5 Pro Tips for Spectacular Sell Sheets

Looking to showcase the benefits of your business or idea in a concise, compelling way?

Use sell sheets to connect and close the sale! Like one-page billboards, these grab-and-go promotions can educate prospects, motivate buyers, and offer a point of reference for further review.

What is a Sell Sheet?

Perhaps you’re new to the concept of sell sheets.

Sell sheets are simple. Like a miniature billboard, they showcase the benefits of your idea in a concise, persuasive way. Typically, these documents are just 1-2 pages, and contain all the information about a product or offer that your decision-maker needs. When you’re ready to multiply your message, sell sheets can be delivered by mail or in person.

5 Tips for Head-Turning Sell Sheets

Ready to get started with your sell sheet design? Here a few helpful guidelines.

1. Use High-Quality Photos

One of the most important features of your sell sheet is an image of the product, concept, or the people engaging with your company.

Typically, this “beauty shot” is the focal point of any sell sheet, so be sure your photos or graphics are top-notch.

2. Highlight the Big Benefit

What can your product or idea do for the customer?

Will it save them time? Eliminate fear or reduce spending? Maybe you just want to make them smile. Whatever your pitch, try to reduce it to one sentence and then again to 2-3 words (think, “Eat Fresh,” or “The Quicker Picker-Upper”). Your unique selling proposition should drive the theme of the sell sheet and also be a visual priority on the page.

3. Offer Testimonials or Video Links

To bring your big benefit to life, feature people who have tried your services and love them.

Use real names, cities, or customer photos, or link them to YouTube videos or website landing pages where people can see your product in action. Social proof is a highly effective sales strategy.

4. Include Pertinent Contact Information

Beyond a strong call to action, sell sheets should clarify how clients can get in touch.

Round out your sell sheet with a next step teaser (i.e., “call today for a free estimate”) and include your website, phone, e-mail, etc.

5. Avoid Information Overload

The goal of a sell sheet is to provide enough information to prompt a second look, but not so much detail that you overwhelm readers.

Organize information so that it is easy to read in a glance and to lead viewers to a clear next step.

Put Sell Sheets to Work for Your Business

Are sell sheets the right fit for you?

These simple tools can be used for trade shows, personal sales visits, mailers, and more. Use sell sheets to build awareness and sales for:

  • Presentation folder inserts
  • New product promotions
  • One-time events
  • Take-out menus or special-order items
  • Seasonal sales
  • Travel packages or subscription services
  • VIP or customer-loyalty perks
  • Salon, chiropractic, or health services
  • Handyman, lawn care, cleaning, or consulting

Perfectly Custom

Whether you’d like an uncoated recycled look or a glossy ultra-thick stock, you can make your sell sheet stand out by going creatively custom.

Upload your own file, consult with our team, or rely on our start-to-finish professional design services to attract attention and put the facts in focus. Contact us today to talk about custom design options.

If you need to print exceptional sell sheets! Catalogs,  brochures or any other printing materials for your business – we will be happy to help you!

Give us a call, ask a quote, design or order your printing online!


Visit us, Like us! Follow us!

https://www.instagram.com/printitplus/

Savvy Tips for the Best Stock Photo Selection

Image is everything.

Statistically speaking, compelling images average 94 percent more views, are three times more likely to be shared online, and significantly increase your likelihood of capturing new leads. Professional photos are a fantastic way to boost the impact of your brochure, booklet, or mailing. But if you’re planning to use a stock image, here’s some interesting info to consider.

A few years ago, the Marketing Experiments tested the performance of stock versus custom photos. They found that, when swapping a generic stock image of a woman with a photo of the ACTUAL founder (and a caption naming him), they saw a 35% increase in conversions. Later, the Nielsen Norman Group eye-tracking studies found that, when photos of “real” people were compared with stock photos, the stock photos were largely ignored. The conclusion? When it comes to design perception, humans seem to have a sixth sense for authenticity.

Unfortunately, most small businesses don’t have time to arrange for custom photos, and stock photos are the most convenient and cost-effective option.

How can you make stock photos more personal or effective in your publications? With the right eye and a few helpful tips, you can select stock photos that look more natural, professional and unique.

1. Use all your senses to evaluate photos.

What has a more powerful impact on you – a steaming plate of stir fry or a generic picture of a grocery aisle?

Texture and sensory cues in photos can whet appetites, evoke emotions, or awaken desire in your clients. When designing an event flyer or business brochure, look for photos with strong visual cues: a cuddly bathrobe, a sun-drenched field, a sinful piece of chocolate, or a brilliant vase of fresh flowers, for example. Sidestep photos that seem generic, dated, or bland to the senses.

2. Avoid clichés.

Since the eye tends to ignore stock photos, search for images that are more personal and specific in focus. Some of the most over-used symbolic clichés include piggy banks (savings), plain light bulbs (ideas), crossroads (decisions), high fives (teamwork), or handshakes (business partnerships). Instead choose photos that show real action, stark color contrasts, facial close-ups, stunning landscapes, playful pets, or generational diversity.

3. Add extra search filters.

When searching for images, enter multiple keywords to narrow your focus.

The more personal your photo is, the more effective it will be, so make search tags as specific as possible. This can include anything from image orientation and aspect ratio to the number or people pictured and the activity they’re involved in. When setting search filters, try geographical landscapes, types of food, sports activities, board game names, alphabet letters, times of day, emotions, temperatures, and more. Long-tailed searches with multiple keywords can help you find images that scream authenticity.

4. Finish well.

Always choose the highest resolution available on the stock photos you purchase.

This will give you many options for zooming in or altering an image. Sometimes a single image can be cropped in unique ways to give you multiple photos while maintaining a cohesive theme for your layout. Resolutions higher than 300 PPI are essential for professional printings, though large-scale printings may vary. If you have questions on a specific question, just give us a call!

Images work best when they don’t look like stock photos, so work hard to avoid clichés, to arouse the senses, and to personalize your selections. Keep it creative and keep it real, and your designs are sure to stick!

In Print It Plus we know how to use stock photos to make stunning design. Give us a call, ask a quote, design or order your printing online!


Visit us, Like us! Follow us!

https://www.instagram.com/printitplus/