Did you get your holiday cards this year? If not, come to Print It Plus – we can help, and get them to you with free shipping!

Happy Holidays 2018 # 3

Thanksgiving has come and gone… did you remember to get your Holiday Cards purchased yet? If not, do not panic – there is still time to contact us at Print It Plus and create just the right card to convey a message of thanks and well wishes to your clients and vendors this holiday season.

This is the perfect time of year for people to pick out holiday cards to send to customers, vendors, family, and friends alike. Do not miss your chance to remember your customers with thoughtful, personalized holiday cards that can lead to repeat business throughout the new year. You want to find that card which expresses the beauty, elegance and special connection of this time of year.

Print It Plus is the place to come to find, choose and send out the perfect card this holiday season. With over three decades in the business of holiday card offering and mailing, we know how to help you find the right card to convey your message with just the right touch – and you do not even have to come into our office to make your selection!

Happy Holidays 2018 #2

Go right to the page on our website https://printitplus.com/printing/holiday-cards to go right to our holiday card page. You will find:

  • Hundreds of eye-catching designs to choose from
  • Card styles for all tastes and budgets
  • Your choice of verses, ink colors and foils
  • Matching envelopes with optional return address
  • Fast turnaround on flexible quantities – ensuring your recipients will get them in plenty of time for the holidays

If you want to take a more hands on approach, you can come into our conveniently-located Royal Palm Beach location right on Okeechobee Blvd. just west of 441 and browse through our many catalogs to select from extensive choices of extremely elegant holiday cards. One of our expert designers will be happy to work with you and help you pick that perfect design for this holiday season.

Furthermore, if you already have a design we can custom design or print from your design with our quality multi-faceted printing processes that will ensure your piece is delivered as vibrant and sharp as you imagine. Add our cutting-edge Spot UV coating to impress your recipients. Come on in see and feel the difference… and take your cards and other printed materials to a whole different level!

And why wait for the December holidays? If you are the type of person who likes to send cards for weddings, birthdays, Halloween, Thanksgiving, any other special announcement or just to say “Thank You”, we are here to help you. Do you need your cards or other printing fast? Call us directly at (561) 790-0884 or go to https://printitplus.com/printing/premium and you can get a rush delivery on your order.

Thank you card 2018

And right now we are offering FREE SHIPPING – Place your Holiday Card order through our website, and we will ship them to you for free!

At Print It Plus we can help you with all of your Holiday, Wedding and Post card design, printing, addressing and mailing in addition to any other printing, advertising, direct mail, medical office, vehicle wraps, banners and corporate gift ideas now, and throughout the whole year. We are just beginning our 31th year proudly serving  the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton.

Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES this holiday season!

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Print It Plus now makes your engineering, architectural and mapping plans WATER PROOF – want to find out how? Contact us

magazine roll on white background

At Print It Plus we are continually upgrading our print production industrial line of equipment to better serve you, our clients and potential clients throughout Palm Beach County, Florida. With that in mind we have recently added four more cutting-edge industrial printing machines to our already robust production line that we will spotlight in a series of articles to help you better understand our increased capabilities.

This initial article focuses on a machine that is clearly a big step forward in the evolution of wide format Engineering, Architectural and Mapping plan prints – the KIP 890 Multi-Touch Color Print System.

Print It Plus co-owner David Leland explains that “75% of our work printing is done digitally (with dry ink). What does this mean to our customers? Well, like all printers, there are production issues with the last iteration of wide format printers involving the dry ink process we had to contend with. This new printer significantly reduces those issues, which is good for us and our engineering and architectural clients.”

So why is this new wide-format printer so significantly better than their previous machine? David explained, “The KIP 890 is a replacement to the previous KIP 3100 we had. Of course the name of the printer model does not really matter to our customers. But what does matter is that this new machine is twice as fast as the old one, and now we have the capabilities to do color in Wide Format. We have had Wide Format capabilities previously, but only in black and white with that old KIP 3100, in dry ink. We also had the capability to process the prints using an ink jet printer, but that is too costly.”

