A Beginner’s Guide to Successful Coupon Campaigns

Want to get more people to pull the trigger on a purchase?

Give them a push with perfectly placed coupons! Coupons have a built-in visual appeal and an innate call to action. A coupon with a limited time offer adds a sense of urgency in a customer’s mind for two reasons:

1. If they plan to buy something, they want the best possible price.

2. If they don’t buy now, it might be out of stock (or full price again) later.

Why should you use coupons? Many reasons!

Coupon offers can make the difference between someone who’s browsing and a purchasing customer.

Coupon offers are also a major incentive to drive traffic to your website. Besides stimulating sales of existing stock, coupons also generate cross sales between products and can energize your brand.

Building a successful coupon campaign may take some trial and error. Here are several action steps get you started:

Start Small

The first step in coupon marketing is to track the performance of every campaign you launch.

If you run a small business, start by choosing one product and run 3-4 coupon specials from time to time. Feature the same product but vary the discount types, values, duration, and distribution methods. Experiment to see what works best for your business. From here you can carefully track and implement promotions that are consistent with your budget and are strategically aligned with your marketing strategy.

Set Goals

Set goals with your coupons.

Do you want to entice first-time buyers, increase purchase volumes, or get more traffic in stores? Without a clear strategy, you can’t measure your effectiveness or tailor your promotions.

For example: when appealing to new customers, an open return policy can prompt more people to buy. When upselling current clients, offering companion discounts (like buy one, get one 50% off) can be especially tempting.

Highlight Cross Promotions

Almost every business has a niche, and coupons can help you expand influence in your corner of the market.

For example, camping outfitters that specialize in lightweight tents have customers who need compression sacks to carry them and portable camp chairs to accessorize. Having a coupon combo on all three items may entice shoppers to purchase more than one type of product.

Place Coupons Where Customers Will Find Them

How will you tempt shoppers to purchase: through direct mail, in your newsletter, or with an on-site purchase incentive?

Here are a few strategies for getting coupons in their hands:

  • Offer a $15 onsite coupon if a customer buys at least three products.
    Mail a $5 gift card that can be used if a customer purchases two items this month (spending a minimum of $50).
  • Offer an additional 20% off if a customer buys anything from the same product category within the next two weeks.
  • When a customer purchases an item for the first time, offer a 25% off coupon for those who leave a review or give their personal information. 43% of consumers will exchange their personal data with companies to save money through personalized promotions, discounts, or deals!

Spread the Love

Coupons can help almost every business type and size if you are intentional and consistent.

Coupons are highly visible and shareable, creating urgency and brand awareness. Best of all, everyone loves a deal, so a smart offer can go a long way in creating satisfied customers!

Remember, people buy with their eyes, so your promotion needs to catch attention. Need ideas? Our design specialists can help you generate a coupon that screams “use me!”

Give us a call, ask a quote, design or order your printing online!


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Affordable Offline Marketing for Your Small Business

Do you have a small business that could use a revenue boost?

Most marketing strategies are crafted around costly advertising campaigns, but there are many free or affordable tactics you can use to grow your business at any stage.

Here are a few offline marketing fundamentals to get you started, no matter how small your budget!

1. Take part in local events.

Sales are based on relationships, and relationships require connection.

Network in proactive ways by attending or taking part in local events. Get to know other small business owners and have your business card or flyer ready; you never know when the opportunity will present itself!

2. Create customized stickers or labels.

It’s not just a kid thing – people truly enjoy stickers!

Create a colorful custom sticker and pass them out anywhere your target users might be. Stickers and labels can be used on car windows, water bottles, notebooks, and more.

3. Start a simple rewards system.

One of the easiest ways to boost your profits is by offering current customers a loyalty incentive.

If you have repeat customers or need subscription/service renewals to succeed, you can print loyalty punch cards, start a digital point-tracking system, or mail coupons to customers who make a baseline purchase with your business.

4. Offer demonstrations.

Life is more fun when you try new things.

If you wanted to learn yoga, woodworking, or the violin, would you learn by watching or by trying? Participation is an essential way to engage the body, mind, and emotions of your prospects.

Brainstorm ways you can combine learning and doing through presentations. Whether it’s giving samples, making online teaching videos, or offering live demonstrations at an industry event, engage your customers by getting them involved.

5. Launch cross promotions.

Is there some way you can build rapport between your business and another firm?

Work with another entrepreneur to offer giveaways, contests, or product discounts. During one holiday, GameStop and PayLess shoes partnered on a cross-promotional campaign. Shoppers at the video game retailer received register coupons for the shoe store, while shoppers at PayLess got discount coupons for GameStop. Because many of their stores are in close proximity, it was a winning strategy for both retailers. Cross promotions can include joint mailings, coupon partnerships, shared booth space, or promoting each other through social media.

6. Spread the word.

Got flyers? Door hangers and sell sheets? Looking to share the love? Go classic and canvas your area.

Pound the pavement and leave your print materials on porches, doorknobs, windows, cars, and more. Leave your business cards on restaurant tables, at coffee shops, in libraries, or even on mirrors. If you’re feeling brave, do some cold calling after you canvas and ask if you can share some follow up info.

7. Perfect your pitch.

What do you sell? What problem can you solve? If you can’t explain yourself in a single sentence, then you have a problem.

Like a great campaign slogan, an elevator pitch should summarize your business, product, or service in a concise, convincing fashion. YOU are your best advertisement, so have a short, convincing statement ready to introduce your business to new customers or colleagues any moment the opportunity is at hand!

A Building Block for the Future

Most of these tactics are inexpensive, but they do take time and effort.

Remember, results won’t come immediately, but boosting your name now can increase your revenue and enable you to cast a larger net in the future. Give us a call or visit our website to chat about affordable printed resources you can add to your offline marketing arsenal today.

In Print It Plus we can made a lot of printing design for you: stickers, door hangers, business cards and other promo!  Give us a call, ask a quote, design or order your printing online!


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