Print It Plus education, part 1: a series about vehicle wraps, and what you should look for in a quality wrap in south Florida

Print It Plus van - left side

One of the most important things that we do with our clients is share our knowledge with them. Not only what products and services we offer, but also how we create them. We want our clients to understand the high quality of workmanship that goes into their finished products.

The Print It Plus commitment to high quality starts from the moment you contact us. It starts with your initial interaction with our sales team, continues as you work with our design team, and right through the work of our production team (and installation team, if it is a vehicle wrap, decal or signage you have purchased from us). Even after your product has been delivered, our customer service people are here to work with you and continue to build on our client/vendor relationship with you.

We apply these same high standards to any new products or services that we consider adding to our arsenal. For example, when we decided to add Vehicle Wraps, Truck Wraps, Car Wraps, Decals and to the Print It Plus product line a few years ago, we did not just buy the vinyl print machine, obtain the materials and say “here we go!” and start rolling out vehicles with wraps on them. Not by a long shot.

No Pressure Roof Cleaning

We do an extensive amount of research – not only to determine if it is a viable market for us to enter but also what is required to offer the finest finished product in the market. In the case of vehicle wraps and decals, we determined they were strong compliments to our current product lines. Furthermore, we determined that we already possessed the capability to do the work in house with printing machines we were already considering adding and some additional training. That is how we decided to add vehicle wraps, truck wraps, car wraps, boat wraps, decals and decorations to our product line a few years ago.

Then you add the most important element to the mix – how do we make sure to create and install a top-quality vehicle wrap or decal each and every time we do one. We strive to always deliver the highest quality of finished product. An integral part of our research into whether or not we would add these or any other product or service to our product line is whether we could deliver the best quality product available on the market.

Print It Plus SmartCar - left front side profile

Part 2 of this 5-part series will give you the details about what goes into making the highest quality, longest lasting vehicle wraps and decals available to you on the market today. Why is this important? Because when you drive off in your newly-wrapped vehicle we want you to know unequivocally your vehicle has the highest quality wrap that will still look great and be intact years down the road.

At Print It Plus we only offer the highest quality printing, marketing, advertising and branding products and services available to our clients. In addition to offering the best vehicle wraps in the industry, we offer custom design and production for all of your marketing pieces including on posters, banners, signs, brochures and all printed materials.

We also offer direct mail, banners, business stationery and business cards, invitations, marketing collateral, variable data printing, promotional products, banners and website development.  It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton. Ask about our free pick-up and delivery for your commercial address throughout the county on your order, as well!

To talk with our account team or to place an order, contact us today by calling us at (561) 790-0884. You can also visit our website at HTTPS://PRINTITPLUS.COM or email us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES throughout this new year of 2018 and well into the future!

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EDDM – A cost-effective way to market your business to potential AND current customers in Palm Beach County

May 2018 EDDM mailer - front

Every Door Direct Mail (EDDM) is a service offered by the U.S. Postal Service which allows individuals and businesses to target postcard mailing pieces to specific neighborhoods. EDDM campaigns offer an opportunity for significant branding and sales success for your business IF you have a good plan for making it happen.

In order to spend those hard-earned dollars that you have allocated toward EDDM marketing successfully requires a plan. The key is to do your campaigns right, from the planning stage right through the client service after the mailers have all arrived at their destinations. You need to choose the knowledgeable, award-winning team at Print It Plus to work with you and your business from beginning to end.

At Print It Plus we have over 30 years of experience with successful direct mail marketing and EDDM campaigns. We will help you strategize, design and execute an EDDM campaign that brings you the best results possible.

May 2018 EDDM mailer - back

Here is just a partial list of all the benefits your business can enjoy from using Print It Plus to help you execute a successful EDDM campaign:

  1. No mailing list required
  2. No permit purchase required (this will save you up to $450 right off the top!)
  3. All the bundling and confusing US Postal Service paperwork is taken care of for you – by us!
  4. You control the delivery area you want to advertise to
  5. You will get better response with our design team showing you how to take your ideas and make them pop off the postcard to draw interest from your target audience.

 

EDDM has proven to be one of the most productively personal ways to reach your potential and existing clients. If you execute on a cohesive, focused campaign with a strong call to action that encourages businesses to build a relationship with you your chance at success goes up significantly.