The KIP 890 printer produces prints and copies that have amazingly vibrant colors, the highest image durability and are fully light-fast, meaning that they will not fade or exhibit color deterioration from exposure to light over extended periods. The CMYK dry toner system employed by the KIP 890 Color Series produces 100% waterproof images that are suitable for outdoor applications even in inclement weather and do not smear when using mark-up highlighters – yes, this means when you select your plans to be printed on the available water-proof material you can view your engineering plans outside, rain or shine, or spill something on them, and they will not be ruined!

 

 The KIP 890 is a High demand multi-touch color print system that transforms High Demand Print Efficiency:

  • It allows us to do Professional-quality engineering prints in color OR black and white
  • It is twice as fast as our previous machine
  • It also gives us the ability to make your prints water proof by printing on polyester substrate. Yes, that is right – your plans will be WATER PROOF!
  • No one else in the western communities can offer you non-ink jet, Wide Format, full color prints. Print It Plus can.
  • This machine also has a robust build quality for maximum reliability

 

And finally, it speeds up production and maintains the high quality and accuracy that you have come to expect from us at Print It Plus over the last 3 decades. This machine will make the Engineers, Architects, Construction Planners, Mappers and Photographers very happy, indeed. Come in to Print It Plus the next time you need your plans to be printed and get ready to be amazed with what we can do for you!

At Print It Plus we have so much to offer you in printing, advertising, marketing and branding, including the newest technology for the best engineering, architectural, mapping and photography prints in all of Palm Beach County. Find Out What You Have Been Missing.

For more information or to request a quote, go to Print It Plus, http://www.printitplus.com.

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The Holidays are Coming! Here are some fun ideas to keep your customers engaged and you memorable

October is here, and Halloween is only a couple of weeks away (in other words, 2018 is basically 80% over… amazing). This time of year also means – planning for the holidays kicks into high gear!

Yes, it really is THAT time of year again. By now you may have booked a venue for your holiday party as well as getting together a few of the other top priority things on your “holiday To Do list”. The next steps are just as important – planning out gift ideas that will be a hit with your customers, vendors and others while not breaking your budget. And whether your budget is bigger than last year, or you find yourself on a very tight budget, we realize that giving a meaningful token of your appreciation for their business and friendship is very important to you and your business for 2019 and beyond.

No matter your budget, at Print It Plus we have just what you are looking for to making a positive, lasting impression. A lovely holiday card, elegant calendar, or just the right promotional gift can convey your message with just the right touch. The hardest part is finding that right card or gift. This is the perfect time to contact the knowledgeable, well-trained staff at Print It Plus. Over our 30 years in business here in Palm Beach County, we have helped thousands of clients to find the best way to say thank you! in your own style. Here are a few of your options:

 

  1. Thank you card or holiday cards (https://printitplus.com/printing/holiday-cards) – Let us develop custom holiday cards or invitations for your holiday mailing or event. Choose from over 30 million beautiful images from our online collection, or use photographs of your company or family to create a more personalized look. Our creative possibilities are almost infinite.

2018 Holiday card

And this year, you can add Spot UV to blow your recipients away. Come on in see and feel the difference… and take your cards and other printed materials to a whole different level!

 

Furthermore, if you already have a design we can custom design or print from your design with our quality multi-faceted printing processes that will ensure your piece is delivered as vibrant and sharp as you imagine.

 

  1. Calendars (https://printitplus.com/printing/calendars) – Calendars link your customers to your company. Create your own calendar! with your own photographs or stock images. You can choose from hundreds of themes using your own pictures, pictures from your customer or vendor, or from stock that you know will keep you top of mind with the most important customers in your business.

Different Calendars

Calendars can serve as an excellent marketing piece. A calendar can be seen by dozens, if not hundreds, of people during its life cycle, exposing your brand and business in a stunning, beautiful way. Calendars can be one of the most cost-effective items you use while also effectively conveying the holiday spirit to the people you care about the most.

 

  1. Branded Apparel (https://printitplus.com/printing/branded-apparel) – In the right situation branded apparel can be exactly what your customer is looking for. Whether it is a polo shirt with their really cool logo on it, or a t-shirt with a catchy phrase, branded apparel can delivery a fun and lasting message this holiday season. NEW! Low minimum quantities are now available.

Branded Apparel

  1. Promotional Products (https://printitplus.com/printing/promotional-products) – Promotional products are not just for conveying a marketing message. We have such a vast array of products available that you can find just the right gift to say “Thank you”, or “I am thinking fondly of you” during this holiday season.

