34th Annual Wellington holiday parade is almost here, and once again Print It Plus is proud to be a participant and a sponsor!

34th Wellington holiday parade flyer 2017 - A World of Make Believe

The beginning of December is here, and that means we are right in the middle of the annual holiday season. If you live in the Wellington, Florida area that also means it must be time for another festive annual event: the annual Wellington Holiday Parade!

 

Once again, the Village of Wellington and the Central Palm Beach County Chamber of Commerce are excited to co-host the 34th annual Wellington Holiday Parade this coming Sunday, December 10th, 2017. The theme of this year’s parade is “A World of Make Believe”. Over 25,000 people are expected to view the parade, which includes many notables including Palm Beach County Sheriff Ric Bradshaw. There will also be a special parade guest, pitcher Brad Peacock from the 2017 World Series Champion Houston Astros.

 

David and Kim Leland, co-owners of Print It Plus, a locally-owned and operated print, advertising and marketing company for the last 3 decades were excited to once again help in the planning and coordination of this year’s parade. In an interesting twist, daughter Kayla and son-in-law Chris Pragid will be taking the mantle of co-head Facilitators of the parade this year, keeping that important job in the family. This year it will be Chris and Kayla who will be helping the parade chairman to coordinate the over 2,500 participants, getting them lined up and released in proper order and time from 5 different staging areas. In addition Kayla will take on Kim’s usual role of overseeing that other parade participant needs get met, including making sure there is ample water for everyone involved.

 

The festivities start in Holiday Park at the Wellington Ampitheater from 11:00 a.m. to 4:00 p.m. There will be food, music and Arts & Crafts. The parade itself starts at 1:30 p.m. The parade includes local area marching bands, decorative floats, dancing groups and much more!

 

For those of you who live on and around the parade route in Wellington, please note that Forest Hill Blvd. and a number of the surrounding roads will be closed at 1:00 p.m. to ensure the safety of those pedestrians who will be walking in and around the parade route.

 

For more information on this year’s parade visit cpbchamber.com or call (561) 790-6200 today. We look forward to seeing many of you out there having a great time celebrating A World of Make Believe and cheering on your favorite parade participants. We wish you a Happy and safe holiday season!

 

Print It Plus has been a proud and active member of the Central Palm Beach Chamber of Commerce and its former iterations for almost 30 years. David and Kim have worked with the Wellington holiday parade committee for over a decade. To learn more about all of our print, advertising and marketing products and services go to https://printitplus.com.

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Don’t Fear Your Marketing Competitors. Learn From Them

chessRegardless of the products you’re trying to market, the audience you’re trying to cater to, or the industry you happen to be operating in, all businesses face competition. This is just a fact of life. But it’s important to realize that a competitor isn’t just another company that is trying to go after the same pool of customers that you are. Competitors are invaluable learning opportunities that are just waiting to be taken advantage of, provided you approach things from the right angle.

Learn About Your Audience

One of the most important lessons that you can learn by taking a closer look at your marketing competitors has nothing to do with your competition itself and everything to do with the shared audience you’re both going after. For the sake of argument, let’s say that your number one competitor offers products or services that are very similar to yours.

How is your competition marketing those products and services to that audience? What types of print materials are they designing? What tone do they use when speaking to them directly? What prices do they charge, and why do they feel like the market can sustain that? What values do they choose to single in on when representing their brand?

All of these choices, along with the public reaction to them, can tell you a great deal about what your audience is looking for. Marketing is all about making a connection, and if you can pick up something through observation that you can adapt and make your own to strengthen that connection, you should absolutely take that opportunity.

Learn About the Competitors Themselves

The second lesson you can learn by taking a closer look at your marketing competitors comes down to how they choose to run a business that is very similar to yours in many ways. This goes beyond just the products or services they provide. Look at how they choose to distribute and deliver those products. Look at the steps they take to enhance customer value or build loyalty. Have they recently instituted a rewards program with great success? If you were thinking about doing one yourself, congratulations, someone else just did your trial run for you.

Perhaps the most important thing you should be watching out for when it comes to your marketing competitors is how they react when they make a mistake. These days, everything is essentially an extension of your marketing arm – from the print collateral you’re putting out into the world to customer service interactions on a site like Facebook. Everything is taking place in the public space, which means that other customers (and you and your associates) can all see everything go down in real-time.

Did your biggest competitor have a particularly nasty public interaction with a customer? What factors caused it to occur in the first place? How did the customer react? How did the business react? What did the rest of the audience have to say at the end of the day? Remember that mistakes are only a bad thing if you choose not to learn from them. If you can get someone else to make a mistake and arrive at the same lesson, you come out all the better for it.

