4 Strategies to Curb Communication Breakdowns

They say that the only sure thing about communication is that we tend to get it wrong.

If communication between two family members is a challenge, how much harder is communication at work? Have you ever experienced a team “fail” like this?

  • After meetings, people don’t seem to know what was said or what’s coming next. It’s like the meeting never occurred.
  • After training on a new procedure, only one person recalls the protocol.
  • Following a brainstorming session, everyone assumes someone else is covering the “next step.” The ball is dropped, resulting in blame, disillusionment, and embarrassment.

Make Your Messages Stick

Everyone knows communication is critical to success.

To run a thriving business, employees, managers, and CEOs need to communicate clearly and effectively. Unfortunately, there are hundreds of short circuits in this process, which can result in angry employees, difficult HR situations, and lost profit.

What can you do to improve team communication? Here are a few suggestions from some of today’s best leaders:

1. Kick Silo Doors Open

Many teams work well together but fail to communicate with the larger organization.

Communication silos occur when people in different departments don’t collaborate or connect to the bigger company vision. Enon Landenberg, founder and CEO of tech consulting company sFBI, says this is common:

“It’s very possible for departments to focus too much on their own work and miss out on the big ideas that only come from collaboration,” Landenberg said. “Egos [can prevent] honest discussions about the quality of work, necessary improvements and fresh ideas.”

To avoid this problem, send weekly briefings to the entire company and regularly schedule time for divisions or leaders to connect on projects, questions, or suggestions.

2. Limit Email Communication

When employees receive too many emails, they will start forgetting and ignoring the information they receive.

According to Jeff Corbin, founder and CEO of APPrise Mobile, urgent messages should always be relayed by phone or in person. And when it comes to email conversations, Corbin says this:

“[I follow] the three-email rule: After three messages, we talk.”

Simplify not only the amount of email but the language you use. When technical jargon abounds, you increase the chance for errors because people can’t understand you!

3. Squash the Gossip

News travels quickly, especially if it’s bad.

Some rumors are just silly, but many contain an exaggerated seed of truth. Managers should address issues head-on rather than mopping up messes later. Even if you can’t share all the details, giving people a snapshot of the situation will build confidence and quiet dissension.

4. Lead Engaging Meetings

When people fail to listen, their minds are probably elsewhere.

The burden of communication is yours, so make meetings concise and engaging. Share the purpose of a meeting immediately, and conclude with assignments and action steps. Train managers to share only the most essential information and to use stories to illustrate a point. (e.g. “Yesterday, I got a phone call from our largest shareholder, and guess what they said?”)

Megachurch pastor Craig Groeschel says this:

“Work to keep your meetings small and your communication large. Too many [leaders] make the mistake of including too many people in too many meetings. The purpose of the meeting determines its size and . . . [it is important to] keep the discussion moving. Maintain a sense of polite urgency, pushing hard enough to keep the meeting moving but not so hard that discussion and decision-making is rushed.”

Eliminating miscommunication can head off a whole host of problems, so be intentional and make improvements each day!

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5 Pro Tips for Spectacular Sell Sheets

Looking to showcase the benefits of your business or idea in a concise, compelling way?

Use sell sheets to connect and close the sale! Like one-page billboards, these grab-and-go promotions can educate prospects, motivate buyers, and offer a point of reference for further review.

What is a Sell Sheet?

Perhaps you’re new to the concept of sell sheets.

Sell sheets are simple. Like a miniature billboard, they showcase the benefits of your idea in a concise, persuasive way. Typically, these documents are just 1-2 pages, and contain all the information about a product or offer that your decision-maker needs. When you’re ready to multiply your message, sell sheets can be delivered by mail or in person.

5 Tips for Head-Turning Sell Sheets

Ready to get started with your sell sheet design? Here a few helpful guidelines.

1. Use High-Quality Photos

One of the most important features of your sell sheet is an image of the product, concept, or the people engaging with your company.

Typically, this “beauty shot” is the focal point of any sell sheet, so be sure your photos or graphics are top-notch.

2. Highlight the Big Benefit

What can your product or idea do for the customer?

Will it save them time? Eliminate fear or reduce spending? Maybe you just want to make them smile. Whatever your pitch, try to reduce it to one sentence and then again to 2-3 words (think, “Eat Fresh,” or “The Quicker Picker-Upper”). Your unique selling proposition should drive the theme of the sell sheet and also be a visual priority on the page.

3. Offer Testimonials or Video Links

To bring your big benefit to life, feature people who have tried your services and love them.

Use real names, cities, or customer photos, or link them to YouTube videos or website landing pages where people can see your product in action. Social proof is a highly effective sales strategy.

4. Include Pertinent Contact Information

Beyond a strong call to action, sell sheets should clarify how clients can get in touch.

Round out your sell sheet with a next step teaser (i.e., “call today for a free estimate”) and include your website, phone, e-mail, etc.

5. Avoid Information Overload

The goal of a sell sheet is to provide enough information to prompt a second look, but not so much detail that you overwhelm readers.

Organize information so that it is easy to read in a glance and to lead viewers to a clear next step.

Put Sell Sheets to Work for Your Business

Are sell sheets the right fit for you?

These simple tools can be used for trade shows, personal sales visits, mailers, and more. Use sell sheets to build awareness and sales for:

  • Presentation folder inserts
  • New product promotions
  • One-time events
  • Take-out menus or special-order items
  • Seasonal sales
  • Travel packages or subscription services
  • VIP or customer-loyalty perks
  • Salon, chiropractic, or health services
  • Handyman, lawn care, cleaning, or consulting

Perfectly Custom

Whether you’d like an uncoated recycled look or a glossy ultra-thick stock, you can make your sell sheet stand out by going creatively custom.

Upload your own file, consult with our team, or rely on our start-to-finish professional design services to attract attention and put the facts in focus. Contact us today to talk about custom design options.

If you need to print exceptional sell sheets! Catalogs,  brochures or any other printing materials for your business – we will be happy to help you!

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