3 Common Management Traps (and How to Counteract Them)

Are you looking to be more proactive in your influence?

Here are three common management traps, with practical keys for addressing them.

3 Common Management Traps

1. Avoiding a Problem or Tense Relationship

(Instead: Nip things in the bud)

Work environments and team morale can dramatically improve when managers deal with difficult relationships.

While most people avoid confrontation like the plague, effective managers deal with negative attitudes or relationships as soon as they appear. While it’s important to give people the benefit of the doubt, issues rarely resolve themselves. The longer you delay correction, the more difficult it becomes.

Stuck on where to start?

When offering correction, be specific. Say something like, “the report you submitted was vague, lacking financial data, and contained several errors. Please give it another pass and plan to give more attention to your first drafts in the future.”

When confronting team members, focus on a specific behavior, rather than the person or their intentions. For example, “your jokes were distracting and disrespectful to the person presenting the report.”

Before speaking, check your motives. Do you honestly want to help people improve? If so, describe actions or behavior the individual can do something about, and offer tools or training to support them.

2. Delaying Decisions

(Instead: Use decision-making timelines)

Many times, people postpone decisions for fear of failing or making a poor choice.

But most failure stems from inaction, not from mistakes made in the process. And the decision not to act is often the most costly choice of all.

When you struggle with passivity, don’t keep kicking a pain point down the road. Instead, give yourself a time frame to research options and set a deadline for making a choice. Putting “deliberation dates” on the calendar transforms possibilities into reality.

3. Refusing to Delegate

(Instead: Start small and consider a mindset change)

The biggest problem most leaders face is the inability to let go of their work.

Are you micromanaging or failing to release projects someone else could handle? If so, you may be the ceiling that prevents your organization from growth.

How can you start delegating when it is painful to do so? Experts suggest starting small (with basic tasks) and gradually working your way up. Improve trust by partnering with someone to do a task together the first time. Or schedule checkpoints to review work done by your team.

Delegation can also begin with a mindset change, illustrated in this example:

When Anika realized she had become a bottleneck for her organization, she had to redefine her core responsibilities. Previously, her mandate looked like this: “I’m the one in charge of getting the job done.” This “doer” mindset consumed her time and lowered her leadership ceiling.

As Anika considered her obligation to delegate, she redefined her leadership mandate to being “involved but not essential.” The result looked like this: “I lead people, priorities, and projects – in that order – and the work gets done because the right people are focused on the right tasks.”

With a refreshed vision, Anika could review her calendar, count the hours she devoted to “doing” versus leading or empowering, and identify mismatches where she was spending too much time on low-grade priorities. Within months, Anika streamlined work, expanded her influence, and multiplied her leadership.

Simple Course Corrections

While individual management mistakes are not catastrophic, over time, they can have a crippling effect.

Be intentional about addressing these areas, and you can improve team productivity, morale, and competitiveness in your field.

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How to Win Over Millennials with Effective Print Marketing

Millennials and their Gen Z siblings are the first truly digital generations, some learning to swipe a screen before they could wipe their own faces!

Millennials are a particularly powerful bunch, currently holding more spending power than Baby Boomers. By 2020, this group will have a collective spending power of $1.4 trillion. What does this look like in a daily snapshot?

  • More than nine in ten millennials own smartphones, and 90% of millennials have at least one social media profile. Of that majority, 52% are active on 5 or more social media sites
  • Millennials make up 58% of mobile shoppers and are 2.5 times more likely than the average shopper to be influenced by a mobile app.
  • 73% of online millennials believe that internet has been mostly a good thing for society, and they certainly believe their gadgets bring personal benefits: 53% of Millennials said they would rather give up their sense of smell than their technology!
  • While young people love being online, they don’t go there to read ads. In fact, YouTube recently hit upon the idea of six-second ads as a way to try and keep fidgety viewers watching.

While online presence can build your brand and increase your web traffic, businesses are finding their digital marketing campaigns are easily lost in the shuffle of online noise. Print is gaining influence each year, with direct mail alone showing strong results among millennials:

  • 92% are influenced to make a purchase by direct mail.
  • 90% said they would prefer direct mail over email.
  • 90% think direct mail advertising is reliable.
  • 73% use direct mail coupons when making purchases.
  • 63% responded to a direct mail piece to make a purchase.

Corner Younger Markets

When you want to reach new generations through print marketing, here are three ways to make your message more effective.

1. Keep it short and sweet.

Young people want answers fast, so keep ads quick and to the point.

Avoid long advertisements, and think about ways to increase visibility. Here’s one inspiring example:

Reddit currently has over 1 billion unique visitors per month, but at its conception, the company only had a small advertising budget of $500. Faced with limited options, its founders turned to stickers. Everywhere they traveled, they put stickers on posts and signs. They even gave them out to people with the request to “please sticker responsibly.” The sticker campaign paid off and later led to other grassroots campaigns that helped make Reddit enormously successful.

2. Use social proof.

Need an accurate answer?

Phone a friend or poll the audience! Millennials and teens trust friends, family, and testimonies more than the company they’re buying from, so incorporate reviews and user content in your ads to demonstrate why other others love your product. Use quotes, pictures, or user benefits others have realized, and you will easily gain influence.

3. Make it tech-friendly.

Use your company website in all print advertising, and consider adding QR codes and scannable coupons to increase digital and offline connections.

Use pictures of people using your products with links to unique online landing pages so you can better track your results. Make it easy for people to access your company online, and your sales will see an immediate boost.

Print to Win

In an ever-changing world, effective companies must learn to translate their products and values to a new demographic.

Be intentional through print, and you will cut through the clutter today.

There are so many ways to create print marketing. And we, in PrintItPlus always happy to help you – create design, printing or direct mail.

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