Promotional Product strong recall

  1. Wall (and floor) graphics & decals (https://printitplus.com/printing/wall-graphics) – Yes, we have them! Say thank you for an extended time with safe, removable wall graphics. We also have life-sized, precision-cut vinyl wall graphics & decals available for you to design and purchase this holiday season. These wall and floor graphics & decals make for wonderful holiday gifts.

Master Pierce - wall at the mall CLOSE UP

And like with all of our other product lines, you can design it or come right into our offices and work with our award-winning design team. Now you can have the wall graphic or design that you want, mounted on your wall for everyone to see and admire! We have a large array of files for you to choose from in our huge catalog. OR, you can use your child or grandchild’s sports image to create a uniquely stylish gift idea.

 

Holiday and thank you cards, calendars, branded apparel, promotional gifts and wall and floor graphics & decals are a great way to send a positive message to your customers, vendors and everyone that you care about this holiday season. Now is the time, in October and November, to choose and have these items made so that they are ready for you to send out on time for the holidays and the end of the year. At Print It Plus we can help you with all of your card, calendar and gift ideas now, and throughout the whole year.

We also offer printing, mailing, direct mail campaigns, marketing collateral and websites. In addition, we have the highest quality vehicle wraps, decals and lettering. As always, our award-winning design team is ready to help turn your vision into a beautiful reality, no matter what product you are looking for.

We are proud to have serviced the entire Palm Beach County, Florida area for 30 years, including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton. From our families to yours, we wish you a very happy, healthy and safe holiday season!

Contact us today by calling us at (561) 790-0884, visiting our website at HTTPS://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES this holiday season!

Print It Plus recommendations – the summer is a perfect time to use promotional products to market your business

When you think of using promotional products to help market your business, most often you think of using them for tradeshows, conventions and in and around the holiday season/New Years. In fact, the summertime is also a great time to design a marketing campaign using promotional products. Did you know that over 82% of people (82.6%, to be exact, according to a recent study) who receive a promotional product, remember that company’s name?

There are so many items that are used during the summer that can enhance the exposure and message of your company. Now is a great time to contact our knowledgeable, well-trained staff at Print It Plus. Over our 30 years in business here in Palm Beach County, we have helped thousands of clients to find the best tchotchke to convey their message.

Desktop set

Finding the perfect product, like this handsome desktop business set above, will keep your company “Top of Mind” in your prospective or current customer’s purchasing process.

Here are just a few of your vast array of options:

Promotional products that are perfect for the summer:

  • Useful traveling gear for summer vacations: beach towels, insulated travel mugs, golf items, umbrellas, fishing shirts, bags, bath towels, caps and hats and key tags
  • Also: Bags, cups, t-shirts, polo shirts and other sports-related items
  • Household and gardening items: colanders, flower seeds

Insulated travel mug

In addition, summertime and the fall is a big trade show, convention and Expo time. Now is a great time to get your tchotchkes for those trade shows and conventions including:

  • Awards and recognition pieces;
  • Banners and posters
  • Mints and candy
  • Badges and lanyards
  • Key tags
  • Pens
  • Mugs
  • Squeeze balls
  • Also: other desktop items including mouse pads, clocks, business card holders, staplers, pens, highlighters, band-aid dispensers,

And so much more!

Desktop items

Contact one of our promotional product specialists at 561-790-0884, or search easily with our powerful search engine. You can change your search criteria to select items by product type, price range, color, and much more. Click here to be re-directed to our powerful promotional product search engine.

At Print It Plus We also offer printing, mailing, direct mail campaigns and Every Door Direct Mail; vehicle wraps, decals and lettering; marketing collateral, variable data printing, website design and production; and secure web form services and state of Florida-certified Rx pads for medical offices.

It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton. Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you in CREATING INFINITE POSSIBILITIES this 2018 summer season and every season!

Print It Plus education, part 1: a series about vehicle wraps, and what you should look for in a quality wrap in south Florida

Print It Plus van - left side

One of the most important things that we do with our clients is share our knowledge with them. Not only what products and services we offer, but also how we create them. We want our clients to understand the high quality of workmanship that goes into their finished products.

