The Enduring Impact of Print

GettyImages-1001782214.jpg

The 1960s gave us many iconic classic cars, but perhaps none is more legendary than the Aston Martin driven by James Bond (Sean Connery) in the 1964 film, Goldfinger.

A long list of tricks made it one of the most beloved movie cars of all time: machine guns, an ejector seat, smoke screens, and a futuristic onboard navigational system. Bond’s reputation as a suave man of action and a smart connoisseur of fine things rocketed Aston Martin to popularity as one of the most desirable automobile brands in the world. The car was so beloved it was later stolen from a Florida airport hanger and is reportedly worth nearly 10 million today.

Vintage. Classic. Irreplaceable.

Those are some of the words we associate with things that are original, things that set the “status quo,” and that just can’t be shattered or ignored. Today’s generation is manifesting a hunger for the authentic, and a desire for craftsmanship is at the forefront. In an age of identity theft, cheap counterfeits, and digital dominance, Carhartt clothing coined the call for craftsmanship as the “road home from a throwaway world.”

The Original Design Format

 

Local printers believe in the beauty and craftsmanship of their trade, and in the hard-hitting, precise, flawless quality that hard copy printing can bring. As the original format for marketing impact, we believe print design is as essential as the ABCs – in ways as basic as these:

A = Attracting New Customers

 

Print is essential for attracting new customers in ways digital advertising never can.

Print products allow you to uniquely target the right customers by placing your work directly in before their eyes and in their hands. While digital ads are quickly forgotten, print offers a sense of credibility and real-time professionalism that engage consumers with an immediate, tangible impact. Printed pieces also have a greater opportunity to arouse passive audiences (like those viewing a banner, poster, or printed advertisement), to keep reader attention longer, to improve reading comprehension, and to improve the top-of-mind awareness your business desires.

B = Building Traffic Online

 

Online content requires a combination of above- and below-the-line marketing support to drive traffic online and increase profits across the board.

Hard copy print products can increase online engagement through a variety of marketing initiatives. Consider on-page ads with online coupon options. Feature your online calendar or offer VIP discounts for those who refer a friend or add social bookmarks to your business. Use printed inserts or brochures placed at the point of sale for invitations to educational blogs, webinars, or freebie giveaways you feature only online.

As you connect your online and conventional marketing strategies, aggressively seek customer feedback and look to solidify your niche in the collective conversation. Inspire professionalism, reliability, and consistency in everything you publish, both digitally and in print. Better integrated communication will bring more consistent, profitable results!

C = Cementing Brands Offline

 

Often, we overlook the power of print products to cement our brand in consumers’ minds.

A 2015 neuromarketing study revealed that direct mail simulated a 70% higher brand recall3, a dramatically more persuasive element than digital media.

And don’t underestimate the poignant response physical print brings.

Consider the emotions you experience when you see your favorite coffee logo adorning a steaming mug, or how you feel when a co-worker walks into the room wearing a T-shirt of your favorite podcast or band. Print products bring a palpable, concrete response that digital advertising just can’t match!

Whether it’s yard signs, car window adhesives, banner advertising, or just good old-fashioned swag, claim some real-estate for your image and you’ll find your brand developing staying power with a lasting return.

 

 


Print It Plus has so much to offer. Find Out What You Have Been Missing.

For more information or to request a quote, go to Print It Plus, http://www.printitplus.com.

Stay up to date by following us!

facebook   instagram

 

3 Keys to Build Better Workplace Morale

Did you know October 7 is “Worldwide Smile Day?”

Smile day is celebrated on the first Friday of October, dedicating twenty-four hours to smiling and acts of community kindness. Why? In a “bad news” world, a little dose of joy goes a long way. Gretchen Rubin certainly believes this.

From outside perspectives, Rubin lived a marvelously successful life. She had a good marriage, a thriving writing career (formerly a Yale graduate clerk to Sandra Day O’Connor), a warm relationship with in-laws, and two lovely daughters. But in 2006, Rubin realized something was missing. She had a mild case of “the blues,” a below-the-surface irritableness she couldn’t shake. While she was generally happy, Rubin struggled to enjoy happiness each day.

Two colleagues giving high five during meeting

“Did I have a heart to be contented? No, not particularly. I had a tendency to be discontented: ambitious, dissatisfied, fretful, and tough to please . . . (It was) easier to complain than to laugh, easier to yell than to joke around, easier to be demanding than to be satisfied.”

Driven by curiosity, Rubin threw herself into a soul-searching experiment resulting in the best-seller, “The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun.” Rubin chose monthly themes, like “energy,” “love,” “work,” and test-drove happiness theories. In the end, this created an entire cottage industry (blogs, videos, starter kits), driving people to aggressively pursue happiness. Rubin found a commitment to simple daily habits (like making the bed) brought a drastically cheerful increase:

“This is about ordinary happiness,” Rubin said. “I wanted to change my life without making major changes. I wanted to show that you don’t have to do something radical.”

Lighten the Mood, Lighten Their Load

Work is life, and life is work. As hard as you try to separate them, work affects your personal life, and vice-versa.

