events all throughout the month of December. If you really want to attract the attention of that ever-important local market, you should start looking around for local events that you can sponsor. Not only can you help get your brand out there and raise awareness, but even if the event is only slightly related to your product or service you can still make new contacts and generate new leads as a result.

It’s All About Emotion

If there is one key to success regarding holiday marketing, it can all be boiled down to a single word: emotion. The holidays are a naturally emotional time as people get nostalgic for friends, family members, and holiday experiences of years past. It’s also a time where people make decisions emotionally rather than rationally – especially when it comes to purchases. Because of this, you should try to lean into the most emotional factor of your campaigns as much as possible. Focus on cheery words and images that will help people feel good about things like giving back, “paying it forward,” and more. This is more likely to trigger an emotional response in your campaign, which will spawn action sooner rather than later.

These are just a few of the core ways you can use the holiday season to your advantage throughout your marketing campaign. Perhaps the most important benefit of the holidays is that you’re working with a built-in ticking clock. Christmas is right around the corner, and no matter what you do, you can’t delay it. People will naturally feel inclined to get those last minute gift purchases in before the big day arrives. If you’ve been playing into the holidays for your entire campaign, you can pretty much guarantee that you’ll be on the forefront of their mind.


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For more information or to request a quote, go to Print It Plus, http://www.printitplus.com.

Print It Plus ideas: great gifts for this holiday season that will keep you make you memorable to your clients and vendors

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Today is election day… that means we will have a new president by the end of the night (or maybe in a few days, as history sometimes shows us) after a crazy, often acrimonious campaign season. Whichever way you voted today here in the Palm Beach/Royal Palm Beach area, at Print It Plus we hope you did get out and vote. Exercising your right to do so is one of the most important and cherished rights of being an American citizen.

 

Today is also the second Tuesday in November. Halloween has come and gone, and the holidays are almost upon us. That means you are somewhere at the beginning or in the middle of picking out holiday gifts for your clients… and maybe your vendors, also. And whether your budget is bigger than last year, or you find yourself on a very tight budget, we realize that giving a meaningful token of your appreciation for their business and friendship is very important to you.

 

No matter your budget, at Print It Plus we have just what you are looking for to making a positive, lasting impression. A lovely holiday card, elegant calendar, or just the right promotional gift can convey your message with just the right touch. The hardest part is finding that right card or gift. This is the perfect time to contact the knowledgeable, well-trained staff at Print It Plus. Over our 28 years in business here in Palm Beach County, we have helped thousands of clients to find the best way to say thank you! in your own style. Here are a few of your options:

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  1. Holiday cards and thank you cards: http://printitplus.com/printing/holiday-cards – Let us develop custom holiday cards or invitations for your holiday mailing or event. Choose from over 30 million beautiful images from our online collection, or use photographs of your company or family to create a more personalized look. Our creative possibilities are almost infinite.

 

*** And this year, you can add Spot UV coating to blow your recipients away. Come on in see and feel the difference… and take your cards and other printed materials to a whole different level!

 

If you want to take a more hands on approach, you can come into our Royal Palm Beach location and browse through our many catalogs to select from extensive choices of extremely elegant holiday cards.

 

Furthermore, if you already have a design we can custom design or print from your design with our quality multi-faceted printing processes that will ensure your piece is delivered as vibrant and sharp as you imagine.

 

  1. Calendars: http://printitplus.com/printing/calendars – Calendars link your photographic life to your everyday life. You can create a calendar with your own pictures, pictures from your customer or vendor, or some other group that you know will keep you top of mind with the most important people in your life.

 

Calendars can serve as an excellent marketing piece. A calendar can be seen by dozens, if not hundreds, of people during its life cycle, exposing your brand and business in a stunning, beautiful way. Calendars can be one of the most cost-effective items you use while also effectively conveying the holiday spirit to the people you care about the most.

 

  1. Promotional Products: http://printitplus.com/printing/promotional-products – Promotional products are not just for conveying a marketing message. We have such a vast array of products available that you can find just the right gift to say “Thank you”, or “I am thinking fondly of you” during this holiday season.

 

  1. Wall (and floor) graphics & decals: http://printitplus.com/printing/wall-graphics – Yes, we have them! Made famous by Fat Head LLC out of Michigan 10 years ago, we now have life-sized, precision-cut vinyl wall graphics & decals available for you to design and purchase right here in Palm Beach County! These wall and floor graphics & decals make for wonderful holiday gifts.