Competition in the world of business (and especially regarding marketing) isn’t going away anytime soon. However, it’s not something you should let get you down. Instead, look at it for what it is: an incredible ongoing education into your market, your industry, and even your own business that someone else is paying for.


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Never Be Afraid to Take on the Big Boys

strong-kid

Something strange is happening on the yogurt shelves: the most popular yogurt is not from a big maker like Dannon or Yoplait. It’s a product from a small, 12-year-old upstart from New York. In March, Bloomberg wrote that Chobani had overtaken Yoplait to become the most popular yogurt in the U.S. The story of how this independent took on the big brands and won has lessons for all of us.

Distinguish Yourself From Your Competitors

Big yogurt brands had become complacent and did not anticipate how new products would catch customers’ interests. Instead of sticking with the same types of yogurt already popular in the U.S., Chobani made their name with Greek yogurt, a thicker and richer product. By the time the larger yogurt companies introduced their own versions of the product, it was too late. Consumers had become loyal to the brands that made Greek yogurt popular.

If you craft your marketing materials and your products to fill a need that your competitors are not, that gives you a competitive edge. Look for what makes your product different from a bigger player in your market and offer what they don’t. By the time they are playing catch-up, you can be the leader.

Be Willing to Make Changes Quickly

Product development at big food companies can take years. At Chobani, a product will sometimes go from concept to trial in the space of a weekend.

In your marketing, if you see an opportunity, be willing to take it before your competition does. This requires a high degree of social listening and a willingness to take chances. Smaller and leaner organizations can adapt far more quickly, allowing them to be the ones who seize an opportunity.

Be Authentic

Millennials now make up the largest consumer cohort. Their priorities are different than the priorities of previous generations. They are less likely to do business with a company that they perceive as a large and impersonal conglomerate. Chobani was founded by a Kurdish immigrant who fled political turmoil in Turkey. After spending time in Europe, he arrived in the U.S. with $3,000 and a small suitcase. In the following years, he built a company that dominates the $3.6 billion Greek yogurt industry.

Do not try to look like one of the big companies in your industry. Portray yourself as the lean, quick, and effective organization that you are. A smaller company, for instance, has staff at the highest levels who are knowledgeable about all customers. This can give your customers a far more personal degree of customer service.

Make News

Over the past couple of years, Chobani has made news for its innovative policies. When the company began seeing large successes, Chobani CEO Hamdi Ulukaya responded by giving 10% of the company’s equity to employees and putting a generous 6-week parental leave policy into place.

What does your company do that is newsworthy? Those practices can build your image and give you more effective marketing than you can buy.

A company’s dominance in an industry is never certain. By taking advantage of opportunities that you have and the bigger players don’t, you can increase your own success.


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Print It Plus is proud to once again be the Facilitator at the annual Wellington Holiday Parade on Sunday, December 11

33rd-annual-wellington-holiday-parade-flyer

Thanksgiving, Black Friday, Small Business Saturday and Cyber Monday have all passed… The holiday season is upon us. That also means another special event is right around the corner. The annual Wellington Holiday Parade is soon to be here!

 

The Village of Wellington, along with the Central Palm Beach County Chamber of Commerce are excited to co-host the 33rd annual Wellington Holiday Parade next Sunday, December 11th, 2016. This year’s theme is “Holiday Movie Magic”. An estimated 30,000 people will view the parade, which includes many notables including Palm Beach County Sheriff Ric Bradshaw.

 

Print It Plus Co-owners David and Kim Leland are excited to once again take on the important roles of head Facilitators of the parade. David and Kim help the parade chairman to coordinate the over 2,500 participants, getting them lined up and released in proper order from 5 different staging areas. In addition Kim oversees that other parade participant needs get met, including putting together the parade route map and making sure there is ample water.

 

The festivities start in Holiday Park at the Wellington Ampitheater from 11:00 a.m. to 4:00 p.m. There will be food, music and Arts & Crafts. The parade itself starts at 1:30 p.m. The parade includes local area marching bands, decorative floats, dancing groups and much more!

 

For those of you who live on and around the parade route in Wellington, please note that Forest Hill Blvd. and a number of the surrounding roads will be closed at 1:00 p.m.

 

For more information on this year’s parade visit cpbchamber.com or call (561) 790-6200 today!

 

Print It Plus has been a proud and active member of the Central Palm Beach Chamber of Commerce and its former iterations for almost 30 years. To learn more about all of our products and services go to http://www.printitplus.com.

 

We wish everyone a very Happy and safe Holiday season, and we look forward to seeing you either participating in or observing this wonderful event next Sunday in Wellington!