So, what if you could increase happiness at work? What would increased “ordinary” happiness do for an entire company? Statistics say employees who report being happy at work take 10 times fewer sick days, and 36% of employees say they would give up $5000 a year to be happier at work. Happy salespeople produce 37% greater sales and “happy companies” outperform the competition by 20%!

The Keys to Building Morale

Your brain works efficiently when you’re in a good mood. Forward-thinking businesses connect these dots, believing a better “company mood” brings a stronger bottom line. Here are three ways to build better workplace morale:

  1. Cozier Spaces. The office layout, lighting, and aesthetics are a major part of employee satisfaction. Have discouraging cubicles or ugly paint? Throw a little money at this problem and harvest new energy from your team each day.
  2. Parties and Perks. Whether its chair massages, goofy competitions, or summer snowcone festivals, everyone benefits from fun at work. Professional growth opportunities are also significant: in a 2013 poll, 84% of employees claimed the opportunity for advancement was very important. Encourage people to attend conferences, practice peer-to-peer training, or try workshops for growing specific skills.
  3. Improved Communication. As you mobilize teams, tap into the foundational reasons people give their best, like self-improvement, societal impact, or ability to reach challenging goals. When Sandra Day O’Connor was asked what she thought made a happy life her response was simple: Work worth doing.

As you lead, give your team regular feedback. Without guidance, people feel deflated or unmotivated. Personal improvement areas should be private and actionable: explain to employees where to improve and give examples of change. Author Scott Halford says positive feedback is vital:

“Positive feedback stimulates the reward centers in the brain, leaving the recipient open to new direction. Meanwhile, negative feedback indicates that an adjustment needs to be made and the threat response turns on and defensiveness sets in. You don’t need to avoid corrective feedback altogether. Just make sure you follow it up with a suggested solution or outcome.”

 

 

 

 


Print It Plus has so much to offer. Find Out What You Have Been Missing.

For more information or to request a quote, go to Print It Plus, http://www.printitplus.com.

Stay up to date by following us!

facebook   instagram

 

4 Ways to Stop Your Team from Falling Apart

GettyImages-649346048

Working through some concepts.

There are times in every supervisor’s work life that you can feel everything going off the rails — projects don’t sync up as they should, laughter feels forced within your team, and the energy levels are low.
While it may feel like everything is falling apart at the seams, and you’re not sure what you can do, don’t give up! There are ways to bring teamwork back to your team, but it will take some work to rebuild trust between team members and realign your focus to the future.

Even the most high-performing teams have moments of doubt that can be introduced by stress or fear. These negative emotions could overtake a team or its leader, but the first step is re-imagining the future and then casting that vision to your team.

Prevention is Worth a Pound of Cure

While it may be too late if your team has already entered a downward spiral, preventing negativity from happening is always the best alternative to a team that’s coming apart at the seams. Getting to know your team, understanding their motivations and stressors, and working hard when you need to will help you become a trusted member of your team — and not just the leader.

Spending time together bonding in good times will help sustain your relationship during times of difficulty, both with each individual team member and the team as a whole. This trust doesn’t come overnight but is worth the time spent building it in the long run.

Slowing the Negativity

Perhaps your team has just begun showing signs of stress, such as team members being unwilling to contribute in meetings, leaving early, or losing energy early in the day. If you look up in the afternoon and everyone is wandering around looking aimless instead of focused on work or building relationships, it’s past time to get more involved in your team’s dynamics.

Start by talking to someone on your team, either the person who is seemingly the most stressed or one with whom you have the most trust built up. See if you can determine what the root cause of the uncertainty is, and look for potential options for resolution together.

Returning from the Brink

If your team is truly on the brink of collapse, with your best and brightest team members disengaged and actively looking for other opportunities, it’s time to take more drastic measures. Consider asking your human resources department if they’re hearing any rumors about what’s happening, or pull the team together as a whole in an offsite meeting to add to their comfort level.

Request that they be open and honest with you about challenges that they’re encountering — either within the team, outside the team or even outside the organization.

Take Charge of Results

You also must face the possibility that you as the leader are the problem, which can be painful and difficult to accept. However, you must first look to make changes in your own leadership style in order to help salvage your team’s success.

Take responsibility for finding a solution, and don’t be afraid to claim accountability when things aren’t going as you had planned. Too often, leaders find themselves in a situation that feels hopeless and attempt to look externally to find the problem.

If there is truly someone on your team who is causing the excessive negativity, know when it’s time to make the difficult decision and make a change in personnel. Sometimes, all it takes is removing a negative influence or underperformer to bring your team back to center.

Today’s organizations are moving quickly and chasing many different initiatives at once. Managing people is always a balancing act: creating a culture of learning and accountability while allowing people the space they need to take appropriate chances. Fortunately, nearly every team can be brought back from a downward spiral with time, effort, and loads of positive energy from its leader.

 


Click here image

Print It Plus has so much to offer. Find Out What You Have Been Missing.

For more information or to request a quote, go to Print It Plus, http://www.printitplus.com.

Stay up to date by following us!

facebook   instagram