The Print It Plus commitment to high quality starts from the moment you contact us. It starts with your initial interaction with our sales team, continues as you work with our design team, and right through the work of our production team (and installation team, if it is a vehicle wrap, decal or signage you have purchased from us). Even after your product has been delivered, our customer service people are here to work with you and continue to build on our client/vendor relationship with you.

We apply these same high standards to any new products or services that we consider adding to our arsenal. For example, when we decided to add Vehicle Wraps, Truck Wraps, Car Wraps, Decals and to the Print It Plus product line a few years ago, we did not just buy the vinyl print machine, obtain the materials and say “here we go!” and start rolling out vehicles with wraps on them. Not by a long shot.

No Pressure Roof Cleaning

We do an extensive amount of research – not only to determine if it is a viable market for us to enter but also what is required to offer the finest finished product in the market. In the case of vehicle wraps and decals, we determined they were strong compliments to our current product lines. Furthermore, we determined that we already possessed the capability to do the work in house with printing machines we were already considering adding and some additional training. That is how we decided to add vehicle wraps, truck wraps, car wraps, boat wraps, decals and decorations to our product line a few years ago.

Then you add the most important element to the mix – how do we make sure to create and install a top-quality vehicle wrap or decal each and every time we do one. We strive to always deliver the highest quality of finished product. An integral part of our research into whether or not we would add these or any other product or service to our product line is whether we could deliver the best quality product available on the market.

Print It Plus SmartCar - left front side profile

Part 2 of this 5-part series will give you the details about what goes into making the highest quality, longest lasting vehicle wraps and decals available to you on the market today. Why is this important? Because when you drive off in your newly-wrapped vehicle we want you to know unequivocally your vehicle has the highest quality wrap that will still look great and be intact years down the road.

At Print It Plus we only offer the highest quality printing, marketing, advertising and branding products and services available to our clients. In addition to offering the best vehicle wraps in the industry, we offer custom design and production for all of your marketing pieces including on posters, banners, signs, brochures and all printed materials.

We also offer direct mail, banners, business stationery and business cards, invitations, marketing collateral, variable data printing, promotional products, banners and website development.  It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton. Ask about our free pick-up and delivery for your commercial address throughout the county on your order, as well!

To talk with our account team or to place an order, contact us today by calling us at (561) 790-0884. You can also visit our website at HTTPS://PRINTITPLUS.COM or email us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES throughout this new year of 2018 and well into the future!

Understanding Intent versus Impact in the World of Marketing

ThinkstockPhotos-667556640It is essential to understand as much about your audience as possible, especially the differences between “intent” and “impact” in the world of marketing. Intent is something that you have total control over – it’s what every font selection, every color choice, every turn of phrase and every piece of collateral is ultimately building towards. Impact, on the other hand, is something else entirely. Making an effort to understand the difference between these two concepts is the key to maximum success moving forward.

It All Comes Down to Perspective

The major difference between intent and impact ultimately comes down to a matter of perspective, or an acknowledgment that sometimes a statement (or in this case, a marketing message) isn’t necessarily as “black and white” as you may have thought it was. In addition to knowing who the people you’re marketing to actually are, it’s important to understand as much as you can about the way they think.

Before you send any marketing message out into the world, there are a few key questions you need to ask yourself:

  • How will this message play in different regions of the country? Are there certain terms that are used one way on the coasts and another way in middle America? What difference does that make, if any, in terms of how that message would be received?
  • How do pain points differ based on audience? Is a very specific problem that one portion of your audience has not an issue at all to others? How does something like economic status play into how a particular message might be received?
  • How will the culture change the way the impact of a message varies when compared to the original intent? Even if you’re not a global company, think about things from that perspective. You would probably have to make some adjustments to your messaging when marketing to customers in Europe versus those in the United States as you’re talking about two totally different cultures with different norms and taboos. Are there any cultural implications that might adjust the impact of your message in a way you’re unprepared for?

This approach will help give you as much insight as possible into the various perspectives of the people you’re trying to reach, which can not only make campaigns resonate more but it can also help avoid sticky issues like this one at the same time.

