Simple and Impressive Print Techniques to Strengthen Your Marketing Materials

Individual design elements are the building blocks of today’s best marketing pieces, and with today’s technology, almost anything is possible when it comes to print.

Print products can vary in texture, color, shape, and finish, bringing a staying power that allows your company to shine strong among competitors.

Step Up Your Game with Memorable, Inspiring Print Promos

Here are five simple and impressive print techniques that can drastically improve the appearance of your materials.

1. Cut it Out

Whether it’s brochures, business cards, or door hangers, printed pieces aren’t limited to square or rectangular shapes.

Consider reshaping your invitation to match your logo, or creating a custom label in the shape of your most popular product. For brochures or folders, you can add custom-shaped pockets, a peek-through window, or die cuts that accentuate the featured product.

2. Add Texture

While embossing was originally known for its use in personalized stationery, today raised elements can be used in envelope flaps, business cards, hang tags, and more.

Embossing elevates your design from the background, providing a raised, textured effect. It can be used to create geometric patterns, add borders, or add a custom seal to product packaging.

3. Be Blunt

Adding contrast is one of the most effective ways to add spark to your print piece.

Contrast helps organize your design and establish a hierarchy, guiding viewers to the most important parts of your design.

Add contrast by mixing dark and light colors (like white fonts on deep, rich backgrounds), by using opposite hues in close proximity, or by mixing organic, fluid shapes with angled, geometric elements.

Contrast texture in your font pairings, graphic sizing, or in disrupted patterns like these.

4. Go Retro

Though the eye loves symmetry, the heart connects with the imperfect.

From scary scars to burned edging, imperfections in design can humanize your creations and strengthen the bond between a brand and its user.

Add retro elements by making things look dirty or ragged. Degrade pristine images with vintage photo filters, add blur or gradients to your designs, or add artifact images that scream authenticity.

5. Finish Well

Like dolloping whipped cream on your pie, adding a stock coating in your designs can bring a delicious finishing touch.

In addition to providing extra protection to your marketing materials, coatings can draw attention to key elements by adding texture and shine. Add sophistication with a glossy UV coating, shimmer with pearlescent glitter coatings, accents with spot varnishes, or coarse texture with grit coatings.

Coatings add class and show that you approach business with pride, which can make customers more comfortable working with you.

Create a Timeless Treasure

While new trends take shape every day, you can make a modern design statement with existing techniques that give your print materials a sleek twist. Great designs mix the old and the new to create timeless print pieces your clients will love.

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Print It Plus in Palm Beach Now Offering the Latest UV Coating System from Tec Lighting

Royal Palm Beach, FL – Print It Plus continues to upgrade its print production line of equipment to better serve its print clients in Palm Beach County, Florida by adding a state-of-the-art UV coating machine from Tech Lighting to its production floor.  This “TruCoat” UV Coating System machine applies a high gloss or a satin finish on digital printing in a way that older model UV coating machines could not. This new coating machine also speeds up production while maintaining the high quality and accuracy that clients have come to expect from Print It Plus.

Tec Lighting’s brochure for the TruCoat UV Coating System states “The Tec Lighting TruCoat was designed with your needs and desires as a main priority.  The TruCoat UV Coater gives the ability to Gloss and Satin coat almost any digital or offset printed sheet with ease. Print It Plus has upgraded this with an optional textured finish.  This system is also more efficient and environmentally-friendly than past models because it has virtually no waste – it is able to use up all the chemicals during the coating process.”

When you are looking for a printing company in Palm Beach County to execute all of your printing project needs including direct mail, EDDM, brochures, flyers, offset printing, Giclee printing or any other commercial print job, you want a printer who will get your job done fast, to your specifications, at a competitive price.  With the added ability to coat your digital printing, in addition to the flexibility to have your printing given a Gloss or Satin coat in either a smooth or textured finish quickly and with ease, Print It Plus again demonstrates why it should continue to be your first choice for almost any print job, website design, advertising or marketing program design you need.

“The high energy and resource efficiency of the Tec Lighting TruCoat make it the most environmentally friendly coater in its class.  The increases in capability and productivity are a great synergy for both the printer and their clients.”

The new Tec Lighting TruCoat UV Coating System is just one more of the many great reasons that Print It Plus should be YOUR choice for all of your print jobs in Palm Beach County, Florida.

For more information or to request a quote, go to http://www.printitplus.com.