EDDM – A cost-effective way to market your business to potential AND current customers in Palm Beach County

May 2018 EDDM mailer - front

Every Door Direct Mail (EDDM) is a service offered by the U.S. Postal Service which allows individuals and businesses to target postcard mailing pieces to specific neighborhoods. EDDM campaigns offer an opportunity for significant branding and sales success for your business IF you have a good plan for making it happen.

In order to spend those hard-earned dollars that you have allocated toward EDDM marketing successfully requires a plan. The key is to do your campaigns right, from the planning stage right through the client service after the mailers have all arrived at their destinations. You need to choose the knowledgeable, award-winning team at Print It Plus to work with you and your business from beginning to end.

At Print It Plus we have over 30 years of experience with successful direct mail marketing and EDDM campaigns. We will help you strategize, design and execute an EDDM campaign that brings you the best results possible.

May 2018 EDDM mailer - back

Here is just a partial list of all the benefits your business can enjoy from using Print It Plus to help you execute a successful EDDM campaign:

  1. No mailing list required
  2. No permit purchase required (this will save you up to $450 right off the top!)
  3. All the bundling and confusing US Postal Service paperwork is taken care of for you – by us!
  4. You control the delivery area you want to advertise to
  5. You will get better response with our design team showing you how to take your ideas and make them pop off the postcard to draw interest from your target audience.

 

EDDM has proven to be one of the most productively personal ways to reach your potential and existing clients. If you execute on a cohesive, focused campaign with a strong call to action that encourages businesses to build a relationship with you your chance at success goes up significantly.

In addition, there is measurable feedback on your direct mailing campaigns because your business can directly count how many responses you see to your mailing piece(s). The bottom line is that for companies who target the consumer marketplace Every Door Direct Mail can be a profitable way to grow their brand and market their business

EDDM marketing works great for:

Any type of Home Services business, restaurants, salons, banks, Realtors and Real Estate Brokers, auto parts stores, mechanics, electricians, plumbers, air conditioning companies, fencing companies, dry cleaners, pool stores, dentists, doctors, pharmacies, florists, grocery stores, specialty stores, consignment stores and many more!

And this month we have a SPECIAL OFFER on Full color, direct mail EDDM pieces:

9” x 6.125” for 23 cents each (plus 19 cents each for postage)

  • This is the most common “standard” size for an EDDM postcard

 

11” x 4.25” for 23 cents each (plus 19 cents each for postage)

 

11” x 6.125” for 28 cents each (plus 19 cents each for postage)

 

Come on in to our office (manufacturing plant) or invite us to your office and sit down with our experts from Print It Plus and we will share our knowledge and expertise with you to help you decide if an EDDM campaign, some other Direct Mail campaign, or another type of marketing and/or advertising campaign fits your business best.

For more information on us go to our website at HTTP://WWW.PRINTITPLUS.COM. For more information on Every Door Direct Mail click on this link that takes you directly to our webpage dedicated to EDDM at https://printitplus.com/printing/direct-mail/eddm-direct-mail. Or, call us directly at (561) 790-0884. Print It Plus, Creating Infinite Possibilities!

Planning an Integrated Marketing Campaign in 2014 in Palm Beach with Print It Plus

We’re all connected to the businesses around us in a variety of ways: social media posts, direct mail flyers, advertisements in favorite magazines, commercials on television, and even ads pasted on the sides of buses. Many businesses, wanting to reach as wide an audience as possible, will advertise using a variety of channels. An integrated marketing campaign involves creating a clear, uniform message that will resonate across all of those channels, increasing name-recognition and driving sales. If that sounds like something your company is looking to do, here are some ways to start developing a plan.

 

Refining the brand message

 

Integrated marketing campaigns focus around building brand recognition. Take, for example, Apple. When someone views the Apple logo, they don’t mistake it for an actual drawing of the fruit. They see the company associated with it and the crisp and clean nature of the technology it creates. The same goes for the Nike swoosh and the slogan “Just Do It.” The logo actually inspires people to go out for a run. These brands have been immensely successful in determining their company message and sending it out uniformly across all channels.

 

It can seem overwhelming for a small business to compete with that level of success, but the key is to start simple. Determine what centralized message customers should draw from a commercial or ad. Summarize the top selling qualities of the business in just a few words.

 

Taking the message to the street

 

Remember that no one company can be everything to everyone. Instead, identify a central message and develop a targeted campaign that can be used across different advertising platforms. If a potential customer hears about your company on Facebook, they should come away with the same impression as someone who first heard your name on the radio. This will help them make the connection between the advertisements. Then, when they see a second ad on a bus while driving to work, they’ll think, “Oh yeah, I’ve heard of those guys!” If the different ads had completely different messages, the odds of that prospect making the connection would be much smaller. For smaller and newer companies, this can be deadly.

 

Bring everything back

 

As you develop your message and the ads you want to use, remember to bring everything back to your website. For most companies, their website is a central point for attracting and engaging customers. This means that all advertising should work at steering people toward that site. Your website should provide contact information, more information about your products and services, and additional incentives to get prospects to buy from you.

 

Customers like things easy, though. Make sure your online ads provide a clear link that’s easy, appealing, and straightforward. If customers have to look for it, chances are they won’t. This part can be a bit more challenging with paper advertising, since few people are going to remember a long web address. To help these customers, consider adding a QR code or a simplified URL. Also try to keep the website address as catchy and easy to remember as possible.

 

Creating an integrated marketing campaign can be a fantastic business move. In the modern world, there are countless platforms for advertising and communicating with potential clients. A well-orchestrated campaign will not only reach a large audience, but it will also help increase brand recognition and drive people back to your website. The new year offers a perfect opportunity to get started with a bang by putting these marketing strategies to work for you.

At Print it Plus we love to help you convert your ideas into a cohesive, integrated marketing plan.  We help to build the brand of your company through a variety of print, mail, direct mail, advertising, marketing campaigns and/or superior website design.  Contact us at HTTP://WWW.PRINTITPLUS.COM to learn more about how we can help YOU in 2014… and beyond!Image