At the end of the day, the difference between intent and impact in the world of marketing can be summarized like this. “Intent” is the thing that you were trying to do – the message you were trying to convey or the goal you were trying to accomplish. “Impact” is what you actually did, which itself is influenced by a wide array of different factors. Sometimes a message that you had complete confidence in is received in a way that you could never have predicted and these are the types of moments you need to be ready for.

 

 


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Keeping Employees Engaged During the Dreaded Month of January

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Returning to work after the fun and
exciting Christmas season can feel like
an uphill battle. If you really want to keep
your employees happy, healthy, and engaged during the dreaded month of January, there
are a number of essential things to keep in mind.

Encourage Your Employees to Spend Time Outside

Part of the reason why January is so terrible for so many people comes down to SAD, or “Seasonal Affective Disorder.” It’s a very specific type of depression that relates to changes in the seasons and is often brought about by how cold and dreary January has a tendency to be.

The key to combating this is, thankfully, a simple one – encourage your employees to get outdoors as much as possible. Take them out for lunch at that great new restaurant down the block and insist that you all walk there. Get as much natural light into your workplace as possible. Even getting just fifteen minutes of quality sunlight exposure every day can have a big impact on their mood and their productivity.

Along these same lines, consider starting an exercise program at your office in the new year. Not only will this play an important long-term role in keeping your workforce as healthy as possible, but this type of physical activity will also go a long way towards combating SAD head-on.

Encourage Frequent Breaks

It’s important to take an active role in the work/life balance of your employees during the Christmas season, particularly when their attention is being pulled in so many different directions at once. Guess what? This idea doesn’t stop being any more important just because the calendar now says “January 1.”

Look for any opportunity that you can find to give people a bit of a break from the important tasks at hand. People always need to recharge, but this will become especially important during January and the rest of the cold winter months of the year. Make sure that people are getting out of the office and home at a decent hour, too. Once again, you may think that pulling long hours will help productivity in the long run, but all you’re doing is compromising the quality of the work that people can provide you.

While it’s true that nobody (yourself likely included) likes to return to work after the fun of the Christmas and New Year season, it isn’t as bad as you probably think it is. Indeed, so much of keeping employees engaged during January comes down to a matter of perspective – one that you can fully control just by remembering tips and tricks like those outlined above.

 


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Brochures: An Incredibly Effective Marketing Tool

ThinkstockPhotos-86536916

Sometimes things become trends for a reason. Case in point: brochures. Brochures are still incredibly effective marketing tools. Why?

Because Brochures Have Versatility to Spare

Brochures are the perfect supplementary tool to give to someone to clue them into more information about your product or service WITHOUT having to rely on the internet. Did you just come across someone at a trade show or other event? Give them a brochure. Did you just have a walk-in that you weren’t expecting but don’t have time to dive into the deep details you need to make a sale? Give them a brochure.

Any good salesperson can tell you that the number one rule of marketing is “always be prepared,” and a brochure allows you to do precisely that.

Because It’s A Marketing Tool in More Ways Than One

Another one of the most important reasons why brochures are still incredibly effective comes down to the many ways in which they can be used beyond straight selling. Yes, this is a great way to give someone a big portion of information about your products or services… but a brochure also makes your contact information readily available. It works a lot like a business card that way, only going above and beyond what a business card can do on its own.

Because of The Power of the Hard Copy

Finally and perhaps most importantly, brochures are effective marketing tools for one reason above all others: they exist in the real world. They’re physical. People can hold them in their hands, or give them to friends and family members.

Customers prefer having something that they can hold rather than reading information from a company website. Some people even so far as to print the information they want from your website so that they can digest it at their own pace (at the cost of their printer ink).

Nobody is saying that gorgeously designed websites aren’t exactly that – but a brochure is a perfect way to take all that information you already have and bring it into the realm of the physical. Not only that, but brochures and other types of print marketing will immediately allow you to stand out from competitors who have switched to primarily digital materials – another benefit that is too powerful to overlook.

These are just a few of the many reasons why brochures aren’t going away anytime soon. If you didn’t get to create as many brochures as you wanted to during the last year, 2018 would be an excellent time to start.

 

 


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Never Underestimate the Value of Good Relationships

ThinkstockPhotos-639797508.jpg

Tattly was started almost on accident. Design blogger Tina Roth-Eisenberg was looking at the temporary tattoos her daughter received at a birthday party, and was disappointed by the uninspiring fake tattoo designs available. She had many talented artist friends due to an artistic coworking space she’d recently founded. Bringing these folks together to create a new product seemed a natural fit.