In addition, there is measurable feedback on your direct mailing campaigns because your business can directly count how many responses you see to your mailing piece(s). The bottom line is that for companies who target the consumer marketplace Every Door Direct Mail can be a profitable way to grow their brand and market their business

EDDM marketing works great for:

Any type of Home Services business, restaurants, salons, banks, Realtors and Real Estate Brokers, auto parts stores, mechanics, electricians, plumbers, air conditioning companies, fencing companies, dry cleaners, pool stores, dentists, doctors, pharmacies, florists, grocery stores, specialty stores, consignment stores and many more!

And this month we have a SPECIAL OFFER on Full color, direct mail EDDM pieces:

9” x 6.125” for 23 cents each (plus 19 cents each for postage)

  • This is the most common “standard” size for an EDDM postcard

 

11” x 4.25” for 23 cents each (plus 19 cents each for postage)

 

11” x 6.125” for 28 cents each (plus 19 cents each for postage)

 

Come on in to our office (manufacturing plant) or invite us to your office and sit down with our experts from Print It Plus and we will share our knowledge and expertise with you to help you decide if an EDDM campaign, some other Direct Mail campaign, or another type of marketing and/or advertising campaign fits your business best.

For more information on us go to our website at HTTP://WWW.PRINTITPLUS.COM. For more information on Every Door Direct Mail click on this link that takes you directly to our webpage dedicated to EDDM at https://printitplus.com/printing/direct-mail/eddm-direct-mail. Or, call us directly at (561) 790-0884. Print It Plus, Creating Infinite Possibilities!

The truth about direct mail marketing campaigns – still effective after all of these years; and yes, even to millennials

Direct mail marketing - to millennials

There has been quite a backlash from The New York Times blockbuster article last weekend claiming that social media giant sites Facebook, Twitter, Instagram and others routinely look the other way (some would say even encourage) when fake and paid-for profiles make up a significant portion of a member’s group of followers. Part of the narrative is that internet marketing numbers have been over-hyped from the beginning, and that this latest expose should come as no surprise to anyone who has followed the history of online marketing.

The overstating of subscriber and follower numbers and impact is a reminder that there are other, often more reliable forms of marketing that are available to your business. With the right advisor to guide you while also helping you to create, design and execute a highly effective Direct Mail marketing campaign, you can reap significant financial benefits from your marketing budget. In the West Palm Beach market, Print It Plus is one of the very few printing, branding, advertising and marketing companies that has the expertise in all of those areas to help you maximize your return on investment on your direct mail campaign.

Is it true that direct mail can still be an effective and cost-effective marketing tool for your business? Yes. And do not take our word for it. There have been numerous studies conducted by well-respected companies in recent years highlighting that even millennials – yes, millennials! – read and utilize information and coupons they receive in their physical mailboxes. How attracted to direct mail are millennials?

Recent studies report the following data:

A study cited in a 2013 article in Compu-Mail shows:

And here are additional statistics cited from another recent article on Digitaldogdirect.com:

  • 90% of Millennials said they would prefer postal delivery over email when receiving promotional items. (Source)
  • 82 percent of Millennials read direct mail from retail brands and more than half (54 percent) look forward to receiving hard-copy retail catalogs in the mail. (Source)
  • 73% of Millennials use direct mail coupons when making purchases. (Source)
  • 63% of Millennials who responded to a direct mail piece within the past three months made a purchase. (Source)
  • 90 percent of Millennials think direct mail advertising is reliable. (Source)
  • Those ages 18 to 21 read mailings immediately 62 percent of the time. (Source)
  • 25% of Millennials consider reading direct mail a leisure activity. (Source)
  • 80% of Millennials want brands to entertain them, and they find direct mail entertaining. (Source)

 

The bottom line is that a well-strategized plan using Direct Mail and/or Every Door Direct Mail campaigns will get your business a significant amount of exposure to potential customers, even when they are millennials.

At Print It Plus we can help you with all of your marketing ideas, including showing you how to incorporate a powerful direct mail campaign into your plan for 2018. In addition to our knowledge of every door direct mail (EDDM) and all other aspects of direct mail, we offer custom design and production for all of your marketing pieces including on vehicle wraps, posters, banners, signs and all printed materials. We also offer mailing, branding, business stationery and business cards, marketing collateral, variable data printing, promotional products, websites and secure web form services for medical offices.  It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton. Ask about our free pick-up and delivery throughout the county on your order, as well!

To talk with our account team, one of our designers or to place an order, contact us today by calling us at (561) 790-0884. You can also visit our website at HTTP://WWW.PRINTITPLUS.COM or email us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES throughout this new year of 2018 and well into the future!