 

You can design it online using our website, or come right into our offices and either design your own or work with our award-winning design team. Now you can have the wall graphic or design that you want, mounted on your wall for everyone to see and admire! We have a large array of files for you to choose from in our huge catalog.

 

Holiday and thank you cards, calendars, promotional gifts and wall and floor graphics & decals are all great ways to send a positive message to your customers, vendors and everyone that you care about this holiday season. And now, in late October and early November is the time to choose and have those items made so that they are ready for you to send out on time for the holidays and the end of the year. At Print It Plus we can help you with all of your card, calendar and gift ideas now, and throughout the whole year.

 

We also offer printing, mailing, direct mail campaigns, marketing collateral and websites. And just added to our services this year: vehicle wraps, car wraps, decorations and wall and floor graphics!  It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton. From our families to yours, we wish you a very happy, healthy and safe holiday season!

 

Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES this holiday season!

Part II: How a personal injury attorney can increase their business using brand consistency

As we discussed in the 1st part of this 2-part blog, building your brand, marketing it continually and consistently controlling the message, can often be a key to the long-term growth of your law firm, or any other business. The American Bar Association published an article highlighting the key branding plays in building the marketing message for law firms in a recent edition of its online Newsletter. http://www.americanbar.org/publications/law_practice_magazine/2013/november-december/marketing.html

In this 2nd part of the blog we offer a list of relatively cheap marketing tools to expose your brand consistently and effectively as possible with a limited budget, once you have created a logo that effectively reflects your firm’s message and image.

Website: In this day and edge, your website is a lynch pin of any/all marketing efforts. A good, clean website that successfully conveys your law firms’ message, areas of practice and credentials and experience of you, your partners and other attorneys may not get you a job – but it can get you in the door. Furthermore, a bad website or no website at all ABSOLUTELY WILL LOSE your law firm future clients. According to a 2011 study conducted by a UK marketing firm and quoted in a recent article on iLawyer Marketing,  “70% of web users would not buy from a business with a bad website design.”   http://www.ilawyermarketing.com/the-importance-of-having-a-great-design-for-increasing-leads-from-your-website/

And that was 5 years ago, so guaranteed the percentage is even larger now.

Printing Packages

Stationery / Letterhead: Every time you correspond with anyone via a hard copy letter – clients, potential clients, other lawyers, judges, vendors or anyone else – your letterhead and/or stationery is sending a message. So consider spending the extra money to procure the best stationery. If it is appropriate, have it made with embossing, raised lettering and/or foil stamping. People are tactile, and feeling the raised lettering through their fingertips makes an impact. It conveys that your law firm is of a high quality.

Business Cards: as with the stationery, your business cards should also stand out. Consider several different options, depending upon the image you a trying to portray. If you are a newer firm or trying to attract a younger or more hip crowd, then you can consider an odd-shaped or sized card. Otherwise, convey your message with a thicker stock, rounded edges, and raised lettering and/or foil stamping. The extra up-front cost will more than pay off in the more professional image you will portray.

Thank you cards/Birthday cards/Holiday cards: Thank you cards, birthday cards and holiday cards offer you and your firm opportunities to stay in front of clients multiple times during the year. Used effectively and with a little patience, they will give you the chance to get business you would not otherwise have a chance at. People like to be remembered and have the events of their lives celebrated. Just look at the success of social media sites like Facebook, Pinterest, Instagram and Snap Chat to understand what we mean. Make it a high quality card and notice how the phone rings at least once in a while with a referral.

Promotional Products: The key with promotional products is to identify the ones that are most effective for your firm. Over and over again we have found that if we have a useful conversation with you and your firm on this topic we can identify promotional items that will most effectively convey your brand AND keep you top of mind with your clients, potential clients and referral partners.

How do you implement the ideas in this list most effectively for your law firm? Work with a marketing and advertising partner who has the knowledge, experience and breadth of services to help you construct and implement a plan for your firm to get the most out of your limited marketing budget.

At Print It Plus we have worked with dozens of local law firms to successfully create and grow their brand. We can do the same for you, your attorneys and your entire law firm. We offer all of the aforementioned products and services. In addition, we also offer printing, mailing, direct mail campaigns, marketing collateral, variable data printing, promotional products, website design and now secure web form services for medical offices.  It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton.

Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES.