As we discussed in the 1st part of this 2-part blog, building your brand, marketing it continually and consistently controlling the message, can often be a key to the long-term growth of your law firm, or any other business. The American Bar Association published an article highlighting the key branding plays in building the marketing message for law firms in a recent edition of its online Newsletter. http://www.americanbar.org/publications/law_practice_magazine/2013/november-december/marketing.html
In this 2nd part of the blog we offer a list of relatively cheap marketing tools to expose your brand consistently and effectively as possible with a limited budget, once you have created a logo that effectively reflects your firm’s message and image.
Website: In this day and edge, your website is a lynch pin of any/all marketing efforts. A good, clean website that successfully conveys your law firms’ message, areas of practice and credentials and experience of you, your partners and other attorneys may not get you a job – but it can get you in the door. Furthermore, a bad website or no website at all ABSOLUTELY WILL LOSE your law firm future clients. According to a 2011 study conducted by a UK marketing firm and quoted in a recent article on iLawyer Marketing, “70% of web users would not buy from a business with a bad website design.” http://www.ilawyermarketing.com/the-importance-of-having-a-great-design-for-increasing-leads-from-your-website/
And that was 5 years ago, so guaranteed the percentage is even larger now.
Stationery / Letterhead: Every time you correspond with anyone via a hard copy letter – clients, potential clients, other lawyers, judges, vendors or anyone else – your letterhead and/or stationery is sending a message. So consider spending the extra money to procure the best stationery. If it is appropriate, have it made with embossing, raised lettering and/or foil stamping. People are tactile, and feeling the raised lettering through their fingertips makes an impact. It conveys that your law firm is of a high quality.
Business Cards: as with the stationery, your business cards should also stand out. Consider several different options, depending upon the image you a trying to portray. If you are a newer firm or trying to attract a younger or more hip crowd, then you can consider an odd-shaped or sized card. Otherwise, convey your message with a thicker stock, rounded edges, and raised lettering and/or foil stamping. The extra up-front cost will more than pay off in the more professional image you will portray.
Thank you cards/Birthday cards/Holiday cards: Thank you cards, birthday cards and holiday cards offer you and your firm opportunities to stay in front of clients multiple times during the year. Used effectively and with a little patience, they will give you the chance to get business you would not otherwise have a chance at. People like to be remembered and have the events of their lives celebrated. Just look at the success of social media sites like Facebook, Pinterest, Instagram and Snap Chat to understand what we mean. Make it a high quality card and notice how the phone rings at least once in a while with a referral.
Promotional Products: The key with promotional products is to identify the ones that are most effective for your firm. Over and over again we have found that if we have a useful conversation with you and your firm on this topic we can identify promotional items that will most effectively convey your brand AND keep you top of mind with your clients, potential clients and referral partners.
How do you implement the ideas in this list most effectively for your law firm? Work with a marketing and advertising partner who has the knowledge, experience and breadth of services to help you construct and implement a plan for your firm to get the most out of your limited marketing budget.
At Print It Plus we have worked with dozens of local law firms to successfully create and grow their brand. We can do the same for you, your attorneys and your entire law firm. We offer all of the aforementioned products and services. In addition, we also offer printing, mailing, direct mail campaigns, marketing collateral, variable data printing, promotional products, website design and now secure web form services for medical offices. It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton.
Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at firstname.lastname@example.org. We look forward to helping you CREATE INFINITE POSSIBILITIES.