 

Here are links to the two articles mentioned above:

Here are links to four other articles with more data which further supports millennials’ attraction for and significant usage of direct mail.

Print It Plus Celebrates 30-year Anniversary in Palm Beach County!

30 year Logo

We are proud to announce that 2018 marks its 30th year in business in Palm Beach County! Founded in 1988 by David and Kimberly Leland, Print It Plus has come a long way in 30 years – while never losing sight of our mission to bring high-quality, locally-based products and services to the Palm Beach County business community.

“Honestly, our 30 years in business here in Royal Palm Beach has been an amazing experience,” Kimberly said in a recent interview. “Not only is this a wonderful community, but we have really enjoyed working with individuals and businesses in helping to better this community. Helping local businesses grow and become successful has been very rewarding for us personally as well as professionally.”

We officially opened the doors to Print It Plus in October of 1988 in the same location where our business still resides today – 11420 Okeechobee Boulevard near the heart of the Village of Royal Palm Beach.

“Back when we started we were a two-person operation: I was out on the road during the day, while Kimberly waited on customers here at the shop,” David reminisced. “At night, I would run the printing presses while Kimberly did the typesetting. Our 3 kids would be doing the homework, eating their dinner or watching TV in the back. When they were old enough they would help us with some of the work.”

“As area residents, as well as local small business owners, Kim and I are extremely proud to be celebrating this milestone of 30 years,” said David. “We’re proud to say we’ve grown and evolved as technology has changed, and we look forward to serving this wonderful community well into the future.”

He continued, “We have gone through good times and bad, including one of the worst economic downturns of our lives (the Recession from 2008-2010) – and we survived because we have built such a foundation in this community of not only volunteering and supporting our community and it showed that it supported us during the hard times or we probably would not have survived like so many other businesses didn’t. It is nice that we are still getting the support from our local Village, and our local businesses”

We credit our team’s commitment to offering the highest quality and best customer service on a daily basis to continue building on our company’s winning formula. Today, Print It Plus employs local experts and has expanded its product and service offerings to include vehicle wraps, graphic design, branding, website, multi-media marketing, advertising, promotional products and of course, printing – most of which are produced onsite or sourced locally.

“We give tours of our operation, and people are always amazed to see what goes into creating great printed and branded products,” said Vice President Kimberly Leland. “It takes a combination of excellent customer service, designers, as well as, state-of-the-art equipment.”

Come in any time during business hours and we will be happy to work with you to create a winning marketing strategy, and/or take you on a guided tour of our facility. We specialize in turning your printing, branding, marketing and advertising ideas into profitable solutions for your company.

Print It Plus will help you grow your company by finding the best marketing and advertising products and services for your situation in Palm Beach County – from Royal Palm Beach to Boca Raton, West Palm Beach, Jupiter, Delray Beach, Boynton Beach, Palm Beach Gardens, Lake Worth, Loxahatchee and everywhere in between. We provide virtually any product or service imaginable to communicate with your clients, employees, stockholders, and vendors.  We are experts at corporate identity pieces, branding, marketing, printing and design. For more information about Print It Plus, contact Kimberly Leland at kim@printitplus.com, by calling (561) 790-0884, or go to our website at www.printitplus.com.

We wish all of you a happy and prosperous 2018!

Custom Calendars are one of the best gifts to keep you in front of your customers this holiday season

Custom Calendars - November 2017

One of the hardest things to do as a vendor is to stay in front of your customers on a daily basis so that when the time comes for them to purchase the products or services you offer, they think of you first. You know that you do not want to come across as overbearing, or pushy: you can quickly turn a valued customer into a lost customer if you make them feel harassed or pressured.

And yet being at the top of their minds when they are ready to purchase is a key to growing your business. Throughout our three decades in business in Palm Beach County we have been asked “what are the most successful ways to stay in front of my customers during the year without turning them off?”

Customized calendars are one of the best, most valuable, least offensive and cost-effective ways to stay in front of your customers. Calendars can serve as an excellent marketing piece. A calendar can be seen by dozens, if not hundreds, of people during its life cycle, exposing your brand and business in a stunning, beautiful way. Calendars also allow you to effectively convey the holiday spirit all year round to the people you care about the most.

At Print It Plus we have found that printed calendars stand the test of time as one of the most effective ways to accomplish this feat.  Calendars link your photographic life to your everyday life. You can create a calendar with your own pictures, pictures from your customer or vendor, or some other group that you know will keep you top of mind with the most important people in your life.

In addition, a printed, custom calendar is often faster and more straight-forward to use than electronic devices. Is it easier trying to convince someone to download your app to their phone, or handing them a ready-made calendar that they can hang on the wall or put on their desk and reference it literally at their fingertips any time they want? For most people, a printed calendar is still a vitally important piece of their personal organization.

We can produce custom calendars with your images. Or you may want to have calendars that advertise your business from a huge selection of our pre-made designs. Either way, we have the following full-calendar printing services available to you:

  • High-quality full color, offset and short-run digital color and black & white printing
  • Multiple options of premium paper stocks available
  • Multiple sizes and binding options
  • Very fast turnaround times

Custom Calendars 2 - November 2017

AND RIGHT NOW our custom Calendars for 2018 are available for you to purchase at a special price! Go to  https://printitplus.com/printing/calendar-specials to choose from one of wall or desk calendar options and receive incredible discount off our normal prices. And if you need more hands-on help, call us at (561) 790-0884 and we will get you connected with our award-winning design team to help you to design a beautiful calendar today.

At Print It Plus we can help you with all of your printed calendar and any other printing, advertising, direct mail, medical office and corporate gift ideas. We also do vehicle wraps for one vehicle or a whole fleet, and wide format banners and posters too. For 3 decades we have proudly served the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter, North Palm Beach, and Riviera Beach.

Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES this and every holiday season!

The time is here to get your holiday cards – and save money with our Print It Plus October special!

hope-peace-joy this Holiday season

October is not only the time of fall, pumpkins and Halloween. It is also the time of year for people to pick out holiday cards to send to customers, vendors, family, and friends alike. You want to find that card which expresses the beauty and elegance of this time of year while also showing those that you care about the most how happy you are to have them in your personal life or working with your business.

Print It Plus is the place to come to find, choose and send out the perfect card this holiday season. With almost three decades in the business of holiday card offering and mailing, we know how to help you find the right card to convey your message with just the right touch – and you do not even have to come into our office to make your selection!

Go right to the page on our website https://printitplus.com/printing/holiday-cards to go right to our holiday card page. On that page you will be able to choose from over 30 million beautiful images from our online collection, or we can custom print any design using photographs of your company or family to create a more personalized look. Your creative possibilities are almost infinite!

If you want to take a more hands on approach, you can come into our conveniently-located Royal Palm Beach location right on Okeechobee Blvd. just west of 441 and browse through our many catalogs to select from extensive choices of extremely elegant holiday cards. One of our expert designers will be happy to work with you and help you pick that perfect design for this holiday season.

Furthermore, if you already have a design we can custom design or print from your design with our quality multi-faceted printing processes that will ensure your piece is delivered as vibrant and sharp as you imagine. Add our cutting-edge Spot UV coating to impress your recipients. Come on in see and feel the difference… and take your cards and other printed materials to a whole different level!

And why wait for the December holidays? If you are the type of person who likes to send cards for weddings, birthdays, Halloween, Thanksgiving or any other special announcement, we are here to help you. Do you need your cards or other printing fast? Call us directly at (561) 790-0884 or go to https://printitplus.com/printing/premium and you can get a rush delivery on your order.

Happy Thanksgiving 2017

And during this month of October we are offering the following SPECIAL – Place your Holiday Card order through our website, use the return address on the holiday cards is printed FOR FREE. That is equal to at least a $20 savings on your order! All you have to do is place your order before the end of the month.

At Print It Plus we can help you with all of your Holiday, Wedding and Post card design, printing, addressing and mailing in addition to any other printing, advertising, direct mail, medical office, vehicle wraps, banners and corporate gift ideas now, and throughout the whole year. This is our 29th year proudly serving  the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton.

Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES this holiday season!

The Rise and Fall of Nate Silver: A Lesson in Risk Communication


Political prognosticator and analytics guru Nate Silver rose to national fame by correctly predicting elections. But in 2016, Silver joined almost every other analyst by projecting a victory for Hillary Clinton over Donald Trump. Was Silver’s good luck over?

Cognitive Bias and the “Failure” of Data

Actually, Silver’s estimate for the 2016 election was closer to correct than almost anyone else’s. He saw Clinton as a heavy favorite, but still gave Donald Trump a roughly one-in-three shot of winning. But the world didn’t remember that part of the projection once the election results came in. They just remembered the part Silver got wrong. Nobel Prize winner Daniel Kahneman has an explanation: cognitive bias.

Kahneman studied how people make decisions and judgments, and he quickly discovered that they don’t make any sense. People like to think of themselves as logical and rational, but they mostly use logic to justify believing whatever they want to believe anyway. And one thing people absolutely love to believe is that the future is certain. Human minds loathe uncertainty. Uncertainty breeds anxiety and fear—sometimes paralyzing fear. So when given a number like “one in three” or “ninety percent,” they subconsciously convert the odds to “yes” or “no.”

This cognitive bias is often very useful. You probably never consider the statistical chance that you’ll be run over by a bus because if you did, you might never leave the house. It’s far easier, and probably mentally healthier, to treat the risk of bus accidents as a 0. But the tendency to round probabilities up or down can be disastrous in the business world.

Communicating Risk

Have you told your boss that there’s a 90% chance you’ll make the sale? If the deal didn’t go through, you were probably in a bit of hot water. Has a supplier ever told you her product’s failure rate was less than 1%? You’d probably be pretty mad if your order was a dud. The problem with both of those statements of probability is that they do a poor job of communicating risk. They invite the mind’s cognitive bias to take over and convert the estimate into a certainty. When that certainty turns out not to be so certain, it feels like a broken promise.

That’s why the world decided Nate Silver was wrong. They had rounded up the probability of a Clinton victory to a guarantee. When Trump won, it felt like Silver had broken his word. His failure wasn’t in the data—it was in the way he communicated the risk.

The lesson here is that quoting numbers won’t save you. Don’t just toss out percentages—put them in context. Visualizations are one useful technique. If a product will fail one time in a hundred, a graphic with 99 white shapes and one black shape gets the message across far more effectively than the numbers. Analogies are also effective. A 90% probability? That’s about the same as the chance that an NFL kicker will make a 32-yard field goal. Anchoring the numbers to a familiar context creates a lasting impression. It forces the mind to acknowledge uncertainty.

In business and life, people care about honesty. But if your goal is to be trustworthy, it’s not enough to state the facts. You have to make those facts sink into others’ minds. When it comes to probabilities and risks, that task is taller than it looks.


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The Art of Time-Blocking: A Simple Tip to Revolutionize Your Productivity

time calendarMost people just aren’t that good at multitasking. Trying to remain focused (and organized) is one of the most significant time wasters, especially in the life of a business professional. When you try to do too many things at the same time, you become a “Jack of all Trades, Master of None.” Just when you’re trying to get work done on that big project, another email comes in that you have to respond to. You hop over to your email client and suddenly the phone is ringing, or you realize that you have to proof a new design before it heads out the door. It’s maddening.

Thankfully, there is a better way. By adopting the fine art of time-blocking, you may have just found the simple, yet effective technique you’ve been looking for to unlock a bold new era of productivity in both your personal and professional life.

What is Time-Blocking?

At its core, time-blocking is the idea that you should segment your day into clearly defined (and strictly adhered to) blocks of productivity. Organize the tasks you need to complete by category and set aside a specific amount of time for those categories each day.

If you feel like you’re spending an unfortunate amount of time responding to emails every day at the expense of everything else, set aside 9:00 am to 10:00 am every morning to just focus on emails. Devote every ounce of your attention to this one task and when it’s over, move onto the next one. Outside of the occasional emergency, don’t respond to emails for the rest of the day. Get it done, and then move on.

The Benefits

The beauty of time-blocking falls into two distinct categories. First, it’s an incredibly effective way to eliminate distraction. Instead of trying to divide your attention between ten little tasks, it’s almost like you’re tackling just one big one (i.e. emails, and nothing more). Not only do you get those initial tasks done faster, but the ultimate quality of your output is also much higher because you’re no longer trying to do too many things at once.

Next, time-blocking is also an excellent way to build up a strong sense of momentum that will carry you through the rest of your day. As you begin to move from block to block, you’ll constantly be surprised by just how much you’re getting done. This wave of productivity (not to mention the wave of euphoria) builds on itself, driving things home towards the finish line (and the end of the work day).

Success Comes When You Look Ahead

Another one of the keys to success regarding time-blocking is a little bit of forward thinking. This isn’t something you can make up on the fly. You need to consider the types of tasks you need to do each day and what you have to get done by week’s end. Look ahead a little bit and make a list of your top priorities. Then, separate those into categories and get down to business.

Remember, it’s important to be honest with yourself. Time-blocking won’t suddenly create an extra hour in your day, but it will help you make better use of the hours you already have. If you try to add too many things to your list to the point where it becomes unrealistic, you’ll end up working against your goal and not towards it. You’ll quickly begin to feel overwhelmed, which is something that you do not want.


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The One-Trick Pony Syndrome

One trick pony.

Have you ever heard the phrase, “a one-trick pony?”

Researchers believe the “one-trick pony” phrase comes from an entertainment background. According to research, the earliest reference was associated with circus ponies used to perform a trick or feat that impressed audiences. The ponies involved could do an amazing act, such as walking on their hind feet, but that was all they could do. Eventually, the audiences got bored with the show. In one version of the story, a pony had a dog partner that would ride on it. While the audience got sick of seeing the pony do the same thing every time the circus was in town, the dog gained fame because it learned and began to perform new tricks. In time, the dog became the star, and the pony was relegated to hauling circus carts.

Is Your Business A One-Trick Pony?

The moral of the story here is not to allow your business to get stuck on only one good thing. It’s tempting to think that if you have something good going, why ruin it? Well, over time that good thing will become less and less popular. The number of customers who want it will diminish and the business will have to start cutting prices to keep it attractive. Eventually, the product or service won’t sell at all.

Palm PDAs and Blackberry were both perfect examples of the one-trick pony mistake. They both had a really good product for a while, but both companies failed to upgrade and develop new products. Eventually, someone else did, and their customer base walked away. Those text screens on a Blackberry and similarly on a Palm PDA simply looked old and obsolete versus smartphones like the original Apple iPhone. The world had changed.

It’s Time to Diversify

Is your business riding the wave right now of a star pony? If so, now is the time to be looking for and generating a new path. Diversify into a new product or new service. Not only does it protect your business’ longevity, but multiple revenue streams from different customers will eventually offset each other when one of them starts to weaken.

Companies that map out their product/service life cycle and plan for eventual loss with replacement “ponies” are the firms that survive and grow. Don’t let all your energy, money, time, and effort go down the drain with a one-trick pony. Instead, use the initial success to be your springboard for the next one.


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Indra Nooyi: A Story in Being Yourself and Persistence

happy woman

Have you ever heard of Indra Nooyi? Maybe not, but you’ve probably bought her product at one time or another in the past year. Ms. Nooyi is the CEO of Pepsi-Co., the makers of the popular and well-known Pepsi soda brand. However, her position at Pepsi is not necessarily what is the most amazing fact of her story. Granted, reaching the status of being a Fortune 500 company CEO is huge and significant, but how Ms. Nooyi got her start is the real story. That’s because she risked everything with no safety net to fall back on.

Some Compelling Advice

Indra Nooyi came to the U.S. like so many other great minds, arriving as a student immigrant. Ms. Nooyi jumped to a slot in Harvard’s master’s degree program in business. However, graduating wasn’t her biggest challenge. It was translating her academic success into a result: getting a job. Ms. Nooyi’s first real interview was total failure – no connection, no rhythm, no job. However, she received a piece of advice from a professor that Ms. Nooyi has carried forward since then to her role as a CEO. She was told to simply “be herself.”

Ms. Nooyi clearly took the advice she received to heart. Not only has she been herself as intelligent, smart, persistent, and daring, she has also scored an enviable position of 75 percent plus support by her own employees worldwide. See if you can find a politician with as much support even when winning a national election.

What Makes A Person Successful?

For business owners and leaders, the lesson from Ms. Nooyi is to never forget what really makes a person successful. It’s not the suit, it’s not the past laurels, and it’s not the school degree. What makes the difference that catches people’s attention and gets their support is one’s personal confidence and persistence. Ms. Nooyi gambled everything with not just coming to the U.S. to succeed but to also establish herself in a highly competitive arena: business consulting. Had she failed, Ms. Nooyi would have had to return back to India and likely would have disappeared into a vast number of IT companies there; everything for her was on the line. But she persisted. And Ms. Nooyi, with her new advice on being herself, was quickly hired. That in turn became her path to eventually becoming Pepsi-Co.’s latest CEO.

A Better Choice

Business leaders trying to keep a company going will at some point face a challenge where everything has to be put on the line to get to the next level. Many don’t take that leap. It’s too risky, it’s too costly, or it’s too unknown. Yet from Ms. Nooyi’s example, the last thing anyone should be doing is trying hard to fake their way through the issue. Be yourself. Trust your skills and trust your gut to make the right the decision. That’s what got a person to a leadership role in the first place, so why should he or she be any different at the moment that counts the most? Risk, responsibilities, fears of what-if can all combine to make someone think behaving differently may be the best path forward. Clearly, from Ms. Nooyi’s example, there’s a better choice.


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