Expand Sales with Responsive Customer Surveys

Expand Sales with Responsive Customer Surveys

Airbnb is one of the most iconic names for startup success in our generation, quickly becoming one of the world’s fastest-growing companies with over 80 million reservations booked per year through their service.

A considerable part of Airbnb’s includes its responsiveness to both customers and hosts. The company regularly surveys hosts and guests and makes this a priority in their business.

Why? Here’s what Airbnb says:

“At the center of everything we do is community. Our community of hosts is what delivers magical travel to our community of guests. For more than ten years, we have worked to build this community, which now includes hosts in nearly 100,000 cities.”

A typical Airbnb survey invite looks something like this:

Hi ____,

Thanks for using Airbnb. We really appreciate you choosing Airbnb for your travel plans.

To help us improve, we’d like to ask you a few questions about your experience so far. It only takes 3 minutes, and your answers will help us make Airbnb even better for you and other guests.

Thanks,

The Airbnb Team

Airbnb politely asks for customers’ opinions after their stay, giving them the space to decide whether they want to share their feedback or not. In fact, Airbnb has increased the number of bookings by 25% with their referral program alone.

Companies like Airbnb recognize that surveys are a powerful way to:

  • Grow new sales opportunities
  • Recognize and help dissatisfied clients before they leave
  • Create deeper relationships with VIP customers
  • Build competitive advantages for a business

Six Tips for Building a Successful Survey

When it comes to customer success and satisfaction, your team must collect feedback about your product or service.

As you assess customer needs, you increase value for your company and validate strategic decisions that your leaders make.

Want to build more sustainability and growth into your business? Here are six tips for building a successful survey.

1. Keep it short and simple.

Concentrate on the 5-10 most important questions.

2. Avoid loaded questions.

Leading questions taint your survey because you tempt people to give answers they THINK you want to hear.

3. Start with basic questions that have straightforward answers.

This increases the confidence of the customer and encourages them to continue the survey (rather than abandoning the process). If open-ended questions are important to you, use them at the end of the questionnaire.

4. Avoid compounded questions.

Avoid grouping multiple questions together in one line, like: “Did you understand what the product did? Why or why not?” This increases your likelihood of gathering unclear data.

5. Target the right people.

Don’t waste your time on people who are not prospects or target customers. The RIGHT data is much more important than a plethora of unhelpful feedback!

6. Include enough people.

To know how many people to send surveys to, take your sample size (how many responses you’d like to receive) and divide it by your estimated response rate.

For example, if you want a sample of 100 customers at an estimated response rate of 10%, you would divide 100 by .10 to find that your survey should be sent to 1000 customers.

A Customer-Centric Experience

Every product or service revolves around customers and their experiences.

Well-structured survey campaigns are well worth the time and expense they involve because they allow you to assess customer needs, provide effective solutions, and increase client retention. Start with the basics and build from there. Your business will thank you later!

If you need to make printing materials for your survey company. We, Print it Plus will be happy to help you design and print your marketing materials.

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4 Ways to Maximize Impact with Pictures

They say a picture paints a thousand words, but pictures go beyond just that. Sometimes they force an emotional response.

Consider the Snake Campaign from Playland, an amusement park in Vancouver.

This print ad features a horrified man on a background split between two scenes: on the left, a jungle landscape, on the right, an outdoor amusement park.

In front of the amusement park scene, the man clutches the handle of his roller coaster safety bar as he seems to be hurtling from a high drop on the ride. In front of the jungle scene, the man’s hand is nearly clutching an enormous snake that has slithered itself over his neck and waist. The snake and safety bar are precisely symmetrical, harnessing the man in for a ride he wishes he hadn’t taken, while playing on people’s nightmarish aversion to snakes.

The message? Playland is a place to scream yourself silly: “Fear Made Fun.”

For the Love of Imagery

People like pictures. A lot.

Why? For one thing, pictures help our brains process and retain information.

According to John Medina, author of Brain Rules, people can often remember more than 2,500 pictures with at least 90 percent accuracy several days after seeing them. When comparing pictures to oral presentations, researchers found that people listening to an oral presentation could only recall around 10 percent of the details. But when an image was added, recall rose to 65 percent!

The brain also processes images faster than any other form of communication. A team of neuroscientists from MIT found that the human brain can process entire images that the eye sees for as little as 13 milliseconds.  So whether you’re writing a report, brainstorming ads, or creating handouts for a seminar, be sure to prioritize pictures!

Bring Your Content to Life with Pictures

Here are several ways to incorporate images in your next project:

Show, Don’t Tell

Since pictures are so efficient, an image almost always exceeds an explanation.

A diagram of a machine, a blueprint of a building, or a map of your facility will do much better conveying a concept than paragraphs of text.

Overlay Text

An image can be a great way to introduce a chapter or a section of your presentation.

To add clarity, try placing text on top of an image (like a magazine cover, which features a signature photo with overlaid text) to create a nice header. Many online editor tools exist to help you with this, or even basic tutorials from Photoshop.

Color Code

Since colors are a form of imaging, using color coding in brochures, catalogs, or store displays can help viewers make sense of your information.

Color-code sections of a binder with predominantly red images in one section and green in another section to delineate subjects. Color code inventory or training manuals to keep people and products organized, or use colors to organize workflow boards to convey urgent tasks versus those that are on-going.

Turn Bullet Points Into Icons

Looking to spice up a flyer or brochure?

Lots of text is distracting to an audience. Instead, try replacing bullet points with a photo or icon that represents the message you want to share. A yellow triangle with an exclamation point works for highlighting caution areas. A speedometer can be used for acceleration. A bulls-eye can be used for sales targets. Be creative and have fun with icons!

Like any campaign, consistency in tone and photo content will naturally boost the message you bring. Adding thoughtful, seamless photography can help you maximize the impact, clarity, and beauty of each piece you produce.

We love pictures, we love design, and we can help you to use perfect stunning pictures in your marketing campaign.

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