Soon after, she had a range of high-quality temporary tattoo designs that she was offering for $5 a piece. In addition to artists from the coworking space, she solicited work from artists who she knew online through her popular design blog.

Two months after beginning work, Tattly launched with 16 designs. The company has grown quickly, with their designs showing up everywhere from high-end retailers like Macy’s to the Tate Museum and the gift bags at the annual White House egg hunt. Over 8,000 retailers now carry Tattly temporary tattoos. Roth-Eisenberg’s success is due as much to successfully leveraging her relationships as it is to her innovative ideas. A few of the ways she made her relationships count:

Look for new ways to leverage relationships.

Like most bootstrapped companies, Tattly was running on a very small margin. Roth-Eisenberg provided the first $15,000 in funding from her own pocket. However, she ran into issues when she realized that she was out of cash to actually print the tattoos.

To solve her cash flow problem, Roth-Eisenberg reached out to a contact and asked if they’d like to sponsor the first “bonus” Tattly, a free temporary tattoo that would ship with every sale. Her partner was enthusiastic about the opportunity. With the advance, Roth-Eisenberg was able to pay for the first printing of her tattoos.

When you are considering a new direction, always remember what your current contacts do besides the business they do with you. You may have opportunities that you never thought of.

Show support to the ones who support you.

Too many platforms and businesses undervalue the creative talent that helps them find their success. Tattly has formed strong and loyal relationships with artists from all over by providing a healthy commission on every one of the tattoo designs shown. At the time of this writing, the company has paid out over $1 million in royalties to artists. Because of this, Tattly has attracted over 120 talented designers.

Let your fans be your ambassadors.

When Tattly started, the company did not have a budget for promotion. However, Eisenberg’s existing following from her design blog provided a huge boost. Her social media following worked like a built-in PR and marketing engine. Tattly’s influence only grew as proud followers shared the eye-catching designs. This was enough to quickly draw the attention of wholesalers who were happy to carry the bright and fun pieces of art.

Have confidence in your relationships and provide as much value as you seek. Through this and some creative thinking, you can make opportunities not just for your business, but for all of your potential collaborators.

 

 


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Branded Promotional Products Make a HUGE Marketing Impact

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People love free stuff; they always have, they always will. This is why branded promotional products are so effective. It doesn’t even necessarily matter what “it” is. So long as it’s free, people are going to come running.

Choosing the right type of promotional products can have a huge marketing impact because of their longevity and because they’re functional in a way that people truly appreciate. If you’re thinking about experimenting with branded promotional products but aren’t sure if it’s something that will be worth your time and effort, here are a few key reasons why now would be an excellent time to start.

Branded Promotional Products Earn You the Right Kind of Attention

According to a recent study, 53% of people used some type of promotional product at least once per week. More than that, six out of every 10 of them said that they tend to keep promotional products for up to two years.

This means that when you invest money in creating that attractive and helpful branded tote bag, you’re essentially putting a piece of marketing collateral out into the world that someone will carry with them for around two years. That is 24 months worth of opportunities for them to use that bag in public, acting essentially as a walking billboard. That’s a long period of time to effortlessly keep your brand at the forefront of someone’s mind.

Integrating Branded Promotional Products Into Your Larger Campaigns

Branded promotional products compliment your other marketing efforts and earn a place among all the other techniques you’re using. You also need to know when and where to roll them out. If you’re the type of company that will be appearing at a trade show, for example, branded promotional products like USB chargers or even fidget spinners are terrific because they can attract attention to your booth and help guarantee that every personal interaction gets off on the right foot.

Think about it like this – the first known use of branded products as a form of marketing dates all the way back to 1789when a guy you may have heard of named George Washington was trying to get elected president. The commemorative buttons he used at the time undeniably made an impact on the message he was trying to spread. If it worked for George Washington, you could bet that it will work pretty well for you, too.

When you also consider the fact that adding a promotional product into your larger marketing strategy can increase the effectiveness of your other types of collateral by up to 44%, you begin to get a better understanding of why the “all of the above” strategy is one that is more than worth exploring.

 


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